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Tag: Amarpreet Singh Anand

  • Good Monk raises $2M in pre-series A led by RPSG Capital to spice up India’s nutrition game

    Good Monk raises $2M in pre-series A led by RPSG Capital to spice up India’s nutrition game

    MUMBAI: In a world where nutrition advice changes faster than Instagram trends and “health drinks” taste like sadness, one Indian brand is turning tables—and taste buds. Good Monk, the Shark Tank Season 4 breakout star and flagship brand of Bengaluru-based Superfoods Valley, has raised $2 million in a pre-series A round led by RPSG Capital Ventures. The round also saw existing investors—Multiply Ventures, Sharrp Ventures, and Thinkuvate—double down on their belief in the clean-eating disruptor.

    Announced on 17 April 2024, the fundraise signals a strong vote of confidence in Good Monk’s refreshingly no-nonsense approach to health. Co-founded by Amarpreet Singh Anand and Sahiba Kaur—two parents tired of navigating the nutrient jungle—Good Monk has made it its mission to “smuggle” nutrients into Indian households, minus the taste tantrums and pill fatigue.

    “At Good Monk, we believe that nutrition should be easy, effective, and clean. Our mission is to empower Indian families to take control of their health without compromising on taste or convenience. We are thrilled to have RPSG Capital Ventures partner with us in this journey and are grateful for the continued belief by existing investors – Multiply Ventures, Sharrp Ventures & ThinKuvate who participated in the round,” said Good Monk co-founder Anand.

    The brand’s hero product is a nutrition mix that invisibly boosts meals for kids, adults, and even the 50+ crowd.

    No smell.

    No weird taste.

    No complicated regimen.

    Just modern science meets traditional wisdom—served in stealth mode. Sounds like the kind of ninja every kitchen needs.

    “Unhealthy wellness products masquerading as healthy options… that’s one of the biggest challenges today,” said co-founder Kaur. “The partnership with RPSG Capital Ventures will facilitate investing in R&D and product development to present better nutritional alternatives.”

    The company, which recently scored a deal from Vineeta Singh on Shark Tank India, claims to have grown 11 times in just 12 months. Fuelled by innovation, diversification, and mentorship from industry stalwarts like Sanjay Ramakrishnan (Multiply Ventures) and Rishabh Mariwala (Sharrp Ventures), the brand’s upward curve shows no signs of slowing.

    RPSG Capital Ventures’ managing partner Abhishek Goenka is betting big on that momentum. “We have strong conviction in nutrition, health and wellness as a space… Consumers are seeking innovative formats that make dietary supplements uncomplicated, convenient & effective. Good Monk has demonstrated impressive, clutter breaking, product innovation which we believe will disrupt the market significantly,” he said.

    Good Monk currently retails on its own website (www.goodmonk.in) as well as major platforms like Amazon and Flipkart. The brand has been expanding its digital footprint with the same gusto it shows in your morning smoothie.

    From ‘Shark Tank’ to supermarket shelves, Good Monk is proving that nutrition doesn’t have to be a chore—it can be cleverly disguised and clinically backed.

    If there’s one monk who doesn’t believe in suffering for health, it’s this one.

  • McDowell’s No.1 Soda Yaari Jam Originals & Guru Randhawa welcomes the new year with a foot tapping track “Yaari”

    McDowell’s No.1 Soda Yaari Jam Originals & Guru Randhawa welcomes the new year with a foot tapping track “Yaari”

    Bengaluru: While the whole world awaits the New Year 2020, McDowell’s No.1 Soda Yaari Jam Originals brings in the Punjabi sensation – Guru Randhawa and popular music producer Vee to wish their fans A Happy New Yaar by releasing the next originals – ‘Yaari’ – that has crossed over 20 million within 24 hours of release. The past year being an extremely successful one for all the originals launched by the brand with renowned artists like Sunidhi Chauhan, Anupam Roy, Tanishk Bagchi, Darshan Raval and Jonita Gandhi. This new track gets the yaars to come together to welcome the new year with a fresh start and a new self!

