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Tag: Amar Nagaraman

  • Virgio’s new e-tail destination Ajiogram welcomes the brand

    Virgio’s new e-tail destination Ajiogram welcomes the brand

    Mumbai: Virgio, a circular fashion brand, announces its launch on AJIOGRAM, the latest venture of Reliance Retail’s fashion hub, AJIO. This collaboration aims to amplify Virgio’s mission of providing guilt-free shopping for environmentally-conscious fashion enthusiasts, reshaping the industry landscape with innovative and pro-planet product offerings.

    Through this platform, Virgio will exhibit its design and engage with a wider audience, nurturing a culture of creativity and entrepreneurship within the Indian fashion ecosystem. Customers can now explore and shop the latest collections by Virgio on AJIOGRAM.

    With a vision to minimise textile waste and advocate for conscientious consumption, Virgio stands as The Only Good Fashion Company. With a dedication to circularity at its core, Virgio presents a diverse array of chic and modern attire meticulously crafted from recycled materials, organic fibres, and repurposed fabrics. Every item in the Virgio collection embodies the brand’s steadfast devotion to pro-planet practices, seamlessly blending eco-consciousness with style and uncompromising quality.  

    “We are thrilled to partner with AJIOGRAM to bring Virgio’s collection to a wider audience,” said Virgio co-founder Amar Nagaraman. “This collaboration represents a significant milestone for us, as we continue to expand our reach and connect with conscious fashion enthusiasts across the country. With AJIOGRAM, we aim to make our designs more accessible and convenient for our customers.”

    As a direct-to-consumer (D2C) fashion brand, Virgio aims to deliver elegant and pro-planet styles to fashion-conscious consumers. By combining Virgio’s signature style with AJIOGRAM’s seamless shopping experience, customers can now discover and purchase their favourite Virgio pieces with just a few clicks. 

  • Virgio transforms into a circular fashion brand, pioneering a new era

    Virgio transforms into a circular fashion brand, pioneering a new era

    Mumbai: Virgio, a fashion-tech start-up has announced a new version of Virgio which is set to be unveiled this week. The Accel, Prosus and Alpha wave-backed fast fashion brand is evolving into something even more meaningful and powerful. This exciting development marks a new chapter in the brand’s journey, promising to be still fashion-forward with enhanced customer experiences, and a renewed commitment to circularity and innovation. As one of the fastest-growing fashion start-ups, Virgio’s customer base grew over a lakh within the first year of its launch. This year marks a renewed commitment from Virgio to build fashion better.

    With  Myntra the former CEO Amar Nagaraman, at the helm, Virgio has consistently captured the essence of contemporary fashion trends while maintaining its distinctive identity. The upcoming revamp is a reflection of Amar Nagaraman’s dedication to evolving with the ever-changing needs and desires of its discerning clientele. His vision to make circular fashion the way of life is pro-planet and will usher in a new era in the fashion industry in India. The brand’s design team has been hard at work, meticulously crafting new collections that embody both sophistication and modernity, all made in natural fabrics to ensure they last longer, are good for the community and can be recycled after their usage.

    Commenting on the evolution, co-founder Amar Nagaraman stated, “While fast fashion is agile, trendy and caters to the growing needs of the young blood in India, it also promotes overproduction, overconsumption. Fast fashion companies use harmful fabrics and exploit labour to cut corners on pricing and quality fuelling the market with what will be sent to landfills. It’s a global crisis and we all are witnessing it. That’s why we’ve made a conscious choice to move our entire efforts to build a circular fashion brand.”