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Tag: Amar Nagaram

  • Myntra presents world’s only virtual Comic Con

    Myntra presents world’s only virtual Comic Con

    MUMBAI: After the roaring success of the first-ever online Comic Con launched in May this year, Myntra has returned with a bigger, more immersive and engaging edition of one of the country’s greatest pop cultural celebrations. The second edition of this adventure-loaded virtual convention is being held in association with Comic Con India between the 25 and 27 of November, offering millions of fans, especially those living beyond Tier 1 cities, experiences similar to the offline Comic Con held in metros.

    The in-app immersive comic experience from Myntra, offers six different universes for fans including, Justice League, Avengers, Star Wars, Cartoon, Earth and Time Travel. The event has a range of engagement activities, including, quizzes, crosswords, spotting the difference and more, to challenge the true fan’s knowledge of the universe. There is rich content for comic fans to explore and interact with, alongside the biggest fanboy inventory ever, comprising 10,000 styles across apparel, footwear, accessories, super hero action figures, comic books, Game of Thrones collectible books, superhero bobble heads, posters, mugs, home furnishing and even a chance to win passes for the San Diego Comic Con. Another interesting aspect of this edition is the personalized scorecard which is displayed on users profiles and helps them track their progress as they explore the multiverse.

    Over 80+ brands, including Myntra’s ‘Kook n Keech’- the go-to brand for comic star studded merchandise which houses the largest collection of licensed products from Marvel, DC, GoT, Cartoon Network, Star Wars and Disney, will be available along with YK, Bioworld and others. Some of the popular superheroes and characters include, Superman, Batman, Iron Man, Captain America, Hulk, Deadpool, Harry Potter, Mickey Mouse, Spiderman and Wonder Woman. In the second edition, Myntra has also on-boarded key brands like The Entertainment Store, giving people across the country access to their merchandise.

    Speaking on the occasion, Myntra Jabong head Amar Nagaram said, “Myntra is focused on providing its customers new and unique experiences and the virtual Comic Con is the latest in our efforts to engage our customers and give them access to the best of brands and comic merchandise. Pop Culture is catching up rapidly across the country and that is where the concept of an online Comic Con makes absolute sense, as it not only helps us reach and engage with a large fan base, but also underscores the brand’s culture and proposition.” 

    The current edition is also being promoted extensively on social media with themed content- like a superhero chatroom, engagement contests, influencer promotion and more. Myntra has also partnered with Comic Con India to have a shoppable kiosk with self-checkout in the offline Comic Con events in key cities. The most popular superheroes on Myntra over the last one year, across genres were, Captain America, Avengers, Iron Man, Deadpool & Punisher.

  • Myntra’s ‘Big Fashion Days’ records 56% sales from tier 2 and 3 cities; witnesses 60% growth over last edition

    Myntra’s ‘Big Fashion Days’ records 56% sales from tier 2 and 3 cities; witnesses 60% growth over last edition

    Bengaluru: Myntra’s ‘Big fashion Days’, held between 29th September and 4th October, concluded with 1.9 million people shopping for 6.43 million items across categories, from over 3000 brands and 7 lakh+ styles. The ongoing festive season sale witnessed maximum enthusiasm from tier 2 and 3 cities and towns across the country contributing over 56% to the overall sale.

    • 2.7 million orders placed • 35 pairs of footwear sold per minute during the sale • 50 women’s kurtas and kurta sets sold per minute • Men’s Tshirt sold every 2 seconds and a pair of jeans sold every 4 seconds • 500 lipsticks and kajals sold every hour

    Men’s apparel registered a 50% growth over last edition with men’s tshirt being sold every 2 seconds and a pair of jeans sold every 4 seconds. Ahead of the festive season, women shopped for ethnic kurtas with 50 kurtas and kurta sets being sold per minute. In western wear dresses and jumpsuits were extremely popular. Beauty and Personal care registered a 95% growth over the last edition with over 3 lakh make up and beauty products sold across men and women. Kids wear witnessed the sale of 2.2 lakh units with kids footwear scaling well. Myntra Fashion Brands, with brands such as, Roadster, House of Pataudi, HRX, Anouk, Mast & Harbour and Taavi, contributed about 28% to the sale. Among accessories, watches and handbags were a favorite among shoppers, selling 35,000 and 77,000 units respectively. Bedsheets was the most popular item in home category.

