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  • Cinépolis partners with Amazon Pay for faster, smoother ticket booking

    Cinépolis partners with Amazon Pay for faster, smoother ticket booking

    MUMBAI: Popcorn? Check. Tickets? Check. Now with Cinépolis and Amazon Pay teaming up, your movie night just got a blockbuster upgrade. In a strategic move to amp up the convenience for cinema-goers, Cinépolis India, the country’s first international multiplex chain has partnered with Amazon Pay to roll out seamless, secure, and rewarding digital payments across all its theatres and platforms.

    From quick one-click checkouts to exclusive launch offers and reward points, the alliance aims to transform every step of the movie journey, right from booking to binging on buttery popcorn.

    “As a customer-first brand, we’re always looking to elevate the experience beyond just the big screen,” said Cinépolis India managing director Devang Sampat. “By integrating Amazon Pay, we’re offering patrons ease, trust, and extra value with every ticket or tub of caramel corn.”

    Beginning with exclusive offers, the rollout is being activated across all Cinépolis locations covering its 449 screens under Cinépolis, Cinépolis VIP, and Fun Cinemas brands.

    Amazon Pay India’s CEO Vikas Bansal added, “This collaboration is about combining secure, speedy transactions with entertainment. It’s one more step in making everyday spends including your next blockbuster binge more rewarding.”

    This isn’t Cinépolis’ first brush with innovation. From kid-friendly ‘Cinépolis Junior’ auditoriums with bean bags and loungers to its Club Cinépolis loyalty programme offering star-studded perks and pre-screening invites, the chain has built its name on tech-savvy hospitality.

    The partnership continues Cinépolis’ award-winning run having bagged the ‘Retailer of the Year – Leisure and Entertainment’ title at MAPIC 2024 and a string of other honours across 2023.

    And now, with the tap of a button, you can grab your seat, skip the queues, and get rewarded for every rom-com, thriller, or superhero saga you devour.

    In other words, paying for your film fix just got its own plot twist.

  • Divij Sharma swaps Alexa for Prime Video, joins as head of engagement

    Divij Sharma swaps Alexa for Prime Video, joins as head of engagement

    MUMBAI: Divij Sharma, Amazon’s digital dynamo, is making a grand entrance onto the Prime Video stage, leaving behind the dulcet tones of Alexa to take up the mantle of head of engagement. After an 11-year odyssey through Amazon’s Indian ecosystem, from marketplace to Amazon Pay and Alexa, Sharma is now set to weave his magic on Prime Video’s content kingdom.

    ” These ongoing ~11 years at Amazon have been an incredible journey of building and scaling breakthrough digital products & services in India,” quipped Sharma, clearly buzzing with his new gig. “And now, it’s time to bring that experience to Prime Video, crafting experiences that’ll keep viewers glued to their screens.”

    Sharma’s Amazonian adventure saw him spearhead Alexa’s Indian charge, conjuring up voice shopping and celebrity partnerships while serenading millions across Echo, Fire TV, and a plethora of partner devices. His CV reads like a tech-savvy fairytale, sprinkled with data-driven fairy dust and a dash of entrepreneurial swagger.

    Before his Alexa journey, Sharma cut his teeth at McKinsey & Company, where he conjured up project management modules and data models for corporate titans. He’s a self-confessed data junkie, with a knack for turning complex tech into consumer gold.

    His mission? To amplify Prime Video’s diverse content portfolio, turning casual viewers into die-hard devotees. With a blend of strategic vision and execution prowess, Sharma is poised to orchestrate a viewership symphony.

  • Havas India reels in Prashanth Challapalli to spark digital & innovation fire

    Havas India reels in Prashanth Challapalli to spark digital & innovation fire

    MUMBAI: Havas India has hired Prashanth Challapalli, a digital dynamo, to ignite its creative network as chief digital & innovation officer. Based in Mumbai, he’ll be reporting to  Havas India, SEA, and north Asia group CEO  Rana Barua. Challapalli, a veteran of the digital trenches with over 25 years under his belt, is tasked with fusing cutting-edge tech with creative wizardry, conjuring up digital-first solutions that’ll make brands pop.

    Said Barua: “Innovation is no longer an option; it is imperative. The creative industry is undergoing a seismic shift driven by technology, data, and consumer behaviour. Prashant will work closely with network leaders to drive the convergence of creative, media, and health, powered by data-driven innovation and technology, while seamlessly integrating storytelling to enhance impact.”

    Challapalli, formerly boss of Gravity Integrated, where he sprinkled his stardust on the likes of Amazon Pay, Google, and Tata Motors, reckons he’s ready for the challenge. “We’re in the ‘Attention Economy’, where AI’s rewriting the rulebook. Creativity’s still king, but innovation’s gone beyond a fancy advert. 

