Tag: Amar Nagaram

  • Virgio earns PETA certification for ethical fashion

    Virgio earns PETA certification for ethical fashion

    Mumbai – Virgio, the pioneering sustainable fashion brand, is proud to announce that it has officially received the PETA Approved Vegan certification. This significant milestone underscores Virgio’s unwavering commitment to ethical practices, animal welfare, and pro-planet fashion.

    People for the Ethical Treatment of Animals (PETA) India is the best known animal rights organisation in the country with over 2 million members and supporters. Global PETA entities combined have more than 9 million members and supporters. Every year, billions of animals suffer and die for clothing and accessories. The fashion industry has long been criticised for its exploitation of animals, involving practices that are often hidden from the public eye. From the use of fur, leather, wool, and silk to testing products on animals, the industry has a substantial impact on animal welfare. Animals are subjected to cruelty and inhumane conditions to meet the demands of fashion consumers.

    Virgio has been at the forefront of transforming the fashion industry by embracing sustainable & ethical fashion.  Achieving PETA approval is a testament to Virgio’s mission. Virgio uses cruelty-free vegan materials such as natural fabrics, recycled fabrics, and other alternatives to traditional animal-derived products. This ensures that no animals are harmed in the creation of the collections.

    “We are thrilled to be recognized by PETA for our commitment to cruelty-free and ethical fashion,” said Amar Nagaram, Co-founder and CEO of Virgio stated. “This certification aligns with our core values of ethics, transparency, innovation, and responsibility towards our planet and all its inhabitants. It is a significant step forward in our mission to create fashion that respects the environment and its inhabitants.”

    Virgio’s PETA Approved Vegan status assures consumers that no animal-derived materials are used in the creation of its products. The certification process involved rigorous scrutiny of Virgio’s supply chain, materials, and manufacturing processes to ensure compliance with PETA’s stringent standards.

    “PETA India is thrilled to have Virgio proudly declare its compassion for animals and respect for the environment by obtaining ‘PETA-Approved Vegan’ certification,” says PETA India Senior Corporate Affairs Assistant Priyanka Bhoj. “Consumers are increasingly rejecting fashion that involves animal suffering and death, and the harmful environmental impact of leather, wool, and other animal-derived materials is well-documented. By choosing vegan, Virgio is setting the standard in the industry and leading the way in ethical and sustainable fashion.”

    “We believe in fashion that lasts longer, looks better, and does no harm,” Amar Nagaram added. “Our partnership with PETA strengthens our resolve to lead the industry towards a more humane and sustainable future.”

  • Virgio now available on Nykaa and Myntra

    Virgio now available on Nykaa and Myntra

    Mumbai: Virgio, a trend-focused, sustainable fashion brand is proud to announce its debut on two of India’s leading marketplaces, Nykaa and Myntra. This strategic move is to make the brand’s eco-conscious collections more accessible to the environmentally-conscious consumers across the nation.

    Virgio stands out in the fashion industry as The Only Good Fashion Company for its unwavering commitment to circularity without compromising on style and quality. As the demand for pro-planet fashion continues to rise, Virgio remains at the forefront of innovation, constantly exploring eco-friendly materials, carbon footprint mapping, smart QR code labels and ethical manufacturing processes. By embracing circularity as a core principle, the brand strives to inspire positive change within the fashion industry and beyond.

    “We are thrilled to partner with Nykaa and Myntra, two esteemed platforms known for their commitment to quality and innovation,” says Amar Nagaram, CEO and Co-founder, Virgio. “This collaboration not only expands our reach but also amplifies our message of circularity in fashion. We believe that style should not come at the cost of the planet, and our presence on Nykaa and Myntra reinforces our dedication to this ethos.”

    Customers browsing Nykaa and Myntra can now explore Virgio’s diverse range of eco-conscious clothing, including chic apparel crafted from earth-friendly, natural fabrics, recycled fabrics, and sustainable alternatives. From everyday essentials to statement pieces, each garment reflects the brand’s values of environmental responsibility and social consciousness.

     

  • Union Budget 2024: Brands commend the government’s vision for inclusive growth

    Union Budget 2024: Brands commend the government’s vision for inclusive growth

    Mumbai: In a dynamic era of economic evolution, diverse brands are at the forefront of driving change, fostering empowerment, and shaping a sustainable future.

