Tag: Amazon.in

TAM AdEx: A pixelated view into digital advertising trends for 2023

Mumbai: TAM AdEx India has released a report on digital advertising trends for 2023.

Ad impressions on digital medium increased by almost four times in 2023 over 2019. Also, 2021 and 2022 witnessed massive growth two folds and three times in terms of ad impressions respectively over 2019. Compared to 2022, there was increase in ad impressions by 31 per cent in 2023 on digital medium. In quarterly trends, Q’4 of 2023 observed a significant growth of 71 per cent compared to Q’1 of 2023. Additionally, both Q’2 & Q’3 of 2023 witnessed growth in ad impressions by 60 per cent & 43 per cent respectively over Q’1 of 2023.

The highest share of digital ad impressions was observed in Nov’23 i.e. 11.5 per cent. Whereas, Feb’23 had the lowest ad impression share of 5.4 per cent.

Both services and computers sectors retained their first and second positions during 2023 over 2022. During 2023, telecom products and corporate/brand image were the new entrants compared to 2022 in the top sectors and secured seventh & ninth positions respectively. The top two sectors added more than 55 per cent share of ad impressions on digital medium.

Ecom-media/entertainment/social media was the leading category with 11 per cent share of ad impressions in 2023. Corporate IT and cellular phones-smart phones were the new entrants in top categories in 2023 over 2022. Together, the top 10 categories added 48 per cent share of ad impressions.

Amazon Online India maintained its first position in the top advertisers list during 2023 over 2022. In 2023, Google descended to sixth position compared to its second position in 2022. More than 99K advertisers were present on digital medium during 2023. The top 10 advertisers contributed

16 per cent share of ad impressions in digital.

Amazon.in ascended to first position and became the leading brand in 2023 compared to its third position in 2022. SquareX.Com was an exclusive brand in 2023 and secured eighth position compared to 2022. Out of the top 10 brands present in 2023, five of them were new entrants. Among the top brands, three of them belonged to Amazon Online India. The top 10 brands contributed 12 per cent share of digital ad impressions.

In terms of the highest increase in ad impressions, ecom-other services category topped with 90 per cent increase in 2023 compared to 2022 followed by ecom-media/entertainment/social media with 57 per cent increase.

58 K plus advertisers exclusively publicized during 2023 compared to 2022. SquareX was the top exclusive advertiser in 2023 on digital medium.

Among web publishers, Twitter.com had the highest share of ad impressions of 31 per cent in 2023. During 2023, the top five web publishers had 25 per cent share of ad impressions.

Twitter Display topped with 31 per cent of digital ad impressions during 2023 followed by In APP Display on second position with 17 per cent share. Programmatic was the most popular method for promoting ads on digital platforms, accounting for 78 per cent of total ad impressions, followed by ad network method with 11 per cent share in 2023.

Video ads grabbed the highest impressions (33 per cent) on digital, followed by single image ads with 29 per cent share.

March 27, 2024
Celebrate this harvest season with Amazon.in’s Pongal & Sankranti Festive Store

Mumbai Grab exciting deals this festive season during Amazon. In’s specially curated Pongal and Sankranti Festive Store, offering a wide selection of products across categories for the customers. This one-stop-shop will provide you with deals on a range of products, including ethnic wear, electronics, appliances, home décor, fashion and beauty essentials, accessories, fresh fruits, vegetables, flowers, and much more.

Customers can avail these offers till 18 January 2024, and save big whilst shopping from the convenience of their home. Some of the top brands that are offering attractive deals are OnePlus, ASUS, Cadbury, Happilo, Philips, Just Herbs, Amul, Lizol, Anarva, Aashirvaad, Gold Art India, Lignum Arts, amongst others.

Here are some products customers can select from on Amazon.in’s Pongal & Sankranti Festive Store with offers from sellers.