    Havas’s integrated model, with its AI-powered Converged OS, is like a digital Swiss Army knife. I’m chuffed to be joining a team that’s pushing the envelope, setting new creative benchmarks, and crafting a fresh narrative for Havas, its brands, and its people.”

    This appointment is a clear shot across the bow, a digital thunderbolt aimed at shaking up the advertising landscape. Havas is betting big on Challapalli’s ability to weave digital magic, and deliver solutions that are not just innovative, but downright electrifying.

  • Amazon Pay celebrates ease of digital payments for merchants

    Amazon Pay celebrates ease of digital payments for merchants

    Mumbai: Amazon Pay has unveiled the second leg of its digital campaign “#AbHarDinHuaAasan” to celebrate the way digital payments simplify the lives of millions of merchants across the country.

    Over five million merchants have now signed up for the Amazon Pay for Business app since its launch. The campaign film portrays day-to-day instances where merchants experience the convenience of Amazon Pay and underscores the simplicity of using payment tools to enable customers to pay anyone, anywhere, effortlessly, and get instant rewards.

    The “#AbHarDinHuaAasan” campaign film reflects on how business owners experience the ease of payment acceptance amidst the hustle and bustle in their stores and manage their businesses efficiently. It also shows the ease of credit access via the Amazon Pay ICICI Co-Branded Credit Card, which enables its customers to expand their budget instantly. Furthermore, it showcases how local store owners can grow their businesses with the Amazon Pay for business app through features such as account reconciliation and more.

    Speaking about the campaign, Amazon Pay India whole-time director Vikas Bansal said, “Our aim is to simplify lives and fulfil aspirations by solving the payments and financial needs of every Indian. We make digital payments trusted, convenient, fast, and frictionless, and enable the widest choice of payment options for both our merchants and customers. Our continued focus is to empower SMBs and micro-merchants through payment tools and solutions that help enhance their digital payment experience across multiple customer touchpoints. “#AbHarDinHuaAasan” is our endeavour to raise awareness and further strengthen the need for the adoption of digital payments and encourage every merchant and customer, old or young, to transact seamlessly.”

    The first part of the #AbHarDinHuaAasan campaign launched in 2021, showcasing the ease of using digital payments post-pandemic and its impact on millions of customers and merchants. The film brought out the convenience, safety, and ubiquity of Amazon Pay and how it inspires small and micro business owners to seamlessly start adopting digital payments.

  • Google Pay tops the chart among e-wallets app users at 38%, followed by Amazon Pay & Paytm: WATPapers

    Google Pay tops the chart among e-wallets app users at 38%, followed by Amazon Pay & Paytm: WATPapers

    Mumbai: WATConsult, the hybrid digital agency from Dentsu Creative India, has released the latest issue of its monthly WATPapers. Titled ‘Digital Transactions in India’, the report is by WATConsult’s research division, Recogn. The report shares insights on the increase in online businesses and purchases, changes in the process of making payments, and the migration of people from cash to digital transactions.

    According to the report, the majority of respondents prefer to use digital payment systems like e-wallets and UPI. Apart from that, they have also used credit cards and net banking to complete transactions. It is worth noting that, while 46 per cent of males prefer e-wallets, the majority of females prefer UPI to transact. Furthermore, many youngsters in the age group of 18 to 24 years prefer using UPI and e-wallets.

    The report further reveals that among the e-wallet app users, Google Pay (38 per cent) tops the chart, followed by Amazon Pay (37 per cent), Paytm (36 per cent), and Freecharge (32 per cent). While female users choose to use Google Pay, male users prefer using Amazon Pay, Paytm, and Google Pay. In small metropolitan areas, users prefer to use JioPay, Google Pay, and WhatsApp to transact.

    Users favour e-wallets owing to the need to switch to a digital payment system and reduce cash transactions. These apps are convenient since they are easy to use and access. Additionally, users also get discounts or cashback on using them, along with some special benefits from specific retailers as well.

    “Mobile payments, especially mobile wallets, have been a great driver towards this phenomenon and revolution on a global basis,” said Isobar India group CEO Heeru Dingra, commenting on the latest issue of WATPapers. “Gradually, India is moving toward a cashless economy, which explains the increasing trend of using digital payments systems extensively. The government, under the programme of digital India, has been encouraging and promoting the use of e-wallets via UPI.”

    “The UPI platform has witnessed a leap in adoption at a phenomenal growth rate as a payments product across the country. There have been many merchants and businesses in the digital as well as offline ecosystems that have integrated the options of e-wallet apps and UPI for customers’ convenience and ease of transaction. This has positively influenced the country’s mobile wallet market,” she added.

