ITV

Tag: Amarpreet Singh Saini

  • ‘Shaadi Mein Zaroor Aana’ As ZEE Biskope invites viewers for ‘Lagan Utsav’

    ‘Shaadi Mein Zaroor Aana’ As ZEE Biskope invites viewers for ‘Lagan Utsav’

    When it comes to occasions that bring the entire family together, few match up to the grandeur and togetherness of Indian weddings. Over the years, this grand event has been a part of countless Bhojpuri films and has brought families regaling in the festivities of life’s most important relationship. Bhojpuri region observes the month of June especially the second week as the wedding season when there are many auspicious marriage dates. Amidst the current situation, when people are confined to their homes, the region is missing out on the celebrations of occasions like marriages. Being true to its core, Zee Biskope keeps the festive celebrations alive this wedding season, through Lagan Utsav – an unmatched collection of marriage-based movies. Themed around ‘Shaadi mein zaroor aana’, the channel invites the entire family to relive the celebrations of a wedding through a host of Bhojpuri blockbusters. from June 8-12, every morning, at 9:30 AM in the Family Chokha movie band, the film festival will rejoice the wedding season through a celebratory ride filled with drama, music and dance.

    Giving the audiences a dose of cheer and happiness, the Lagan Utsav film festival will begin with ‘Nirahua Chalal Sasuraal 2’. The romantic drama featuring Dinesh Lal Yadav (Nirahua) and Amrapali Dubey depicts how a husband and wife can overcome any situation by supporting each other. Up next, the Khesari Lal Yadav and Kajal Raghwani starrer ‘Dulhin Ganga Par Ke’ is a romantic yet family drama where Khesari is in search of his life partner and after many attempts finds his true love, bringing her home as his Dulhaniya. Adding to the galore, Nirahua& Madhu Sharma’s blockbuster ‘Dulhe Raja’ features a story of how the protagonist Dulhe Raja fights against all odds for his Dulhaniya. ‘Dabang Aashiq’ is a complicated tale of love and sacrifice where love knows no boundaries and features Khesari Lal Yadav, Kajal Raghwani& Anjana Singh in the lead roles. The festival culminates with superhit movie ‘Leke Aaja Band Baaja Aye Pawan Raja’ starring Pawan Singh that depicts a story of how two souls bound together by the spirit of true love & affection stand by each other’s side through thick and thin.

    Speaking about the wedding special line-up, Amarpreet Singh Saini, Business Head – ZEE Biskope and BIG Ganga said, “ZEE Biskope has always prepared its content strategy with the core intention of uplifting spirits along with regular dose of entertainment for its viewers. The endevour is to remain topical and in synch with our viewers sensibilities at any given period of time. Lagan Utsavwith a special marriage-based movie line up is yet another initiative for our audience to re-live those celebratory moments through the lens of entertainment especially at a time when such ceremonies are not a reality. We look forward to curating more such family-centric offerings in the future through our superlative collection of movies and premieres for our esteemed audience.” 

    Regaling audiences to their heart’s content, the channel stays true to its core proposition "Aathon Pahariya Loota Lahariya" (enjoy Bhojpuri entertainment throughout the day). The channel is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar (channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.

  • ZEE Biskope celebrates Vat savitri with blockbuster movie line-up

    ZEE Biskope celebrates Vat savitri with blockbuster movie line-up

    Mumbai: ZEE Biskope is set to bring festive cheer of Vat Savitrito to every household with “Saajan Ke Pyaar…Senurwa Ke Tyohaar”, a handpicked blockbuster movie line-up from 18 – 22 May at 9:30 am to celebrate the magic of love.

    Having its roots in the folklore of Savitri and Satyavaan, the festival of Vat Savitri is celebrated with much fervour in the Bhojpuri region. Women observe fast and tie a thread around the banyan tree praying for the wellbeing of their husbands. The festival reflects the love and bond shared between a husband and his wife that’s powerful enough to defy death like Savitri did for her husband Satyavaan. The custom is so predominant that it has been adopted in a host of Bhojpuri movies, too. This year when people are confined to their homes, entertainment will play a pivotal role in keeping the festive spirits high.