Enhance festivities, surprise the tech enthusiast with a gadget gift

ASUS [SmartChoice] Vivobook 15, Intel: The stylish everyday laptop, ASUS Vivobook 15 is equipped with the latest processor for efficient work on the go. Additionally, it comes with Intel Core i7-12650H Processor, 15.6-inch and Intel Iris Xᵉ graphic card. Get it on Amazon.in for Rs 30,990

boAt Airdopes 141 ANC TWS Earbuds: Dive into the ultimate audio experience with boAt Airdopes 141 ANC TWS earbuds. The earbuds are equipped with state-of-the-art technology such as Beast Mode that lets one experience lag free audio and ENx technology that helps cut through noise. Get this on Amazon.in for Rs 1,799

JBL Partybox 110: Power the party all day or all night with these wireless Bluetooth party speakers. With 12 hours of playtime, one will never have to worry about spills or splashes. Get it on Amazon.in for Rs 27,666

OnePlus 11R 5G: Power never looked this good. The OnePlus 11R boasts a 5000 mAh battery, 100W SUPERVOOC charging capability, and delivers smooth and fast performance. Additionally, it excels in capturing clearer, highly detailed images with its advanced triple-camera system. Get this on Amazon.in for Rs 39,999

pTron Bassbuds Plus in Ear True Wireless Stereo Earbuds with Mic: Be elegant. Be stylish. Be loud with pTron Bassbuds earbuds that comes with Bluetooth 5.0 technology which provides faster pairing, more stable connection and signal transmission. Get this on Amazon.in for Rs 699

realme narzo 60X 5G: Offering next-gen design, this budget-friendly 5G smartphone has a 50 MP primary camera that captures high-quality pictures with astounding clarity and detail. Get this on Amazon.in for Rs 14,499

Relish the festive treats at the comfort of your home

Amul Gulab Jamun, 1 kg, Can: This ethnic sweet is fried in pure ghee. Enjoy the finest delicacy made with the purest of ingredients. Get this on Amazon.in for Rs 170

Cadbury Celebrations Rich Dry Fruit Collection Chocolate Gift Box, 177 g: Kuch achha ho jaaye, kuch meetha ho jaaye, with Cadbury Celebrations. Filled with the goodness of Cadbury chocolates, it’s the perfect gift for those whose presence makes every occasion perfect. Get this on Amazon.in for Rs 275

Gits Open & Eat Rasgulla Tin: Experience the authentic Bengali taste of ‘Roshogollas’ with Gits Open & Eat Rasgulla. These are prepared with Chhena giving the rasgullas a soft and spongy texture taking one on a journey like no other. Get this on Amazon.in for Rs 179

Save big and enjoy hassle free grocery shopping

Ariel Top Load Matic Liquid Detergent 3.2 Ltr: The new Ariel Matic Top Load liquid detergent is your everyday laundry solution, providing tough stain removal in one wash while protecting clothes from fading. Ariel’s cutting-edge cleaning technology effectively removes tough stains of tea, coffee, chocolate, and tomato-based gravies from your clothes. Get this on Amazon.in for Rs 524

Lizol 1800 ml – Citrus, Disinfectant Surface & Floor Cleaner: Lizol household floor cleaner comes with 3 Triple Germ Action that kills 99.9% of bacteria, viruses, and fungi, providing 10x better cleaning for your home. Get this on Amazon.in for Rs 349

Give an ethnic flair to your festive celebration with a range of traditional apparels and accessories

Anarva Women’s Banarasi Silk Blend Saree with Blouse Piece: Anarva believes that no other attire compliments the beauty of a woman as much as a traditional ethnic Saree does. The brand has a knack of crafting quality sarees covering an extensive range of fabrics and designs. Get this Saree on Amazon.in for Rs 809

Lakme Lumi Cream: For women who are on the go and could use the extra minutes before stepping out, the new Lakmé Lumi Skin cream is here to the rescue. This cream lets you get that perfect look of makeup with the benefits of skincare for any occasion. Get this on Amazon.in for Rs 164

