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Tag: Amazon Prime India

  • Tata Play and Amazon Prime collaborate to offer Prime benefits to viewers across TV and OTT

    Tata Play and Amazon Prime collaborate to offer Prime benefits to viewers across TV and OTT

    Mumbai: Leading content distribution platform, Tata Play, has joined hands with Amazon Prime to offer Tata Play DTH and Tata Play Binge customers multiple ways to access Prime Video’s blockbuster content. Tata Play DTH subscribers can now choose from multiple packs starting from Rs 199 per month, that offer a variety of their favourite TV channels along with Prime Lite with Tata Play. In addition, Binge subscribers can enjoy Prime Lite with Tata Play along with 30+ other popular apps at various price points. At INR 199 per month, users can subscribe to 6 OTT apps, including Prime Video, from a list of 33 apps, or can subscribe to all 33, including Prime Video at Rs 349 per month.

    The new price plans from Tata Play Binge put the freedom of choice in the hands of its audience to make their own OTT packs. Prime Video’s addition to the league of 30+ national, international, and regional apps on Tata Play Binge aims to further elevate content bingeing into an even more indulgent experience, all in one convenient location across languages, genres, and devices.  

    This extensive collaboration between Tata Play and Amazon Prime is dedicated to offering comprehensive value to the customers, ensuring they enjoy video, shipping and shopping benefits. Consumers can enjoy the full selection of amazing shows and movies on Prime Video including the highly popular Original series like Panchayat, Mirzapur, The Family Man, Dhootha, Inspector Rishi, Farzi, Dahaad, Made in Heaven, Indian Police Force, Suzhal – The Vortex, Dil Dosti Dilemma, Poacher, among others, blockbuster movies like Pathaan, Jailer, Ponniyin Selvan I & II, Rocky Aur Rani Kii Prem Kahaani, Tiger 3, Kantara, Mast Mein Rehne Ka, Maja Ma, Bawaal, Pippa, Captain Miller, Teri Baaton Mein Aisa Uljha Jiya, and many more, along with international series and movies like Fallout, Citadel, The Lord of The Rings: The Rings of Power, The Idea of You, The Boys, Jack Ryan, Reacher, to name a few. This is in addition to other Prime Lite benefits like, free unlimited same day delivery across 1M+ products and next day delivery across 4M+ products, prime early access & exclusive deals and 5% cashback on Amazon Pay ICICI Bank Credit Card while on shopping on Amazon.

    “While on the one hand, Tata Play’s robust content distribution network will help in expanding Amazon Prime’s outreach to newer audience segments, on the other, addition of Prime Lite Membership with Tata Play will make Binge a more compelling proposition,” said Tata Play managing director & CEO Harit Nagpal, on this first-of-its-kind partnership.

    “At Prime Video, our mission is to super-serve our customers with the best of entertainment, and we are constantly looking at ways to strengthen our distribution to ensure wider availability of our much-loved movies and series,” said Prime Video VP, APAC & MENA Gaurav Gandhi. “The collaboration with Tata Play provides its DTH and digital customers seamless access to Prime Video’s full selection of content, as well as Prime Lite benefits like unlimited free shopping & shipping of ‘Same-day/Next-Day’ delivery, Prime exclusive deals and much more. We look forward to working with Tata Play to make premium entertainment even more accessible to customers in India.”

    Amazon Prime and Tata Play – Plans & Benefits

    DTH Packs and Prime Lite with Tata Play

    • Access Prime Video content on any 2 screens (mobile or TV)

    • Access to exclusive deals and free shipping on Amazon

    • Available as a bundle with linear TV packs  

    • Price – Starting at Rs 199 per month

    Prime Lite with Tata Play Binge

    • Access Prime Video content on any 2 screens (mobile or TV)

    • Access to exclusive deals and unlimited same day and next day delivery across millions of products

    • Select 6 OTT apps, including Prime Lite at Rs 199 per month, or enjoy all 33 apps, including Prime Lite, at Rs 349 per month

    In addition to the above new plans, DTH customers can also subscribe to the annual subscription of Amazon Prime through Tata Play DTH at an attractive limited time introductory offer, and gain access to Prime Video, free shipping/ shopping benefits, Amazon Music, Prime Reading, Prime Gaming etc., and access through 5 devices.

  • Brands doing moment marketing the Binod way

    Brands doing moment marketing the Binod way

    NEW DELHI: Internet is a weird place; from woke discussions on politics, society, and economy to reviews of movies, shows, and books, to national and international news, to good and bad memes, anything can be found on the web. The place has often provided brands great moment marketing ideas , like the costly bananas that Rahul Bose once ate and the recent Netflix release, Indian Matchmaking . 

