ITV

Tag: Amazon India

  • BBC Worldwide to provide 600 hours of content to Amazon India

    BBC Worldwide to provide 600 hours of content to Amazon India

    MUMBAI: BBC Worldwide announced a licensing deal with Amazon that will give Amazon Prime members in India access to over 600 hours of factual and pre-school content from BBC.

    “In the last year or so, we have seen digital consumption in India increase exponentially. We are very excited to be partnering with Amazon Prime Video India to satisfy viewers’ demands for quality, premium programmes from the BBC,” said BBC Worldwide SVP and GM Myleeta Aga.

    Indian subscribers to Amazon Prime Video now have access to CBeebies programs, which have never been broadcast before in India, including Clangers, the pink, long-nosed, inventive and lovable mouse-shaped creatures who live on a little blue planet, out in the starry stretches of space, not far from Earth; Dinopaws, an animation series about the delightful adventures of a trio of very young, inquisitive dinos; and Hey Duggee, the animated series narrated by award-winning comedian Alexander Armstrongo.

    Subscribers to the service will also able to watch award-winning and highly-rated BBC factual programs such as Gandhi, The World’s Weirdest Weapons, and The Genius of Inventions.

    Amazon Prime Video India director and country head Nitesh Kripalani added, “We are pleased to work with BBC Worldwide to avail premium quality pre-school and documentary programmes to our Prime Video customers. We are very humbled by the positive response from customers to Prime Video and we are confident that the BBC’s programmes will resonate with customers. We look forward to a long and fruitful relationship with BBC Worldwide.”

  • Amazon Prime starts streaming original Indian, foreign exclusive content

    Amazon Prime starts streaming original Indian, foreign exclusive content

    MUMBAI: Amazon India today launched its Prime Video in India. Amazon prime users will get access to Bollywood blockbusters, Hollywood movies and TV shows, and kids’ programming and Amazon original series. Available on Google Play Store as of now, it is expected to be available Apple App Store soon.

    Amazon Prime is ready to let us watch various entertainment programmes on PrimeVideo.com. Now, one can download any title for offline viewing. Sub-titles and dubbing would be there for all originals and many other titles. Amazon is also working with AIB, Phantom, Excel Media, Farhan Akhtar, Ritesh Sidhwani, Big Synergy, OML for exclusive content.

    Amazon Prime video’s overall subscription structure would be:

    Unlimited ad-free streaming

    Latest exclusive movies and TV shows

    No additional cost to the annual subcription of Rs 499 per Prime membership

    30-day free trial available

    Kids will enjoy their favorite shows from India, and the world, on demand and ad-free. Amamazon India earlier announced tie-ups with content partners such as Asahi Corporation for shows like Shinchan, Doraemon, and Ninja Hattori. Award-winning Amazon Original series will be available exclusively to Prime customers such as Jeremy Clarkson’s The Grand Tour along with Indian original shows.

    Many US TV shows will be available on Prime within a day of telecast, and the selection includes some of 2016’s most awarded shows. Original production like Breathe, The Ministry, Powerplay, Mirzapur, Stardust, The Family Man are being brought for the Indian audience.

  • Amazon Prime starts streaming original Indian, foreign exclusive content

    Amazon Prime starts streaming original Indian, foreign exclusive content

    MUMBAI: Amazon India today launched its Prime Video in India. Amazon prime users will get access to Bollywood blockbusters, Hollywood movies and TV shows, and kids’ programming and Amazon original series. Available on Google Play Store as of now, it is expected to be available Apple App Store soon.

    Amazon Prime is ready to let us watch various entertainment programmes on PrimeVideo.com. Now, one can download any title for offline viewing. Sub-titles and dubbing would be there for all originals and many other titles. Amazon is also working with AIB, Phantom, Excel Media, Farhan Akhtar, Ritesh Sidhwani, Big Synergy, OML for exclusive content.

    Amazon Prime video’s overall subscription structure would be:

    Unlimited ad-free streaming

    Latest exclusive movies and TV shows

    No additional cost to the annual subcription of Rs 499 per Prime membership

    30-day free trial available

    Kids will enjoy their favorite shows from India, and the world, on demand and ad-free. Amamazon India earlier announced tie-ups with content partners such as Asahi Corporation for shows like Shinchan, Doraemon, and Ninja Hattori. Award-winning Amazon Original series will be available exclusively to Prime customers such as Jeremy Clarkson’s The Grand Tour along with Indian original shows.

    Many US TV shows will be available on Prime within a day of telecast, and the selection includes some of 2016’s most awarded shows. Original production like Breathe, The Ministry, Powerplay, Mirzapur, Stardust, The Family Man are being brought for the Indian audience.

