ITV

Tag: Amar Ujala

  • Goafest 2024 welcomes 50 Plus partners for the 17th edition

    Goafest 2024 welcomes 50 Plus partners for the 17th edition

    Mumbai: South Asia’s premier advertising and marketing festival, Goafest 2024 now unveils supporting partners for its 17th edition. Scheduled to take place from May 29 to 31, 2024 at The Westin Mumbai, Powai Lake, Goafest continues to drive interest for curated integrations and engagement from an array of brands. Supporting Goafest 2024 as the ‘Co-presenting’ partner is Snapchat along with WhatsApp as the ‘Technology Partner’, and Hindustan Times as the ‘Digital Partner’.

    Given the festival’s popularity and scale, 50 brands and platforms have partnered with Goafest 2024 for various integrations. From welcoming brands including Tata Motors, Mondelez, ITC Foods, Britannia, Guinness World Records, NoBroker, and MakeMyTrip, to platforms like ShareChat, Sony Liv, Flipkart Ads, Amazon Ads, Spotify, MiQ, The Trade Desk and Whisper Media, Goafest 2024 continues to cement its position as the most sought-after creative festival in South Asia.

    Additionally, broadcasters, publishers and content studios including ABP News, Amar Ujala, Dainik Bhaskar, Dainik Jagran, Dangal TV, Disney Star, Eenadu, Femina, Flowers TV, Goldmines Telefilms, Malayala Manorama, Mathrubhumi, News18 Network, Radio City, Rajasthan Patrika, Sakal Media, Sakshi, Sri Adhikari Bros, Sun TV, The Hindu Group, TV9, Viacom18, Vijayavani and Zee Media have also partnered with Goafest 2024 in different calibres.  PepsiCo, Kingfisher, and Pernod Ricard continue their long-standing association with Goafest as Beverage Partners.

    Speaking on these partnerships and engagements, Prasanth Kumar, President of the Advertising Agencies Association of India (AAAI) and CEO of GroupM, South Asia said, “We are delighted to have Snapchat as our Co-presenting Partner, WhatsApp as our Technology Partner and Hindustan Times as our Digital Partner, for Goafest this year. As South Asia’s largest creative fest, Goafest’s incredible significance continues to attract brands and advertisers, presenting them with an opportunity to deepen their engagement with the industry at large. On behalf of the organizing team, we welcome and are very thankful to all our partners and look forward to forging successful long-term associations that celebrate creativity, foster knowledge and thrive with adaptability.”

    Drawing over 2000 industry professionals each year, Goafest 2024 is co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC). Goafest has cemented its position as the definitive festival for the advertising and marketing industry over the last decade.

    For more details on delegate registration, partnership opportunities, masterclasses, talent initiative ‘Advertising Rocks’ and more, visit goafest.com 

  • Republic Bharat’s massive nationalistic ‘Rashtra Ke Naam’ launch campaign

    Republic Bharat’s massive nationalistic ‘Rashtra Ke Naam’ launch campaign

    As Arnab Goswami announced on Thursday night that there were just hours to go for the much-awaited launch of Republic Bharat-the Hindi news channel ofARG Outlier Media – Asianet News Service- the buzz for the channel across audiences, industry and the country has been unprecedented. 

    The country’s Number 1 English news channel Republic TV has centered its massive launch campaign for its upcoming Hindi channel Republic Bharat around the theme of nationalism with the line “Rastra Ke Naam”.
     
    Slated not just to shake up the stagnant and fatigued Hindi news cycle, Arnab Goswami and his team have taken the pledge to bring their style of hard-hitting news, deep investigation, impact-driven and people-focused journalism to the millions of Hindi-speakers across India. 

    Bringing news back to Hindi news television, Republic Bharat is a movement to fight for real causes, real issues, and real people from across the country. 

    Outdoor Promotion

    Republic Bharat’s exhaustive outdoor promotion spans over 700 hoardings spread across 53 citiesin major Hindi speaking states like Uttar Pradesh,Madhya Pradesh, Maharashtra, Gujarat, Delhi/NCR, Rajasthan, Chhattisgarh, Chandigarh, Punjab, Himachal Pradesh, Haryana, Jharkhand, Bihar, West Bengal and Odisha.
    Packing in an impressive display of the most credible and experienced faces and journalists in the Hindi news industry, the theme across the four creatives in the outdoor campaign is consistent with the brand slogan of “Rashtra Ke Naam”. 

