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Tag: Amarpreet Anand

  • Isobar bags creative and digital mandate for four Diageo India brands

    Isobar bags creative and digital mandate for four Diageo India brands

    MUMBAI: Isobar India, the digital agency from the house of Dentsu Aegis Network (DAN), has been appointed as the creative and digital partner for Diageo India. Being India’s leading beverage alcohol company, Diageo houses an outstanding collection of premium brands that includes Johnnie Walker, Black Dog, Black & White, Vat 69, Antiquity, Signature, Royal Challenge, McDowell's No 1, Smirnoff and Captain Morgan.

    Isobar India won the account following a multi-agency pitch and will manage the duties out of its Bengaluru office. As per the mandate, Isobar India will manage integrated communications for Diageo's Antiquity and Captain Morgan, along with the digital duties for Signature and Royal Challenge. 

    Diageo India  executive vice president & portfolio head Amarpreet Anand comments “We are very happy to bring Isobar on board as our partners on some of our most prestigious brands in India, to handle the mandate of creative and digital across different brands. At Diageo, we are constantly trying to build a strong agency ecosystem and onboard the right set of creative minds to build our brands. Isobar bring their insights on brand building in the creative space and digital-first thinking which will be of much value.”

    Isobar South Asia  group MD Shamsuddin Jasani states, "We have grown from being a digital agency to an agency for the digital age. I am very happy that Diageo has appointed us as the integrated agency for Antiquity and Captain Morgan, along with awarding us the digital duties for Signature and Royal Challenge. It is an exciting opportunity and we are looking forward to delivering result-oriented strategies aiming at business transformation through the creative use of digital.”

  • Signature Masterclass provides a stage for aspiring filmmakers to MAKE THEIR MARK

    Signature Masterclass provides a stage for aspiring filmmakers to MAKE THEIR MARK

    Bengaluru: India is a country of a billion people and a billion stories. These stories are real, imagined, perfect, imperfect and most of the times unique. Signature Masterclass in its fourth season is providing a stage to the country’s aspiring filmmakers to pitch these stories live to their favorite celebrities and stand a chance to bring their story to life as a short film.

    Signature Masterclass powered by Signature Packaged Drinking Water is a unique platform that has over the years celebrated the world of films though artists, filmmakers and their stories. In its fourth edition, the platform has partnered with celebrated artists like Ayushmann Khurrana, Rajkummar Rao and Tamannah Bhatia. During the event, the artists will share their most honest and personal stories on how they made their mark in the industry in front of a live audience hosted by Kubbra Sait, post that the filmmakers will get to pitch the stories to the artists.

    Speaking about Signature Masterclass Season 4, Amarpreet Anand, EVP & Portfolio Head, Marketing, Diageo India, said, “Signature Masterclass has always celebrated real-life success stories and over the years the platform has inspired people to follow their dreams and make their mark. We are thrilled to now take it a step further by being enablers to these story tellers & aspiring filmmakers. It is exciting to have some of India’s most talented artists help us on this journey”

    “Content today is getting more and more democratized. It is in this spirit that we wanted to take the romance between Signature Masterclass and Films a step further by converting it into a platform that enables a filmmaker’s journey. Even we had a bit of fun on this journey as we got to create unique stories inspired by popular films of our celebrities,” adds Khushboo Benani, Head of Content, Influencer Marketing and Brand Advocacy at Diageo India.

    Signature Masterclass this season even brings together the blockbuster duo in the hero film. The film stars Ayushmann Khurrana and is directed by Amar Kaushik, the two recently collaborated on the hit film ‘Bala’ and continue to bring the magic on screen.

    The Signature Masterclass events are being held in Pune, Kolkata, Guwahati and Hyderabad over January and February 2020 and filmmakers can submit their stories on www.signaturemasterclass.co.in to be a part of the campaign. This edition of Signature Masterclass has been curated by VICE Media in association with Kommune and India Film Project.

  • Signature Start Up TVC shows journey of celeb chef Nikhil Chib

    Signature Start Up TVC shows journey of celeb chef Nikhil Chib

    MUMBAI: The pursuit of their passions drives the pulse of today’s youth and they strongly believe that this element makes the biggest difference in their lives. 

    Signaturestartup.in – My Mark, My Signature is an online platform launched by Diageo to inspire talented individuals to convert their passion to a paycheck. It houses a series of ‘Signature Start Up’ stories of real life individuals who, driven by their dreams, passion and commitment have made their mark in various fields.

    Through an amalgamation of such real life success stories, the platform also extends on-ground and online through masterclasses – a series of workshops which are conducted across the country with the passionate successful individuals who share their inspirational stories amidst people with similar dreams and aspirations.

    The Signature Start Up platform has now launched its second TVC featuring the celebrity chef Nikhil Chib, who started off as an investment banker at Wall Street and later went on to find his passion in cooking, thus starting his first restaurant Busaba in 2001. With the launch, he gave Mumbai’s culinary curious lot a taste of the most authentic Southeast Asian cuisine. Kaukswe – Burmese curry noodles served with a plethora of toppings — became a household name among the city’s swish set. 

    The TVC narrates the story of what inspired Chib to quit a stable job in New York and follow his passion for food which led to him winning the hearts of many Mumbaikars.

    Diageo India executive vice president and portfolio head, marketing Amarpreet Anand says, “Today we have a generation who is very keen on following their passion and turning it into a successful career but they just need that one extra push or encouragement and a right platform. As a brand, Signature Start Up is trying to achieve what no other platform has done before. The brand wants to empower and inspire the millennials to follow their passion and make their mark in their chosen areas of interest or professions through these inspiring stories. Nikhil’s is one such real story and we hope it will strongly resonate with everyone who wants to make a mark.”

    Diageo India is the country’s leading beverage alcohol company and a subsidiary of global leader Diageo plc. The company manufactures, sells and distributes an outstanding portfolio of premium brands such as Johnnie Walker, Black Dog, Black and White, VAT 69, Antiquity, Signature, Royal Challenge, McDowell’s No.1, Smirnoff, Captain Morgan and Four Seasons.