    Speaking on the occasion, Amar Nagaram, Head, Myntra Jabong, said, “The current edition of Myntra’s Big Fashion Days, welcomed the festive season with the choicest styles across categories and has by far been the biggest ever, witnessing 33% increase in orders over last year and registering 4.3 lakh new customers on the platform. We have recorded a 60% growth over last edition with 56% of the sales coming from Tier 2 and 3 cities.  We saw a 32% increase in traffic over last edition with 1.9 million people shopping for 6.43 million items, making it their best festive season shopping experience to date.”

    Myntra also registered 4.9 lakh new Myntra Insiders (members of loyalty program) during the course of the sale. 

  • Myntra brings kids wear brand, OshKosh B’Gosh® to India in partnership with Tablez

    Myntra brings kids wear brand, OshKosh B’Gosh® to India in partnership with Tablez

    Bengaluru: Myntra announces the launch of OshKosh B’Gosh one of the most-recognized children’s clothing brands in the United States. Their signature style is rooted in denim, an optimistic color palette and an artful attention to detail. It is clothing that nods to the brand’s roots while moving forward with the perfect balance of quality, value, fashion and kid-friendly style. Along with iconic products like the World’s Best Overalls and Heritage Logo Hoodies – OshKosh B’Gosh® creates clothing that lets kids be kids.

    OshKosh B’Gosh® is being launched for the first time in India and will be available online on Myntra through Tablez, the leading organized retail group, the official partner of Oshkosh B’Gosh® in India.

    Myntra has over 65000 options from over 400 kids wear brands and is the go-to destination for branded apparel products. With a good mix of large global brands and small domestic boutiques, Myntra’s range offers both, value for money and quality to shoppers in India. According to industry reports, the kids fashion market in India stands at $7 billion at present and is expected to reach $13 billion by 2022, with the branded segment gaining fast traction among shoppers.

    Speaking on the launch, Amar Nagaram, Head – Myntra Jabong said, “We are delighted to bring OshKosh B’Gosh®, one of the United States leading kids wear brands to our customers in India in partnership with Tablez. We are committed to creating a fashion destination for kids and are focused on building the infant and footwear portfolio, while enhancing the overall catalogue for kids and pre-teens. With our large user base and wide reach, Myntra offers the perfect channel for OshKosh B’Gosh® to scale swiftly, in this market while also helping us solidify our position as the leading destination for kids wear in the country.”

    Speaking on the association, Adeeb Ahamed, Managing Director, Tablez, said, “We are very excited to bring OshKosh B’Gosh® to India and partner with Myntra, to offer the brand on its well reached platform. OshKosh B’Gosh® is a time-tested kids wear brand from the USA, offering contemporary fashion with a wide variety of styles and trends. We believe that it has great potential to become one of the leading brands in the kids wear segment in India. Being a pioneer in the e-commerce market and its extensive reach, Myntra is the perfect partner that will enable OshKosh B’Gosh® to reach a large expanse of the fashion-conscious consumers across the country.” 

  • Myntra aims to boost engagement on app with first-ever digital fashion reality show ‘Fashion Superstar’

    Myntra aims to boost engagement on app with first-ever digital fashion reality show ‘Fashion Superstar’

    MUMBAI: Bangalore-based fashion e-tailer Myntra has come up with a first-of-its-kind digital fashion reality show, Fashion Superstar, in association with Zoom Studios, to change the way India shops. With this, the company is planning to turn ‘catalogue-led fashion’ into ‘content-led fashion’, Myntra-Jabong head Amar Nagaram stated.

    The show, which airs its first episode on 17 September, will go live on the Myntra App and Zoom TV, and will be judged by Bollywood actress Sonakshi Sinha and celebrity stylist Shaleena Nathani. It will capture the journey of 10 social media influencers as they compete through a variety of fashion styling and digital content creation tasks to showcase their penchant for fashion and social media. The show has been produced in association with Banijay India.

    Speaking about hosting the show on the new and improved Myntra app, which in future will get more and more personalised content, Nagaram said that while their content was always running on Zoom TV, they had ambitions of making it available on their app for the longest time.

    He said, “We started by introducing video catalogues on our app. Today, we have 33-35 per cent of our products in a video catalogue format. And we noticed that doing this increased the engagement time on our app. Today, we are just next to the social media platforms on the basis of average time spent on an app; with an engagement time of 20 minutes.”

    However, they were trying to figure how video content could be used in a more versatile manner in accordance with the shopping experience that the app provided.

    Nagaram further shared, “With influencer-led marketing taking the center-stage, we are now sure how to shape the user behavior using video. And that’s why we started this show.”

    With the show, Nagaram’s focus is not on driving sales but to further increase the engagement on the Myntra app.

