ITV

Tag: Amar Tidke

  • 9X Media to launch YouTube channel Loppipops on Childrens’ Day

    9X Media to launch YouTube channel Loppipops on Childrens’ Day

    Mumbai: Music television network 9X Media is all set for the launch of its kids’ learning channel Loppipops on 14 November. The channel will bring together learning and music through a specially designed and curated playlist of kids’ rhymes and videos, presented by the popular duo Bade-Chote and their gang of animated characters, it said in a statement.

    Loppipops is intended as a destination for preschoolers to learn with music. It will ease the learning process for them through the effective use of engaging audio-visual content, bringing together the best of factual knowledge and playful animation.

     

    In the colourful land of Loppipops toddlers will learn letters, numbers, phonics, sing-along songs, moral values, and manners with Bade-Chote and their friends in child-safe screen-time. Bade-Chote will help them in creating an emotional connection with the characters, thus boosting their powers of grasping and further building their interest in learning, said the statement.

     

    Loppipops will be widely promoted across 9X Media Network and its social media handles. The channel will also be available across all audio and video streaming platforms in addition to YouTube, it added.

    “Loppipops will captivate the interest of its young audience in a fun and memorable manner. Over the years, Bade-Chote and their friends have become iconic household names. Extending the IP into the kids’ space was a natural progression with the ever-increasing demand for kid’s content,” stated 9X Media chief programming officer Amar Tidke.

    “Music is the building block of early learning and as a music network, we have over the years experimented in various ways to entertain our audiences through music. The endeavour here is to entertain and make learning fun. The Loppipops gang will engage the kids in ‘Child-safe’ screen time by providing them with the right edutainment,” he further added.

  • 9X media announces two appointments in programming

    9X media announces two appointments in programming

    MUMBAI: 9X Media has strengthened its programming team by announcing the elevation of Abbas Syed as the VP, programming – 9X Jalwa, and Vishakha Gokhale as associate VP, programming – 9X Jhakaas. This would be in addition to their current roles as VP content acquisition, 9X Media Pvt Ltd (9X Media), and network music head, respectively. Both will report to Amar Tidke, chief programming officer of 9X Media.

    Tidke said, “I am sure Abbas and Vishakha will continue with the great innovations on their respective channels and propel them to the next phase of growth. Their focused approach will help the channels to further increase their experience and delight amongst the viewers.”

    With over 18 years of experience in strategic partnerships, content acquisition and creation, Abbas has worked across various media and entertainment companies. His association with Channel V, MTV Networks, MySpace India and Vodafone has helped him understand the audience preferences as well as the potential of innovative content created across platforms. He has been spearheading content acquisition across all the five music television channels operated by 9X Media.

    Syed said, “My constant endeavour would be to entertain the viewers with content innovations across TV and digital platforms while airing the forever-hits music. Creation, curation and animation would be the prime focus on 9X Jalwa.”

    Gokhale has been the network music head at 9X Media since the past two years. She comes with a varied experience of more than 12 years in the music and entertainment space. She was the national music manager at Radio City responsible for programming music across 20 radio stations in Hindi-speaking and South Indian markets. She was successfully heading the network music team across all channels operated by 9X Media.

    Gokhale said, “We will focus on the amplification of viewer experiences and engagement across the television and digital platforms. In the next phase of growth for 9X Jhakaas, we will focus on innovative content specially curated for Marathi music fans across.”

  • 9X Jhakaas ropes in Ashwinikumar Patil as programming head

    9X Jhakaas ropes in Ashwinikumar Patil as programming head

    MUMBAI: 9X Media Pvt. Ltd has announced the appointment of Ashwinikumar Patil as head of programming for 9X Jhakaas. Patil would be reporting to 9X Media chief programming officer Amar Tidke.

    Commenting on the hire, Tidke said, “9X Jhakaas has grown manifold times since its launch 4 years ago. Today, the Channel is a major player in the Marathi music and entertainment industry. I welcome Ashwinikumar on board. I am sure his rich and diverse experience will be of immense value to 9X Jhakaas as the Channel enters the next phase of growth.”

    With over 12 years of experience in programming and production, Patil has worked across a broad spectrum of media and entertainment companies including Zee Marathi, Zee Talkies, etc. He started his career as a Radio Jockey on Big FM Mumbai station. Later he went on to launch the Solapur, Indore and Gwalior radio stations at Big FM. He has also held the position of regional non-fiction head at Reliance Big Productions.