    TV Promotion 

    In amongst the most aggressive TV campaigns for the launch of a channel, Republic Bharat’s launch campaign will reach out to a whopping150 million viewers of the HSM market.

    To amplify the buzz and magnify the anticipation, the channel has partnered with the Star Network to promote the launch across languages and channels. The deep partnership with the Star Network has ensured that the buzz for Republic Bharat tides into the large Hindi entertainment audiences of Star Bharat, Star Utsav, Star Utsav Movies, Star Pravah, Star Jalsha, Star Gold, Star Sports. The unique partnership has also ensured the penetration of the build-up for the channel has surged into other large FTA channels like Enterr10, Dangal, Bhojpuri Cinema and Fakt Marathi with FCT and many non-FCT elements to engage with the vibrant Hindi speaking audiences in the Hindi heartland which target both urban and rural audiences. In addition, Star Networks English channels have also been leveraged to drive the launch messaging.

    Video Links Given Below 

    Radio Promotion 

    True to its slogan of ‘Rashtra ke naam’ Republic Bharat has reached out to the masses through its radio campaign. A high frequency radio plan executed over a span of ten days with the largestradio networks across the country has ensured that the buzz around the launch is unmissable. Partnerships with radio networks Big FM and Radio City have ensured that the messaging of the brand reaches Hindi-audiences in 42 cities in the important states of Uttar Pradesh, Madhya Pradesh, Rajasthan, Bihar, Jharkhand, Punjab, Haryana, Delhi, Maharashtra and Jammu and Kashmir.

    Digital Promotion 

    From the voices of India sending in their message of ‘Ab Hindi Ho Jaye’ to snippets of the behind the scenes of Republic Bharat which have been going viral on social media—the brand has aggressively used digital promotion to build up to its big launch. 
    With a unique digital campaign, Republic Bharat has already created a storm across digital platforms. The pre-launch campaign digitally has been the talking point for netizens and the brand has already garnered a whopping 1.1 Billion Impressions in just a 9 day span. 

    Mobile 

    Leaving no viewer out of sight, Republic Bharat has used every method from traditional SMS’s to Whatsapp communication to drive its messaging. The mobile campaign alone has reached over 50 lakh viewers directly from the Hindi speaking audiences. 

    Social Media 

    For a brand that has driven conversations on news on social media, Republic Bharat has set social media on fire with its diversified pre-launch campaign. 
    Adding a personal connect to the campaign, the brand launched its #ArnabKiDiary campaign which made viewers directly connect with Arnab Goswami on the journey of Republic Bharat.  
    https://www.facebook.com/RepublicWorld/videos/vl.2076765762408568/390266025057551/?type=1
    Republic Bharat has created a massive impact on social media platforms with a back to back blast of over 73 videos of high production valuethat amassed a whopping 15.8 Million Video Views. 
    Republic TV created a day-by-day Twitter campaign and interacted with its Twitter audience to get over 3.2 Million engagements. From its #RashtraKeNaam campaign to its #RepublicBharatKeLog messaging, the daily social media campaign has built the tempo and anticipation for the biggest launch in Hindi news television. 
    #RepublicBharatKiTeam and #AbHindiHoJaye hashtags trended on Twitter for 2.5 and 1.5 hours respectively. Promoting its journalists and anchors, Republic Bharat’s #PoochtaHaiBharat campaign on social media which asked the questions on behalf of the people of India also trended nationally. 

    Print Promotion 

    Giant publications like Amar Ujala and Dainik Jagran will lead Republic Bharat’s print promotion campaign and will directly target audiences across the country. A special target focus for the print campaign has been laid on mass Hindi-speaking audiences in key cities like Kanpur, Lucknow, Varanasi, Agra, Gorakhpur, Aligarh, Meerut, Bareilly, Moradabad, Dehradun, Haldwani, Patna, Bhagalpur, Ranchi, Dhanbad, Panipat, Delhi, Gurgaon, Noida and Siliguri to ensure that the news brand amasses maximum audiences from day 1. 
     

  • To The New & Amazon decode digital transformation

    MUMBAI: To The New, a leading digital technology company, in association with Amazon Web Services, organized ‘Digital Transformation Summit’, a one of its kind exclusive event to decode digital transformation in Media & Entertainment (M&E) industry.