    WATConsult managing partner Sahil Shah said, “In the emerging markets, e-wallet apps have garnered much more attention compared to other forms of payment systems. Digital payment adoption is growing, and the onset of the pandemic has created a need for contactless payments in everyday life. The need for digital payments and the rise in the frequency of usage of e-wallets during the pandemic have been evident. There was a change in the behaviour of consumers during the pandemic which had a direct impact on the retail and e-commerce sectors.”

    For the record, WATPapers are monthly published short reports based on the primary research conducted by Recogn, the agency’s research division that provides consumer and business insights to the audience. It aims to delve into the different aspects of the digital industry, consumer behaviour, and more.

    Link to the report: https://www.watconsult.com/watpapers-digital-transactions/

  • Amazon Pay’s new campaign #AbHarDinHuaAasan showcases power of digital payments

    Amazon Pay’s new campaign #AbHarDinHuaAasan showcases power of digital payments

    Mumbai: Amazon Pay has launched a digital-led campaign called #AbHarDinHuaAasan that highlights the convenience and safety of digital payments on the platform and its positive impact on millions of customers across India. Amazon Pay offers a large set of use-cases ranging from paying utility bills and restaurant bills to booking travel tickets, transferring money, and much more.

    The campaign unfolds with a digital film that celebrates the evolution of money and various business activities, from cash to digital, across generations. It further showcases how Amazon Pay can be used to pay anyone, anywhere, effortlessly, and instantly.

    “Over the last few years, digital payments have become an integral part of our lives. Amazon Pay constantly works to provide a trusted, convenient, and rewarding payments experience to millions of customers and small businesses,” stated Amazon Pay India CEO and VP Mahendra Nerurkar. “#AbHarDinHuaAasan is our endeavor to demonstrate how digital payments simplify daily lives for these stakeholders. Through this campaign, we have captured various perspectives and stories that further strengthen the sense of trust around digital payments and drive adoption.”

    The campaign film captures an array of use cases, such as, shopping in a marketplace or online, recharges and utility bills, payment to delivery personnel, and more to showcase the convenience of payments through Amazon Pay. It also narrates how Amazon Pay has enabled small business owners such as street vendors to seamlessly start accepting digital payments.

  • Amazon Pay thanks unsung Covid heroes in new campaign

    New Delhi: Amazon Pay announced the launch of UmmeedKeChehre – a digital-led campaign to salute the unseen and unsung heroes of the ongoing pandemic who continue to work tirelessly to help and support others.

    The campaign unfolds with a digital film that captures the extraordinary efforts and commitment of individuals and groups, including the frontline staff, lab technicians and lesser-known heroes like drivers, watchmen and many more who are selflessly doing their best for the society and people.

    Speaking about the campaign, Amazon Pay India, CEO, Mahendra Nerurkar said, “UmmeedKeChehre, is our digital campaign to thank lakhs of Covid heroes for their commitment and aims to spread a strong message of positivity and hope during these tough times. It salutes the spirit of hope that is being exemplified by these ordinary folks through their extraordinary acts of serving and caring for people and communities.”

    As part of the campaign, people can pay gratitude towards Covid heroes by making donations through the partner NGOs’ Milap, Give India, Akshay Patra, Help Age, Humanity for Habitat, or also have an option to or share an Amazon Pay digital gift card as a gesture with their Covid-19 heroes. The campaign runs across multiple media channels to connect and encourage people to join the movement and share a ‘Thank you note’ for their Covid Hero on their own social media channels using #PayYourRespect.

    The company said it is also enabling procurement, airlifting, local transportation and seamless delivery of critical medical equipment to hospitals and communities where it’s needed the most. “We have scaled up relief efforts for our employees and their families too, including access to medical infrastructure and other supplies, quarantine facilities, financial support, and more. Further, we have committed to provide vaccination support for our employees, sellers, partners and their dependents; and our on-premises vaccination camps are functional for employees and associates across multiple cities,” said the company.

  • Epic On partners with Amazon Pay

    Epic On partners with Amazon Pay

    KOLKATA: IN10 Media Network’s OTT platform, Epic On– recently launched in an all-new and reimagined avatar – has partnered with Amazon Pay. Through this collaboration, Amazon Pay users can avail 20 per cent discount of up to Rs 100 on the annual membership of Epic On.  

    To avail this exclusive offer, users can select Amazon Pay as their mode of payment on EPIC ON’s payment page or directly access it from the Amazon Pay app. The offer is valid till 30 September.

    In sync with its new brand proposition Dekho| Suno |Khelo (Watch | Listen | Play), EPIC ON brings a wide range and magnitude of content, enabling users to Watch, Listen, Play, Read & Engage with multiform content on a single app!      