Sukkhi Ethnic Gold Plated Kundan Multi-String Set: This traditional Kundan Gold Plated jewellery Combo for women will complement any Indian attire as it not only enhances their beauty, but also gives one immense confidence. This superior quality & skin friendly jewel set features a unique one of a kind traditional embellish with antique finish. Get this on Amazon.in for Rs 377

SWORNOF Womens Kanjivaram Banarasi Silk Saree Kanchipuram Patola saree: Explore the collection of beautifully designed sarees from “SWORNOF” on Amazon.in. Each piece is elegantly crafted and will surely add to your wardrobe. Pair this piece with heels or flats for a graceful look. Get this on Amazon.in for Rs 949

VASTRAMAY Men Green Cotton Silk Shirt and Dhoti Set: Vastramay brings to you this stylish yet comfortable men’s bottle green and white ethnic South Indian shirt with a ready-to-wear traditional mundu dhoti that comes with Velcro and a pocket. Adorn it for a perfect classy and trendy look, and pair it with a jutti or mojari for a royal feel. Get this on Amazon.in for Rs 794

Get all your festive cooking essentials

Aashirvaad Svasti Pure Cow Ghee: Add the extra bit of goodness to one’s meals with Aashirvaad Svasti Pure Cow Ghee made with a special SloCook process. With Vitamin A for immunity, one can ensure the safety and health of one’s family. Get this on Amazon.in for Rs 639

Happilo 100% Natural Premium California Dried Almonds: Happilo California Dried Almonds is a pack of wholesome goodness as it consists of high protein, dietary fiber, no gluten, and NON-GMO, zero trans-fat and zero cholesterol. Rich in Omega-3, Anti-oxidants, Vitamins, Calcium, Iron and Magnesium, this pack of nuts prepares you for a power packed day ahead. Get this on Amazon.in for Rs 506

January 12, 2024
HUL remains unchallenged in week 40: Barc

Mumbai: FMCG giant Hindustan Lever Ltd (HUL) was the top advertiser in Broadcast Audience Research Council (Barc) week 40 (2 to 8 October 2021) delivering ad volumes of 4779.73 (‘000s). With 3267.96 (‘000s) Reckitt Benckiser (India) Ltd was at the second position. Amazon Online India Pvt Ltd (1002.43) stood third.

Cadburys India Ltd, Brooke Bond Lipton India Ltd, Godrej Consumer Products Ltd, Ponds India, Flipkart.com (new entrant), Procter & Gamble, and Coca-Cola India Ltd bagged the remaining spots.

With 782.06 (‘000s) Amazon India maintained the lead as the most advertised brand for the third consecutive week. Flipkart.com (517.91) was the new entrant in the brands’ list as well, albeit at the second position.

Horlicks, Dettol Toilet Soap, Harpic Power Plus 10X Max Clean, Harpic Bathroom Cleaner, Lizol, Clinic Plus Shampoo, Coca Cola and Boost followed, in that order.

After a short stint lasting three weeks, Disney+ Hotstar dropped out of the brands’ list in week 40. Riding the IPL wave, the OTT brand debuted at the sixth spot in week 37.

October 18, 2021
HUL becomes top advertiser in week 39: Barc data

Mumbai: Hindustan Lever Ltd (HUL) was the most prolific advertiser across genres, according to the data shared by Broadcast Audience Research Council (Barc) for week 39 (from 25 September to 1 October). The FMCG major recorded an increase in ad volumes which stood at 5240.17 (‘000 secs), against 5097.68 (‘000s) last week.

Reckitt Benckiser (India) Ltd followed with 3229.9 (‘000s) and with ad volumes of 1039.32 (‘000s), Amazon Online India Pvt Ltd moved up two positions to bag the third spot in week 39.

Brooke Bond Lipton India Ltd, Cadburys India Ltd, Colgate Palmolive India Ltd, ITC Ltd, Coca Cola India Ltd, Ponds India, and Procter & Gamble bagged the remaining positions.