    The event was attended by technology leaders from almost all the M&E companies in NCR including Tata Sky, Times Internet, HT Media, NDTV, Den Network, Zee, BusinessWorld, Network 18, India TV News, Airtel D2H, News Nation, Sahara Media, A2Z News and Amar Ujala.

    To The New, a leading digital technology company, in association with Amazon Web Services, organized ‘Digital Transformation Summit’, a one of its kind exclusive event to decode digital transformation in Media & Entertainment (M&E) industry at a Delhi hotel.

    A remarkable event, driven by powerful discussions, the evening started with an exemplary keynote by Dr. Jai Menon, Group Director, Technology, HT Media. Dr. Menon discussed the e2i framework, a paradigm shift in the M&E space from an enterprise style of working to an internet style. It was followed by an engaging talk by Deepak Khullar from Amazon Web Services on how media companies can effectively leverage cloud for better performance, scalability, big data and analytics. Narinder Kumar, EVP, Technology at To The New spoke about innovations & trends in M&E industry and how companies are leveraging digital technologies to acquire and retain customers.

    The highlight of the evening was an interesting panel discussion which featured an impressive line of panelists such as Sudipta Banerjee, CTO, Wynk; Mahesh Subramanian, CTO, ScoopWhoop Media; Bharat Gupta, CMO, Jagran New Media; Retesh Gondal, Technology Head, ABP News Network; Ashish Bhansali, Product Head, ALT Balaji and Sushant Rabra, Director, Management Consulting, KPMG. The discussion was moderated by Deepak Mittal, Co-Founder & CEO, To The New, an industry veteran, who engaged the distinguished panelists for an insightful discussion.

    The industry experts highlighted the current scenario of digital disruption led by competitive marketing strategies & adoption of digital channels and technologies. They also discussed the key challenges existing in the ecosystem and their strategic move to counter the same. The event was attended by many top leaders in India, a list that includes eminent CTOs, CIOs, CXOs and media experts from different enterprises.

    In entirety, the Summit focused on the adoption of digital transformation and its impact on the M&E industry. With the rapid internet penetration in the age of Smartphones and OTT platforms, online video consumption has been increasing significantly. This pragmatic shift urges M&E players to create new revenue models, distribute content on multiple devices and platforms, provide superior omni-channel experiences, and increase engagement.

    Mittal stated, “We believe that the M&E players hold great potential to break barriers and create significant business opportunities. The idea behind conducting this event was to address all M&E enterprises that need to embrace digital transformation by exploring scalable technologies and re-inventing methodologies, to succeed in the highly competitive digital era.”

  • Stiff competition from TV & digital has little impact on print, 2.4 cr copies added in 10 yrs

    MUMBAI: Audit Bureau of Circulation (ABC) has been continuously certifying circulation figures of member publications every six months. The trend of certified circulation figures by ABC show that the print medium (member publications of ABC) is thriving, growing and expanding in India inspite of stiff competition from all other mediums namely, Television, Radio and Digital.

    Publishers voluntarily enroll themselves as members of ABC to get their circulation figures audited. Audit Bureau of Circulations (ABC) certifies circulation figures after a stringent audit process through more than 90 empanelled Chartered Accountants, audit firms. ABC also has a provision for surprise press and market visits by empanelled firms of Chartered Accountants which further strengthens the audit process.

    As on date, ABC certifies:-
    – Daily & Weekly Newspapers 910
    – Magazines & Annuals 57

    Other members of ABC:-
    • Media and Ad Agencies
    • Print medium Advertisers
    • Govt. Organisations & DAVP

    ABC certified circulation figures are of immense value to advertisers, marketers and government departments (DAVP) whilst preparing their media plans since they are available across geographies for any town/district/state spread all over India.

    A few reasons why print publications are growing in circulation:-
     Impact of education – Growth in literacy and education have created substantial -headroom for growth of newspapers.

     Advantage of India’s Economic growth – It is believed that the growth of-
    newspapers in India is directly related to urbanization leading to higher aspirations, heightened interest in buying assets etc.

     Reading newspaper a part of daily routine combines well with ease of reading at -your own time.

     Easily accessible and available at home – newspapers are home delivered in -India, unlike in the West

     Competitive pricing – newspapers are the cheapest source of news.-

     Customized sections and pull outs cater to various segments of readers together -with localised content.

     Power of the written word – Newspapers have continued their strong traditions -over the years to provide accurate and reliable news to their readers.

