MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 15 June 2019 and 21 June 2019.
The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 25 of 2019.
Top Advertisers:
There were no changes in the top five advertisers in week 25 when compared to the BARC data from previous week. Hindustan Unilever Ltd, Reckitt Benckiser (India) Ltd, and ITC Ltd remain unmoved from the top three positions with 185070, 73261, and 32287 ad insertions, respectively.
Brooke Bond Lipton India Ltd came in fourth with 28409 insertions followed by Cadburys India Ltd that had 24999 insertions.
Top Brands:
Some minor shuffles occurred in the week 25 rankings of top brands by BARC, as compared to the previous week. While Dettol Liquid Soap and Colgate Dental Cream remained on the top two positions with 12748 and 10542 insertions, respectively, Amazon.in replaced Trivago from the third position. Amazon.in, which ranked 6th in last week’s rankings, made 9206 insertions to claim its spot in the top 3 in week 25.
Clinic Plus shampoo, which ranked seventh last week, climbed up a few spots to be in number four position this time with 8896 insertions. It made Pet Saffa-Bharat slip from its postion the last week by a spot. It ranked fifth with 8750 insertions.
MUMBAI: The ‘Amazon Great Indian Sale’ is back offering big savings from January 20 to 23, 2019! Prime members get 12 hours exclusive early access starting 12 noon on January 19, 2019. With great deals on popular brands, fast delivery and easy returns, customers can shop from over 170 million products across hundreds of categories on Amazon.in.
“As the most trusted and visited ecommerce destination, we are geared up to serve our customers with blockbuster deals from lakhs of sellers. The Amazon Great Indian Sale will have great deals across a wide range of products including Smartphones, Consumer Electronics, Fashion, Home & Kitchen, Large Appliances, Daily Essentials and more. With No-cost EMI on Debit & Credit cards and Bajaj Finserv Cards, fast delivery & installation of appliances, exchange of mobile phones & large appliances, instant bank discounts and lots more, customers can look forward to an exciting sale on Amazon.in,” said Manish Tiwary, Vice President – Category Management, Amazon India.
Customers shopping during the Great Indian Sale can save more by getting extra 10% instant discount with HDFC Bank Debit & Credit cards and EMI. Customers can shop for more than 10 crore products with no-cost EMI using Bajaj Finserv EMI card and select Debit & Credit Cards.
Customers shopping during the Great Indian Sale can look forward to big savings on some of the biggest brands such as Apple, OnePlus, Xiaomi, Honor, Realme, Samsung, 10.or, Puma, Red Tape, Bata, MotherCare, Vero Moda, Fastrack, Joyalukkas, Timex, Skybags, Arrow, LG, Voltas, BPL, HP, Canon, Hot Wheels, Pampers, Surf Excel, Lakme, Philips, Prestige, Usha, Bombay Dyeing and more. Special offers will be available on Amazon Brands – Amazonbasics, Solimo, Symbol, Myx, Vedaka, Presto among others. Customers can also get up to INR 3,000 off on Amazon Devices including Amazon Echo, FireTV Stick and Kindle eReaders.
Customers can avail special offers on a range of unique, authentic handloom and handicraft products from across the country such as Ikat, Banarasi, Tant sarees and leather shoes from Agra during the sale. Customers will also get to explore a range of products like office stationary and grocery items showcased by women entrepreneurs under Amazon Saheli.
MUMBAI: In today’s world, where people are worried that the growth of technology is drawing them apart, Amazon Echo’s new campaign aims to bring Indian families together with its smart speaker technology. The campaign stitches together an Indian family’s everyday situations that lead to small moments of everyday magic enabled by the Amazon Echo device.
Conceptualised by Ogilvy Bangalore and directed by Aarthi Kakkad of Curious Films, the films tell the story of an Indian family where the father, mother and daughter encounters an endearing family moment that is relevant to a daily family setting. One film captures a sweet moment of the father being caught off guard by the mother and daughter secretly dancing to the tunes of a popular Bollywood song. While the other film encapsulates the traditional bond between a father and daughter.
