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Tag: Amazon India

  • MiQ taps Ribhu Mishra to power up India revenue play

    MiQ taps Ribhu Mishra to power up India revenue play

    MUMBAI: MiQ is turning up the heat in India’s adtech arena, elevating Ribhu Mishra to vice president – Revenue, India, as it gears up for a high-growth 2026 fuelled by Connected TV, advanced data, and its new Sigma AI platform.

    In his new role, Mishra will steer revenue strategy, lead commercial teams, and drive market expansion across India. The move reinforces MiQ’s intent to strengthen its leadership bench and scale innovation in one of its fastest-growing markets.

    Mishra, who joined MiQ from Amazon India in 2024 as AVP of Revenue, has been instrumental in shaping the company’s go-to-market approach and driving client success stories across verticals.

    “India’s digital ecosystem is entering a new era, and the coming year will be pivotal for data-driven programmatic execution,” said MiQ India chief commercial officer Varun Mohan. “Ribhu has been a key player in our growth story, and with this elevation, we’re doubling down on commercial excellence and innovation.”

    Sharing his excitement, Ribhu Mishra said, “MiQ has built a reputation for innovation and impact, and I’m thrilled to lead our revenue function at such an exciting time. My focus will be on deepening partnerships, expanding markets, and driving sustainable growth.”

    With more than a decade in media, adtech, and digital transformation, spanning roles at Amazon and Appier, Mishra brings a wealth of experience to the table.

    For MiQ, the move signals more than just an internal milestone, it’s a strategic step toward solidifying its place at the heart of India’s programmatic advertising revolution.
     

  • Ad volumes tune up as TV, radio and print steal the show in H1 2025

    Ad volumes tune up as TV, radio and print steal the show in H1 2025

    MUMBAI: Lights, camera, action, India’s advertising pie in 2025 is anything but half-baked. The first half of the year has seen TV, radio, and print rise with renewed swagger, even as digital took a cautious breather, according to a trends report by Excellent Publicity in partnership with TAM Adex and RCS India.

    Television strutted confidently, clocking a 27 per cent surge in ad volumes and a 64 per cent jump in spends over 2023. Unsurprisingly, Star India ruled the charts, while Jio Hotstar topped brand visibility. Together, Sports and GECs claimed 84 per cent of ad time, proving that prime time still makes advertisers shine. Entertainment, e-commerce, and social media alone accounted for 25.6 per cent of volumes.

    Radio kept its local beat alive, growing 10 per cent in revenues over 2023. Real estate and cars dominated the airwaves, with Maruti Suzuki India the top advertiser and Jeena Sikho the loudest brand. The real showstopper? Commercial vehicles, which roared with a 24x spike in ad spends, underscoring radio’s rural and tier-2 pull.

    Print, once counted out, flipped back into relevance with 26 per cent growth YoY. Cars led the page with 8.9 per cent of spends, while Retail Departmental Stores made a debut in the top 10. Allen Career Institute continued to hold the spotlight, and two-wheelers raced ahead with a 31 per cent surge in spends, showing print’s enduring power in suburban and semi-urban India.

    Digital, meanwhile, had a paradoxical season. Though overall spends dipped 8 per cent YoY, the platform saw its highest number of advertisers in three years. Online shopping led the charge with 11.2 per cent of total spends, Amazon India as the top advertiser and Amazon the most visible brand. Quirky shifts included washing powders and liquids exploding by 21x and perfumes/deodorants by 6x, while programmatic accounted for 88.3 per cent of spends, cementing automation’s dominance.

    As Excellent Publicity co-founder Vaishal Dalal put it: “TV still captures attention, radio keeps it local, print earns back trust, and digital is sharper than ever. The winners are those who embrace each medium’s strengths while staying innovative.”

    India’s ad world, it seems, is learning to juggle tradition with tech – and in 2025, every medium is fighting for its close-up.

