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Tag: Amazon Great Indian Festival

  • Amazon Fresh serves up a feast across 270 cities

    Amazon Fresh serves up a feast across 270 cities

    MUMBAI: Talk about a shopping sprint. Amazon Fresh is racing ahead this festive season, now available in more than 270 cities across India. The expansion, timed with the Amazon Great Indian Festival (AGIF), marks a 4.5 times growth in reach in just two years and a 40 per cent year-on-year surge in orders within the first two days of AGIF.

    From Gorakhpur to Coimbatore, Jalandhar to Hubli, and Jamshedpur to Vellore, customers can now access over 40,000 products delivered to their doorsteps in convenient two-hour slots. The selection spans farm-fresh fruits and vegetables, staples, dairy, packaged foods, frozen items, personal care, beauty, baby and pet essentials, as well as 3,000 regionally loved favourites, including Rajdhani atta, Eastern masalas, GRB sweets, and Sri Bhagyalaxmi staples.

    Amazon Fresh India director Srikant Sree Ram said, “Amazon Fresh has grown 4.5 times in reach and 10 times in selection in just two years, transforming how families across India shop for groceries online. By expanding to over 270 cities, we are bringing everyday essentials and festive favourites to more households than ever before. This has been possible thanks to the growth of our seller network and our advanced delivery capabilities, creating one of India’s largest omnichannel grocery networks.”

    The initiative is powered by a robust farm-to-doorstep network, working with over 13,000 registered farmers. Every product undergoes a four-step quality process including local collection point inspections, grading and sorting, temperature-controlled storage, and final quality checks to ensure freshness and reliability.

    More Retail Limited (MRL), a seller on Amazon Fresh, reported that converting more than 370 offline stores to serve Amazon Fresh customers has fueled a 65 per cent year-on-year growth in 2024, which continues to rise during AGIF.

    During the festival, shoppers can snap up deals starting at just Rs 1 and claim a maximum cashback of Rs 400 on their grocery baskets. Diwali décor essentials, including lights, rangoli kits, and traditional sweets, have also been added, giving families the convenience of festive shopping alongside daily essentials. Every weekend, Amazon Fresh Super Value Days provide extra savings on weekly groceries and household products.

    With over 40,000 products now on offer, a 10-fold increase from just 4,000 in 2023, Amazon Fresh is bridging the gap between farm and doorstep while celebrating regional diversity. This blend of convenience, variety, and freshness makes online grocery shopping effortless, helping families save time and focus on celebrating with loved ones.

    Amazon Fresh, available across 300 cities, delivers products through a temperature-controlled supply chain, combining value, wide selection, and fast delivery. From staples to fresh produce and personal care, the service ensures customers enjoy quality and convenience with personalised features that make shopping seamless.
     

  • One in three Fire TV customers said farewell to cable/DTH in 2021: Amazon

    One in three Fire TV customers said farewell to cable/DTH in 2021: Amazon

    Mumbai: One in three Fire TV customers said farewell to a cable or DTH connection in 2021, while one out of every four added or upgraded to a newer, faster version of Fire TV devices to enhance their TV watching experience, according to findings from Amazon’s ‘Fire TV Streaming Trends for 2021’ released on Monday.

    The report, sharing detailed insights on content consumption across its Fire TV devices in India, also revealed that customers spent nearly four hours each day watching content on their Fire TV devices, up from three hours per day in 2021. They interacted with Alexa on an average of once every four seconds on Fire TV devices.

    The devices were purchased in 80 per cent of the pin codes across India, with smaller cities like Hisar, Tiruvallur, Chittoor, Alwar, Imphal, and South Andaman witnessing an increased growth in sales. Fire TV Stick was among the top 10 most popular products on Amazon.in during Prime Day and Amazon Great Indian Festival. 35 per cent of customers gifted or shared Fire TV devices with their friends and families

    Comedy retained its spot as the most preferred TV genre. Fire TV users asked Alexa to play “Tarak Mehta ka Ooltah Chashmah” once every minute, making it the most searched TV show on Fire TV devices. “Peppa Pig,” “Doremon,” and “Cocomelon” were the most popular kids’ shows, with at least one user asking Alexa for these shows every minute.

    On Fire TV devices, consumers enjoyed watching the latest movies across languages, from the safety and comfort of their homes. Some of the most streamed films on Prime Video include Hindi – “Shershaah,” “Sherni,” “Sardar Udham,” Tamil – “Jai Bhim,” “Sarpatta Parambarai,” “Master,” Malayalam – “Drishyam 2,” “Cold Case,” “Malik,” Telegu – “Drushyam 2,” “Tuck Jagadish,” “Narappa,” and Kannada – “Rathnan Prapancha,” “Yuvarathnaa,” “Roberrt.”

    “The Family Man Season 2” was the most-streamed Indian show while “The Wheel of Time” was the most streamed international show on Prime Video on Fire TV devices.