Ogilvy Mumbai executive creative director Neville Shah, “The simplicity of creative was broken down to one thing. How can the Echo be part of your everyday; like a family member. And since this is an extremely new category, familiarizing people with the use of the product is key.”
“With the successful launch of Echo, Indian consumers have shown that they are more than ready to adopt new technologies which are relevant to them. The current campaign is continuation of our launch campaign about how Echo fits seamlessly in the lives of consumers and makes everyday moments special,” adds Amazon India director mass and brand marketing Ravi Desai.
Ogilvy South senior vice president for head of planning Anirban Roy mentions, “The category is at a nascent stage and hence demonstrating relevant use cases of Amazon Echo was critical for us. We are trying to build the category and at the same time trying to create a positive disposition towards us.”
MUMBAI: As the much-awaited film of the year s releases today, Amazon India has teamed up with Yash Raj Films to promote the entertainer through a pan-India TV and digital campaign.
Aligning with the plot of the film, Amazon India encourages entrepreneurs to become Amazon Sellers and reap the benefits of selling their products not just in India but globally too.
Building a business can be a Herculean task and that’s why a little bit of inspiration can help business owners take decisions that lead to big growth. Hence, as Yash Raj Films announced the release of its new movie Sui Dhaaga, Amazon.in wanted to promote the story of the young couple in the film, as it resonates with business owners and entrepreneurs on the platform. In fact, the story is similar to some of the inspiring stories of their existing sellers.
The partnership and execution are conceptualised by Leo Burnett Orchard and Publicis Entertainment.
Speaking about the partnership, Amazon Seller service director and GM Gopal Pillai says, “The story of Sui Dhaaga beautifully captures the entrepreneurial spirit of a seller with big dreams and aspirations. In our constant endeavour to transform the way India buys and sells, we stand with lakhs of such sellers in their journey to succeed and turn their dreams to reality. The core message of the film and the spirit of the protagonists resonate strongly with that of the Amazon sellers and hence the association. With the festive season around the corner, this also inspires sellers to register on Amazon.in and reach out to more than 300 million customers from India and across the globe.”
Leo Burnett Orchard Bangalore ECD Neel Roy adds, “The moment I chanced upon the Sui Dhaaga story plot, I knew we had found the perfect match for Amazon Sellers. Amazon is a one-of-a-kind platform that gives wings to business dreams. And the transformation story in Sui Dhaaga was the perfect fit for us.”
Publicis Entertainment executive director Pranay Anthwal mentions, “Branded entertainment is where brands meet entertainment. This is a co-marketing (outside of film) association for our brand Amazon with the film Sui Dhaaga. We are happy to be of use to our key clients as well as to the industry. Through this promo film, we hope to reach as many entrepreneurs and get them to sell on Amazon.”
To further amplify this collaboration, there is also a unique trailer to the film, with Anushka Sharma and Varun Dhawan encouraging business owners to sell their products globally by registering on amazon.in
BENGALURU: More than two-thirds of the calendar year 2018 (CY 2018) is over. The major Indian festival season is just around the corner and the tempo of brands presenting themselves to television viewers can only go up. Notwithstanding the fact that the number of television channels that bear the Broadcast Audience Research Council of India (BARC) watermark, (and hence the number of reported ad insertions going up), the number of TV ads in 2018 have increased as compared to 2017, if one were to go by BARC’s weekly data of tp 10 advertisers across genres in terms of weekly insertions.
So which were the brands that advertised the most on television during the first 37 weeks of 2018? Using BARC’s weekly data for in terms of ad insertions between week 1 (Saturday, 30 December 2017) and week 37 of 2018 (Saturday, 8 September 2018 to Friday, 14 September 2018), here below is a list of the top 20 brands in terms of average ad insertions in during the first 37 weeks of 2018.