There were as many as four digital brands in the most advertised brands list this week, with Amazon India leading the tally. Stepping up the game as it gets closer to the festive season, the e-tailer delivered ad volumes of 843.11 (‘000s). It was the top performer in week 38 with 651.4 (‘000s).

Meesho App, BYJU’S Classes, and Disney+ Hotstar were at the fifth, sixth, and seventh positions respctively. While Disney+ Hotstar entered the race in week 37, Meesho App and BYJU’S Classes were the new entrants.

The rest of the spots were occupied by FMCG brands such as Horlicks, Dettol Toilet Soap, Lizol, Dettol Antiseptic Liquid, Dettol, and Clinic Plus Shampoo.

October 9, 2021
HUL top advertiser, Amazon India most advertised brand in week 38: Barc

Mumbai: Hindustan Lever Ltd led the top-ten advertisers list in Barc week 38 (between 18 and 24 September). The FMCG major recorded total ad volume of 5097.68 (‘000s). Reckitt Benckiser India Ltd stood second at 3912.86 (‘000s).

Brooke Bond Lipton India Ltd replaced Cadbury India Ltd at the third position, registering ad volume of 966.61(‘000s). Amazon Online India Pvt Ltd was the only digital and non-FMCG brand on the list, featuring at the fifth spot.

ITC Ltd, Colgate Palmolive India Ltd, Coca Cola India Ltd, Godrej Consumer Products Ltd, and Ponds India followed at the remaining five slots.

Among the brands, the ad blitz launched by online marketplace Amazon India to encash the festive season landed the e-tailer at the top spot in the most advertised brands list of week 38 with ad volume of 651.4 (‘000s).

Horlicks and Dettol Toilet Soap grabbed the second and third positions respectively. Disney+ Hotstar moved up two positions after debuting last week. The OTT platform stood fourth at 373.64 (‘000s). Dettol, Lizol, Dettol Antiseptic Liquid, and Harpic Power Plus 10X Max Clean followed at the next four spots.

Moov Strong Diclofenac Gel and Moov Pain Balm were the new entrants at the last two positions.

October 2, 2021
BARC week 38: Dettol Antiseptic Liquid continues to be the top brand

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 19 September to 25 September 2020.

The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 38 The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 38 week of 2020.

Top advertisers:

Hindustan Unilever continued to be the biggest advertiser this week also it has got 242618 ad impressions. It was followed by Reckitt Benckiser India which ranked second with 195302 ad impressions.

ITC Ltd still continues to be on the third spot with 48785 ad views, as compared to 51140 last week’s insertions. Godrej Consumer Products Ltd and Colgate Palmolive India secured the fourth and fifth place with 42699 and 33763 insertions respectively.

Brooke Bond India bagged the sixth spot with 32712 ad insertions.

Other top brands in the pecking order were as follows: Cadbury India, Amazon Online India Pvt, Ponds India and Wipro.

Top Brands-

Dettol Antiseptic Liquid became the top brand this week with 29903 ad impressions. Dettol Toilet Soaps this time came in the second position with 24589 ad insertions. Glow & Lovely bagged the third spot with 17508 ad impressions.

The fourth and fifth spots were acquired by Dettol Liquid Soap and Colgate Dental Cream with 16135 and 14999 ad insertions respectively.

The sixth position was grabbed by Lizol for the first time in the last so many weeks with 12830 ad insertions.

Other top brands in the pecking order were as follows: Clinic Plus Shampoo, Amazon.in, Policybazaar.com, Lux Toilet Soap.

October 1, 2020
White-Westinghouse forays into Indian market

NEW DELHI: America’s largest consumer appliance brand White-Westinghouse announces its entry to the Indian market with the launch of its washing machines in India. Collaborating with the Indian manufacturing firm Superplastronics Pvt Ltd (SPPL) that is investing Rs 300 crore, the brand will launch its range of 7 kg, 8kg and 9kg, category, with price starting Rs 7499 on Amazon.in.