    While most of these moment marketing themes had a context or content to spur the reactions and brand participation, the most recent bait to catch brands’ attention — Binod — left many scratching their heads. The faceless man is viral with no great feat achieved.

    The trend originated from a YouTube parody video covering weird comments that the creators, Abhyudaya and Gautami were getting on their channel Slayy Point and one fine gentleman named Binod Tharu had innocently commented, well, his own first name. After several days of the video going online, some bright minds of the web noticed the comment and started a hilarious meme fest over the weekend, which was soon joined by some of the brands.

    One of the first few to join the league was Paytm, which upon getting prompted by its followers, changed its name on Twitter to Binod.

    Here are some more brands that joined the moment marketing fest that Binod sparked.

    Amazon Prime India

    Call 112 Uttar Pradesh

    Disney + Hotstar

    Mumbai Police

    State Bank of India

    Surat City Traffic Police

    Tinder India

  • Two arrows and limitless brand messages: the new trend taking Instagram by storm

    Two arrows and limitless brand messages: the new trend taking Instagram by storm

    MUMBAI: While Twitter has been a playground for brands to connect with their consumers in a fun and personal manner, new age platforms (if we may still call them so) are catching up fast. One such platform is Instagram, which was once used as an extension of Twitter, as brands shared the screenshots of their tweets on their handles, but today has become a great marketing and engagement tools for the brands. 

    This eagerness of brands to stay connected with their fans and followers on every medium possible is now reflecting in an uber creative Instagram trend started by @thefakeadco, using two arrows and instagram tools in a very intelligent manner to put quirky messages across. 

    @thefakeadco, which creates fake advertisements for brands on their Instagram handle, shared this for Marlboro cigarettes

    Quickly following the suite was food-aggregator and the new video-service provider, Zomato India, who used Pizza as the new element in the creative. 

    Create Collage: 

    After Zomato’s take on the creative slides, a number of brands took the opportunity to showcase their creative genius on Instagram.

    Tata Nexon

    Comicstaan

    Netflix India

    Amazon Prime India

    Porsche India

  • APOS ’17: India’s share of local original shows high, says Nitesh Kripalani

    BALI: Amazon Prime, a global OTT player targeting one of Asia’s biggest markets in terms of size and numbers, feels that, in India, localisation of the content and service would drive subscriber numbers and viewing time.

    Pointing out that Amazon launched the Fire TV stick in India recently with a “localised” experience for consumers, Amazon Prime India director and country head Nitesh Kripalani said, “We localise it from having a voice mode, which can search content not only in English but also in Hindi. We localized it where you can monitor your data usage.”

    Kripalani, who was speaking at Media Partners Asia-organized APOS 2017 in Bali on `India: Placing Bets On New Pipes And Old’ said the strategy of localisation of content in local languages and local payment methods for subscription is being followed depending on consumer feedback. Continuing on localisation, including original content, Kripalani admitted that India was the only market where Amazon has “announced larger number of original shows” in local languages.

    “We have already announced 18 shows for India; first one is coming very soon. We want to change the way how creators create content. We want them to think unconstrained, we are asking them to go back and take a look at those projects they were wanting to make (but were not able to),” he explained, adding the content that his company was encouraging was essentially something with a feature film quality but made in an episodic format.

    Amazon Fire TV stick not only gives the `local’ feel and experience, but also enables subscribers to watch high quality 4K content from Prime Video library and other content providers too on the big screen.

    Because piracy, like in India, is a global phenomenon, Kripalani said Amazon’s goal is to “enable latest movies and TV shows” made available legally and the Indian entertainment market was big enough for such moves.

    Kripalani pointed out that Amazon Prime looked at some of the problems of customers in India on availability of content on multiple services and set about working out a strategy with the goal to bring about change in the way creators created content and created universal shows that customers cared for. Customers, he added, anywhere in the world had similar demands — they care about content selection, they care about reliability and convenient of access and the third was value.

    Dwelling on the journey till now in one of the most exciting but complex market in Asia, Kripalani said that in four months the response from consumers had been very encouraging. “I think success will be if we build our super small market…and the way premium content is consumed (and) that will be a measure of the success.

    “We are very excited with the growth of Fire TV stick and other products that we may bring in and, of course, we are looking at how the entire ecosystem is built in India, “Kripalani concluded, saying that the company is working across an array of India languages like Hindi, Tamil, Telugu, Bengali and Marathi, apart from English, for content development and the way service is available in India.