It must be noted that the average insertions by each brand has been calculated based on the number of insertions and the number of weeks it was present in BARC’s weekly lists during the first 37 weeks of 2018 (period under consideration) in this report. The actual average insertions by each brand could be higher or lower, also there could be other brands that may have had a higher number of TV ad insertions and yet were not present in BARC’s lists. The only eligibility criteria for a brand to find a place in the list below in this paper is that the brand must have been present for at least 5 of the first 37 weeks of 2018 in BARC’s weekly lists of top 10 brands in terms TV ad insertions. The team has refrained from criteria such as considering data of only the top 3 or the top 5 in BARC’s weekly lists.
The following major observations are being reported.
No brand was present in BARC’s weekly lists of Top 10 brands across genres for all the first 37 weeks of 2018. Only one brand – the travel portal Trivago was present for 35 of the first 37 weeks of 2018 in BARC’s weekly lists. Based on average insertions/week, Trivago has been ranked 15 in the list below
However, in terms of total number of insertions during the first 37 weeks of 2018, it was Reckitt Benckiser’s cleaning and disinfecting products brand Lizol that had more combined total of weekly insertions during the 29 of the first 37 weeks of 2018 that it was present in BARC’s weekly lists of the top 10 brands across genres as compared to Trivago. Based on average insertions, Lizol has been ranked 4 in the list below.
The online shopping site Amazon.in was ranked no 1 in terms of average TV ads per week. Based on total number of insertions when present in BARC’s weekly lists, Amazon.in has a rank of 13. This could be a dicey conclusion – the brand was present for just six of the 37 weeks of 2018 in BARC’s weekly lists of top 10 brands. Its actual average weekly insertions are likely to be much lower during the period under consideration. And this could be the case of the other brands in the list below:
MUMBAI: Ahead of the festive season, Amazon India has unveiled its campaign for Amazon Great Indian Festival.
Often during the festive season, the list of our desires makes our shopping list bigger than our budget. To help solve this during the upcoming festive season, Amazon.in will offer unique programs that will help customers shop without hesitation. These include, Amazon Pay EMI, no-cost EMI, EMI on credit and debit Cards, instant bank discounts and many more.
Each TVC captures the tussle between working desires around tight budgets showcasing the value benefit offered by budget-busting solutions. The campaign also highlights availability of these offers across key categories like smartphones, fashion, large appliances and home and kitchen products.
Conceptualised by Ogilvy, this year’s festive campaign is all about quelling budget woes and making festive shopping possible for everyone by fulfilling everyone’s shopping lists.
Amazon India director for mass and brand marketing Ravi Desai says, “It is that time of the year again when the country looks forward to its biggest festival. As a common practice, families make long lists of desired items and then unwillingly save some for later as budgets don’t allow them to fulfil all their desires. More often, it is the person who spends for everyone else, who ends up sacrificing his/her own happiness. Inspired from these insights, we launched the campaign ‘Ab India Ki Kushiyon Ke beech Budget nahin ayeega’, positioning Amazon.in as the one-stop-shop that makes shopping more affordable, accessible and within the reach of every family’s festive budget.
Ogilvy South chief creative officer Azazul Haque adds, “One of India’s biggest sales has to have one of the loudest bangs. And to create the big bang, we thought of creating the Amazon Indian Festival Band. The idea emerged from the brief, which was to develop a campaign on the festival insight where budgets never match our festival shopping lists. From buying the best electronics goods to branded fashion, we all wish to stretch our budgets. And the Great Indian Festival does exactly that. It makes your festival budget look bigger because of the big offers and deals.”
MUMBAI: This time last year, while our favourite teams battled it out on the field, another contender emerged during the commercial breaks that we were all rooting for. This unlikely team captured the imagination of millions of Indians, as we saw a bunch of talented players work hard to become the next big T20 team, with a little help from Apni Dukaan.
Oh yes, the Chonkpur Cheetahs are back, and this time with brand new rivals! This season, they’ve moved to a new city to get one step closer to their dream, only to realise that before they face their opponents on the field, they must face the unknown city and its googlies.
The campaign “Ajnabi Shahar Mein Apni Dukaan”, shows the everyday struggles of an unknown city through this endearing team, where amazon.in, helps resolve dilemmas getting in the way of things truly important. Currently, the Cheetahs have emerged victorious against their first opponent.