    As compared to the world print market, India is one of the brightest spots in the print media:

    • India one of the few countries where print advertising revenue is growing

    • India’s paid-for daily circulation is growing whilst most other countries are declining

    • No. of paid-for titles in India highest in the world & growing while no. of titles in other countries declining More details of certified circulation figures of member publications are available on Bureau’s website:
    www.auditbureau.org

    INDIAN PERSPECTIVE
    Print is growing at an incredible 4.87% increase in CAGR over a 10 year period. 2.37 crore copies added in the last 10 years accompanied by
    an increase of 251 publishing centres.

    TOP 10 PUBLICATIONS AS CERTIFIED BY ABC FOR THE AUDIT
    PERIOD JULY-DECEMBER 2016

    1 Dainik Jagran Hindi 3,921,267
    2 Dainik Bhaskar Hindi 3,813,271
    3 The Times of India English 3,184,727
    4 Amar Ujala Hindi 2,961,833
    5 Hindustan Hindi 2,611,261
    6 Malayala Manorama Malayalam 2,441,417
    7 Eenadu Telugu 1,866,661
    8 Rajasthan Patrika Hindi 1,840,917
    9 Daily Thanthi Tamil 1,710,621
    10 Mathrubhumi Malayalam 1,473,053

     

  • amarujala.com among top three news websites of south Asia

    amarujala.com among top three news websites of south Asia

    NEW DELHI: amarujala.com, the website of the Hindi newspaper Amar Ujala, has won the WAN-IFRA award for one of the top three news websites in south Asia.

    Competing against big media houses across south Asia, amarujala.com’s victory signals two important trends: firstly, the fact that the industry is paying attention to the leading voices in Hindi on digital, and secondly, the fact that Amar Ujala’s focus on global standards of product and design is paying off. It may signal a completely different approach to the Hindi audiences, according to the World Association of Newspapers.

    Amar Ujala director Probal Ghoshal said: “Amar Ujala’s vision for digital media is built into its brand vision of creating a world-class experience for the Hindi user, wherever they are in the world. We are therefore creating rich and hyper-engaged media vehicles, which intend to bring the world to the local audience and carry the local audience to the Hindi diaspora. Our vision is integrated and interactive, and it allows brands to partner with us cross-media. We are expanding our media platform making it video-rich and allowing the user’s voice a part of the experience of the platform.”

    Amar Ujala relaunched its website early this year, making it fully responsive, with a clean design, new interactive features and non-intrusive advertising approach. Feature to feature, Amar Ujala has upped the game and matches the best of English news websites, even bettering them, in unique feature sets. This went against the approach taken by most existing Hindi news websites, which were focusing more on quantity of page views, and monetization through distracting and intrusive advertising.

    “As a cultural icon, Amar Ujala sets the standards for Hindi & so we’ve brought the best practices of global design & packaging with a focus on re-positioning Hindi & its audiences,” said Amar Ujala digital business creative and product head Arvind Joshi.

    WAN-IFRA chose Amar Ujala taking into account website design, product, innovation, and audience fitment. With the digital monetization of news space trying to go beyond display and network advertising, these innovations will lead the way for business strategy as well.

    Himanshu Gautam, business head, Amar Ujala Digital, explained the importance of the new website in the context of Amar Ujala’s business objectives, “This is just the first phase of our roll-out plan, aiming at creating new kinds of rich user experiences, which in turn create high-value monetisation opportunities. We refuse to commodify our users by linking our business with just page views.”

  • amarujala.com among top three news websites of south Asia

    amarujala.com among top three news websites of south Asia

    NEW DELHI: amarujala.com, the website of the Hindi newspaper Amar Ujala, has won the WAN-IFRA award for one of the top three news websites in south Asia.

    Competing against big media houses across south Asia, amarujala.com’s victory signals two important trends: firstly, the fact that the industry is paying attention to the leading voices in Hindi on digital, and secondly, the fact that Amar Ujala’s focus on global standards of product and design is paying off. It may signal a completely different approach to the Hindi audiences, according to the World Association of Newspapers.

    Amar Ujala director Probal Ghoshal said: “Amar Ujala’s vision for digital media is built into its brand vision of creating a world-class experience for the Hindi user, wherever they are in the world. We are therefore creating rich and hyper-engaged media vehicles, which intend to bring the world to the local audience and carry the local audience to the Hindi diaspora. Our vision is integrated and interactive, and it allows brands to partner with us cross-media. We are expanding our media platform making it video-rich and allowing the user’s voice a part of the experience of the platform.”

