MUMBAI: WPP Media, has promoted Meghana HS to group head – digital, capping a meteoric rise through the advertising conglomerate’s ranks. The 27-year-old digital marketing specialist, who joined as manager – digital planning and strategy in January 2023, has spent the past two years and nine months crafting 360-degree media strategies for blue-chip clients across fast-moving consumer goods, wellness and personal care.
Meghana built her reputation orchestrating full-funnel campaigns that blend traditional digital channels with trendy influencer marketing and over-the-top streaming platforms. Her knack for translating business goals into measurable returns on investment—whilst juggling budgets across upper, middle and lower marketing funnels—caught the eye of WPP’s brass.
Before joining the Omnicom rival, she honed her skills at GroupM’s Motivator unit, where she progressed from ad operations executive to business executive between January 2020 and December 2022. Her journey began with a six-month traineeship at Digital Academy 360 in Bengaluru, where she mastered search engine optimisation, Google AdWords and social media marketing.
The appointment reflects WPP’s push to beef up its digital capabilities as advertisers pivot spending toward performance marketing and programmatic buying. Meghana’s expertise spans Meta and Google advertising, Amazon marketing and YouTube campaigns—skills increasingly vital as brands chase measurable outcomes over brand-building vanity metrics.
Her promotion comes as India’s digital advertising market surges, with programmatic buying and influencer marketing driving growth. WPP Media’s bet on homegrown talent like Meghana signals confidence in the subcontinent’s advertising ecosystem, where local expertise trumps imported knowledge.