    Enthralling its audience with a special movie line-up, the channel will commence the festival with ‘Ghulami’ starring superstar Nirahua with gorgeous actress Madhu Sharma, who despite having lost everything in life does not lose the hope of bringing her husband back.

    The audience will soak in the fathoms of love on Tuesday as Zee Biskope will treat its viewers with a movie that’s true to its title, ‘Mohabbat’. The romantic blockbuster features Chintu Pandey and Kajal Yadav who profess their never-ending faith on each other. Namit Tiwari, Rani Chatterjee and Monalisa will make for a wonderful Wednesday in ‘GharwaliBaharwali’ which beautifully portrays the love a wife has for her husband that remains strong under all circumstances. Delighting viewers to their heart’s content, the superhit movie LekeAaja Band Baaja Aye Pawan Raja starring Pawan Singh perfectly showcases how the lead couple stands by each other’s side knitted together by the spirit of love & affection. Wrapping up the festivity with a power-packed performance by Nirahua and Anjana Singh in pivotal roles, ZEE Biskope will bring the mass entertainer ‘Jigar’.

    Zee Biskope and BIG Ganga business head Amarpreet Singh Saini said: “Given the unprecedented time we are going through, our role as content providers will be deeper and influencing. Thus, we have prepared our content strategy with the core intention of uplifting spirits along with regular dose of entertainment for our viewers. While people celebrate festivals in the region within the boundaries of their houses, ZEE Biskope will continue to keep the sense of celebration alive through its superlative collection of festive offerings. It is our constant endeavour to curate such exciting festive line-ups like Mother’s Day, Family Chokha Film Festival and now Vat Savitri special that can be enjoyed with your loved ones. We plan to present more such  content blocks in future to keep our audiences entertained.”

    Regaling audiences to their heart’s content, the channel stays true to its core proposition "AathonPahariyaLootaLahariya" (enjoy Bhojpuri entertainment throughout the day).

    The channel is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.

     

  • ZEE Biskope to air world television premiere of ‘Sher Singh’ on the occasion of Holi

    ZEE Biskope to air world television premiere of ‘Sher Singh’ on the occasion of Holi

    MUMBAI: ZEE BISKOPE, the 24-hr dedicated Bhojpuri movie channel, is all set to keep up its promise of offering a bouquet of category firsts to its consumers on the occasion of Holi. Adding to the exuberance of the festival, the channel will keep its audience enthralled and entertained with the World Television Premiere of the 2019 Pawan Singh blockbuster ‘Sher Singh’ on Tuesday, 10 March at 6:30 pm in the Jila Top slot.  

    Celebrating the myriad shades of entertainment this Holi, ZEE Biskope will launch the first ever digital mascots of a Bhojpuri movie channel – Bhaiyaji & Gamchaji. The character of Bhaiyaji will portray a cool, carefree and true Bhojiwood buff who engages with the audience showcasing his expertise in Bhojpuri movies. Gamchaji who personifies the symbolic Gamcha of the region, will be complimenting Bhaiyaji. The duo will be revealed on the channel’s social pages this Holi.  Adding to the galore, the channel will also launch its brand song video across digital & television platforms.

    Just when you think that’s all for the festival of colours, ZEE Biskope brings out more from its kitty. Right after Holi, the channel will extend its marketing campaign further with digital wall paintings across Bihar, Jharkhand & UP. These would be illustrated visuals featuring the top 3 superstars of Bhojiwood and brand ambassadors of ZEE BISKOPE – Nirahua, Pawan Singh & Khesari Lal Yadav. The channel will also launch #LahariyaChallenge on-ground through a canter activity across Arrah & Chhapra where participants will be gratified for their entertaining performance on ZEE Biskope ’s brand song.