  • Kaun Banega Crorepati’s 25th year secures 26 sponsors

    Kaun Banega Crorepati’s 25th year secures 26 sponsors

    MUMBAI: Sony Entertainment Television’s iconic quiz show Kaun Banega Crorepati (KBC) Season 17 has struck a powerful chord with the nation. Its campaign ‘Jahan Akal Hai Wahaan Akad Hai’ aptly echoes the rise of an India that is not only driven by intelligence (Akal) but also carries it with pride (Akad). This season has witnessed an exceptional response from the brand ecosystem, reaffirming KBC’s position as one of Indian television’s most credible and culturally relevant properties.

    Maruti Suzuki and the Aditya Birla Group are onboarded as Co-Presenting Sponsors, while the State Bank of India joins as Banking Partner, and Reserve Bank of India as a Special Sponsor, further deepening the show’s association with empowerment and trust.

    The Co-Powered By roster includes UPI, Ultratech Cement, Stable Money App, Asian Paints, and Gowardhan Ghee — spanning sectors from digital finance to FMCG. Special Partners secured are Patanjali Dant Kanti, BHIM Payments App, Polycab India Ltd., Dr. Fixit (Pidilite Industries), Vida powered by Hero Motocorp and WinZO Games.

    Further strengthening its appeal, Associate Partners include Amazon India, Kalyan Jewellers, Godrej & Boyce, Laxmipati Sarees, Groww, Life Insurance Corporation of India (LIC), National Stock Exchange (NSE), Plasto Tanks and Pipes, Aashirvaad Select Atta, Director’s Elaichi and Bikaji — representing a diverse cross-section of India’s consumer landscape.

    KBC continues to be a powerful platform for brands, seamlessly integrating knowledge, inspiration, and wide-reaching impact.

    At the heart of the show is, as always, the legendary Amitabh Bachchan whose iconic presence and effortless camaraderie with the contestants breathe life into every story from the hotseat.

  • Amazon India turns up the AC and tech to cool delivery blues and boost worker wellbeing

    Amazon India turns up the AC and tech to cool delivery blues and boost worker wellbeing

    MUMBAI: If there’s one place in India where the mercury never messes with productivity, it’s Amazon’s fulfillment centres. While much of the country battles sweltering heatwaves and endless traffic snarls, Amazon India has been quietly rewriting the rulebook on how warehouses and logistics hubs should care for their people—not just parcels.

    During a walkthrough at its DEL5 Fulfilment Centre in Haryana, Amazon India showcased its climate-controlled spaces and ergonomic layouts designed to keep its teams not just moving, but thriving. The company’s operations, built for speed and scale, now wear a wellness-first badge with pride.

    “We’re constantly upgrading our fulfillment infrastructure to raise the bar on employee and associate experience and operational excellence,” said Amazon India director – operations Salim R Memon. “Our buildings are designed to deliver on both speed and safety—ensuring a high-performance environment that supports our teams every day”.

    The fulfilment and sortation centres now feature real-time heat index monitoring systems, allowing site managers to tweak shifts and break schedules depending on external weather conditions. The buildings come equipped with cold water stations, electrolyte supplements, ergonomic workstations, air-conditioned rest areas, and on-site Amcare units staffed with medical professionals.

    Outside the warehouses, Amazon is extending comfort to the kerbside. Its ‘Project Ashray’—now expanded to 100 locations—offers fully air-conditioned roadside rest points for delivery associates. These spaces include washrooms, mobile charging stations, hydration setups, shaded seating, and first-aid kits, making them safe havens on long delivery routes.

    To beat the heat even further, the company has deployed smart routing technology that charts optimal delivery paths based on real-time weather and traffic, cutting down exposure to harsh conditions. And in emergencies, the Dial 4242 ambulance service stands ready with no-cost basic and advanced life support.

    The e-commerce giant also plans to offer free health check-ups to over 80,000 delivery associates and partners across India by the end of 2025. These measures mark Amazon’s ongoing push towards building a resilient, people-first supply chain.