    Speaking on joining 9X Jhakaas, Patil added, “I am extremely pleased to be a part of the young and vibrant team at 9X Jhakaas. The Channel has achieved an unprecedented growth in a very short span of time and has played a crucial role in reviving the Marathi film & music industry. I look forward to a very productive and successful future with 9X Jhakaas.”

  • 9X Jhakaas ropes in Ashwinikumar Patil as programming head

    9X Jhakaas ropes in Ashwinikumar Patil as programming head

    MUMBAI: 9X Media Pvt. Ltd has announced the appointment of Ashwinikumar Patil as head of programming for 9X Jhakaas. Patil would be reporting to 9X Media chief programming officer Amar Tidke.

    Commenting on the hire, Tidke said, “9X Jhakaas has grown manifold times since its launch 4 years ago. Today, the Channel is a major player in the Marathi music and entertainment industry. I welcome Ashwinikumar on board. I am sure his rich and diverse experience will be of immense value to 9X Jhakaas as the Channel enters the next phase of growth.”

    With over 12 years of experience in programming and production, Patil has worked across a broad spectrum of media and entertainment companies including Zee Marathi, Zee Talkies, etc. He started his career as a Radio Jockey on Big FM Mumbai station. Later he went on to launch the Solapur, Indore and Gwalior radio stations at Big FM. He has also held the position of regional non-fiction head at Reliance Big Productions.

    Speaking on joining 9X Jhakaas, Patil added, “I am extremely pleased to be a part of the young and vibrant team at 9X Jhakaas. The Channel has achieved an unprecedented growth in a very short span of time and has played a crucial role in reviving the Marathi film & music industry. I look forward to a very productive and successful future with 9X Jhakaas.”

  • 9XM Soundtrack to showcase ‘Dil Dhadakne Do’ with cast

    9XM Soundtrack to showcase ‘Dil Dhadakne Do’ with cast

    MUMBAI: Bollywood music channel 9XM will showcase the musical journey of Zoya Akhtar’s upcoming film Dil Dhadakne Do, through a special show titled 9XM Soundtrack.

     

    9X Media chief programming officer Amar Tidke said, “We are pleased to associate with the team of Dil Dhadakne Do and feature them in the upcoming episode of 9XM Soundtrack. A special show featuring the entire journey of the music album i.e. the soundtrack of a film, 9XM Soundtrack captures everything that goes into the making of an entire album of a movie.”

     

    9XM programming head Baljinder S Mahant added, “We have received an exceptional response from the Bollywood fraternity as well as from our viewers on the previous episodes of 9XM Soundtrack. Our Soundtrack episode on Tanu Weds Manu Returns assured that the musical journey of the film reached the Bollywood fans across India. We hope that the Dil Dhadakne Do episode of 9XM Soundtrack meets similar success and resonates well with our viewers.”

     

    This Friday’s 9XM Soundtrack will air a one hour special on Dil Dhadakne Do soundtracks and will feature the musical trio Shankar-Ehsaan-Loy and lyricist Javed Akhtar, along with the ensemble cast of Anil Kapoor, Ranveer Singh, Priyanka Chopra, Anushka Sharma and Farhan Akhtar.

     

    The episode airs on 5 June, 2015 at 8 pm only on 9XM.

  • 9X Jalwa registered 25% growth post revamp

    9X Jalwa registered 25% growth post revamp

    MUMBAI: Backed by the revamp process that started post August 2014 with the ‘forever young’ philosophy, 9X Jalwa is moving forward towards becoming a strong force in the television music industry.

     

    As per Television Audience Measurement (TAM) analysis, the channel has seen a 25 per cent growth post revamp in terms of weekly GRPs.

     

    Speaking to Indiantelevision.com about the revamp, 9X Media chief programming officer Amar Tidke said, “Forever young is a philosophy curated out of youth and music lovers who appreciated the revamp that we underwent. That is just the encouragement that we were thriving for. As part of the philosophical change, we have offered our viewers a theme in forever young and so far with the reaction that we have garnered, I must say the progress has been commendable.”

     

    The recently launched rating body Broadcast Audience Research Council India (BARC) placed 9X Jalwa at the second position with average weekly GRPs of 36 right after Mastiii. Jalwa’s sister channel 9XM competing in the same genre, garnered average ratings of 34. When asked if this competition affects the processing, Tidke opined, “Well it is true we are operating in the same genre and we are often asked if one eats into the other’s pie, but if you see, we are two different channels catering to the needs of two different sets of audience and the subtle difference separates each other.”

