ITV

Tag: Amazon Online India Pvt Ltd

  • BARC week 40: Amazon, Flipkart’s festive season sales make them the top two brands

    BARC week 40: Amazon, Flipkart’s festive season sales make them the top two brands

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 28 September 2019 and 4 October 2019.

    The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 40 of 2019.

    Top Advertisers:

    There have been little changes in the BARC top advertisers’ list in week 40 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 177084 and 115699 ad insertions, respectively.

    The third spot was acquired by Amazon Online India Pvt Ltd, which because of the ongoing festive sale season inserted 46330 ads on TV. In fourth position, the list had Brooke Bond Lipton India Ltd with 32878 insertions.

    ITC Ltd ranked fifth with 28018 ad insertions.

    Rank

    Advertiser

    Insertions

     

     

     

    Week 40

    		    

    1

    HINDUSTAN LEVER LTD

    177084

    		    

    2

    RECKITT BENCKISER (INDIA) LTD

    115699

    		    

    3

    AMAZON ONLINE INDIA PVT LTD

    46330

    		    

    4

    BROOKE BOND LIPTON INDIA LTD

    32878

    		    

    5

    ITC LTD

    28018

    		    

    6

    PROCTER & GAMBLE

    25317

    		    

    7

    COLGATE PALMOLIVE INDIA LTD

    22238

    		    

    8

    FLIPKART.COM

    22168

    		    

    9

    CADBURYS INDIA LTD

    21545

    		    

    10

    GODREJ CONSUMER PRODUCTS LTD

    20858

    		    

    TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals.

    Top Brands:

    Unsurprisingly, the top 2 brands to advertise on Indian TV between 28 September and 4 October were Amazon.in and Flipkart.com. With their festive season sale going on, they made 36675 and 22168 insertions, respectively.

    The third top brand was Sandoor Sandal and Turmeric, which was also the top brand to advertise on TV during Ganesh Chaturthi and Onam, as revealed by the latest TAM report, with 17426 insertions.

    Lizol ranked fourth with 16119 insertions and Trivago was in the fifth spot with 12233 insertions. 

    Rank

    Brands

    Insertions

     

     

     

    Week 40

    		    

    1

    AMAZON.IN

    36675

    		    

    2

    FLIPKART.COM

    22168

    		    

    3

    SANTOOR SANDAL AND TURMERIC

    17426

    		    

    4

    LIZOL

    16119

    		    

    5

    TRIVAGO

    12233

    		    

    6

    HARPIC BATHROOM CLEANER

    10711

    		    

    7

    RELIANCE TRENDS

    9877

    		    

    8

    CB-DR ORTHO OIL

    9856

    		    

    9

    HARPIC 10/10

    9772

    		    

    10

    SURF EXCEL EASY WASH

    9661

    		    

    TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals.
  • Dettol Liquid soap returns as top brand after a week’s gap in BARC week 27 rankings

    Dettol Liquid soap returns as top brand after a week’s gap in BARC week 27 rankings

    MUMBAI: Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 29 June 2019 and 5 July 2019.

    The data reflects the top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 26 of 2019.

    Top Advertisers:

    Week 26 rankings of BARC finally saw a change in the list of top three advertisers, which was running stagnant for the past couple of weeks. While Hindustan Unilever Ltd and Reckitt Benckiser India Ltd still held on to the top two positions with 160125 and 101766 insertions, respectively, ITC was replaced by Cadburys India Ltd on the third spot with 27587 insertions. It was fifth in the rankings last week.

    The fourth spot was acquired by Amazon Online India Pvt Ltd, which climbed up four spots from last week’s eighth rank, with 26910 insertions. It was followed by Brooke Bond Lipton India Ltd, which slipped one spot from last week, with 24528 insertions.

    Top Brands:

    Dettol Liquid Soap claimed its top brand spot back after a one-week hiatus in the week 27 listings. It made 12094 insertions. Harpic 10/10 replaced Harpic Bathroom Cleaner in the second spot, climbing up three ranks, with 10194 insertions on TV.