    The original has been written and composed by Guru Randhawa while Vee gave music to it. With this foot tapping track Guru brings alive the emotion of celebrating a new you and with that a new yaar who has overcome the failures, heartbreaks and unfulfilled dreams of the previous year. The music video directed by Gifty has been produced by McDowell’s No. 1 Soda in collaboration with Hungama Digital Media Entertainment.

    McDowell’s No.1 Soda, has always been an enabler of strong bonds of friendship with fascinating stories of yaari that are brought alive through music. Aiming to bring new outlook and a lot of hope this new year, the track encourages the yaars to get together and celebrate new beginnings and wish each other a “Happy New Yaar”!

    Talking about the launch of the original, Guru Randhawa said, “I have been fortunate enough to have had the chance to celebrate new beginnings every year with my yaars. They are the ones who ensured that we overcome our shortcomings from the previous year and filled each other’s lives with hope and faith. Such bonds have always helped me achieve greater heights in life. It was a lovely experience to create a new year song and I hope that inspires people to be a better yaar and enjoy the yaari to the fullest.”

    “Yaars in my life have played a very important role to make me who I am today. They have always supported me and encouraged me to explore for more improvement than ever before to achieve greater success. I was thrilled when McDowell’s No.1 Soda Yaari Jam presented me this opportunity to produce music dedicated to yaari. I hope this new year with the song that Guru and I have created people strengthen their bonds further”, added music producer Vee.

    Amarpreet Singh Anand, VP Marketing and Portfolio Head, Diageo India, said, “Change is the only constant in this world and at McDowell’s No.1 Soda we believe that it is within us to revive ourselves to be a better yaar and nurture yaari. The success of our previous tracks with renowned artists for No.1 Yaari Jam Originals only motivates us to create more such engaging originals. Guru Randhawa is an incredible talent, very popular among the millennials and a perfect choice to voice the message through this new song.”

    “Music plays an integral part in our culture and No celebration is complete without it. We are glad to work with McDowell's No.1 Soda and Hungama on this special song. We are certain that Guru Randhawa and Vee's music will connect with the audiences across the world”, said T-series President Neeraj Kalyan.

    Siddhartha Roy, COO, Hungama Digital Media said, “Our partnership with McDowell’s No. 1 Soda has allowed us to create original content that marries music with a meaningful and relatable messaging to drive consumer engagement. We are glad to have Guru Randhawa and Vee on board for a song that speaks about the importance of friendships and new beginnings. Over the years, we have created a vast repository of unique music-driven original content that has allowed us to offer a differentiated experience to our users. We are certain that this song and music video as well, will certainly strike a chord with everyone.”

  • Royal Challenge Sports Drink Bold League returns with season 2

    Royal Challenge Sports Drink Bold League returns with season 2

    MUMBAI: The second edition of Royal Challenge Sports Drink Bold League is back with its unique platform for cricket lovers that promises to be bigger, better and bolder. It has launched a series of short films featuring brand ambassador and RCB skipper Virat Kohli, who can be seen challenging cricketers across the nation to play against his team—“Ab Khel Ke Dikha”.

    The league, which made its debut in February this year, in 10 cities, is now expanding to host teams in over 30 cities and towns to battle it out and win a chance to be pitted against the Royal Challengers Bangalore team. A slew of social media stars like Sumeet Vyas, Nidhi Singh, and others from one of India’s leading digital platform TVF Play would be performing at each of the state finals. This will culminate with arena-style performances by musicians including Amit Trivedi, Badshah, Diljit Dosanjh, and Sreeram live in action.

    Talking about the campaign, Diageo India executive vice president and portfolio head—marketing Amarpreet Singh Anand said, “After a successful season 1, we’re thrilled to be back bolder than ever, spanning over 30 cities & towns. While season 1 was pegged on the war cry of cricketers across India challenging RCB, season 2 has Virat responding with a challenging ‘Ab Khel Ke Dikha!’ This season will continue to hold the original thought of bringing to life the brand’s premise of inspiring millennials to make bold moves in life, via a unique experiential platform”