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Tag: Amazon.in

  • Starsports.com gains big by streaming IPL 2014

    Starsports.com gains big by streaming IPL 2014

    MUMBAI: The nation is caught in the Pepsi IPL 2014 fever. The series that is being streamed on starsports.com, in its first week, has managed to garner an unprecedented traction of more than a million visitors every day. During the period, starsports.com has attracted around 47 lakh unique visitors across web and mobile delivering just more than a crore visits.

     

    During the first seven matches played in the current season, 150 million minutes of video were consumed by users with an average of more than 32 minutes per match. Consumption on mobile now stands at 42 per cent of the overall traffic. The majority of the viewer base is in the age group of 18-24 years in the top eight metro cities which contribute to overall 60 per cent of the traffic. Gender specifically, female traffic saw a significant surge contributing 27 per cent of the overall audience.

     

    Speaking on the occasion, Star India EVP and head, new media Ajit Mohan said, “IPL 2014 is perhaps a turning point for sports consumption. For the first time, online consumption of sports is becoming about video, video, and video. And, our investment in creating a world class backbone for video delivery is showing up as a significant improvement in the experience for sports fans, especially on a mobile screen.”

     

    Since its inception in December 2012, starsports.com has invested heavily to build a video infrastructure customized for India, where the experience is characterized by a proliferation of mobile devices and where a large number of consumers still have access to low bandwidth. In addition, for IPL, the company has leveraged its television infrastructure to deliver mid-rolls (advertisements in the middle of the overs) in addition to the already prevalent pre-rolls (advertisements which roll before the start of the video). 

     

    Video streaming of Pepsi IPL 2014 on the sports website has attracted many sponsors-HUL as the presenting sponsor and amazon.in, Toyota, ITC Personal Care and Reckitt Benckiser as associate sponsors.

     

    Star India president sales Amit Chopra added, “The most innovative advertisers in India are recognising the power of the mobile screen. Many of them have been hesitant in the past about investing in video ads online, given the sketchy delivery of both content and ads. We have been able to offer a powerful proposition to these advertisers by delivering a great video experience and a highly engaged sports fan.”

     

    Powered by live and video rights, the rich digital platform covers many world sports like major cricket tournaments, BPL, La Liga and Serie A in football, F1, hockey, tennis and badminton. 

  • Amazon.in launches India’s largest selection for Video Games, Music and Luggage

    Amazon.in launches India’s largest selection for Video Games, Music and Luggage

    MUMBAI: Amazon.in today announced the launch of three new stores: Video Games, Music and Luggage & Bagson its marketplace, www.amazon.in. With the launch of these three new stores, Amazon.in now has  a wide selection across 18 product categories comprising of  over  900,000 products, more than 10 million books and over two million eBooks.  All three stores today offer India’slargest selection with thousands of products eligible for Amazon’s guaranteed next-day delivery service in several cities.

    “We are very pleased to offer our customers the largest selection of productsin the country in all of the three categories that we launched today. This is a reiteration of our commitment to relentlessly focus on building a place that customers in India can trust to find and discover virtually anything they want to buy online ,” said Amit Agarwal, VP and Country Manager for Amazon India.

    “We are also very excited to have been the partner of choice for both Sony DADCand Wildcraft and offer our customers a unique opportunity to be the first to own or gift the popular International catalogues of Warner Music and Wildcraft’s Back-To-School collection,” he added.

    Video Games store- the largest gaming products store in India on Amazon.in

    Amazon.in has launched its dedicatedVideo Games store with the largest selection in India consisting of more than 2600gaming products across gaming consoles& accessories and 2000+ games. Some of the bestselling titles available on the store are Grand Theft Auto 5, FIFA 14, and the latest gaming console – PlayStation 4.Consumers can purchase products from leading console brands such as Sony, Microsoft and Nintendo, as well as Gaming Studios such as Electronic Arts, Rockstar, Ubisoft and more on Amazon.in.