    Talking about the Holi launches, Zee Biskope & Big Ganga business head Amarpreet Singh Saini said, “Since its launch, ZEE BISKOPE has always offered its viewers with category firsts. Holi will be no exception. Be it the launch of the digital mascots – Bhaiyaji & Gamchaji or the illustrated digital wall paintings; be it #LahariyaChallenge or the brand song, the channel has meticulously catered unique offerings throughout, with a viewers first approach. The brand has big plans for the market in the coming months to keep up the momentum.”

    ZEE Biskope aims to be create a platform for its viewers to celebrate authentic Bhojpuri entertainment to its unabashed best. Keeping the viewer at the core of what ZEE Biskope stands for, the channel offers them a content library of 300+ movies that spans an array of diverse, yet popular, genres that include romance, drama, action and comedy. The channel is available on DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable and DTH platforms.

  • Zee Biskope leads in Bhojpuri market for second consecutive week

    Zee Biskope leads in Bhojpuri market for second consecutive week

    MUMBAI: Zee Biskope, a 24-hour dedicated Bhojpuri movie channel primarily for the Bihar, Jharkhand & East UP markets, has ranked as the No. 1 Bhojpuri Channel in the country for the second consecutive week since its launch. The channel has strengthened its position as the market leader in the category with GRP of 148 (BARC; Bihar Jharkhand; U+R; 2+; Wk 04’20). With an impression of 58355 (BARC; Uttar Pradesh; U+R; 2+; Wk 04’20; Impressions’000), Zee Biskope has topped the chart in Uttar Pradesh as well. ZEEL now enjoys about 45 per cent of market share in the Bhojpuri category with Zee Biskope and BIG Ganga taken together.

    ZEE BISKOPE which was launched recently aims to be the ultimate destination of authentic Bhojpuri entertainment. The channel is available on DD Free Dish (channel no 31), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable and DTH platforms.

    Speaking on the achievement Zee Entertainment Enterprises Limited (ZEEL) cluster head Samrat Ghosh said, “Zee Biskope opening as the market leader is a rare feat by any channel in the recent history. The numbers not only strengthened ZEEL’s market share but also went on to prove the power that Bhojpuri category recons at HSM level primarily due to viewership from migrated population. It’s a market with huge potential and with our new offering, we are all set to keep this momentum going while reaching out the best of Bhojpuri entertainment to our audience.”

    Zee Biskope and Big Ganga business head Amarpreet Singh Saini said, “This achievement has been a result of building every element of the brand meticulously. As a first, Zee Biskope has associated with the top three superstars of Bhojiwood – Nirahua, Pawan Singh and Khesari Lal Yadav as brand ambassadors. The channel’s library boasts over 300+ blockbuster titles with the best of latest WTPs lined up every weekend to keep viewers excited throughout. Be it the slot names curated in Bhojpuri style, the brand song exuberating regional essence or the mega launch event in Patna with our brand ambassadors, we have strategically crafted Zee Biskope’s launch with big plans. Adding to the galore, we would soon launch the industry’s first ever digital mascots – Bhaiya ji and Gamcha ji and have digital wall paintings across the region to reach out to the masses. The brand is loaded with ammunitions in its kitty to keep up the leadership.” 

    The brand signifies a space which enables viewers to rejoice their Bhojpuriyat at their unabashed best. Touted as the go-to destination for Bhojpuri movies; Zee Biskope offers a slew of robust content spread across an array of genres highly popular amongst Bhojpuri audience, such as romance, drama, action and comedy. With a strong library, Zee Biskope boasts biggest blockbuster movies of last 5 years and the biggest hits of the top 3 superstars of Bhojiwood – Nirahua, Pawan and Khesari. The channel’s library enjoys movies across eras – region’s legends (Manoj Tiwari, Ravi Kishan), current superstars (Nirahua, Pawan & Khesari) and upcoming favourites (Chintu Pandey and Yash Mishra). With chartbuster movies, exclusive titles, movie-based programming throughout the day the channel is geared up to aggressively deliver its core proposition “Aathon Pahariya Loota Lahariya” (enjoy Bhojpuri entertainment throughout the day).