    With year-round demand stretching the workforce thin, the focus on associate wellbeing could prove to be Amazon’s biggest productivity hack yet.

  • Amazon rebrands as your everyday enabler, not just the everything store

    Amazon rebrands as your everyday enabler, not just the everything store

    MUMBAI: Once known as the ‘everything store’, Amazon India is now gunning for something a little closer to home—and heart. With its new campaign, Har Din Behtar, the e-commerce giant wants to be seen not just as a marketplace for all things, but as a thoughtful partner in everyday life.

    Conceptualised by Ogilvy, the campaign signals a quiet but meaningful shift in Amazon’s narrative: from a transactional utility to a brand that understands India’s everyday struggles, quirks, and quiet triumphs.

    The thematic film opens with a neighbourly face-off—a tongue-in-cheek tug-of-war of betterment. From swapping outdated décor to embracing new habits, the film portrays how a little friendly rivalry becomes the nudge towards becoming your best self. That spirit runs through three punchy follow-up films:

    .  A PG aunty takes the plunge and partakes in a Gen-Z party, all thanks to budget buys under Rs 300.

    .  A grandson uses thoughtful buys to bond with his grandfather—small gestures, big feels.

    .  A dad sneaks veggies into his kids’ meal with a clever kitchen hack, backed by products with crores of reviews.

    The campaign tagline—“Har chhoti badi koshish se banta hai din behtar”—cements the message: it’s the little things that make every day better.

    Commenting on the campaign launch, Amazon India director – growth & consumer marketing, Pragya Sharma said, “Today’s India is not for the fainthearted. It is where rising expectations are being met with expanding opportunities. We love this about India because it reflects the culture that has been a north star for Amazon since the first day of the launch of our e-commerce marketplace in the country. Customer obsession is at the centre of everything we do, it is what keeps us curious, nimble, and innovative. We love that our customers’ expectations are never static and always rising. It reminds us to not just respond to customers’ needs but anticipate them as well. With ‘Har Din Behtar’, we are not only acknowledging this spirit of relentless improvement, we also aim to match it by enhancing selection, speed, and service quality daily.”

    The campaign strikes a fine balance between emotional pull and retail proposition. Backed by RTBs like under Rs 300, innovative products, and crores of reviews, the films highlight how Amazon isn’t just about indulgence—it’s about effort turned effortless.

    Ogilvy India CCO Sukesh Nayak spoke about the campaign, saying, “Amazon as a brand has always been known as the ultimate online shopping destination in India – an everything store. With this campaign, we’ve added heart to what Amazon stands for. Evolving to become an everyday partner for all of life’s little-big moments. Through our films, we’ve shown how Amazon supports you in turning your small daily goals into big, beautiful wins. Helping you really make every day better.”

    From everyday buys to everyday better, Amazon’s message is clear: it’s not just what you get—it’s what you do with it that counts.

  • Amazon India’s cardboard beds: Comfort delivered at Maha Kumbh 2025

    Amazon India’s cardboard beds: Comfort delivered at Maha Kumbh 2025

    MUMBAI: Can cardboard bring comfort? Amazon thinks so!

    When it comes to thinking outside the box, Amazon has taken it to a whole new level—by transforming the box itself. At the Maha Kumbh Mela 2025, where millions will converge for one of India’s grandest spiritual gatherings, Amazon India is delivering more than just packages. They’re delivering comfort.

    Imagine attending a 45-day festival and finding a sturdy, comfortable bed crafted from Amazon’s signature cardboard packaging. Sounds crazy? Maybe. But it’s also ingenious.

    With a quirky campaign tagline—“Aapki Suvidha Ke Liye, Aaram Ki Delivery”—Amazon promises to turn sleepless nights into restful ones, ensuring that attendees can recharge and fully embrace the Maha Kumbh experience.