     

    “Innovations like Hits Forever, Love Forever, Melody Forever, Jalwa Superstar, Vintage, GenX and ClubX garnished the forever young philosophy. Going forward, we will continue the process of creating more such unique bands to keep our audience forever young, which is our main goal,” Tidke added.

     

    ClubX is the recent addition in the catalogue, which is a two-hour music band that airs every Friday and Saturday between 6 – 8 pm. The playlist for this band has been handpicked from some of the best party songs and will include foot – tapping numbers.

     

    Speaking on the marketing and promotional strategy of the channel, Tidke said, “9X Jalwa follows a 360 degree marketing strategy with interactive attention on social media platform. Also whenever there is a trending topic, which can be converted into a promotional activity, we aggressively push for it like we did with DDLJ, when everyone wanted the movie to not go out of Maratha Mandir. Besides that, we also tie up with different events like Kala Ghoda and Promax BDA. We manage to reach the target audience of brands efficiently because of our exclusive content.”

     

    Cadburys, HUL, Godrej and Reckitt are some of the brands that are closely associated with 9X Jalwa on a regular basis.

  • 9XM launches ‘FullToss Bakwass’ to build up World Cup

    9XM launches ‘FullToss Bakwass’ to build up World Cup

    MUMBAI: Music channel 9XM is all set to entertain viewers this cricket season with an array of initiatives and innovative programming. The channel has been airing special shows and initiatives to keep their viewers engrossed for the last few days.

     

    The cricket initiatives include the World cup special ‘Bade-Chote’ show called FullToss Bakwaas, This live action animation show features the characters Bade-Chote with stand-up comics playing different characters inspired by cricketers and some other unique characters often seen at matches.

     

    Commenting on the World Cup special, 9X Media Chief Programming Officer Amar Tidke said, “We at 9XM believe in providing our viewers with music that is well curated and humor that is current and topical. With the whole nation obsessed/fixated on Cricket, we wanted our viewers to have the Cricket experience, but with the 9XM flavor. Hence the channel will also flaunt packaging that is cricket centric and elements that represent the game. We have 9xm Toss-Up, where a coin toss decides the next song from the super-hit playlist and Full Toss Bakwaas our unique offering which integrates our popular characters with the game. We have also repackaged our popular countdown show Top 9 as the 9xm Top 11 World Cup special featuring cricketing themes and songs to match. Just like we love our movies, we love this game, and this is our bit to support our team India!”

     

    9XM will also air 9XM Jugaad with the animated characters Bade Chote, Bheegi Billi and Beetel Nuts featuring cricketing funnies and Chote Ki Kahani where Chote the master entertainer comes up with his selected short stories that promises a fun ride into the witty world of Bade – Chote.

     

    9XM will promote the Cricket World cup programming line-up through a series of initiatives on social media and other digital platforms.

  • 9XM House of Dance with DJ Chetas

    9XM House of Dance with DJ Chetas

    MUMBAI: When India’s most popular Bollywood Channel collaborates with India’s best Bollywood DJ, the result can be absolutely electrifying! 9XM in association with DJ Chetas have created an ultimate bollywood dance music show show called 9XM House Of Dance. The two-hour music block of Bollywood Mash-ups/ remixes will be aired on 9XM, every Friday and Saturday from 10 pm to 12 midnight, starting 20 December 2014.

    9XM House of Dance will be launched at an exclusive gig/party with DJ Chetas at Club Royalty in Mumbai. DJ Chetas will play the select 9XM House of Dance playlist and enthral the audiences with his musical talent. Speaking of this collaboration, DJ Chetas the King of Bollywood Mashup, said “9XM House of Dance is my exclusive remix playlist created for the fans of Bollywood music and the viewers of 9XM. This compilation consists of bollywood chartbusters that can get any party grooving. This being my first collaboration, I am thrilled to be associated with the best Bollywood music destination in India.”

    Speaking of 9XM House of Dance, Amar Tidke Chief Programming Officer, 9X Media said “Bollywood Music and Electronic Dance Music are most popular music genres in the current times. In night clubs, majority of the people love Bollywood music and the youth in particular love the Electronic Dance Music. Keeping this trend in mind, 9XM has collaborated with the best Bollywood DJ of India, to launch an exclusive music block of Bollywood dance music. Offering the viewers the best party experience in the luxury of their homes, 9XM House Of Dance will be a never-before-seen sound and visual experience. The special 9XM House of Dance playlist created by DJ Chetas will ensure that Friday and Saturday nights are no longer the same. A big shout-out to Tseries and Sony Music for supporting us on this innovation.”