  • Big Ganga creates history – IBFA 2019 highest ever rated programme in the category

    Big Ganga creates history – IBFA 2019 highest ever rated programme in the category

    MUMBAI: It was another feather in BIG Ganga’s cap, as the no.1 Bhojpuri GEC channel broke all viewership records in the category till date. The very prestigious and glamorous International Bhojpuri Film Awards, hosted in Singapore by Big Ganga, which was telecast on 31st Dec 2019, witnessed 3X viewership in week 53 alone as compared to an average of previous 4 weeks, which is also the highest-ever recorded mark in the Bhojpuri category till date. With such resounding numbers, BIG Ganga IBFA 2019 emerged as a clear winner with the highest viewership of 1,254 (000), leaving its counterpart  who also telecast their own set of awards on 31st Dec,  far behind by garnering almost double the viewership in the same slots. The current feat also is higher compared to the previous edition of the IBFA awards ever hosted in the category by any channel. The event garnered a staggering reach of 4962 and remarkable TSV of 43.39 mins, which once again is stand out in the category for events hosted till date.

    Bringing the year to the perfect end in a gala celebration of the Bhojpuri industry, IBFA 2019 turned out to be the biggest hit of the season which was loved by audiences aplenty in the region. This awards ceremony rendered a perfect mixture of festivity and felicitation with celebrities from Bhojiwood and Bollywood coming together and mesmerizing viewers with their astonishing performances. The extravaganza was hosted by eminent personalities such as Ravi Kishan, Manoj Tiwari, Dinesh Lal Yadav, Aamrapali Dubey and Madhu Sharma whereas was attended by actors like Pawan Singh, Chintu Pandey, Kajal Raghwani, Sapna Gill, Krushna Abhishek, Kiku Sharda along with Bollywood Stars like Sunny Deol, Sunny Leone, Zarine Khan among others.  The audience, present in thousands comprised of Bhojpuris and natives of Singapore, President of Bhojpuri Association in Singapore and special guest – Mr. Jawed Ashraf, High Commissioner of India in Singapore who hails from Ara, Bihar and has a strong Bhojpuri connect. The enthralling spirit of the evening witnessed the High Commissioner breaking into an extempore speaking about the glory and rising power of Bhojpuri culture across the globe – evoking pride and thunderous claps from the audience across aisles.

    Amarpreet Singh Saini, Business Head, BIG Ganga said, “BIG Ganga has always been at the forefront when it comes to understanding the requirements of its viewers. With IBFA 2019 breaking all records and creating history, is a testament to the fact that we have once again successfully brought content for the audience which they actually want to consume. We have always believed in experimenting with content and moving ahead in the game with a different strategy each time. The ratings proves that while our competitors in the market also telecast Bhojpuri awards, BIG Ganga brought newness to the awards show by taking a GLOCAL (Global yet local) approach.” 

    Speaking about the achievement, Samrat Ghosh, Cluster Business Head said, “This has been a tremendous achievement where BIG Ganga has not only set a benchmark again in the Bhojpuri industry but also left all its counterparts far behind. Bhojpuri is a rapidly-growing language and the entertainment industry has grown many folds in recent times. The humungous viewership numbers not only depicts the success story of IBFA, but brings forward the fact that Bhojpuri content is going beyond boundaries with there being a huge market for it. We aim to create more original content and cater to the audience with our unmatched offerings.”