    Amar Ujala relaunched its website early this year, making it fully responsive, with a clean design, new interactive features and non-intrusive advertising approach. Feature to feature, Amar Ujala has upped the game and matches the best of English news websites, even bettering them, in unique feature sets. This went against the approach taken by most existing Hindi news websites, which were focusing more on quantity of page views, and monetization through distracting and intrusive advertising.

    “As a cultural icon, Amar Ujala sets the standards for Hindi & so we’ve brought the best practices of global design & packaging with a focus on re-positioning Hindi & its audiences,” said Amar Ujala digital business creative and product head Arvind Joshi.

    WAN-IFRA chose Amar Ujala taking into account website design, product, innovation, and audience fitment. With the digital monetization of news space trying to go beyond display and network advertising, these innovations will lead the way for business strategy as well.

    Himanshu Gautam, business head, Amar Ujala Digital, explained the importance of the new website in the context of Amar Ujala’s business objectives, “This is just the first phase of our roll-out plan, aiming at creating new kinds of rich user experiences, which in turn create high-value monetisation opportunities. We refuse to commodify our users by linking our business with just page views.”

  • India TV appoints Ajit Anjum as managing editor

    India TV appoints Ajit Anjum as managing editor

    MUMBAI: In a development that could further impact the equations in the Hindi news genre, Ajit Anjum, a veteran of 25 years, has joined India TV’s newsroom as Managing Editor.

     

    Anjum, who’s last stint was with BAG network as the Managing Editor of News 24 is best known for experimenting & ideating many path-breaking programs and shows like Sansani, Poll Khol & Red Alert to name a few.  At India TV, he will be reporting to Rajat Sharma, Chairman and Editor-in-chief.

     

    Welcoming him, Sharma said, “Ajit is a man of ideas, a professional with tremendous energy levels. At this juncture when India TV has successfully established itself as one of the most respected news brands in the country, his entry will definitely help us consolidate our position further.”

     

    Commenting on his appointment, Anjum said, “I am thankful to India TV’s management for an opportunity as this one. All my endeavours will be to further India TV’s leadership in the Hindi News space.”

     

    A Ramnath Goenka Awardee for Political reporting in 2010, Anjum’s first major break with media was with newspaper Amar Ujala in 1990. His career has been punctuated with a couple of smaller stints with Chauthi Duniya & Aaj Tak, however, he has spent the major part of his career, almost 19 years with BAG network.

     

    Anjum has also been quite successful with his socio-political debates on News 24’s Sabse Bada Sawal, those have been almost a regular over the last one year.

     

  • Zee News wins the ECI National Media Award on Voters’ Education

    Zee News wins the ECI National Media Award on Voters’ Education

    NEW DELHI: Zee News has won the National Media Award on Voter Education of the Election Commission of India for its outstanding campaign towards creating voters’ awareness in the Assembly elections (January-March) 2012, especially in Uttar Pradesh and Uttarakhand.

    The Hindi daily ‘Amar Ujala’ has also been selected for a Special Award for its remarkable contribution towards voter education and awareness in the aforementioned elections.

    This follows a decision taken by the Commission and announced during a Media Convention on 23 January 2012 that the Media House with the best campaign on Voter Education and Awareness would be awarded.

    The Award would be presented during the 3rd National Voters’ Day on 25 January 2013 at New Delhi.

    The Commission has now decided to constitute separate awards for electronic and print media for all the forthcoming elections.

  • 51.2 million C&S homes in India: IRS 2006

    The Media Research Users Council (MRUC) has released the topline findings of the Indian Readership Survey (IRS) 2006 (Round 16). The study, conducted for the period July 2005 to June 2006, covers 4,686 towns and villages across the country and involves a sample size of 250,357 individuals.

    The survey notes that the number of C&S homes has increased from 49.1 million in in the previous R15 (January 2005 to December 2005) survey to 51.2 million in the latest R16 one. The total number of TV homes in India has grown from 90 million to 91.9 million. The total TV viewing audience in the country meanwhile, has grown from 430.7 million to 437.8 million.

    As has been the trend in the recent past, the IRS numbers are far more conservative than those thrown up by the National Readership Studies Council‘s (NRSC) findings of the National readership Survey (NRS) 2006. According to the NRS 2006 findings (released in end-August 2006), the number of C&S homes has increased from 61 million in 2005 to 68 million this year. NRS 2006 showed that there are 112 million TV homes in India compared with 108 million last year.

