ITV

Tag: Amardeep Singh

  • Interactive Avenues awarded IAMAI’s ‘Digital Agency of the Year’ for the 11th time

    Interactive Avenues awarded IAMAI’s ‘Digital Agency of the Year’ for the 11th time

    Mumbai: Interactive Avenues, the digital arm of IPG Mediabrands India, won the coveted ‘Digital Agency of the Year’ title (Gold) by bagging 17 awards at the Internet & Mobile Association of India’s (IAMAI) India Digital Awards 2024. The agency won a total of five gold, seven silver, and five bronze accolades across multiple categories. Notably, ITC topped Interactive Avenues’ metals tally with three gold, two silver, and one bronze.

    Founded in 2009, IAMAI’s India Digital Awards celebrate organisations, teams and practitioners who have surpassed landmarks and delivered successful business outcomes using digital as a medium. The winners were unveiled at a dazzling awards gala held on the second day of the India Digital Summit 2024 in Mumbai.

    Expressing his delight, Interactive Avenues CEO Amardeep Singh said, “We are elated to be recognised as the ‘Digital Agency of the Year’ for the eleventh time. IAMAI’s India Digital Awards are the gold standard of digital excellence, and this honour underscores our commitment to delivering top-notch, comprehensive services. Our team is overjoyed!”

    Interactive Avenues’ winning entries encompassed groundbreaking campaigns executed for renowned brands such as Sunfeast Dark Fantasy, ITC Masterchef, Spotify India, Amazon Fresh, Tanishq, Kellogg’s India, OnePlus, Bajaj Auto, Mahindra Auto, Mahindra Tractors, and Hershey India.

    Here is a detailed list of all the winning campaigns and categories: 14th India Digital Awards (iamaiawards.in)

  • Interactive Avenues appoints Ashutosh Nagare as vice president & head of performance marketing

    Interactive Avenues appoints Ashutosh Nagare as vice president & head of performance marketing

    Mumbai: Mediabrands India’s Interactive Avenues announced the appointment of Ashutosh Nagare as vice president & head of performance marketing. Nagare will be based out of the company’s Mumbai office and will report to the company’s executive vice president of media, Harish Iyer.

    As national lead for performance marketing, he will focus on growing the company’s performance portfolio by leveraging a mix of innovative strategies, robust partnerships, automation tools, and Reprise’s very own FLOW framework – which focuses on the seamless movement of consumers from discovery to purchase.

    Prior to this, Nagare has 12+ years of rich experience in digital marketing and has worked with leading brands like Reliance Communications, Dr. Batra’s, ALTBalaji, Tikona Digital Networks, and TrueFan.

    “As an integrated digital agency with a stellar track record, Interactive Avenues has unlocked incredible opportunities for me to create an impact in the performance marketing space. I look forward to elevating the North Star Metric for brands using a holistic combination of media, experience, and content strategies,” commented Nagare.

    Interactive Avenues Amardeep Singh added, “Ashutosh has deep experience of delivering business outcomes for brands across various verticals, including healthcare, telecom, entertainment, and technology. We are confident his proven expertise and leadership skills will help us deliver next-gen performance solutions that power scale and efficiency for our customers.”

    Interactive Avenues is India’s leading full-service digital marketing company with offices in Mumbai (headquarters), Gurugram, Bengaluru, Chennai, and Kolkata. They offer a comprehensive range of cutting-edge services, including media, programmatic, data & analytics, e-commerce, paid search, social media, SEO, ORM, creative, and web development, under one roof with multidisciplinary teams.

  • IPG Interactive Avenues ‘best agency’: IAMAI

    MUMBAI: The Internet and Mobile Association of India (IAMAI) has named IPG Mediabrands’ full service digital agency, Interactive Avenues (IA), the Best Digital Agency of the Year for the fourth time in a row.

    The seventh edition of IAMAI’s India Digital Awards was part of the 11th India Digital Summit held in New Delhi yesterday. IAMAI is a not-for-profit industry body, which is mandated to expand and enhance the online and mobile value added services sectors.