  • Amazon India seasonal sale boosts Prime Video subscribers

    Amazon India seasonal sale boosts Prime Video subscribers

    Mumbai: Amazon’s bet seems to have paid off. In the past few weeks, it has been accumulating original content and striking content licensing deals. Amazon had been firming up its content strategy by tying up with several Bollywood production houses for original TV shows and films while it was gearing up for its Prime Video service launch in India. Among the few notable deals it has made were with Dharma Productions and T-Series. Amazon Prime Video, the paid subscription service of Amazon India, yesterday emerged as the highest selling product for the e-tailer.

    Amazon’s five-day festive season sale period ended on Wednesday, and one out every three units sold was membership of Prime Videos, Amazon India country manager, Amit Agarwal, told FE. The e-tailer moreover claims to have sold more than 5 million units over a period of five days. The paid subscribers of Amazon Prime will be default users of the video streaming service called Prime Videos.

    After the entry of global video over-the-top (OTT) player like Netflix in India early this year, Amazon is the second large player to announce the launch of its video streaming service in India. Amazon India is presently selling the membership at a 50 per cent discounted rate of Rs 499 for a year.

    “Despite a slump in the market, Amazon India has been growing at a rate of 150% over the the last three years. This sale was three times bigger and 30 times bigger than last Diwali,” said Agarwal. Mobile, fashion and lifestyle and Fast Moving Consumer Goods (FMCG) were the other top selling categories on the platform during the sale period.

    The e-tailers claim that mobile saw a five times jump in number of orders placed apart from television which grew by 25 times. While large appliances saw a seven times growth in terms of sale.

    According to Agarwal, the platform saw a five times growth in the number of new customers who came online to shop, compared to last year. Tier 2 and smaller towns contributed to 70% of the orders. Agarwal added that during the festive season sale period, Amazon continued to witness high traffic both on the website as well as on its mobile app. “80% of the traffic came through mobile. In fact, the app recorded seven time growth in direct traffic,” he explained.

    Amazon has also signed deals with Excel Entertainment to create original TV shows for the platform and with Vishesh Films for its film catalogue. Given the backdrop of competition in the OTT space, Amazon is also reportedly participating in the IPL tender with a keen interest to bid for the digital rights.

    As a result of the partnerships with T-Series, Amazon Prime members would soon enjoy a wide variety of some of the best Bollywood movies in the country, all within a few weeks of their theatrical release, said Amazon Video India director and country head Nitesh Kripalani.

    Amazon CEO Jeff Bezos had announced that the company would be investing an additional $3 billion in India, taking the total investment to more than $5 billion. It reportedly plans to invest around $300 million in producing original content for India. Amazon had launched its Prime subscription service in India in July.

  • Amazon India seasonal sale boosts Prime Video subscribers

    Amazon India seasonal sale boosts Prime Video subscribers

    Mumbai: Amazon’s bet seems to have paid off. In the past few weeks, it has been accumulating original content and striking content licensing deals. Amazon had been firming up its content strategy by tying up with several Bollywood production houses for original TV shows and films while it was gearing up for its Prime Video service launch in India. Among the few notable deals it has made were with Dharma Productions and T-Series. Amazon Prime Video, the paid subscription service of Amazon India, yesterday emerged as the highest selling product for the e-tailer.

    Amazon’s five-day festive season sale period ended on Wednesday, and one out every three units sold was membership of Prime Videos, Amazon India country manager, Amit Agarwal, told FE. The e-tailer moreover claims to have sold more than 5 million units over a period of five days. The paid subscribers of Amazon Prime will be default users of the video streaming service called Prime Videos.

    After the entry of global video over-the-top (OTT) player like Netflix in India early this year, Amazon is the second large player to announce the launch of its video streaming service in India. Amazon India is presently selling the membership at a 50 per cent discounted rate of Rs 499 for a year.

    “Despite a slump in the market, Amazon India has been growing at a rate of 150% over the the last three years. This sale was three times bigger and 30 times bigger than last Diwali,” said Agarwal. Mobile, fashion and lifestyle and Fast Moving Consumer Goods (FMCG) were the other top selling categories on the platform during the sale period.

    The e-tailers claim that mobile saw a five times jump in number of orders placed apart from television which grew by 25 times. While large appliances saw a seven times growth in terms of sale.

    According to Agarwal, the platform saw a five times growth in the number of new customers who came online to shop, compared to last year. Tier 2 and smaller towns contributed to 70% of the orders. Agarwal added that during the festive season sale period, Amazon continued to witness high traffic both on the website as well as on its mobile app. “80% of the traffic came through mobile. In fact, the app recorded seven time growth in direct traffic,” he explained.

    Amazon has also signed deals with Excel Entertainment to create original TV shows for the platform and with Vishesh Films for its film catalogue. Given the backdrop of competition in the OTT space, Amazon is also reportedly participating in the IPL tender with a keen interest to bid for the digital rights.