There is a new team to look forward to this time around, called the “Chellapuram Cheetahs”. These boys and girls will be seen in all the south states in India, embarking on their dream to be the next big T20 team. With the help of Amazon.in, they learn to face the problems of settling in a new city effortlessly, before facing their opponents on the field! Watch the coach (played by VTV Ganesh) prepare Kanika, Giri, Munni, Gaja, Mani, and Malini for their first opponent in the new city.
Both the Chonkpur Cheetahs and Chellapuram Cheetahs (Tamil Nadu, Karnataka, Andhra Pradesh), will be seen on TV screens through this cricketing season, and we’ll be able catch-up with more of their journey through the new city on digital platforms.
Conceptualised by Ogilvy Bangalore and directed by Hemant Bhandari of Chrome Pictures (Chonkpur Cheetahs) and Jerald Packiasamy of Still Waters Films (Chellapuram Cheetahs), the films bring to life charming stories of people settling into new cities, and how Amazon India can help by providing access to required products in a humorous and light hearted way.
Amazon India director of mass and brand marketing Ravi Arun Desai says, “With more than 300 million interactions across touch points in 2017, Amazon had to bring back the Cheetahs in 2018, this time chasing a bigger dream in an ‘Ajnabi Shahar’. The insight behind this campaign is that almost all Indian families have someone who would’ve moved to a big Indian city in pursuit of ‘better opportunities’ for themselves and the next generation.”
“The campaign encapsulates how Amazon supports millions of Indians in their pursuit of dreams, as we cater to their everyday needs. Our customers use Amazon to effortlessly settle down in a completely new environment. The campaign explores a few relatable stories of the Chonkpur Cheetahs trusting apni dukaan to help them tackle some problems of settling into an unknown city. With over 17 crore products to choose from, the obstacles are taken care of by Amazon.in, and all they now need to do is concentrate on fulfilling their dream,” Desai adds.
Ogilvy Bangalore senior vice president Kiran Ramamurthy mentions, “With the launch of Chonkpur Cheetahs last year, Indian audiences came across a team that had potential, but whose dreams of playing in ‘T20’ matches was restricted by their ability to get things that they needed. That is, till Amazon came into the picture and helped them realise their potential by removing the obstacles of access to things they needed. This year, with an improved game, the Cheetahs land in a big city to progress in their careers.”
The campaign is led by multiple TVCs through the course of cricketing season, amplified through an integrated campaign spread across digital, social, cinema, radio, and more.
MUMBAI: Amazon.in announced the launch of Mobile Prepaid Recharges allowing customers of all telecom networks to seamlessly recharge their prepaid mobile phones, anytime, anywhere using the Amazon app or website. As an introductory offer, Amazon.in is offering great benefits to customers using Amazon Pay Balance to recharge their mobile phones for a limited period. All customers will get a flat 50% cash back up to INR 100 till December 31, 2017.
Commenting on the announcement, Payments, Director – Shariq Plasticwala said “With its superior experience, Amazon Pay has become very popular among customers who use it not just to shop on Amazon.in but across several categories including food and travel. The launch of mobile recharges has opened up another avenue for customers to utilize their Amazon Pay balance. We look forward to adding newer categories and innovating on behalf of customers as we continue to simplify the payments experience in India.”
Amazon Pay is a trusted way to pay digitally and has helped customers reduce dependence on cash and transact effortlessly. With faster check outs and ease of use, Amazon Pay seeks to improve the shopping experience for customers across the country. It consists of curated payment experiences (Pay on Delivery, Fast Lane cards) across existing payment methods (Debit cards, Credit Cards, Net Banking) and owned issued payment instruments (Amazon Pay balance) that offer unmatched payment convenience. Amazon.in launched cash load at doorstep facility earlier this year. Customers can now use the cash loaded into Amazon Pay Balance, to recharge their mobile phones, in addition to shopping on Amazon.in.