    “We are measuring the engagement on the basis of time spent by the user and not by the revenue because that would be the metric of how good the content is coming on the platform. I can post a content, which user might click and buy the product, but if people are not watching the entire content we have a problem with it,” Nagaram said.

    On being asked about getting advertisers on board, Nagaram pointed out that Myntra engaged with select partners to sponsor some parts of the choice. This was a conscious shows given that it was their first fairway into the content space and the team wanted to execute it to perfection.

    With brands like Liva and Libas in tow, Myntra aims to showcase ‘meaningful collaborations’ throughout the course of its new show.

  • Myntra launches ‘Fashion Superstar’, world’s first digital fashion reality show

    Myntra launches ‘Fashion Superstar’, world’s first digital fashion reality show

    MUMBAI: Myntra today announced the launch of ‘Myntra Fashion Superstar’, the world’s first digital fashion influencer talent hunt; set to go live on the Myntra app on September 17, 2019.

    A reality show, ‘Myntra Fashion Superstar’ is aimed at identifying and rewarding India’s next big fashion influencer in association with Zoom Studios. As the ultimate destination for fashion and lifestyle, Myntra’s influence over the perception and enthusiasm for fashion is set to take a leap through this show, with specialized content, aimed at inspiring and engaging the audience.

    Conceived by Myntra, the concept provides a never-before opportunity for fashion enthusiasts with a knack of creating style-related content and bringing forward their unique personalities, through digital and social-first content. Contestants will compete on a variety of fashion styling and digital content creation tasks to showcase their penchant for fashion and social media. They would also be mentored and judged by a star studded jury, from the world of Bollywood, TV and fashion, including Bollywood diva Sonakshi Sinha and leading celebrity stylist, Shaleena Nathani. Through this show, Myntra intends to leverage the strong relationship between fashion and social media, by creating a unique property that takes a seat in the middle of this combine.

    All the action in the competition will be telecast in a series, spanning 8 weeks on the Myntra app, and Zoom TV. Myntra Fashion Superstar will offer viewers a one of a kind immersive experience allowing them to vote for their favourite influencer on the Myntra app and will provide them access to lots of exclusive content that helps them know the contestants better. In addition, various celebrities who are part of the guest jury panel will offer viewers, tips and tricks on becoming fashion influencers.  The show has been produced in association with Banijay Asia.

    Speaking on the occasion, Amar Nagaram, Head, Myntra Jabong, said, “Myntra Fashion Superstar is a first of its kind reality show that offers fashion influencers an opportunity of a lifetime to showcase their special talent and make a mark for themselves in the industry. While the concept is aimed at bringing the influencer community to the fore, it also demonstrates our innovative technology led approach to enhance customer experience and engagement on our platform. A first for any e-commerce platform in the country, this marks the beginning of Myntra’s in-app content led destination to engage customers.”      

    Bollywood actor, Sonakshi Sinha, said, “Fashion has always attracted me as it is one of the most dynamic and exciting aspects of our lives and I am very excited to be judging the first ever hunt for the biggest fashion influencer in the country. Confidence, energy, elements of fun and breakthrough styles are some of the traits that top my judgement parameters as I believe those to be the basic qualities of a fashion influencer. I am extremely excited at this opportunity and look forward to the launch of Myntra Fashion Superstar.” 

    The winner of the show will be adjudged, ‘Myntra Fashion Superstar’, and get the opportunity to become a key face of Myntra on social platforms. He or she will get to curate styles on the Myntra app, will get a chance to host fashion and styling shows on Zoom TV and will also feature in Filmfare magazine. In addition, Myntra will work with some of the other chosen contestants and help them realise their dream of becoming a fashion star.

  • Rishi Vasudev to head Myntra-Jabong fashion and lifestyle division

    Rishi Vasudev to head Myntra-Jabong fashion and lifestyle division

    MUMBAI: Just a week after naming Amar Nagaram as the head of Myntra-Jabong, Flipkart has now promoted its fashion department head Rishi Vasudev to handle the additional responsibility of the fashion and lifestyle categories of its fashion portals Myntra and Jabong. Earlier this month, Vasudev was promoted as senior vice president.

    While Nagaram will now be heading the product, tech, and customer experience, Vasudev will be overseeing the fashion and lifestyle at Myntra and Jabong. Both of them will be reporting to Flipkart CEO Kalyan Krishnamurthy.

    Prior joining Flipkart, Vasudev was appointed with Calvin Klien in India as CEO. He is the third Flipkart executive, following Ayyappan R and Nagaram to have been given responsibilities in Myntra and Jabong since Walmart acquired the company in August last year.