    At the 2017, India Digital Awards, Interactive Avenues won four Gold (including the Best Digital Agency of the Year), 1 Silver and 2 Bronze trophies. The agency picked the Gold awards for Reckitt Benckiser’s Display Campaign, Johnson & Johnson’s Search Marketing Campaign and American Express Email Marketing Campaign. It picked the Silver award for Coca Cola India’s Social Media Marketing Campaign. The agency grabbed the 2 Bronze awards for Samsonite Most Innovative Use of Content and Jockey’s Search Campaigns.

    “Last year when we picked up this trophy for the third time, it seemed liked a momentous occasion in our journey as an agency. But winning this award for the 4th time is really gratifying and reinforces our belief in the kind of work we are doing and the value we are adding to our client’s business”, said, Interactive Avenues CEO Amardeep Singh.

    “IPG Mediabrands’ commitment in bringing in the most cutting edge tools and techniques to India has made Interactive Avenues the most future ready digital agency in the country We have India’s largest end-to-end social management infrastructure & teams, the most advanced data analytics and programmatic platforms and listening centres and several proprietary research tools”, added Singh.

    IA is the fastest growing company under the IPG Mediabrands India umbrella with a 4-year CAGR of about 40 per cent. In 2016, Interactive Avenues added several new businesses including FunOKplease, IDFC Bank, Angel Broking, Wockhardt Hospitals,Saint Gobain and Saregama. This is in addition to the integrated businesses like Johnson & Johnson, Gionee and Tourism Australia.

  • Khali to present pro-wrestling fight spectacle in Uttarakhand this February

    Khali to present pro-wrestling fight spectacle in Uttarakhand this February

    NEW DELHI: The Great Khali will be presenting a two-day pro-wrestling fight spectacle, CWE – The GreatKhali Returns, in Uttarakhand promoted by his Continental Wrestling Academy and coordinated by Chief Minister Harsh Rawat’s  #CM4Youth outreach programme, along with sports & brand management specialist firm Integrated Brand Solutions (IBS).

     

    Rawat today gave details of the two-day pro-wrestling fight spectacle on 24 and 28 February, at the new stadiums in Haldwani and Dehradun before a live audience of at least 15,000 fans in each stadium. Additionally, the event will be telecast and beamed to people across the state through large LED screens being set up in every district of the state.

     

    Commenting on the initiative, Rawat said, “Pro-wrestling is very popular with the Uttarakhandi youth andKhali’s own story of his rise from being a very ordinary worker from the hills to rising to being amongst the world’s greatest pro-wrestlers ever through single minded focus, hard work and absolute dedication is nothing short of inspirational. I am very confident that this initiative of Khali will not just go a long way in creating additional excitement and awareness about the sport amongst our youth but also offers them a brilliant platform to get recognized and chart their own success story in the world of pro-wrestling.”

     

    Ranjit Rawat and Haripal Rawat, both conveners of #CM4Youth, were present along with IBS CEO Amardeep Singh and leading sporting luminary Padamsree Jaspal Rana, apart from Khali at the press meet in Dehrudun.

     

    At the announcement event, Khali said, “My journey has not at all been a simple one to say the least. There were many ups and downs, trials and tribulations and more importantly practically no one to guide me. I was pretty sure right from the beginning that I would return to my country and help create the right platform and facilities for my fellow Indians to also make it big in this sport. I am very grateful that Harish Rawat has accorded me this brilliant platform to help take my dream and mission forward.”

     

    “There is just one more thing, I would like to take this opportunity to invite all my detractors, that The GreatKhali is back and if anybody has even the slightest doubt about this, they can come and meet me in the ring, this February in Uttarakhand. It is an open challenge,” he added.

     

    In addition to the marketing campaign that has been planned for the promotion of these fights, the organisers have also launched a logo designing contest through social media, details of which are on www.facebook.com/CM4Youth.

  • Khali to present pro-wrestling fight spectacle in Uttarakhand this February

    Khali to present pro-wrestling fight spectacle in Uttarakhand this February

    NEW DELHI: The Great Khali will be presenting a two-day pro-wrestling fight spectacle, CWE – The GreatKhali Returns, in Uttarakhand promoted by his Continental Wrestling Academy and coordinated by Chief Minister Harsh Rawat’s  #CM4Youth outreach programme, along with sports & brand management specialist firm Integrated Brand Solutions (IBS).

     

    Rawat today gave details of the two-day pro-wrestling fight spectacle on 24 and 28 February, at the new stadiums in Haldwani and Dehradun before a live audience of at least 15,000 fans in each stadium. Additionally, the event will be telecast and beamed to people across the state through large LED screens being set up in every district of the state.