    Read more coverage on IN10 Media

    “With the new Epic On, we enter an exciting phase, bringing a diverse mix of multiform content across formats on one online platform,” Epic On COO Sourjya Mohanty said.

     “We are happy to partner with Amazon Pay to offer an exclusive proposition that’s designed keeping the user at the epicentre. With our dense content library, we are certain all those who consume content digitally and want convenience will find content of choice on Epic On,” Mohanty added.

    Read more coverage on Amazon Pay

    Commenting on the partnership, Amazon Pay India director Manesh Mahatme said “We are glad to partner with Epic On to allow Amazon customers to seamlessly pay for their subscriptions. This is one more step toward ubiquitous acceptance of Amazon Pay across online merchants.”

  • ShemarooMe partners with Amazon Pay

    ShemarooMe partners with Amazon Pay

    MUMBAI: ShemarooMe, the OTT platform from Shemaroo Entertainment, today announced its partnership with the popular payment gateway Amazon Pay. With this association, customers can avail cash back of up to 40 per cent on Amazon Pay while subscribing for content on ShemarooMe. The partnership further eases user experience as consumers of both Android and iOS devices can access ShemarooMe’s extensive content catalogue.

    The collaboration will see consumers accessing ShemarooMe’s vast content library of over 15,000+ hours of multi-genre, multi-regional content that includes Bollywood premiere, Bollywood classic, kids, devotional, comedy and regional content. To access the premium content on the platform and avail these benefits, consumers need to select Amazon Pay as their digital wallet partner on ShemarooMe’s payment page. This association also comes at a time when the entire OTT universe is witnessing a surge in their subscriber base and viewership, hence partnering with a widely accepted and trusted payment gateway makes the entire viewing experience seamless and adds a treat for consumers through the exciting cashback offers.

    Shemaroo Entertainment Limited digital COO Zubin Dubash said: “We are excited to expand our payment options on ShemarooMe with Amazon Pay. Backed by all the attractive cashback offers from Amazon, we are sure our customers are going to be even more delighted.”

    “Even during these unprecedented times, we are committed to delivering the best experience for our customers.  The partnership with ShemarooMe will enable customers to pay for their subscription seamlessly and enjoy world-class entertainment with a click of a button. We constantly strive to increase affordability and complete digital payments securely,” said Manesh Mahatme, director – experience and merchant acceptance, Amazon Pay India.

  • ALTBalaji associates with Amazon Pay, PayTM for cashback offers

    ALTBalaji associates with Amazon Pay, PayTM for cashback offers

    MUMBAI: Keeping in mind the current situation and the ever-rising popularity for original content along with the viewers’ preference for convenient payment experiences, ALTBalaji, one of India’s leading homegrown OTT platforms, has associated with popular payment gateway Amazon Pay and Paytm. As part of the deal, Amazon Pay will offer 25 per cent cashback on ALTBalaji subscription whereas Paytm will offer a flat Rs 20 cashback on the subscription. The offers can be availed by android users in India.  Using these gateways, customers can enjoy quick and easy checkouts with faster cashback.

    To avail the offer via Amazon Pay, customers can go to the ALTBalaji website or android app, select the service of their choice and make the payment using Amazon Pay as the payment option. As a part of the deal, a cashback up to Rs 100 can be availed once per user on using Amazon Pay during the offer period. Valid from 1 April 2020 to 30 April 2020, the cashback will be credited instantly as Amazon Pay balance after completing the payment. Offer will be valid only on online orders made on the ALTBalaji website or android app using Amazon Pay.

    On the other hand, Paytm’s flat Rs 20 cashback on the first Paytm wallet transaction is valid now till 7.59 pm on 7 April 2020. The offer can be availed once per user and will be received within 24 hours of completion of the transaction Also, the offer is applicable only on making payment on the ALTBalaji website or app by paying the entire amount using one’s Paytm Wallet.

    On the association, Balaji Telefilms Group COO and ALTBalaji CEO Nachiket Pantvaidya said, “Our collaboration with Amazon Pay and Paytm is a step towards strengthening our relationship during these testing times with the consumers. Amazon Pay and Paytm are two of the most preferred gateways for digital audiences across the country. Through this partnership, ALTBalaji’s extensive library of homegrown, original premium content will now be even more accessible and affordable to a wider and newer set of audiences.”

    With ALTBalaji subscription, consumers will get access to 60 originals created for the masses. ALTBalaji has built a legacy of creating iconic shows, like Apharan, Mental Hood, Code M, Mission Over Mars, Kehne Ko Humsafar Hain, Home, Gandii Baat, The Test Case, Bose: Dead or Alive among others, which have been lauded by audiences.