    Here’s the deal: Amazon has upcycled its iconic cardboard boxes into portable beds that will be freely available across the sprawling festival grounds in Prayagraj, Uttar Pradesh. These beds aren’t just makeshift solutions—they’ve been designed to handle the festival’s unique challenges, from chilly nights to wear and tear.

    Why beds? Because after a day of spiritual reflection, rituals, and massive crowds, everyone deserves a good rest—even on cardboard.

    Amazon isn’t just handing out beds willy-nilly. They’ve partnered with Maha Kumbh authorities to strategically place these upcycled innovations:

    . Lost and found centres: Helping those in distress rest while they await reunions.

    . Kumbh police karmacharis: Providing relief to the hard-working officers keeping the event safe.

    . Festival hospitals: Supporting caregivers and patients.

    . General public: Attendees can grab some shut-eye in select areas.

    It’s a thoughtful plan designed to cater to diverse needs. Would you ever have guessed a cardboard box could have this much potential?

    Amazon teamed up with Ogilvy India, their creative partner, to bring this innovative idea to life. According to Ogilvy India chief creative officer Sukesh Nayak, “Nights at the Maha Kumbh can get extremely cold, and we wanted to tackle this challenge with something unique. By reengineering Amazon’s cardboard boxes, we created sturdy, comfortable beds that deliver warmth and ease to attendees.”

    Safety and durability were top priorities. A team of specialised fabricators and local environment testers ensured these beds were ready for the rigours of the festival.

    Amazon has a plan for life after the festival, too. Unusable beds will be responsibly disposed of, while usable ones will be donated to local NGOs, extending their lifecycle and impact.

    As Amazon India director of marketing, Pragya Sharma puts it, “It’s not just about thinking outside the box—it’s about transforming the box itself to make a tangible difference.”

    Let’s face it: 45 days in a crowded spiritual hub can be exhausting. Amazon’s thoughtful initiative brings not just comfort but innovation to an event that embodies India’s cultural richness. It’s a testament to how brands can blend creativity, practicality, and sustainability to serve the community.

    Could this be the start of a trend where brands take responsibility for enhancing community events?

    This Maha Kumbh Mela, Amazon is proving that even a humble cardboard box can be a game-changer. It’s not just about delivering packages anymore—it’s about delivering solutions, one bed at a time.

  • Amazon Global Selling’s ‘#IndiaSeDuniyaTak’ campaign spotlights Indian entrepreneurs

    Amazon Global Selling’s ‘#IndiaSeDuniyaTak’ campaign spotlights Indian entrepreneurs

    Mumbai: Can a 112-year-old tea business from West Bengal become a globally recognized brand? Can Multani Mitti (Bentonite Clay), an age-old natural skincare secret from India become the most sought-after product in Canada, the US, Japan and Australia? Can Kashmir’s Pashmina be draped in a country like Canada or Mexico? The answer to all these questions is a resounding “Yes!” Amazon Global Selling is making these dreams a reality for countless Indian businesses. Amazon has released the first of a series of four videos titled #IndiaSeDuniyaTak’ (India to the World), showcasing these journeys of Indian ambition and reaching a global audience.

    Launched in India in 2015, Amazon Global Selling helps Indian businesses of all sizes export their products through Amazon’s international marketplaces. The program has significantly lowered barriers for entrepreneurs looking to start or expand their export operations. Key achievements of the program include:

    ·         Tens of thousands of Indian exporters already selling globally

    ·         Millions of Made in India products available to customers in over 200 countries

    ·         $8 billion worth of Indian goods exported so far

    ·         Support for first-generation entrepreneurs and emerging brands.

    According to Amazon India director of global trade Bhupen Wakankar, “Our ‘India se Duniya Tak’ campaign highlights the diverse success stories of exporters using Amazon Global Selling. Launched nearly a decade ago, this program empowers Indian entrepreneurs to build thriving export businesses through e-commerce. It’s remarkable to see thousands of these businesses not only establishing globally recognized brands but also introducing Indian products to international customers. Their success underscores the program’s impact. Our focus remains on simplifying e-commerce exports. We’re making significant investments in technology to streamline the export process, making it more accessible for businesses of all sizes. Our goal is ambitious yet clear: facilitating $20 billion in cumulative e-commerce exports from India by 2025.”