The India brand licensee SPPL will further step up its operations with this launch as the firm is all geared up to set up a new manufacturing unit spreading over 300,000 square feet in Noida.

Known for producing innovative appliances for over 100 years, White-Westinghouse is one of the most trusted brands globally and currently used under license by trademark owner Westinghouse Electric Corporation. The brand sells appliances in more than 45 countries world over and is a name to reckon with. White-Westinghouse enjoys exceptionally high equity for its well-engineered and reliable products.

Timing its entry well; India’s appliance and consumer electronics (ACE) market is pegged to reach Rs 1.48 lakh crore ($ 21.18 billion) by 2025 according to IBEF’s ( India Brand Equity Foundation) recently released report: June 2020, https://www.ibef.org/industry/consumer-durables-presentation
White -Westinghouse is looking to tap the upsurge that has been caused in the country due to changing lifestyle and consumption habits. India’s white goods sector is under-penetrated and is on verge of a cyclical shift. Especially the rural market which is witnessing a reverse migration and therefore shift in the economy too. Analysts believe sales of consumer durables in small-towns and villages, as compared to urban markets, will see a larger potential in months to come.

Elated about the brand’s entry to the Indian market as the country reels from COVID2019 pandemic and picks back up on its pent-up demand, SPPL senior vice-president Pallavi Singh adds, “These are unprecedented times, however, we are excited to bring a brand of global repute and equity to the Indian market. Positioned as a product for the masses, WWH aims at capturing over five per cent of the market share in the Washing machine category in just two years. We are hopeful about the Washing Machine segment and looking forward to adding an array of products to the brand.”

White Westinghouse entering the Indian market by launching its Washing Machines on Amazon.in on 6 August 2020.

Amazon India category leader – large appliances Siddharth Bhagat says, “We are excited to partner with SPPL and launch America’s largest consumer appliance brand White-Westinghouse on Amazon.in. With this partnership, we continue to build a strong portfolio in the large appliances category providing customers with a vast selection, great value, fast & reliable delivery with easy exchange and installation. We are confident that quality appliances from White-Westinghouse will resonate well with customers on Amazon.in.”

August 4, 2020
Amazon.in launches Storyboxes to take seller stories closer to customers

MUMBAI: If you shopped during Amazon’s Great Indian Festival, chances are you discovered something unusual on your delivery box. Amazon customers have started receiving their orders in boxes that tell stories- stories of transformation and success of small and medium businesses thriving on Amazon. Amazon India has over half a million sellers on its marketplace and every seller’s journey with Amazon is a unique transformation story. With an intent to highlight some of these inspiring stories to customers, Amazon India today announced the roll out of its India first packaging innovation– “Amazon Storyboxes”.

The Amazon box is one of the most widely distributed and recognizable brand asset for sellers and customers alike. Amazon has used this element to bring sellers to the forefront of their marketplace in India and hence, create a deeper connect with customers. The Storybox features the stories of Amazon sellers who have seen a transformative impact in their lives by selling on the marketplace and are positively impacting the society in a meaningful way, through their businesses. The campaign idea #IAmAmazon stems from the insight that we look for what’s inside the delivered box but are mostly unaware of who is behind these boxes. The Amazon box holds more than just a product; it holds lakhs of inspirational stories of the hopes and aspirations of sellers. With Amazon Storyboxes, the company intends customers to meet sellers with every delivery. Lakhs of customers have received the first set of Amazon Storyboxes when they shopped during the recent Great Indian Festival.

