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Tag: Amaze

  • ‘Amaze’ launches new brand campaign Hamesha #ReadyToPerform

    ‘Amaze’ launches new brand campaign Hamesha #ReadyToPerform

    Mumbai: Amaze, an energy solutions brand, launched its new brand campaign Hamesha #ReadyToPerform, and showcased its widest range of inverters, batteries, and solar products in Lucknow. This launch signifies Amaze’s commitment to delivering superior energy solutions while inspiring consumers always to be ready to pursue their dreams. Amaze offers an extensive product line exclusively designed to withstand long and frequent power cuts, extreme weather conditions, and fast charging feature.

    As a part of its new Hamesha #ReadyToPerform campaign, Amaze unveiled its first-ever brand thematic and product film that aims to inspire consumers to push their boundaries, overcome challenges, and strive for excellence relentlessly. Virat Kohli, renowned for his unparalleled dedication and consistency on the cricket field, epitomizes the spirit of readiness and peak performance. The film showcases Virat pushing his limits to perform better each day and in every aspect of his game, resulting in faster scoring and endurance. The campaign underscores Amaze’s relentless pursuit of innovation and quality in delivering superior energy solutions, powering the dreams and aspirations of emerging India with an uninterrupted power supply.

    Speaking on the occasion, CEO and MD Preeti Bajaj said, “Amaze has established itself as a trustworthy brand in India by providing high-quality and energy-efficient energy solutions. The retail and energy sectors are currently experiencing a new wave of growth in the new emerging Bharat, due to rising urbanization and an increase in the purchasing power of consumers. With a strategic focus on innovation, and expansion, along with a solar approach, Amaze is poised to make a significant impact on the energy landscape in India, and our target is to triple our growth and customer touchpoints in the next three years. We intend to continue powering the dreams and aspirations of emerging India with an uninterrupted and independent power supply.”

    Chief strategy, transformation and marketing officer Neelima Burra added, “The Hamesha #ReadyToPerform campaign exemplifies Amaze’s commitment to empowering consumers to excel in every aspect of their lives. The film is based on consumer insight inspiring middle India to break boundaries and chase dreams without the hassle of power cuts.

    We believe middle India is rising because they don’t want to be seen left behind in a rapidly changing world and they prepare themselves for everyday challenges relentlessly.”

    “The film highlights Amaze as a true performer by drawing parallels with another true performer that India knows of and looks up to – Virat Kohli.  At Amaze, we are committed to serving the needs of consumers in emerging cities and towns in India. Our focus is on helping these aspirational individuals pursue their dreams and achieve success. However, frequent power cuts pose a significant challenge to their progress. That’s why we believe that Amaze is the most reliable and trustworthy partner for them in their journey towards success.”

    Grey Group India chairperson and group CEO Anusha Shetty said “Thanks to digital democratisation, a new wave of Indians are shaping the country. Indians who think no dream is unrealistic. Indians who think it’s not where you come from but where you’re headed those counts. Amaze believes in fueling their aspirations with uninterrupted power.”

    The campaign will feature captivating visuals and videos showcasing Virat Kohli’s commitment to readiness and performance, highlighting the reliability and efficiency of Amaze’s inverter batteries. Through various digital and social media platforms, Amaze will engage with consumers, encouraging them to share their stories of readiness and performance using the hashtag #ReadyToPerform.

  • Amaze unveils heartfelt Diwali campaign #Amazewalidiwali

    Amaze unveils heartfelt Diwali campaign #Amazewalidiwali

    Mumbai: Amaze, a Luminous Power Technologies brand, has launched an emotional short film #Amazewalidiwali to celebrate the festive spirit of Diwali. This heartfelt film has been thoughtfully crafted to capture the true essence of the festival, with a focus on the significance of family unity and the art of reconciliation. Through this film, Amaze intends to touch the hearts of viewers and inspire them to embrace the essence of Diwali, fostering love, understanding, and harmony within their families.

    The central theme of the campaign revolves around a touching father-son story, portraying a generational gap and the eventual mending of their relationship during Diwali, a time when families come together to celebrate. The film skillfully illustrates a powerful analogy between the entangled mirchi lights and the complexities of human relationships, highlighting how both can be untangled with care, giving the message of love and unity. Just as untangling mirchi lights requires patience and effort, relationships can also be mended with genuine communication and understanding, embodying the true spirit of Diwali.

    Speaking about the campaign, Luminous Power Technologies chief strategy, transformation and marketing officer Neelima Burra expressed, “We are delighted to present the #Amazewalidiwali campaign, celebrating the importance of relationships with a message that reminds us that our homes are illuminated not just by lights and lamps but by the warmth of our family bonds. We believe that our products play an essential role in making Diwali celebrations brighter, and our campaign meticulously portrays the values that are close to us. The film beautifully captures the authentic spirit of these celebrations, and we encourage families to come together and celebrate the festival of light, love, and reconciliation, as it symbolizes the core values we hold.”