    The ‘India se Duniya Tak’ campaign features four captivating short films. Each film delves into the world of a different exporter, showcasing their unique products and the traditional craftsmanship behind them. Some sellers began exporting with Amazon and grew into globally recognized brands. Others were already exporting; however, Amazon Global Selling helped them achieve even greater growth. Hailing from Srinagar, Indore, Ahmedabad, and Darjeeling, these four diverse stories represent the rich tapestry of Indian tradition and craftsmanship reaching a global audience. The ‘India se Duniya Tak’ video campaign is a collaborative effort, brought to life by Amazon and FCB Kinnect. Filmed across various locations, the campaign showcases the diverse offerings of Indian businesses.

    According to FCB Kinnect COO Chandni Shah, “The ‘India se Duniya Tak’ campaign was deeply rooted in passion, aiming to bring a human touch to the typically impersonal e-commerce interactions. Amazon Global Selling is a launchpad that showcases the remarkable offerings of Indian entrepreneurs alongside their dreams and aspirations. We focused on authentically capturing the personal stories and unique spirit of each business featured, showcasing how Amazon Global Selling has empowered their growth journey.”

    The campaign’s first video showcases the journey of Aaqib Bhat, the owner of Pashwrap, a Pashmina brand from Srinagar. Their craftsmanship and business span generations nurturing the art of creating luxury from the threads of Pashmina wool. Although their business is decades old, the excitement experienced by Aaqib of receiving the first global order is an important milestone in his journey.

    According to Pashwrap founder Aaqib Bhat, “Our speciality lies in handcrafted luxury goods, each adorned with intricate traditional Kashmiri embroidery. The creation of a single piece can span months, sometimes even a full year. Amazon Global Selling has been transformative for us, extending our market reach and enabling us to provide sustainable employment to skilled artisans from neighbouring villages. We’re thrilled to be featured in Amazon’s ‘India se Duniya Tak’ video campaign. This platform will spotlight the passion and precision behind our heirloom creations, introducing discerning global consumers to the true essence of our artistry.”

  • HONOR 200 series debuts in India with AI-powered studio-level portrait photography

    HONOR 200 series debuts in India with AI-powered studio-level portrait photography

    Mumbai: HONOR, expanding its portfolio in the Indian market, announced the launch of the HONOR 200 series, the latest addition to its esteemed Number Series lineup. Comprising the HONOR 200 Pro and HONOR 200, this new series pushes the boundaries of power and creativity, delivering a top-notch experience to consumers with groundbreaking AI-powered portrait capabilities, immersive displays, robust hardware performance, and intuitive user-centric AI experiences. Designed to provide superior technology and enrich the lives of its users, the HONOR 200 series is poised to set new standards in the smartphone industry.

    Commenting on the launch, HTech CEO Madhav Sheth said, “In today’s rapidly evolving digital landscape, AI has become the cornerstone of innovation, fundamentally transforming the way we interact with technology. The launch of the HONOR 200 Series marks a significant leap forward in our unwavering quest for excellence, introducing cutting-edge AI capabilities that redefine user experiences. We are not just launching a new smartphone series; we are ushering in a new era of AI-driven mobile technology that enhances and simplifies our users’ daily lives. I am also very glad to share that within a year HONOR has earned the title of Most Trusted Smartphone Brand 2024 by CMR. The HONOR 200 Series is a step in the same direction and represents our commitment to pushing the boundaries of what’s possible, ensuring that our customers always have access to the most advanced, user-centric technology available.”