    Music store on Amazon.in –the largest store in India for physical music products

    Amazon.in’s new onlineMusic storehas the largest collection of physical music products across both online and offline stores in India, offering more than 400,000 albums from all leading national and international labels.

    Coinciding with the launch of the music store, Sony DADC, the physical licensee to legendary record label, Warner Music Group, has made available Warner Music Group’s international music catalogue on Amazon.inThe Warner Music repertoire is being re-launched in India after a hiatus of 8 monthsby Sony DADC and will be exclusively available on Amazon.in till 11thFebruary 2014. Consumers in India can now buy the most iconic albums and special box-sets of legends such as Pink Floyd, Led Zeppelin, The Doors & Pandit Ravi Shankar. Buyers would also have ready access to CDs from the most popular International bands in India including Iron Maiden, Linkin Park, Michael Learns to Rock & Coldplay; to current sensations such as Bruno Mars, David Guetta, Deadmou5 & Skrillex.

    Amazon.in’s intuitive search & browse experiencewill help customers easily discover titles from among  Original Sound Tracks (OSTs), Concert and song videos, Karaokes and Compilations. Consumers can also search via Genre (Film music, Classical, Devotional, Instrumental, Pop, Rock) and formats (Audio CD, MP3, Vinyl), to find their favoritealbums and make purchases.

    Luggage & Bags storeon Amazon.in

    Indian customers can now shop for luggage &bags in over 3500 styles spanning more than 50 brands, both Indian and international on Amazon.in’s new Luggage & Bags store. The store carries something for all ages, across price ranges and storage and travel needs. Travel enthusiasts can find products such as backpacks, messenger bags duffels, carry-ons, accessories and other luggage items across various sizes and colors. In addition, the store also offers the advantage of having access to bags in niche categories like sports & outdoors. Customers can find popular brands such as Samsonite, American Tourister, VIP, Skybags, Wenger, Victorinox,Wildcraft,Fastrack, Travel Blue and Rhysetta as well as some really differentiated names like Camelback, High Sierra, and many more.

    Amazon.in has worked with key brands, reputed sellers and in-house fashion editors to add interesting features like AmazonExclusive Styles, Fashion Trend stores and Frequent Flyer Collection ensuring that discovery from this vast collection is fun. Ability to walk through and select from the vast selection based on various parameters such as color and outer material, would help customers buy the right travel gear for themselves.

    Sellers for the three categories include GamesThe Shop, Planet M, Chroma Retail, Rhythm House, Pritam Music, Smart Buy Movies,WALLETSNBAGS, Godaam E-Commerceand TORTOISE among others.  

    Customers across several cities in India can also avail guaranteed next-day delivery at Rs. 99 per order on more than 135,000 items fulfilled by Amazon.

    Customers on www.amazon.in can shop with ease and confidence from over 900,000products, over 10 million books and over 2 million eBooks across 18 categories ranging from Books, Movies and TV shows; Kindle Devices, Tablets and eBooks; Computers & Accessories; Mobiles & Accessories; Cameras & Photography; Portable Media Players; TV & Home Entertainment; Toys & Games; Baby Products; Personal Care Appliances; Health Care Devices; Watches; Fashion Jewellery; Home and Kitchen; Beauty Products; Video Games; Music and Luggage & Bags.

    All customers benefit from a safe and secure ordering experience, convenient electronic payments, no-risk hassle-free returns policy, Amazon’s 24×7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee.Furthermore, over 135000 plus products are available for next day delivery across eligible pin codes in several cities on Amazon.in

    Customers can also now shop on Amazon.in through its latest mobile shopping apps for iPhones, iPads and Android phones. They can use these apps to conveniently shop on the go just as easily as they do on their PC; they can browse & search for their favorite products, view recommendations & customer reviews, add to wish lists & cart and complete the purchase using all of the payment options available on the site and track the status of their orders. The Amazon mobile shopping App is available as a free download through Amazon Appstore: www.amazon.in/apps