     

    Commenting on the initiative, Rawat said, “Pro-wrestling is very popular with the Uttarakhandi youth andKhali’s own story of his rise from being a very ordinary worker from the hills to rising to being amongst the world’s greatest pro-wrestlers ever through single minded focus, hard work and absolute dedication is nothing short of inspirational. I am very confident that this initiative of Khali will not just go a long way in creating additional excitement and awareness about the sport amongst our youth but also offers them a brilliant platform to get recognized and chart their own success story in the world of pro-wrestling.”

     

    Ranjit Rawat and Haripal Rawat, both conveners of #CM4Youth, were present along with IBS CEO Amardeep Singh and leading sporting luminary Padamsree Jaspal Rana, apart from Khali at the press meet in Dehrudun.

     

    At the announcement event, Khali said, “My journey has not at all been a simple one to say the least. There were many ups and downs, trials and tribulations and more importantly practically no one to guide me. I was pretty sure right from the beginning that I would return to my country and help create the right platform and facilities for my fellow Indians to also make it big in this sport. I am very grateful that Harish Rawat has accorded me this brilliant platform to help take my dream and mission forward.”

     

    “There is just one more thing, I would like to take this opportunity to invite all my detractors, that The GreatKhali is back and if anybody has even the slightest doubt about this, they can come and meet me in the ring, this February in Uttarakhand. It is an open challenge,” he added.

     

    In addition to the marketing campaign that has been planned for the promotion of these fights, the organisers have also launched a logo designing contest through social media, details of which are on www.facebook.com/CM4Youth.

  • Continental Wrestling Entertainment to be kick-started by Great Khali to promote wrestling in India

    Continental Wrestling Entertainment to be kick-started by Great Khali to promote wrestling in India

    The Great Khali, who had emerged as the champion at World Wrestling Entertainment (WWE) IN 2007, has today announced the launch of his Continental Wrestling Entertainment (CWE).

     

    The new venture was formally launched by Uttarakhand Chief Minister Harish Rawat who invited the tall Khali to kick-start the first event of CWE on February 2016 with a two-day spectacle of international standard fights to be held in Uttarakhand.

     

    The Chief Minister said that Uttarakhand was slated to host the National Games in 2018 and the event in February would also be used to encourage more people from the state to come forward for sports. He said two stadiums were being built for the purpose in Haldwani and Dehradun. Rawat added that he was sending six or seven wrestlers to Punjab to train under the tutelage of Khali at his academy in Jalandhar.

     

    The CWE would initially train around forty wrestlers, Khali whose real name is Dalip Singh Rana and who stands 7 feet 3 inches tall. check this sentence

     

    In fact, Rawat had to stand on a stool to put a shawl around Khali while welcoming him, providing a great photographic moment.

     

    Rawat said “I have always said that the youth is not just our future but also our present and in a young country and state like ours their development and betterment is of prime importance to any ruling dispensation. I was really impressed by what Khali is attempting to do with this very popular modern day version of one of our most traditional sports – Wrestling.”  He said the aim of his youth outreach initiative, #CM4Youth, was to understand the aspirations of the young and draw up programmes to fulfill these.

     

    “Pro-wrestling is very popular with the Uttarakhandi youth. Khali’s own story of his rise from being a very ordinary worker in the hills to being amongst the world’s greatest pro-wrestlers ever through single minded focus, hard work and absolute dedication is nothing short of inspirational”, he added.

     

    Others present included Ranjit Rawat and Haripal Rawat, both conveners of #CM4Youth, IBS CEO Amardeep Singh., and leading sporting luminary Jaspal Rana. The CWE programme will focus on aggressively promoting the sport in India as well as scouting and developing pro-wrestling talent from across the country.

     

    Khali said that talks were on with different television channels who want to cover his events, but declined to give further details.

     

    Commenting on the reason behind this initiative, Khali said: “I have come a long way since my humble beginning as an ordinary stone cutter in the hills. A simple response to a chance question by a Punjab police inspector who passed me one day while I was working along a road, changed my life for ever. He asked me why was I working so hard even after my shift was completed. My response that unlike others I had a bigger stomach to fill and thus needed to work harder than the rest landed me a job in Punjab police. For the first time in my life, when I got my second salary there, I could actually buy a TV; a decision that changed my life forever – I not just got introduced to wrestling through seeing WWE but decided to make it my passion and profession.”