Speaking about the campaign, Mr. Gopal Pillai, Vice President, Seller Services, Amazon India, said, “Sellers are a key part of the Amazon flywheel. We have over 5 lakh small businesses, artisans, women entrepreneurs, and emerging brands selling on our marketplace and every Amazon seller has a unique story behind their success. With Storyboxes, we wanted to bring these stories to life. We have showcased 6 seller stories on our boxes till now, and we will soon be scaling this initiative up to bring many more such stories to you. We hope that this initiative will help customers get a glimpse of how they are an integral part of the transformation journeys of lakhs of sellers on Amazon.in.”

Presently, the triumphant stories of six key sellers have been captured on the boxes as part of Storyboxes:-

· Rani Ravindran (Ravindran Silk Cotton) represents our sellers from distant parts of the country who have seen success through selling online. A homemaker and mother, Rani sells wooden toys and cotton pillows on Amazon, and she is fondly known as Periyakulam’s first Amazon seller

· Biswajit Swain (Haastika) represents sellers who work towards creating a sustainable living for artisans of the country. He works to promote the legacy of his hometown in Odisha by working closely with artisans from the state to understand, promote and sell their indigenously produced crafts across the country

· Vijaya Rajan (SIRIMIRI) is an example of the numerous women entrepreneurs who have built a successful business with the Amazon Saheli program on A.in. Starting with making healthy snacks for her family, Vijaya is now the founder of a successful food brand and sells her products exclusively online on Amazon

· Ibanshara Shullai (Zizira) works with farmers of Meghalaya to sell their products across India. She has managed to bring authentic Meghalayan ingredients like Lakadong Turmeric and Wildflower Honey to the notice of the rest of the country

· Abdul Gafoor Khatri (TRADITIONAL ROGANART) put everything into keeping his family’s 300-year-old art heritage alive through his Rogan art painting. A recipient of the prestigious Padma Shri, Abdul has also created an art piece for former US president Barack Obama

· Ashwin Sokke (WOW Skin Science) has embraced the mantra of ‘listen to your customers’. He is able to connect with customers by learning from Amazon customer reviews and has built a million-dollar consumer beauty brand, WOW!

“The moment I received the Storybox, with my own story on it, my happiness knew no bound. I received many phone calls congratulating me in and around Periyakulam, and also asking me to help them to become an Amazon Seller. This initiative has been truly given me a sense of great self-worth, over and above taking my story to lakhs of households in India. Thank you Amazon,” said Rani Ravindran, Ravindran Silk Cotton

Manish Chowdhary, co-founder, WOW Skin Science, associated with Amazon since 2014, also mentioned, “We cannot appreciate this enough and take a great pride in stating that “We are a brand born on Amazon”. Amazon has been the platform that has helped us succeed in the beauty and wellness markets in India and the US. Storyboxes is that unique initiative that helps customer-focused beauty brands like us to connect with our buyers in real terms. While we have the option of interacting with our customers through the reviews, there was no way they could know about what goes behind the scenes of a brand like us. While bringing our brand closer to the customer, I also hope that Amazon Storyboxes and my story will inspire many more entrepreneurs to follow their passion and connect with their customers. They will be motivated to eventually come online and transform their businesses with Amazon, the way WOW Skin Science did.”

The StoryBoxes also have a first-of-its-kind interactive feature that enables customers to directly scan the seller face on the box and land on a dedicated microsite (www.amazon.in/storyboxes) that hosts many more stories. The entire face illustration is a scannable asset (created from QR code elements) that has been created specifically for this campaign. Customers can read the seller stories on the box or scan the image/ use the storyboxes url to explore multiple other stories. The microsite also hosts an exciting contest for customers who have received Storyboxes this festive season.

October 23, 2019

BARC week 40: Amazon, Flipkart’s festive season sales make them the top two brands

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 28 September 2019 and 4 October 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 40 of 2019.

Top Advertisers:

There have been little changes in the BARC top advertisers’ list in week 40 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 177084 and 115699 ad insertions, respectively.

The third spot was acquired by Amazon Online India Pvt Ltd, which because of the ongoing festive sale season inserted 46330 ads on TV. In fourth position, the list had Brooke Bond Lipton India Ltd with 32878 insertions.