    Commenting on the launch, Amazon India director of wireless and home entertainment Ranjit Babu said, “We are thrilled to announce the addition of the HONOR 200 series to our highly anticipated and extensive smartphone lineup for Prime Day 2024. With its advanced camera capabilities and intelligent software, the HONOR 200 series is the perfect choice for photography enthusiasts who seek cutting-edge technology and exceptional photo quality. Prime members looking to upgrade can avail affordability options, including no-cost EMI and instant bank discounts, during Prime Day on July 20th and 21st, 2024.”

    Master of portrait photography

    Setting new standards in smartphone portrait photography with its Studio-level Portrait Camera combination, the HONOR 200 Series comes with an impressive rear camera setup that includes a 50MP Portrait Main Camera, a 50MP Telephoto Camera offering 2.5x optical zoom, and a 12MP ultra-wide angle lens which helps in ensuring users can fit more into their frame.  The HONOR 200 Pro is equipped with a flagship-level 1/1.3-inch Super Dynamic H9000 Sensor on the main camera, the device provides powerful light-sensing capabilities and HDR support. On the other hand, the HONOR 200 boasts an industry-leading 1/1.56-inch Sony IMX906 sensor on the 50MP Portrait Main Camera, allowing users to capture images in exceptional detail and optimised brightness. The overall camera’s prowess is further enhanced by its support for 4-in-1 pixel binning technology which allows for better light absorption, resulting in stunning, well-lit portraits, even in low-light environments. By integrating dual stabilisation technology, combining Optical Image Stabilization (OIS) and Electronic Image Stabilization (EIS), coupled with a Shape Memory Alloy (SMA) actuator, the HONOR 200 Pro provides clear, detailed photos, stable and smooth video footage.

    The HONOR 200 Series elevates portrait photography with its AI-enhanced HONOR AI Portrait Engine, developed in collaboration with Studio Harcourt. This innovative technology integrates Harcourt’s renowned lighting and shadow techniques for studio-level portrait photography. By leveraging vast light and shadow databases, the engine assesses lighting, skin tone, color temperatures, and scene composition to determine ideal exposure settings. With a sensor coupled with an AI Neural Network for Image Processing, the engine enhances images with natural bokeh. It employs an AI Stereo-based Bokeh Algorithm across zoom ranges – 1x to 2x with main and ultra-wide lenses, and 2.5x with main and telephoto lenses – for accurate depth calculation. The engine comes with an AI-powered Portrait for skin and facial features enhancement, ensuring realistic hair details and enhanced facial features, thereby creating lifelike portraits. Furthermore, empowering users to unleash their creativity and capture portraits that truly stand out, HONOR 200 Pro features new professional portrait modes – Pro – Harcourt Vibrant, Harcourt Color, and Harcourt Classic.

    The series also introduces an advanced AI motion-sensing feature for capturing motion shots with unmatched clarity. Further, the HONOR 200 series comes with a suite of AI functionalities tailored for diverse creative needs: AI Vlog Master for automated editing and shot suggestions, AI Auto Capture to capture the best moments seamlessly, AI Scene Recognition that changes camera settings depending on the background, AI Night Video for enhanced low-light videography, among others. 

  • Amazon Fresh expands reach to 130 plus cities in India

    Amazon Fresh expands reach to 130 plus cities in India

    Mumbai: Amazon India announced the expansion of Amazon Fresh, its full-basket grocery service of wet and dry groceries including fruits, vegetables, chilled products, beauty, baby, personal care, and pet products among other daily grocery needs, to 130-plus cities. Amazon Fresh sellers source fruits and vegetables from over 11,000 farmers and ensure the quality of the produce through a ‘four-step quality check’. Customers in 130-plus cities like Ambala, Aurangabad, Hoshiarpur, Dharwad, Una, Suri, and others will enjoy great savings and avail exciting deals from Amazon Fresh sellers and bank partners while building their weekly/monthly basket.

