ITV

Tag: Amar Prem

  • 9X Media partners with Vserv.mobi for app monetization

    9X Media partners with Vserv.mobi for app monetization

    MUMBAI: Music television network – 9X Media has appointed Vserv.mobi, a global mobile ad network for app developers, publishers and advertisers, as its exclusive application monetisation partner for its games and applications on the android platform.

    Vserv.mobi will monetize 9XM‘s entertainment apps on the platform via premium ads powered by the Vserv AppWrapper.

    The network already has music and gaming apps on the IOS platform. The 9X Music Network Android App is used for live streaming of 9XM, 9X Jalwa, 9X Tashan and 9X Jhakaas. The network has also launched Android apps featuring 9XM‘s characters – Bade and Chote. These Android apps include Joke Central which plays the signature ‘Bakwaas Bandh Kar‘ videos and Talking Buddies, which is an interactive talking app featuring ‘Bade & Chote‘.

    Another offering is Amar Prem which provides content from Bollywood hits music channel 9X Jalwa and also gives the opportunity to tap one‘s BQ (Bollywood Quotient). The application has over 500 cool translations of popular Bollywood numbers. All the three apps are enabled by AppWrapper monetisation and will be available as free downloads on the Android Play Store.
    Vserv.mobi VP – business development – India and Middle East Rohit Verma said, "This is a big step forward in the mainstreaming of the mobile medium." This partnership with 9X Media brings entertaining content and iconic characters from television on to the mobile medium.

    Verma said with Indian content such as Joke Central and Talking buddies now being ‘APPified‘, brand advertisers on our network will be able to reach their audience in a very localised and engaging context.

    9X Media SVP – digital Vibha Gosher said, "Our content is extremely popular on television and now, with consumers being addicted to mobile screens, we are bringing the same engaging experience, to the various mobile platforms through applications. Having launched 13+ IOS based Games and Applications; we are now focusing on the Andriod market space to connect with the large base of Andriod phone users. We believe mobile is the future, and partnering with Vserv.mobi enables us to monetize our efforts, while delivering our premium unique content to millions of mobile consumers."

  • Edinburgh Napier University honours Sharmila Tagore

    Edinburgh Napier University honours Sharmila Tagore

    MUMBAI: The Edinburgh Napier University has presented veteran yesteryear actress Sharmila Tagore with an Honorary Doctorate of Arts for her outstanding contribution to Indian cinema.

    “Sharmila has had an astonishing career and her films are enjoyed all over the world. She is an excellent ambassador for Indian culture and at the same time, through her various charity endeavours, is a strong advocate for the educational rights of children in India,” Principal and Vice-Chancellor of Edinburgh Napier University professor Dame Joan Stringer has been quoted to have said.

    The actress, who is the great grand-niece of Noble laureate Rabindranath Tagore, joined leading figures from the world of foreign affairs, education and almost 1000 students at the ceremony to collect the award.

    With a glittering career spanning six decades, Sharmila has won National Film Awards and Filmfare awards for her performances in films like Apur Sansar, Kashmir Ki Kali, An Evening in Paris, Aradhana and Amar Prem.

    “It is indeed a privilege to be conferred an Honorary Degree by Edinburgh Napier University. It recognises the significant influence of Indian Cinema on the global cultural arena and the small role that I have played in its history. As we celebrate a hundred years of Indian Cinema, this is both a happy and humbling moment,” said Sharmila Tagore while accepting her Doctorate.

    The honour comes just months after the University‘s Institute for Creative Industries opened The Scottish Centre for Tagore Studies (ScoTs), the first centre of its kind in the UK.

    ScoTs promotes Indian culture, education, philosophy, art and literature by highlighting the legacy of Rabindranath Tagore, the first Asian to win the Nobel Prize for literature in 1913.

  • Rajesh Khanna retrospective at Siri Fort

    Rajesh Khanna retrospective at Siri Fort

    MUMBAI: As a tribute to the cinema legend Rajesh Khanna, the Directorate of Film Festivals has organised a three-day retrospective of the country‘s first superstar. The event, to be held from 18 to 20 August at the Siri Fort auditorium in the capital, will screen ten of the actor‘s landmark films.

    The film‘s include Aap Ki Kasam, Aradhana, Aakhri Khat, Amar Prem, Kati Patang, Ittefaq, Avishkaar, Bawarchi, Safar and Anand.

    The retrospective will be inaugurated in the afternoon of August 18 and will open with the screening of Aap Ki Kasam, followed by Aradhana.

    On August 19, four films viz Aakhri Khat, Ittefaq, Amar Prem and Kati Patang will be screened. On the same day a panel discussion on ‘The Star and his Style‘ will be organised.

    On August 20, Bawarchi will be screened and followed by Avishkaar and Safar. Later at 3.30 pm there would be another panel discussion on ‘Melodies‘ in Rajesh Khanna‘s films.

    The event would conclude with the screening of the last film of the retrospective Anand.

    Entry to all the screenings and panel discussions will be open to all and on first come first served basis.