  • 9XM House of Dance with DJ Chetas

    9XM House of Dance with DJ Chetas

    MUMBAI: When India’s most popular Bollywood Channel collaborates with India’s best Bollywood DJ, the result can be absolutely electrifying! 9XM in association with DJ Chetas have created an ultimate bollywood dance music show show called 9XM House Of Dance. The two-hour music block of Bollywood Mash-ups/ remixes will be aired on 9XM, every Friday and Saturday from 10 pm to 12 midnight, starting 20 December 2014.

     

    9XM House of Dance will be launched at an exclusive gig/party with DJ Chetas at Club Royalty in Mumbai. DJ Chetas will play the select 9XM House of Dance playlist and enthral the audiences with his musical talent. Speaking of this collaboration, DJ Chetas the King of Bollywood Mashup, said “9XM House of Dance is my exclusive remix playlist created for the fans of Bollywood music and the viewers of 9XM. This compilation consists of bollywood chartbusters that can get any party grooving. This being my first collaboration, I am thrilled to be associated with the best Bollywood music destination in India.”

     

    Speaking of 9XM House of Dance, Amar Tidke Chief Programming Officer, 9X Media said “Bollywood Music and Electronic Dance Music are most popular music genres in the current times. In night clubs, majority of the people love Bollywood music and the youth in particular love the Electronic Dance Music. Keeping this trend in mind, 9XM has collaborated with the best Bollywood DJ of India, to launch an exclusive music block of Bollywood dance music. Offering the viewers the best party experience in the luxury of their homes, 9XM House Of Dance will be a never-before-seen sound and visual experience. The special 9XM House of Dance playlist created by DJ Chetas will ensure that Friday and Saturday nights are no longer the same. A big shout-out to Tseries and Sony Music for supporting us on this innovation.”

  • 9XM celebrates Bollywood with ‘9XE’

    9XM celebrates Bollywood with ‘9XE’

    MUMBAI: From the latest and the hottest buzz of the B-town to celebrity interviews, from trending story of the day to spotting celebs late at night, from the celebs’ twitter updates to their other escapades, music channel 9XM is ready to celebrate Bollywood with its new offering ‘9XE’.

     

    A show for all the accurate news on Bollywood in true 9XM style, the channel aims to be a differentiator from the crowd. The 30-minute show claims to be witty, edgy and fast paced. It will be hosted by the Canadian actor and former Kingfisher Calendar model,  Mia Uyeda and air every Monday and Friday at 9pm.

     

    With the new property, the channel breaks away from its set pattern of just showcasing Bollywood music. According to 9X Media content head Amar Tidke, it wants to build the channel as a destination. “Being a music channel and playing the latest Bollywood songs, launching a property around Bollywood only makes sense. This destination will further be a differentiator for us as well.”

     

    The show will feature original content shot by the channel itself and will also see a host of fresh talent faces (in terms of presenters).  The packaging, styling and tonality of the show is very youth centric.

     

    The strategy adopted by the channel was pretty much clear. Monday’s will be more like a preview by airing box office collections over the weekend and Friday’s will be more from a movie reviews perspective.

     

    “It is not going to be either like a straight reportage or sensationalise things for the heck of it,” adds Tidke on the tone of the show. He further reveals that the programme takes almost two to three days to shoot and a day to edit.

     

    To engage with the large base of Bollywood fans on the internet, 9XE will have a strong presence across various digital platforms where the viewers can further continue to interact and get more of it.

     

    The channel has created a dedicated website -www.9xe.com, a dedicated social media presence on Facebook, Twitter and YouTube ( /9XETheShow) and on Instagram (/9XE_THE_SHOW).

     

    9X Media SVP and digital head Vibha Gosher believes that for the first time it has created a destination. “We have never done this before and hence, have treated it like an individual entity, like a separate company.”

     

    Doing justice to it on the digital platform, it has also created a lot of exclusive content available only for the digital buffs.

     

    “You design a television show keeping the television audience in mind. The digital audience is used to have a lot of fun and in a casual manner. The way we are presenting our content on the digital front is different from the show. There is a lot more that one can see on the digital platforms,” adds Gosher.

     

    For instance, on the YouTube channel, it will have news desk every single day which is a news story. “Again news will be news and we know everyone else will also have the same story to tell, but what we are striving towards is a unique take on that event by giving our own perspective,” states Gosher.

     

    Also, the channel has rolled out an Android application. “We have launched it and it is currently available for download. We are empowering it as and when we get more and better content,” says Gosher while adding that in a month’s time, it will also launch an iOs app.