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Tag: Amazon Internet Services

  • Airtel-AWS partner to offer cloud services to M&E firms

    Airtel-AWS partner to offer cloud services to M&E firms

    MUMBAI: It’s hoping to take Indian companies further into the cloud. Telco Bharati Airtel has signed a multi-year, strategic collaborateon agreement with Amazon Web Services (AWS.) to deliver a comprehensive set of innovative cloud solutions to large enterprise and small and medium enterprise (SME) customers in India. The duo will offer industry-specific solutions to customers across different sectors including banking and financial services, manufacturing, IT/ITeS, and media and entertainment.

    Airtel serves over 2500 large enterprises and more than a million emerging businesses and companies with an integrated product portfolio, including Airtel Cloud, a multi-cloud product and solutions business.

    Airtel Cloud will build an AWS Cloud Practice supported by AWS Professional Services, as well as develop differentiated Airtel Cloud products and capabilities leveraging AWS services, Airtel’s data center capabilities and its network and telecom offerings. Airtel customers will benefit from an integrated sales, consulting, and support approach from both companies and improved security, scalability, and cloud management capabilities.

    Airtel Cloud will offer customers a range of AWS services including Windows on AWS, SAP on AWS, VMware Cloud on AWS, database migration, and security and risk governance solutions. In addition, it  will leverage AWS’s innovation and transformation services across analytics, data warehousing, internet of things (IoT), and machine learning (ML) to help customers adopt new services and migrate to the cloud from legacy infrastructures.

    “At Airtel, our endeavour is to enable enterprise customers to stay focused on their core businesses while we drive end-to-end digital transformation for them. As part of their cloud adoption journey, enterprises are looking for agility, faster migration from legacy systems, and want to work with trusted partners who have the experience and depth in doing this. This collaboration brings AWS, the world’s leading cloud platform, together with Airtel’s deep reach and proven expertise in handling network, data centers, security, and cloud as an intergrated solution,” said Bharti Airtel CIO & head-cloud and security business Harmeen Mehta.

    Additionally, Airtel leverages AWS services for development of its digital applications. Airtel is also an AWS Direct Connect Delivery Partner. AWS Direct Connect is a cloud service solution that makes it easy to establish a dedicated network connection from a customer’s premises to AWS, providing customers with increased bandwidth throughput, consistent network performance, and private connectivity.

    “I am delighted with the expansion of our relationship with Airtel. Indian companies are using the cloud to innovate, and in order to operate at an increased scale and speed. Many need partners like irtel, with deep cloud expertise and an industry-focused approach to support them,” said Amazon Internet Services president commercial business, India & south Asia Puneet Chandok. “This collaboration gives customers a single point of contact when dealing with complex migrations or custom-built solutions. Airtel has demonstrated a strong commitment to our shared customers, and we look forward to continue working with them to bring innovative solutions to market.”

  • ALTBalaji to stream content to millions through Amazon Cloudfront

    MUMBAI: Balaji Telefilms’ video streaming service ALTBalaji has partnered with Amazon Internet Services to use Amazon Cloudfront, a global content delivery network (CDN) service. ALTBalaji will have access to multi-petabytes of bandwidth in preparation of the launch of the ALTBalaji service in mid-April 2017.

    “We have built our platform to serve Indians globally and wanted a service provider who could support us efficiently across all geographies. We use Xstream Mediamaker as our backend OVP and video delivery is entirely hosted by and built on Amazon Web Services (AWS), which already serves numerous global OTT platforms with over hundreds of millions of streams. Thanks to AWS, our platform setup is capable of handling high volumes of traffic and media content per week, and at the same time stream content to millions of our customers every day through Amazon Cloudfront,” said ALT Digital Media Entertainment COO Sunil Nair.

    “Currently, all ALTBalaji distribution partnerships that use the content syndication system, payment partners and wallets available on ALTBalaji, including other middleware infrastructure, run on AWS. We use Amazon Redshift for our data warehouse, which allows for analysis of all the customer interactions to arrive at actionable inferences. We have found Amazon Web Services to be a very reliable and responsive service provider at a time when we prepare to take ALTBalaji global,” added ALT Digital Media Entertainment head of product Ashish Bhansali.

    ALTBalaji leverages a vast range of tools offered by AWS to empower its video streaming platform. The anticipated interest in the video streaming platform and the original, premium and exclusive shows has prompted Balaji Telefilms to invest significantly in the latest cutting edge technology and infrastructure to ensure it provides a world class service to its global customer base.

    “Increasingly, various businesses around the world are deploying their critical workloads on AWS and going all-in so they can refocus on serving their customers best,” added Amazon Internet Services Private Limited MD Bikram Bedi. “We’re truly excited for ALTBalaji’s adoption of AWS, which will allow them to quickly and easily scale, reduce costs, improve security, and increase agility for even their most critical workloads.”

    ALTBalaji app will be launched with six new shows and will be followed with new shows every month for its viewers to binge watch. The content is created by some of the best talent of the Indian entertainment industry, including critically acclaimed directors and actors. The long illustrious list of artists comprises of Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao, Hansal Mehta, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Sameer Soni, Yudhishtar Urs, Dipannita Sharma Atwal, and more.