    Further, one in every four users tuned into their Fire TV device to listen to music. Customers increased their streaming hours of Yoga and fitness apps by 15 per cent versus last year. Games on Fire TV devices emerged as another favourite for Indian customers. “Ludo King,” “World Cricket Championship,” and “Little Singham” were the top online games played on Fire TV devices.

    Smart home control requests by customers using Alexa on their Fire TV devices increased by over 150 per cent in 2021 versus last year.

    With the launch of the signature Fire TV Cube as well as Amazon’s first local manufacturing line to produce Fire TV devices, 2021 was a milestone year for Fire TV in the country.

    “With Fire TV, we want to keep the entire family entertained, especially now when people are spending more time at home,” said India head of Amazon Devices Parag Gupta. “There’s something for everyone, be it content for kids, grown-ups, movie buffs, or fitness enthusiasts. Fire TV is a preferred streaming media device for all-things-entertainment across India and globally—over 150 million Fire TV devices have been sold worldwide, with users streaming billions of hours of content every month. We will continue innovating on behalf of our customers to help them seamlessly discover and enjoy new shows, movies, and more.”

    Fire TV has sold more than 150 million devices worldwide and with users streaming billions of hours of content every month, Amazon aims to make it their go-to destination for all things entertainment.

  • Amazon launches new ad ahead of Great Indian Shopping Festival

    Amazon launches new ad ahead of Great Indian Shopping Festival

    MUMBAI: Ahead of the festive season, Amazon India has unveiled its campaign for Amazon Great Indian Festival.
    Often during the festive season, the list of our desires makes our shopping list bigger than our budget. To help solve this during the upcoming festive season, Amazon.in will offer unique programs that will help customers shop without hesitation. These include, Amazon Pay EMI, no-cost EMI, EMI on credit and debit Cards, instant bank discounts and many more.
    Each TVC captures the tussle between working desires around tight budgets showcasing the value benefit offered by budget-busting solutions. The campaign also highlights availability of these offers across key categories like smartphones, fashion, large appliances and home and kitchen products.

    Conceptualised by Ogilvy, this year’s festive campaign is all about quelling budget woes and making festive shopping possible for everyone by fulfilling everyone’s shopping lists.
    Amazon India director for mass and brand marketing Ravi Desai says, “It is that time of the year again when the country looks forward to its biggest festival. As a common practice, families make long lists of desired items and then unwillingly save some for later as budgets don’t allow them to fulfil all their desires. More often, it is the person who spends for everyone else, who ends up sacrificing his/her own happiness. Inspired from these insights, we launched the campaign ‘Ab India Ki Kushiyon Ke beech Budget nahin ayeega’, positioning Amazon.in as the one-stop-shop that makes shopping more affordable, accessible and within the reach of every family’s festive budget.
    Ogilvy South chief creative officer Azazul Haque adds, “One of India’s biggest sales has to have one of the loudest bangs. And to create the big bang, we thought of creating the Amazon Indian Festival Band. The idea emerged from the brief, which was to develop a campaign on the festival insight where budgets never match our festival shopping lists. From buying the best electronics goods to branded fashion, we all wish to stretch our budgets. And the Great Indian Festival does exactly that. It makes your festival budget look bigger because of the big offers and deals.”

  • MTV Brand Studio to create music festival for Amazon India

    MTV Brand Studio to create music festival for Amazon India

    MUMBAI: Amazon.in in association with MTV is all set to welcome the festive season with an exciting content marketing initiative.To break the clutter around the festival season, Amazon has upped the ante where customer engagement is concerned by creating a one-of-its kind musical experience in association with MTV’s creative services offering for brands – MTV Brand Studio.

    MTV Brand Studio was set up with the aim to provide brands with creative branded content and content marketing solutions to engage with their audience. With this tie up, the idea is to tap into the gaiety of the festive season by getting renowned musicians to kick it off with a music festival leading up to the launch of Amazon.in’s big-hearted sale, the Amazon Great Indian Festival – Tyohaar Bade Dilwala.

    A first of its kind, the music festival which has been conceptualized and created by the MTV Brand Studio for Amazon India, is being hailed as the biggest content marketing initiatives undertaken by a brand in India this year. For the music festival, MTV has roped in some of the biggest and the most talented musicians to create a music festival which encapsulates the excitement of the festive season and gets the customers into festive mode. The music festival stage will host the likes of Badshah, Vishal and Shekhar, Sunidhi Chauhan, Papon and Shaan will be aired across MTV, MTV Beats, Colors, Rishtey, Colors Marathi and Colors Gujarati in both SD and HD on 30 September 2016 at 11 pm thus ensuring maximum reach across age groups through the combined reach of the mass, youth and regional brands of Viacom18.

