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Tag: Amarjeet Singh Hudda

  • Titan unveils Mumbai billboard for its Stellar collection

    Titan unveils Mumbai billboard for its Stellar collection

    Mumbai: Titan has launched a 40ft x 40ft billboard in Mumbai to showcase its new ‘Titan Stellar’ collection. The installation features a motorised moon display that mirrors the lunar phases, reflecting the precision and celestial theme of the Stellar timepieces. Strategically placed in a high-traffic area, the billboard blends innovative design with technology, creating an immersive brand experience.

    Neon acrylic pins and backlit elements add a radiant, futuristic look, while the moon’s glow intensifies at night, enhancing the cosmic theme. This project demonstrates how technology and creative design can elevate outdoor advertising.

    Titan Watches marketing head Aparna Ravi said, “The Titan Stellar collection is an ode to the beauty and precision of celestial movements, and we sought an innovative way to bring that to life. Our collaboration with Laqshya Media Group has resulted in a creative billboard featuring a motorized moon display and advanced neon lighting, showcasing the intricate craftsmanship and innovation that define the Stellar collection. Our aim was to create an engaging experience that mirrors the inspiration of our watches, and we hope it leaves a lasting impression on all who experience it.”

    Laqshya Media COO Amarjeet Singh Hudda said, “At Laqshya Media Group, we believe in pushing the boundaries of what’s possible in outdoor advertising. This innovative billboard installation showcases the precision and beauty of Titan Stellar collection and marks a significant leap in how brands can engage audiences in the outdoor space. We’re proud to have created a visual experience that’s as dynamic and timeless as the watches themselves, and this campaign showcases the future of interactive, immersive advertising.”

  • Laqshya Media creates outdoor campaign for LG Air Purifiers

    Laqshya Media creates outdoor campaign for LG Air Purifiers

    MUMBAI: Laqshya Media executed an outdoor media campaign for LG Air Purifiers.

    The campaign was held at Delhi and Bangalore Airports and commenced from 1 October 2018. The campaign witnessed a great number of eyeballs as the main aim was to attract multiple audiences who travel via flights during this festive season and thus increasing its brand awareness for LG Air Purifiers.

    LG Air purifier offers powerful filtration that reduces the harmful substances in the air, these innovative purifiers leave your home feeling fresh and clean, while potent sterilisation removes floating viruses and germs in the air. LG PuriCare Air purifiers keeps the space clean and comfortable. From sleek designs to powerful performance and circulation this innovative range of air purifiers are designed to make the air clean and fresh to breathe.

    Laqshya Media installed a plethora over 312 digital screens at all terminals of Delhi. The LG Air Purifier commercial was displayed in the digital screens where the commercial used 1/3rd of the space whereas the rest of the space is utilized to display Live Air Quality Index (AQI). Laqshya’s scope of work also comprised displaying the product placement and branding in premium plaza lounges; out of which two of them were displayed in Bangalore and four of them in Delhi. With a well-planned thought, the product is strategically displayed at the food joints and near smoking rooms at Delhi Airports which includes nine units at Terminal3.

    LG Electronics director home appliances and air conditioners Youngnam Roh says, “Health and hygiene are key concerns of consumers and they are looking for solutions to improve the same. Air quality has been of pressing concern for consumers, based on this insight we have developed the latest LG air purifiers, with PM 1.0 Sensor. This distinctive feature purifies even super-ultra dust particles from the air. We wanted to create an eye-catching installation and believed that Laqshya will fit the bill perfectly. The installation of the air filter by Laqshya Media Group, at Delhi and Bengaluru International Airport has now become one of the biggest indicators and has given us an opportunity to celebrate our brand with our customers.”

    Laqshya Solutions COO Amarjeet Singh Hudda adds, “It is a privilege to be associated with LG. They are a great brand to work with. The team is extremely passionate and were very helpful in translating the brand needs to us and ensuring that our team could get the same ethos depicted for their campaign. Their brief was very well- defined and they were clear in their objective which helped us suggest solutions to them. The synergies also helped attain a very high visibility for the brand and a lot of buzz.”