Tag: Amazon Great Indian Sale

  • Divya Chadha returns as head of marketing for Amazon Music India

    Divya Chadha returns as head of marketing for Amazon Music India

    MUMBAI: Divya Chadha, one of India’s most dynamic marketing minds, has struck a new chord—this time with Amazon Music. After a six-year symphony at Spotify India where she scaled listener love and podcast adoption, Chadha has returned to the Amazon fold as head of marketing, based out of Mumbai.

    With stints at eBay, Amazon.in and Spotify already under her belt, Chadha brings a treasure trove of brand-building battle scars and a marketing mindset that’s as sharp as it is strategic. From powering up Amazon Great Indian Sale and Mr & Mrs Verma to orchestrating Spotify’s rise in India’s music and podcasting game, she’s played it all—mass media, user acquisition, podcast evangelism, trust-building, and category creation.

    Her Spotify run was marked by memorable campaigns driving both free and premium user base growth, top-of-mind brand recall, and a noticeable uptick in subscriptions and podcast listenership. At Amazon, she had earlier shaped India-first brand narratives like Adjust No More, Apni Dukaan, and Try Toh Kar, and even led Amazon Fashion’s #MustHave push.

    Before she turned into a full-blown marketing maestro, Chadha was also part of the merchandising and campaign ecosystem at eBay, where she helped scale direct marketing to over 20 per cent of revenue and crafted category-level storytelling across fashion, home and lifestyle.

    Now back in Amazon, this time with rhythm and reach in mind, she’s all set to amplify Amazon Music’s voice in a noisy, competitive Indian streaming market.

    Let the music—and marketing—begin.

  • Amazon.in announces Amazon Great Indian Sale

    Amazon.in announces Amazon Great Indian Sale

    MUMBAI: The ‘Amazon Great Indian Sale’ is back offering big savings from January 20 to 23, 2019! Prime members get 12 hours exclusive early access starting 12 noon on January 19, 2019. With great deals on popular brands, fast delivery and easy returns, customers can shop from over 170 million products across hundreds of categories on Amazon.in.

    “As the most trusted and visited ecommerce destination, we are geared up to serve our customers with blockbuster deals from lakhs of sellers. The Amazon Great Indian Sale will have great deals across a wide range of products including Smartphones, Consumer Electronics, Fashion, Home & Kitchen, Large Appliances, Daily Essentials and more. With No-cost EMI on Debit & Credit cards and Bajaj Finserv Cards, fast delivery & installation of appliances, exchange of mobile phones & large appliances, instant bank discounts and lots more, customers can look forward to an exciting sale on Amazon.in,” said Manish Tiwary, Vice President – Category Management, Amazon India.

    Customers shopping during the Great Indian Sale can save more by getting extra 10% instant discount with HDFC Bank Debit & Credit cards and EMI. Customers can shop for more than 10 crore products with no-cost EMI using Bajaj Finserv EMI card and select Debit & Credit Cards.

    Customers shopping during the Great Indian Sale can look forward to big savings on some of the biggest brands such as Apple, OnePlus, Xiaomi, Honor, Realme, Samsung, 10.or, Puma, Red Tape, Bata, MotherCare, Vero Moda, Fastrack, Joyalukkas, Timex, Skybags, Arrow, LG, Voltas, BPL, HP, Canon, Hot Wheels, Pampers, Surf Excel, Lakme, Philips, Prestige, Usha, Bombay Dyeing and more. Special offers will be available on Amazon Brands – Amazonbasics, Solimo, Symbol, Myx, Vedaka, Presto among others. Customers can also get up to INR 3,000 off on Amazon Devices including Amazon Echo, FireTV Stick and Kindle eReaders.

    Customers can avail special offers on a range of unique, authentic handloom and handicraft products from across the country such as Ikat, Banarasi, Tant sarees and leather shoes from Agra during the sale. Customers will also get to explore a range of products like office stationary and grocery items showcased by women entrepreneurs under Amazon Saheli.