    As a result of the partnerships with T-Series, Amazon Prime members would soon enjoy a wide variety of some of the best Bollywood movies in the country, all within a few weeks of their theatrical release, said Amazon Video India director and country head Nitesh Kripalani.

    Amazon CEO Jeff Bezos had announced that the company would be investing an additional $3 billion in India, taking the total investment to more than $5 billion. It reportedly plans to invest around $300 million in producing original content for India. Amazon had launched its Prime subscription service in India in July.

  • Amazon Prime, Dharma enter licensing deal

    Amazon Prime, Dharma enter licensing deal

    MUMBAI: Amazon and Dharma Productions today announced a long-term agreement that will make Prime Video India the subscription streaming home for well-known films and upcoming new releases from Dharma Productions.

    The digital premiere will include keenly awaited films like Ae Dil Hai Mushkil starring Aishwarya Rai Bachchan, Ranbir Kapoor and Anushka Sharma, Ok Jaanu starring Aditya Roy Kapoor and Shraddha Kapoor, and Badrinath Ki Dulhania, starring Varun Dhawan and Alia Bhatt. With this deal, existing Prime members will have access to unlimited streaming of this popular content as a part of their Prime membership.

    “We are excited to have Dharma Productions’ library and future slate of titles for the upcoming launch of Prime Video,” said Amazon Video India country head director Nitesh Kripalani. “We know our Prime members are going to love the broad selection of films and stories – everything from soulful romance to heartfelt and funny family stories – that Dharma does so well.”

    “We have kept a close eye on the explosion of digital media, and the increased consumption trends of Bollywood content on Video-On-Demand and OTT Platforms”, said Dharma Productions CEO Apoorva Mehta. “We at Dharma felt that the time couldn’t be more right for us to mark our presence on such sought after platforms. We are confident that partnering with a credible brand like Amazon will go a long way in ensuring that our content will not only be seamlessly streamed, but will also see a huge demand from users of Prime Video.”

    The library of films on Prime Video will comprise of blockbuster titles like Kapoor & Sons, Brothers, Shaandaar and Gori Tere Pyar Mein, in addition to successful Dharma films in the recent past like Yeh Jawaani Hai Deewani, Student of the Year, Kal Ho Naa Ho, and Agneepath, to name a few.

    Amazon Prime already offers unlimited free One-day and Two-day delivery to over 100 cities on eligible items from India’s largest selection of products, 30 minutes early access for members on top deals and more benefits for an unparalleled shopping experience.

  • Amazon Prime, Dharma enter licensing deal

    Amazon Prime, Dharma enter licensing deal

    MUMBAI: Amazon and Dharma Productions today announced a long-term agreement that will make Prime Video India the subscription streaming home for well-known films and upcoming new releases from Dharma Productions.

    The digital premiere will include keenly awaited films like Ae Dil Hai Mushkil starring Aishwarya Rai Bachchan, Ranbir Kapoor and Anushka Sharma, Ok Jaanu starring Aditya Roy Kapoor and Shraddha Kapoor, and Badrinath Ki Dulhania, starring Varun Dhawan and Alia Bhatt. With this deal, existing Prime members will have access to unlimited streaming of this popular content as a part of their Prime membership.

    “We are excited to have Dharma Productions’ library and future slate of titles for the upcoming launch of Prime Video,” said Amazon Video India country head director Nitesh Kripalani. “We know our Prime members are going to love the broad selection of films and stories – everything from soulful romance to heartfelt and funny family stories – that Dharma does so well.”

    “We have kept a close eye on the explosion of digital media, and the increased consumption trends of Bollywood content on Video-On-Demand and OTT Platforms”, said Dharma Productions CEO Apoorva Mehta. “We at Dharma felt that the time couldn’t be more right for us to mark our presence on such sought after platforms. We are confident that partnering with a credible brand like Amazon will go a long way in ensuring that our content will not only be seamlessly streamed, but will also see a huge demand from users of Prime Video.”

    The library of films on Prime Video will comprise of blockbuster titles like Kapoor & Sons, Brothers, Shaandaar and Gori Tere Pyar Mein, in addition to successful Dharma films in the recent past like Yeh Jawaani Hai Deewani, Student of the Year, Kal Ho Naa Ho, and Agneepath, to name a few.

    Amazon Prime already offers unlimited free One-day and Two-day delivery to over 100 cities on eligible items from India’s largest selection of products, 30 minutes early access for members on top deals and more benefits for an unparalleled shopping experience.

  • Amazon India urges to #DeliverTheLove this Raksha Bandhan

    Amazon India urges to #DeliverTheLove this Raksha Bandhan

    MUMBAI: Raksha Bandhan, the festival that celebrates the bond between siblings, is just around the corner. Amazon India has come out with their latest campaign,

    #DeliverTheLove as a reminder of what is really important for Raksha Bandhan.