    Amazon Fresh IN director Srikant Sree Ram said, “Amazon Fresh is reshaping grocery shopping in India. We bring fresh produce and daily essentials right at the doorsteps of our customers across 130 cities in India. Our expansion and focus on quality products demonstrate our commitment to serve customers and offer them the best online shopping experience for fresh produce and daily essentials. Further, customers can avail benefits from cashback, offers, and bank discounts, adding value to their every purchase.”

    Amazon Fresh offers a simplified shopping experience, with a dedicated app-in-app for groceries on Amazon.in, and convenient features like personalized widgets, buy again option, and reminders to ensure that frequently shopped items aren’t forgotten during checkout. Customers love easy selection and navigation, and our recent launch of multiple thematic stores and events like mango store, summer store, IPL store etc. offers best value across the entire selection of high-quality groceries. Features like personalized widgets, buy again option, saved preferences, and more help customers with the ease and convenience to shop on Amazon Fresh. With super value days from the first to the sevent of every month, customers can build their monthly basket at value.

  • Nuvoretail wins Amazon Advisors Marathon 2024

    Nuvoretail wins Amazon Advisors Marathon 2024

    Mumbai: Delhi-based Nuvoretail, renowned for its pioneering work in eCommerce marketing, has been awarded the prestigious Amazon Advisors Marathon gold winner title for the second consecutive year (2022-23 2023 -24). This significant achievement underscores Nuvoretail’s exceptional expertise in e-commerce advertising, firmly establishing its position as a leading digital commerce specialist.

    The Amazon Advisors Marathon, hosted annually by Amazon Ads, is a competitive event where top Amazon Ad partner agencies showcase their expertise across various categories. These categories include Expertise, where agencies submit case studies demonstrating how they helped brands grow on Amazon; Thought Leadership, where participants demonstrate their in-depth knowledge of Amazon Ads on platforms like LinkedIn; Teamwork & Development, where agencies focus on upskilling their teams through Amazon Ads certifications; and Client Acquisition, where participants identify and engage potential new clients for Amazon Ads services.

    Throughout the 90-day marathon, participants earn points for completing these activities. Nuvoretail’s hard work stood out, securing 1st place in January, 3rd place in February, 1st place in March, and ultimately, 1st place overall! This remarkable achievement is a testament to the exceptional talent and unwavering dedication of the entire Nuvoretail team.

    Winning the Amazon Advisors Marathon for the second year in a row highlights Nuvoretail’s commitment to excellence and innovation in Amazon Advertising. This rigorous three-month challenge tests participants’ proficiency in various aspects of Amazon advertising, from conducting internal training sessions and obtaining Amazon Ads certifications to sharing valuable insights on LinkedIn and collaborating on publishing case studies.

    Nuvoretail founder & CEO Vishal Sharma expressed his pride in the team’s consistent performance, stating, “Winning this award for the second time in a row is a true reflection of our team’s dedication and expertise. It highlights our unwavering commitment to helping brands succeed on Amazon and our deep understanding of the Amazon advertising landscape. At Nuvoretail, we believe in empowering brands to achieve their full potential.”

    This award holds great significance for both Nuvoretail and its clients. For Nuvoretail, it validates their innovative approach to combining AI-powered data insights with a highly skilled team of e-commerce professionals. For their clients, it translates into enhanced e-commerce success across various platforms and regions. Nuvoretail’s advanced partner status with Amazon and the recognition of Vishal Sharma as a select member of the Amazon advisors program further cement their authority in the field.

    Nuvoretail has consistently demonstrated their ability to drive significant growth for brands on Amazon. One notable example is a partnership with a prominent power tools brand in India that faced sales saturation and increasing advertising cost of sales (ACOS). Through a strategic and data-driven approach, Nuvoretail managed to achieve the highest sales in the brand’s history within 60 days, accompanied by a single-digit ACOS of 5.84 per cent. They recorded a 128 per cent sales growth while reducing ACOS by over 45 per cent from its original double-digit figure of 10.67 per cent. This achievement underscores the power of innovative solutions and data-driven strategies in transforming brand performance and driving sustainable growth.