    Minutes 
    2003
    2006
    Avg Time TV 108 92
    Avg Time Radio 80 70
    Avg Time press 31 29
    Avg Time Internet 58 68
    All Media – Av time spent 132 119

    If there is one common thread running through the IRS findings, it is that the explosion in media offerings is leading to increasing casualness in consumption and therefore a concommitemt reduction in stickiness. Viewers are cutting back on time and frequency in consumption.

    There is an overall dispersion in media consumption. More media is being consumed, but time spent has gone down. This is fairly consistent with the changes in urban lifestyles where traveling, socialising, maintenance all eat into leisure time.

    Key Trends in Audience Dispersion

    *More media is being consumed
    *It is being consumed more casually than before
    *With lesser frequency
    *And lesser time being devoted

    This is the case with both TV and Print. Both are experiencing a churn in their relationship with media consumers. On the one hand, there is an explosion in media vehicles, both TV and Print. On the other hand, audiences have really got busy and are compromising on media consumption – in terms of time as well as frequency. They are sharing time across media.

    What this is resulting in is that regular viewers are giving way to occasional viewers. The number of channels watched yesterday increased to 2.2 suggesting higher surfing. While on the other hand, a decline in the number of channels watched in the last one week just suggests further fragmentation.

    Summary

    *Declining stickiness
    *Polarisation in frequency of viewing
    *Overall time spent – a downward trend
    *Audience skew towards lower time slabs
     


    10 Lakhs=1 million

    News & Current Affairs is the fastest growing genre on TV. At 31 per cent reach in the population, it has the highest penetration by genre.

    While News and CA audiences have grown at a faster pace, dailies have grown much more in terms of size – 55 million vs 51 million.

     

    Explosion in media offerings Vs In-elastic Time

    Media proliferation has provided more consumption opportunities. But the consumer is time-constrained. He is cutting back on consumption within the medium, as reflected in the lowering of duplication. But is adding on another medium, as reflected in the increased inter-media duplication.

    He is also cutting back on time and frequency. And clearly moving towards casualness in consumption.

    Impact of TV on Print – Medium is not the message

     

     

    Quality news and information available more than before through means other than newspapers
    Consumption of news not restricted to newspapers alone
    TV and Internet serve the news-seekers immediacy
    While TV News channels provide specific styles
    Internet is a on-demand medium

    TOP 15 MEDIA OPPORTUNITIES
    DD1 (National Network)
    220
    Star Plus
    72
    Dainik Jagran
    54
    Aaj Tak
    51
    DD News
    49
    Zee Cinema
    46
    Sun TV
    44
    Sony TV
    33
    Gemini TV
    33
    ETV
    32
    Zee TV
    31
    Dainik Bhaskar
    29
    Amar Ujala
    29
    KTV
    25
    Hindustan
    24
    All figs in Millions
    Channels – Last 1 week
    Dailies – Claimed Reach

    The great news here for all news media owners is that this increased appetite for news is fuelling readership growth as well so it is not as if TV is eating into print but that both are growing and expanding.

    Readership has grown in absolute numbers, led by Dailies
    *But the AIR Reach has reached a plateau:
    *Regular reading giving way to casual reading
    *Decline in average number of titles read and a gravitation towards reading a single title, within a language & periodicity
    *All this leading to decline at vehicle-level readership, but keeping the AIR constant at an aggregate level

    Dainik Jagran has the highest readership in the country with 18.19 million readers, followed by Dainik Bhaskar with 13.48 million readers.

    Among English newspapers, The Times of India leads with 6.92 million readers, followed by hindustan times with 3.5 million. As before, The Times of India is the only English daily among the top 10 publications.

    In conclusion, the challenge in front of media is to reassemble and deliver to advertisers a mass audience for news, not in one place but across different geographies, different genres and different platforms.

    Click below for bigger picture

    Snapshot of population SEC changes Household penetration of ent. durables
    Exposure to various media Press reach by age Top 10 dailies
    Top 10 language dailies Top 10 English dailies Top 10 TV channels Tuned
    Top 10 watched channels Top 10 GEC/ lifestyle channels Variations in Press Reach
    Top 10 radio channels Top 10 movies channels Top 10 music channels