Tag: Amazon MX Player

  • Playground S4 on Amazon MX Player elevates reality gaming

    Playground S4 on Amazon MX Player elevates reality gaming

    Mumbai: Amazon MX Player, Amazon’s free video streaming service, has continued to deliver the highest quality gaming entertainment in India with the reality show Playground, currently streaming its fourth season. The show aims to unite contestants from diverse regions and backgrounds. It drew over 14 million viewers across India in the first three weeks of its launch, a 50 per cent increase over season three.

    As India’s first ever reality gaming show, Playground S4 continues its search for the next ‘New Age Star’, with a more dynamic and enhanced experience. Featuring top-notch gaming content, tougher challenges, and an innovative format, Season 4 has surpassed expectations, capturing the attention of major brands in the country. The show’s blend of gaming, drama, and entertainment has brought in major sponsors like Hero MotoCorp and Tecno mobile for the second time and MAAC for the fourth consecutive year. In a further big win, Zupee, one of India’s leading skill-based gaming apps, has come on board as the ‘co-powered’ sponsor, cementing the show’s reputation and success.

    Amazon MX Player director & head Karan Bedi, shared his excitement about the show’s success, “Playground S4 has set new benchmarks in the gaming entertainment space. The positive response from viewers and advertisers is a testament to our vision of providing premium, free entertainment to our audiences across India. The show’s high engagement comes from its mix of unique gaming challenges and reality television drama, making it a top choice for young adult viewers. We have even more exciting challenges and mentors lined up as we progress towards the finale!”

    Zupee COO Akanksha Dhamija says, “We’re excited to partner with Playground S4, as it perfectly aligns with our commitment to innovative, skill-based gaming. At Zupee, our focus is on creating meaningful engagement and delivering joyful experiences through games that are relevant to all gamers, which makes this collaboration an ideal fit.”

    Presented by Hero MotoCorp and co-powered by Tecno mobile and Zupee, Official Gaming Partner, Playground S4 streams exclusively on Amazon MX Player, with episodes airing daily at 12 pm, available through its apps on mobile, Amazon shopping app, Prime Video, Fire TV and Connected TVs.

     

  • Amazon MX Player releases the trailer for its upcoming series Fisaddi

    Amazon MX Player releases the trailer for its upcoming series Fisaddi

    Mumbai: Amazon MX Player is set to put sibling bonds to the test with its upcoming series Fisaddi as they released the trailer of the heartfelt drama. Delving into the intricate relationship between two brothers, the story will take audiences as they navigate the harsh realities of growing up. Set against the vibrant backdrop of college life in Allahabad, Fisaddi follows the journey of Goldie, a college legend with a larger-than-life persona, and his brother Vimal, who embodies everything Goldie wishes to be. Capturing the highs and lows of brotherhood, the series boasts a talented cast featuring Bhuvan Arora, Poojan Chabbra, Priyal Mahajan, Rajesh Jais, Gopal Datt, Shabnam Vadhera, Shailja Chaturvedi, and Mukund Pal in pivotal roles.

    The trailer hints at the close bond between the brothers, while also revealing the silent tension that surfaces as their roles begin to shift. Goldie struggles to hold his position as the elder brother, fighting with the uncomfortable reality that Vimal excels where he’s fallen short. What happens when the once-admired elder brother, known for his wisdom and confidence, starts to feel like an outsider in his own story? The series takes an unflinching look at how brothers can be both rivals and protectors and how growing up sometimes means letting go of the image you’ve carefully crafted for yourself. As Vimal’s success mounts and Goldie’s grip on his own life begins to slip, their relationship reaches a boiling point, testing their bond in unexpected ways.

    Amazon MX Player content head Amogh Dusad shared, “Fisaddi beautifully captures the essence of brotherhood in a way that is both relatable and entertaining. The series explores the nuances of rivalry, love, and personal growth, all while capturing the spirit of youth. The story focusses on brotherhood, which is a largely untapped emotion and we’re certain audiences will relate to it.”

    Bhuvan Arora, who essays the role of Goldie in the series, expressed, Portraying Goldie has been an incredible journey for me as an actor. The character’s flaws and insecurities make him deeply relatable, and I believe viewers will find pieces of themselves in both Goldie and Vimal. Their relationship captures the essence of sibling love, rivalry, the pressure they face, and the pressure to maintain individuality. The bromance highlighted in the story is a key element and it is a largely untapped emotion. I hope audiences find their journey inspiring and realize that, in the end, it’s the bond we share that defines who we are.”

  • Amazon merges MX Player with miniTV to expand ad supported streaming offering

    Amazon merges MX Player with miniTV to expand ad supported streaming offering

    MUMBAI:  Amazon on Monday announced that it had closed the acquisition of select assets of MX Player, including the MX Player app, to merge with its ad-supported video-on-demand (AVoD) service, Amazon miniTV. It was in June that several media outlets had reported that Amazon was close to acquiring the once Times group owned app.

    Post-acquisition, the app has been renamed as Amazon MX Player. It will continue to provide its library of shows for which it was known to more than 250 million users in India. Among these: Aashram, Dharavi Bank, Campus Diaries, Physicswallah, and Yeh Meri Family. The streamer had also built a fan following for its popular Korean, Mandarin, and Turkish shows dubbed in Hindi, Tamil, and Telugu. Viewers will be able to  access the service through apps on mobile, Amazon.in, Prime Video, Fire TV, and connected TVs.

    “Today we are bringing together the vast reach of MX Player, with the advertising tech that leverages Amazon’s billions of customer signals,” said Amazon India head of advertising Girish Prabhu. “It’s about enabling all brands, not just the ones selling on Amazon, to reach and deliver relevant advertising to a very large and engaged base across India. It’s about directly measuring outcomes from the very top of the funnel to the very bottom.”

    “Amazon and MX Player obsess over customer experience and are both believers in the future of free entertainment,” added Amazon MX Player head Karan Bedi. “Being part of Amazon will let us continue to delight millions of viewers across the country. We will offer high-quality entertainment and streaming experiences faster than we could have done independently, while continuing to keep the service free. This merger will mean great things for our viewers, advertisers and content partners, and will let us bring MX Player to even more people in India.”