BENGALURU: FMCG brands are generally the biggest advertisers on television. However, in week 41 of 2017 (Saturday, 7 October 2017 to Friday, 13 October 2017), just one FMCG brand was present in the Broadcast Audience Research Council (BARC) weekly list of top 10 brands (Across Genre: All India (U+R): 2+ Individuals) in terms of television insertions. Week 41 was the penultimate week before India’s biggest festival week – Diwali. The FMCG brand was Closeup Ever Fresh, ranked ninth in terms of television insertions with 7,458 advertisements.
In week 40 of 2017 (Saturday, 30 September 2017 to Friday, 6 October 2017) four FMCG brands- Dettol Cool Soap, Dove Cream Bathing Bar, Close Up Ever Fresh and Santoor Sandal And Turmeric were present in BARC’s weekly top 10 brands list. The total number of television insertions by the top 10 brands in week 41 of 2017 declined to 90,912 as compared to 94,262 in week 40.
Two brands each from two wheeler automobiles, jewellery and mobile phones, and one brand each from online ecommerce, government, FMCG and DTH made up the list of top 10 brands on television in terms of insertions for week 41 of 2017.
In the previous week (week 40) four FMCG brands, two brands each from the jewellery and mobile phones space and one brand each from online ecommerce and mobile services made up the weekly list of BARC’s top 10 brands in terms of television insertions.
The Indian arm of the global ecommerce giant Amazon topped the lists with 22,668 and 13,490 insertions in weeks 40 and 41 of 2017 respectively. The brand was hawking its second Great Indian Sale that took place less than a month after the first one.
Please refer to the table below for top 10 brands in terms of television advertising for week 40 and 41 of 2017.
BENGALURU: The annual ‘Big Billion Day’ and ‘Great Indian Festival sale’ will be back soon – and the respective players are quite noisy about them on television. Innovative creatives, rehashes of previous creatives are back to announce the big great deals that will be on offer. Flipkart’s annual Big Billion Day television communication has newer stories from kids acting as adults while Amazon.in speaks of getting big discounts without the effort of having to check out the best deals in the market to promote its Great Indian Festival sale.
The festival season in India is approaching, and, along with it offers from eCommerce players and jewellers. As decibels increase for attracting eyeballs and consumers, brands from these two genres are amongst the most advertised on television during the recent weeks according to Broadcast Audience Research Council of India (BARC) weekly data.
In week 35 of 2017, (Saturday, 26th August 2017 to Friday, 1 September 2017), Amazon.in was the most advertised brand on television with 14,985 insertions and LalithaJewelly was the second most advertised brand with 13,856 insertions according to BARC’s weekly list ofTop 10 Brands Across Genre: All India (U+R) : 2+ Individuals. In week 36 (Saturday, 2 September 2017 to Friday, 8 September 2017), Lalitha Jewellery was the most advertised brand on television with a jaw-dropping 16,301 insertions followed by Amazon.in with 11,329 insertions at second place. Not far behind these two at rank 3 was Indian eCommerce player Flipkart.com with 11,900 and 10,130 insertions in weeks 35 and 36 respectively.
Both Amazon.in and Lalitha Jewellery have been present 15 times each during the first 36 weeks of 2017 in BARC’s weekly top 10 brands list. Of these, Amazon.in has been the most advertised brand for eight weeks, including during the first three weeks of 2017. Lalitha Jewellers has been the most advertised brand on television in terms of insertions for five of the first 36 weeks of 2017. Flipkart.com found itself in BARC’s weekly top 10 brands list for the first time in week 35 of 2017 and again in week 36 of 2017, as the third most advertised brand in terms of insertions during both the weeks.
Please refer to the chart below for the BARC’s list of most advertised brands in week 35 and 36 of 2017
While FMCG brands are the most advertised brands in general, as September 20 approaches viewers are likely to be bombarded with more and more eCommere ads.The period of Navratra’s and Diwali are considered as auspicious days for buying gold, automobiles, apparel, consumer durables, etc., by many Indians. Data for the most advertised brands over the next few weeksshould be quite interesting.