    The channel took a 360-degree approach to market the awards property and reached out to its audience via various mediums mention mediums. BIG Ganga’s shows enthrall and entertain audiences with its unique content, thereby making this platform apt for the whole family. Going forward with Q4 new offerings, the channel is already lining up exciting topical properties to further deepen its bond with its audience. Enhancing and enriching regional pride through upcoming new offerings of the biggest event of Holi – Faguaa, unique cookery show – Roj Hoyi Bhoj #SwadKeSaath, MemSaab, the brand is all geared to catering to the deep pockets of the region with multiple genres of content.

  • Big Ganga launches 4 new Bhojpuri shows

    Big Ganga launches 4 new Bhojpuri shows

    MUMBAI: Big Ganga, ZEE Entertainment Enterprise Ltd’s Bhojpuri general entertainment channel in Bihar, Jharkhand, and Purvanchal is all set to cater to the demands of its audience for original content with two hours of weekday and one hour of weekend with four new shows.

    All shows will be aired from 18 March, Monday to Friday between the time band 6 pm to 8 pm and Saturday to Sunday from 6 pm to 8 pm. All the new shows are offered to the viewers in a bid to entertain the entire family viewing during the prime time slot.

    Big Ganga business head Amarpreet Singh Saini said, “In the region we have received high demand for original content, especially amongst genres like socio-mytho and comedy, which is also is amongst the most consumed genres in the non-Bhojpuri content space as per the consumer research data. Thus we are extremely confident that through our fiction offerings we will be catering to this need gap and will once again be triumphing our core consumers’ cause.  With the backing of iconic and topical non-fiction properties, we are sure to further deepen our pride positioning amongst Bhojpuri viewers as they will now have their own original Bhojpuri Prime Time. We are very optimistic about a positive and buoyant response from our viewers.”

    On weekdays, the prime time will start with ‘Memsaab No 1’. This will be followed by the first-time launch of two Bhojpuri fiction shows for the region given the growing demand from viewers – Divya Shakti and Bagal Wali Jaan Maareli. Adding to the list will be Raag Chunavi to facilitate relaxed weekend viewing. With the channel being a prominent entity on Free Dish and other distribution networks (Airtel, D2H, Tata Sky, Dish TV), this quartet of offerings shall cater to the growing demographic of the Bhojpuri-speaking audience in the region.

    ZEEL regional hindi speaking markets cluster head Amit Shah further added, “Bhojpuri entertainment is one of the fastest growing industries in the country and being a network with one of the highest viewership in the market, it is our key focus. The market has grown exponentially in the past few years and like other regional Hindi speaking markets, Bihar, Jharkhand, and Purvanchal regions are also seeking differentiated customized regional content. We at ZEE have always set new benchmarks in national as well as regional content space. With our new launches, we aim to form a further deeper bond with our viewers by offering content that resonates with their sensibilities as well as caters to their growing aspiration. With these launches, we are not only making inroads in the region but are opening doors for many of our stakeholders as well as advertisers. We have some of the most talented names associated with these shows which have received an unprecedented viewership in this respective belt.”

    Memsaab No.1 is a reality series in the region. It will provide a status platform for women to display their skills across dance, music, games and various challenging activates to win the coveted title of being the best Memsaab of the season.

    Bagal Wali Jaan Maareli is a fun-filled ride of two neighbouring gentlemen who despite being in love with their wives, also strongly adhere to the idea of ‘love thy neighbour’s wife’. The show’s quirky humour is bound to be a success with young and old alike, given the region’s high liking for OTT.

    Divya Shakti is a socio-mythological fiction showcasing stories of the power of faith and bhakti. The show will feature topical vrats, festivals, regional spiritual figure, bhakti and miracle stories, which shall evoke a high connect amongst the viewer.

    Raag Chunavi will be a multi-talent format non-fiction show featuring the region’s best stand-up comedians, comedy poets, mimicry artists, who will take pot-shots at various election-related themes through a common man's viewpoint and pathos. It will have high traction given the topicality as well as the connect with on-ground reality of a common Indian voter.