    Bodh Entertainment Private Ltd founder & chief content officer Bodh Deb said, “Diwali has always been the best time for brands to connect with their core consumer base. Amaze wanted to break free from the usual norms and engage with its consumers on a deeper, emotional level. The idea was to create something that doesn’t come across as just another Diwali ad. We aimed to recreate intimate moments from our lives that evoke a strong sense of personal connection and the warmth of home. Our hope is to strike a chord with our target audience across Bharat, fostering a genuine emotional connection during this special festival of lights.”

    Amaze’s Diwali campaign conceptualised and executed by Bodh Entertainment Pvt Ltd serves as a touching reminder of the significance of Diwali in fostering love and unity within the family. The script seamlessly integrates the Amaze Inverter as part of the family’s Diwali celebrations, highlighting its role in providing energy solutions for a brighter and more enjoyable festival. It’s a compelling message that resonates with the idea that Diwali is a time to strengthen family bonds, emphasizing that no matter the past, it’s never too late to strengthen relationships.

  • Honda Cars India, Dentsu One launch ad campaign for 2nd generation Amaze

    Honda Cars India, Dentsu One launch ad campaign for 2nd generation Amaze

    MUMBAI: Honda Cars India Ltd (HCIL), leading manufacturer of premium cars in India, unveiled its brand new ad campaign #IMadeItBig for the 2nd Generation #HondaAmaze striking an emotional chord with customers. This campaign emphasises Honda Amaze as ‘The Choice’ of aspiring young customers, drawing spotlight on the importance of family bond and values. The communication strategy is based upon the deep insights gained from research and market share growth in T2 and T3 towns and how the young aspirational consumers emerging from these towns have a deep connect with families, where buying a car is still a family decision.

    The film aims to touch the main heartland of India which values family bonds and looks for assurance and peace of mind in every purchase.

    The campaign is being translated in 11 languages for regional connect as the car enjoys immense popularity in Tier 2 & 3 markets as well.

    Created by Dentsu One, this new campaign film beautifully captures an emotional conversation between a son and a mother as they celebrate the first big move by the son i.e. purchase of the 2nd Gen Honda Amaze. As the conversation deepens, the mother realises that her son has not only made it ‘big in life’ but is also ‘big on values’. The music and lyrics exemplifies assurance and peace of mind “Tere sang mile jo sukoon mujhe, woh naa paa sakun kahin aur main’.”

    Commenting on this new ad-campaign, Rajesh Goel, senior vice president & director, sales and marketing, Honda Cars India said, “The 2nd Generation of Honda Amaze has been a resounding success for HCIL and we have been able to touch more than 1 lakh families since its launch last year, making it the fastest selling Honda car in India. We wanted to connect with the core target of aspiring youth and took a fresh guard through an emotional story-telling that perfectly portrays the real meaning of arriving ‘big’ in life.”

    Titus Upputuru, national creative director, Dentsu One said, “When one buys a new car, there is a lot of excitement. Honda Amaze makes a big statement in one’s world as it happens to be the first three box purchase in one’s life. We wanted to show how the Amaze owner is unfazed at the attention he receives upon purchasing the new car but chooses to give importance to his values. In an age when friends are increasingly becoming the support system, we wanted to put the spotlight back on to the family.”

    Abhinav Kaushik, executive vice president, account management, Dentsu One said, “Human emotion is the fundamental trigger to all the purchases and decisions we make – no matter how big or small the ticket size. Whilst the category codes of automobile advertising are loaded with mostly rational depictions, this new campaign for Honda Amaze is our way to transcend beyond the conventions and create an emotionally evocative copy that appeals to the heart and impacts the consideration for the brand.”

    Film Descriptor:

    The film opens showing a young son taking his mother out for a drive into beautiful woods, in his Amaze car that he has just bought. He gets a phone call from his friend who congratulates him on his new purchase and exclaims, "Wadde Log, Waddi Gaadi! “(Big People! Big Car!) and asks the son who he was taking out for the first drive. The son remarks that he was taking his mother out. Hearing this conversation, the mother tells him that he should have first taken his friends out for a drive as she was always home and he could have taken her anytime.  The son stops the car in beautiful woods and tells her that she came first in his life and that is why she will always be first.

    At this the mother gets teary eyed and the son hugs her. She marvels that he has indeed become a big man. The film ends with the messaging ‘Big on Values, Big on Status’.

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