    “This year we recognize and celebrate the big heartedness that underlies festivities and have themed the Great Indian Festival as Tyohaar Bade Dilwala. We are delighted to celebrate this with our customers as much as with the entire ecosystem of our sellers, vendors and partners to bring festive cheer all over the country. We are delighted to partner with MTV Brand Studio who have conceptualized and created a beautiful musical experience for our customer. These marathon 120 hours of the event mark our continuing commitment to work closely with our partners and together bring the biggest sale yet for our customers, with the best ever shopping experience powered by Prime,” said Amazon India VP category management Manish Tiwary.

    Speaking about the content marketing initiative, Viacom18 youth and English entertainment head Ferzad Palia added, “We at MTV have always prided ourselves on being catalysts of change for our partners. And with this thought in mind, we have launched a unique offering titled MTV Brand Studio to help address branded content and content marketing needs of our clients. With this exciting new initiative with Amazon, we are delighted that a mega e-commerce giant recognizes MTV’s creative strength and Viacom18’s reach and the value it can generate for them. As a part of this association, MTV Brand Studio has not only conceptualized and created an entire music festival for Amazon but we are also going to be simulcasting the show across our biggest channels reaching out to mass, youth and regional audiences.”

    This year, Amazon India has reinvented itself in a truly disruptive manner. During this month of multiple festivals such as Navratra, Dussehra and Diwali there is a certain magic in the air that makes us feel a little more magnanimous than usual and encourages us to do things that otherwise we might not. This magnanimity manifests into small acts of benevolence not just towards immediate family members but is also towards friends and the society in general. These actions, small and big are a reflection of the Bade Dilwala (Big-Hearted) season in a way. Thus, MTV Brand Studio has helped fashion Amazon India’s campaign idea to build and celebrate this spirit of big heartedness during this festive season with the creation of a one – of – its kind music festival which leads up to the biggest sale of the season.

  • MTV Brand Studio to create music festival for Amazon India

    MTV Brand Studio to create music festival for Amazon India

    MUMBAI: Amazon.in in association with MTV is all set to welcome the festive season with an exciting content marketing initiative.To break the clutter around the festival season, Amazon has upped the ante where customer engagement is concerned by creating a one-of-its kind musical experience in association with MTV’s creative services offering for brands – MTV Brand Studio.

    MTV Brand Studio was set up with the aim to provide brands with creative branded content and content marketing solutions to engage with their audience. With this tie up, the idea is to tap into the gaiety of the festive season by getting renowned musicians to kick it off with a music festival leading up to the launch of Amazon.in’s big-hearted sale, the Amazon Great Indian Festival – Tyohaar Bade Dilwala.

    A first of its kind, the music festival which has been conceptualized and created by the MTV Brand Studio for Amazon India, is being hailed as the biggest content marketing initiatives undertaken by a brand in India this year. For the music festival, MTV has roped in some of the biggest and the most talented musicians to create a music festival which encapsulates the excitement of the festive season and gets the customers into festive mode. The music festival stage will host the likes of Badshah, Vishal and Shekhar, Sunidhi Chauhan, Papon and Shaan will be aired across MTV, MTV Beats, Colors, Rishtey, Colors Marathi and Colors Gujarati in both SD and HD on 30 September 2016 at 11 pm thus ensuring maximum reach across age groups through the combined reach of the mass, youth and regional brands of Viacom18.

    “This year we recognize and celebrate the big heartedness that underlies festivities and have themed the Great Indian Festival as Tyohaar Bade Dilwala. We are delighted to celebrate this with our customers as much as with the entire ecosystem of our sellers, vendors and partners to bring festive cheer all over the country. We are delighted to partner with MTV Brand Studio who have conceptualized and created a beautiful musical experience for our customer. These marathon 120 hours of the event mark our continuing commitment to work closely with our partners and together bring the biggest sale yet for our customers, with the best ever shopping experience powered by Prime,” said Amazon India VP category management Manish Tiwary.

    Speaking about the content marketing initiative, Viacom18 youth and English entertainment head Ferzad Palia added, “We at MTV have always prided ourselves on being catalysts of change for our partners. And with this thought in mind, we have launched a unique offering titled MTV Brand Studio to help address branded content and content marketing needs of our clients. With this exciting new initiative with Amazon, we are delighted that a mega e-commerce giant recognizes MTV’s creative strength and Viacom18’s reach and the value it can generate for them. As a part of this association, MTV Brand Studio has not only conceptualized and created an entire music festival for Amazon but we are also going to be simulcasting the show across our biggest channels reaching out to mass, youth and regional audiences.”

    This year, Amazon India has reinvented itself in a truly disruptive manner. During this month of multiple festivals such as Navratra, Dussehra and Diwali there is a certain magic in the air that makes us feel a little more magnanimous than usual and encourages us to do things that otherwise we might not. This magnanimity manifests into small acts of benevolence not just towards immediate family members but is also towards friends and the society in general. These actions, small and big are a reflection of the Bade Dilwala (Big-Hearted) season in a way. Thus, MTV Brand Studio has helped fashion Amazon India’s campaign idea to build and celebrate this spirit of big heartedness during this festive season with the creation of a one – of – its kind music festival which leads up to the biggest sale of the season.