     

    “My journey was not at all simple to say the least. Having gone through all the trials and tribulations of setting out on a journey to conquer the world of pro-wrestling with only my ambition in hand and then being able to rise to the zenith at the world platform, I was determined even while in the United States that I would return to my country and help create the right platform and facilities for my fellow Indians to also make it big in this sport.” Added the wrestler.

     

    He further went on to say that the Uttarakhand CM had agreed to help his endeavour without any pre-conditions as it was a very good initiative for the youth.

     

    The fights which are scheduled for February 2016 will feature both international as well as Indian pro-wrestlers including The Great Khali himself.

     

    Asked why he was not participating in the WWE Live event in India, he indicated that he had not been invited but would love to wrestle with Americans on Indian soil. He said that he had gone through a lot of difficulty when he landed there in 2006 and used to sleep in the ring after the day’s matches as he had no other place to go to!

     

    The spectacle of International standard fights will be held in association with specialist sports and brand management company, ‘Integrated Brand Solutions (IBS)’ and will be supported by Harish Rawat’s ‘#CM4Youth’. IBS is a full service Brand solutions agency dedicated to maximizing experiences and ROI for client brands. With offices in Mumbai, Pune, Dehradun, Delhi, Bangalore, US & UK and through its extensive partner network span across the globe, it ensures seamless geographic and product outreach to discerning clients.

  • Law & Kenneth beefs up senior team

    MUMBAI: Law & Kenneth’s India arm has made three top level recruitments in Rana Barua, Amardeep Singh and Samir Datar in order to align its management and creative leadership with its growth plans.

    Barua comes in as chief operating officer, Singh as chief creative officer and Datar as senior vice-president, strategic planning.

    Law and Kenneth CEO Anil Nair confirmed the news to indiantelevision.com and also said, “These appointments are a part of organisational restructuring at Law and Kenneth. The agency has been seeing tremendous growth over the past couple of years and today we are a force to reckon with in India. These positions have been created specifically to better cope with the growth spurt we are experiencing and to facilitate further growth.”

    Barua will continue to be based out of Mumbai and will be in charge of Law and Kenneth west and south and will report to Nair. Singh and Datar will retain their base in Delhi.

    As CCO, Singh will be in charge of creative business in the north and east and will report to Law and Kenneth NCD Charles Victor. Datar will look after the ITC business and will report to co-chairman and managing director Praveen Kenneth and Nair.

    Barua’a previous stint was with Red 93.5 FM as COO from where he stepped down in January 2012. Before that he held the post of EVP – programming and marketing at Radio City for three and a half years. He has 19 years of experience in the field, having started at JWT as account executive in 1993. Subsequently, he has worked with Ogilvy and Mather, McCann, Rediffusion DY&R and Bates in the span of his career.

    Singh, who is gearing up for his second innings at Law and Kenneth, has previously worked with agencies such as Mudra, Trikaya Grey, McCann Erickson, Contract, Dentsu Communications, M&C Saatchi and Law & Kenneth. With around 22 years of experience, he has worked with a myriad collection of brands like Jet Airways, SAS, Domino‘s, Coke, Perfetti, Yamaha, Hindustan Motors, Suzuki, Seagram‘s, RadicoKhaitan, Bacardi, Nestle, SmithKline Beecham, Dabur, Reckitt & Coleman, JK Tyres, Apollo Tyres, Grasim, NIIT, Royal Bank of Scotia, ABN Amro Bank, GPI Bravery, PVR Cinemas, Oberoi Hotels, The Lalit, Toshali Resorts, Bausch & Lomb, DLF Malls and Unitech.

    Datar’s career spans over 20 years during which he has interacted and worked with diverse product categories. He started off as account director at JWT in 1996 followed by agencies like Cheil Communications, Bilcare Research and Acme Tele Power Ltd. He worked with brands like Maggi, Samsung, Hyundai and Nature Fresh.

    Datar said, “I believe that Law & Kenneth is the most exciting and challenging place to be right now and I look forward to contributing my bit to the excitement. My role will be to have strategic focus on all brands under ITC, which is also the core strength of Law and Kenneth.”