    Santoor Sandal and Turmeric ranked third with 9915 insertions followed by Harpic Bathroom Cleaner that made 9549 insertions. Colgate Dental Cream climbed up two ranks from last weeks to be in the fifth spot with 9517 insertions.

  • PolicyBazaar.com becomes top brand in BARC week 4 data

    PolicyBazaar.com becomes top brand in BARC week 4 data

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 19 January 2019 and 25 January 2019.

    The data reflects top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 4 of 2019.

    Top Advertisers:

    In week 4 of 2019, Hindustan Unilever Ltd once again took the top spot in the advertisers list. It made 130232 ad insertions on TV during the period.

    The second position was once again secured by Reckitt Benckiser, which owns a large portfolio of products like like Dettol, Veet, Durex condoms, Strepsils, Air Wick, and Harpic, with 61190 insertions.

    Following it is ITC Ltd, holding a portfolio of varied products including Sunfeast, Candyman, Vivel, Classmate, and Engage, still strong on the third spot with 37906 insertions.

    Amazon Online India made a fresh entry on to the fourth spot with 28230 insertions and Cadbury India Ltd stood fifth with 27925 insertions.

    Top Brands:

    PolicyBazaar.com replaced Dettol Liquid Soaps from the top position in the brands’ category after two weeks. The former made 12738 insertions while the latter came a close second with 12123 insertions.

    Santoor Sandal and Turmeric held on to the third position with 10565 insertions. Godrej Expert Rich Creme Hair Colour slipped two spots down from the past week’s ranking and stood fourth with 10224 insertions. Lux Toilet Soap came in fifth with 9692 insertions.

  • Reckitt Benckiser again top television advertiser

    Reckitt Benckiser again top television advertiser

    BENGALURU: Indian FMCG and consumer health products company Reckitt Benckiser (India) Ltd (RBIL) has once again climbed the almost sole andperpetual bastion of Indian FMCG company Hindustan Unilever Ltd (HUL). For the second time this year, RBIL was the biggest advertiser in terms of insertions in week 14 of 2018 (Saturday, 31 March 2018 to Friday, 6 April 2018) according to BARC (Broadcast Audience Research Council of India) data. The previous occasion when the company beat HUL in terms of TV ad insertions was in week 11 of 2018 (Saturday, 10 March 2018 to Friday, 16 March 2018) according to BARC’s list of top 10 advertisers across genres – all India (U+R) : 2+ individuals -in terms of ad insertions or spots. During the 52 weeks of calendar year 2017 (Saturday, 31 December 2016 to Friday 30 December 2017), it was HUL that held the top slot as the largest television advertiser in the country. 

    In week 14 of 2018, according to BARC data, RBIL had 1,21,102 insertions to HUL’s 1,19,602 ad spots. In week 11, RBIL had 1,10,173 to HUL’s 99,405 ad insertions. RBIL accounted for 30.2 percent ad insertions of the combined total insertions by the top 10 advertisers in week 14 and 28.6 percent in week 11, while HUL had 29.8 percent and 25.6 percent of the ad insertions during the same weeks respectively. Hence the big two accounted for 59.9 percent and 55.4 percent of the combined total insertions by the top 10 advertisers in week in weeks 14 and 11 of 2018 respectively.

    It must, however, be noted that if one were to account for the insertions by HUL affiliates/subsidiaries/associate (HUL group companies) companies, the total would far exceed the ad insertions by any other advertiser. For example, among the top 10 advertisers in week 14 of 2018 wasBrooke Bond Lipton India Ltd (Brooke Bond) at rank eight with 18,075 insertions, while in week 11 Brooke Bond did not find a place among BARC top 10 advertisers list, neither did any other HUL group company.Refer to the table below showing BARC’s list of top 10 advertisers in weeks 11 and 14 of 2018.

    public://barc_4.jpg

    Also Read :

    Top television advertisers in 2017 based on BARC’s Top 10 lists

    News channels rake in advertising on budget day