    Conceptualised by Ogilvy & Mather, Bangalore, and directed by Amit Sharma of Chrome Pictures, the film beautifully captures the sentiment that nothing can be cherished more than moments spent with your loved ones. This campaign is led by a digital film, and includes Print, OOH, Digital and Radio.

    Commenting on the launch of the campaign, Amazon India Spokesperson: Rakhsha Bandhan is a beautiful festival which celebrates a unique bond between a brother and sister. With our fast paced lives, relationships end up taking a back seat. With the campaign #DeliverTheLove, we are trying to communicate that while we can deliver anything you want, anywhere you want, nothing is more important than cherishing the relationship you have with your sibling, by meeting them in person.

    Ogilvy executive chairman and creative director Pirush Pandey said : This is a brilliant piece of work. It is a wonderful leadership statement, brilliantly written, acted and directed. Being a brother of seven sisters, I am completely and totally moved.

    Ogilvy & Mather India CEO Kunal Jeswani added, “Amazon has everything going for it. A wide selection of products, great quality and customer-friendly service. While it’s obviously a great place for India to shop, it’s also become the natural choice when you want to send someone a gift. Some festivals like Raksha Bandhan, however, are a little different. Nothing can replace the joy of a brother and sister meeting on Raksha Bandhan. There is a magic there that should never be replaced by anything. Coming from a brand, that is a beautiful, brave statement.”

    Ogilvy Bangalore, ECD Mahesh Gharat said, “With this campaign, brand Amazon has taken a higher ground. This is an example of brand courage, where an online shopping brand says that sending a gift is not the same as going and giving it yourself.

  • Amazon India urges to #DeliverTheLove this Raksha Bandhan

    Amazon India urges to #DeliverTheLove this Raksha Bandhan

    MUMBAI: Raksha Bandhan, the festival that celebrates the bond between siblings, is just around the corner. Amazon India has come out with their latest campaign,

    #DeliverTheLove as a reminder of what is really important for Raksha Bandhan.

    Conceptualised by Ogilvy & Mather, Bangalore, and directed by Amit Sharma of Chrome Pictures, the film beautifully captures the sentiment that nothing can be cherished more than moments spent with your loved ones. This campaign is led by a digital film, and includes Print, OOH, Digital and Radio.

    Commenting on the launch of the campaign, Amazon India Spokesperson: Rakhsha Bandhan is a beautiful festival which celebrates a unique bond between a brother and sister. With our fast paced lives, relationships end up taking a back seat. With the campaign #DeliverTheLove, we are trying to communicate that while we can deliver anything you want, anywhere you want, nothing is more important than cherishing the relationship you have with your sibling, by meeting them in person.

    Ogilvy executive chairman and creative director Pirush Pandey said : This is a brilliant piece of work. It is a wonderful leadership statement, brilliantly written, acted and directed. Being a brother of seven sisters, I am completely and totally moved.

    Ogilvy & Mather India CEO Kunal Jeswani added, “Amazon has everything going for it. A wide selection of products, great quality and customer-friendly service. While it’s obviously a great place for India to shop, it’s also become the natural choice when you want to send someone a gift. Some festivals like Raksha Bandhan, however, are a little different. Nothing can replace the joy of a brother and sister meeting on Raksha Bandhan. There is a magic there that should never be replaced by anything. Coming from a brand, that is a beautiful, brave statement.”

    Ogilvy Bangalore, ECD Mahesh Gharat said, “With this campaign, brand Amazon has taken a higher ground. This is an example of brand courage, where an online shopping brand says that sending a gift is not the same as going and giving it yourself.

  • Reliance Jio’s mid-segment LYF Water 5 smartphone launches on Amazon

    Reliance Jio’s mid-segment LYF Water 5 smartphone launches on Amazon

    MUMBAI:  Reliance Jio’s mid-segment LYF Water 5 phone from Reliance Digital has been launched. Water 5, unlike its predecessors Water 1, Water 2, and Water 7 that are available in various brick and mortar showrooms, is only available online, exclusively on Amazon India.  The smartphone is priced at Rs 11,699/-.

    Online platforms are fast becoming an attractive option for vendors because of the wide outreach it allows them as well as an increasingly web-savvy young generation that is taking to online shopping as a means of quick, hassle-free, and largely secure mode of shopping.

    A few days ago, Reliance Jio opened its 4G mobile internet and phone call service for the general public on a ‘trail’ basis with a couple of conditions. One can buy the Jio sim-card after getting an invite from employees of Reliance Industries group firms and must buy an LYF handset. The invitee needs to pay Rs 200 to activate the services. This will also grant user free unlimited access to Jio’s 4G mobile applications like Jio Play, Jio On-demand, JioMag, JioBeats, Jio Drive etc., for 90 days. Reliance’s LYF range of mobile devices cost between Rs 5,599 and Rs 19,499 each.