ITC Ltd ranked fifth with 28018 ad insertions.

Rank	Advertiser	Insertions
		Week 40
1	HINDUSTAN LEVER LTD	177084
2	RECKITT BENCKISER (INDIA) LTD	115699
3	AMAZON ONLINE INDIA PVT LTD	46330
4	BROOKE BOND LIPTON INDIA LTD	32878
5	ITC LTD	28018
6	PROCTER & GAMBLE	25317
7	COLGATE PALMOLIVE INDIA LTD	22238
8	FLIPKART.COM	22168
9	CADBURYS INDIA LTD	21545
10	GODREJ CONSUMER PRODUCTS LTD	20858
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

Unsurprisingly, the top 2 brands to advertise on Indian TV between 28 September and 4 October were Amazon.in and Flipkart.com. With their festive season sale going on, they made 36675 and 22168 insertions, respectively.

The third top brand was Sandoor Sandal and Turmeric, which was also the top brand to advertise on TV during Ganesh Chaturthi and Onam, as revealed by the latest TAM report, with 17426 insertions.

Lizol ranked fourth with 16119 insertions and Trivago was in the fifth spot with 12233 insertions.

Rank	Brands	Insertions
		Week 40
1	AMAZON.IN	36675
2	FLIPKART.COM	22168
3	SANTOOR SANDAL AND TURMERIC	17426
4	LIZOL	16119
5	TRIVAGO	12233
6	HARPIC BATHROOM CLEANER	10711
7	RELIANCE TRENDS	9877
8	CB-DR ORTHO OIL	9856
9	HARPIC 10/10	9772
10	SURF EXCEL EASY WASH	9661
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

October 14, 2019

BARC week 26: Lizol takes top spot among brands

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 22 June 2019 and 28 June 2019.

Top Advertisers:

No changes were noted in the week 26 rankings of BARC when it came to top 5 advertisers. Like previous two weeks, Hindustan Unilever Ltd is in the top position, with 185861 insertions followed by Reckitt Benckiser (India) Ltd, with 98712 insertions.

The next in the list was ITC Ltd with 31591 ad insertions on TV. Brooke Bond Lipton India Ltd maintained its position in the fourth spot with 28255 insertions followed by Cadburys India Ltd that had made 27064 insertions.

Rank	Advertiser	Insertions
		Week 26
1	HINDUSTAN LEVER LTD	185861
2	RECKITT BENCKISER (INDIA) LTD	98712
3	ITC LTD	31591
4	BROOKE BOND LIPTON INDIA LTD	28255
5	CADBURYS INDIA LTD	27064
6	MARICO LTD	24824
7	COLGATE PALMOLIVE INDIA LTD	20907
8	AMAZON ONLINE INDIA PVT LTD	19120
9	PONDS INDIA	16658
10	SMITHKLINE BEECHAM	16223
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

Lizol once again claimed the top spot in the week 26 top brands ranking of BARC, with 12281 insertions. It was not a part of the top 10 brands in the previous week. The second spot was claimed by Harpic Bathroom Cleaner, which too was missing from the top brands past week, with 11642 insertions.

Dettol Liquid Soap slipped two positions from last week to rank third this time, with 10420 insertions. Amazon.in climbed down a spot to rank fourth with 9324 insertions. Harpic 10/10 once again entered the list, on fifth spot, with 9236 insertions.

Rank	Brands	Insertions
		Week 26
1	LIZOL	12281
2	HARPIC BATHROOM CLEANER	11642
3	DETTOL LIQUID SOAP	10420
4	AMAZON.IN	9324
5	HARPIC 10/10	9236
6	CLINIC PLUS SHAMPOO	9187
7	COLGATE DENTAL CREAM	9072
8	LIZOL KITCHEN POWER CLEANER	8861
9	GOODKNIGHT POWER ACTIV PLUS	8408
10	PHONEPE	8301
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

July 5, 2019