    As the Union Budget 2024 sets the stage for a transformative journey, these brands stand at the forefront, not merely as entities but as catalysts driving change across industries. From championing sustainability to fostering inclusivity, each brand becomes a brushstroke painting a portrait of a progressive and dynamic India.

    Here are the diverse outlooks shared by prominent chiefs of various brands

    Adani Wilmar  MD &  CEO Angshu Mallick

    We commend the vision and intent expressed by the government through the interim budget proposals to create a pathway for inclusive and sustainable growth for India. This will lead to India emerging as a developed economy by 2047. As an FMCG player, we support the vision that will empower different segments of society, making them partners in the growth journey. The government’s focus on development is evident encompassing various social groups and people at all levels.

    The widespread adoption of Nano-DAP across all farming regions is a commendable innovation, empowering farmers and aligning our practices with environmental harmony, reflecting a conscientious approach within the FMCG sector. Moreover, the launch of the ‘Atmanirbhar Oilseeds Abhiyaan’ marks a pivotal step towards achieving self-sufficiency in oilseed production, showcasing our commitment to advancing self-reliance and sustainable practices within the FMCG landscape. We have been investing in oilseed crushing facilities over the years. At present, Adani Wilmar possesses a crushing capacity of 1.20 million metric tons in Soya whereas in mustard seeds crushing, with existing and forthcoming facilities it’ll amount to 0.70 million metric tons.

    Overall, the Union Budget 2024 lays the foundation of inclusive growth that will lead to ‘Sabka Vishwas’. The next five years hold the promise of unprecedented development towards realizing the dream of a developed India @ 2047. The trinity of demography, democracy and diversity supported by ‘Sabka Prayas’ has the potential to fulfil the aspirations of every Indian.

    Cycle Pure Agarbathi managing director Arjun Ranga

    “We are elated to witness the government’s dedication to women’s empowerment. Our workforce, predominantly comprising women, stands as a testament to the impactful contributions they make to our success. This budget not only recognizes but reinforces the crucial role women play in the workforce.”

    Furthermore, Ranga expresses contentment with the government’s focus on MSMEs, noting their crucial role in the global market. He applauds the prioritization of training programs for MSMEs, enabling them to compete on a global scale. Optimistic about the future, he remarks, “The government’s commitment to enhancing the competitiveness of MSMEs through strategic training initiative sets the stage for a promising future. We foresee a brimming future for both women empowerment and the MSME sector.”

    He further commented, “We appreciate the government’s commitment to solar power generation, aligning with our organization’s sustainability focus. Additionally, the government’s initiative to expand existing airports and develop new ones this year will benefit businesses, facilitating smoother operations and exports.”

    Peps Industries managing director K. Madhavan

    It is admirable that the government is dedicated to helping Micro, Small, and Medium-Sized Enterprises (MSMEs). The competitiveness of the industry would be improved by providing MSMEs with training, pertinent technologies, and timely funding.

    It’s a necessity that the government is focusing on Digital Public Infrastructure that represents a significant stride forward, with the potential to revolutionize the economy. By formalizing the economy and investing in the e-vehicle ecosystem, we anticipate a more efficient transportation network, leading to a quicker turnover of goods. This strategic approach not only promises cost-effective transportation but also sets the stage for increased productivity and competitiveness within the industry. These steps strengthen our capacity to provide premium goods and services at reasonable costs.

    Godrej Tyson Foods Ltd (that owns Godrej Yummiez – a ready-to-cook frozen foods brand and Real Good Chicken) CEO Abhay Parnerkar

    The union budget emphasized an increased commitment to bolstering the food processing sector, in line with the overarching objective of bolstering support for farmers and post-harvest activities. This will entail enhancing infrastructure for contemporary storage, supply chains, and distribution, with infrastructure development being a primary focus. The budget places significant emphasis on improving transportation and logistics. The enhanced connectivity will empower food and frozen food companies to efficiently deliver products to the marketplace and pass on cost benefits to consumers.

    Virgio founder and CEO Amar Nagaram

    FM Sitharaman, in the interim budget announcement, encapsulated the remarkable growth witnessed by the nation in the last six years. Noteworthy initiatives such as green India initiatives, technological advancements, and startup-friendly budgets, including PM Mudra Yojana, which approved 43 crore loans totalling Rs 22.5 lakh crore for the entrepreneurial aspirations of the youth, have played a pivotal role in the country’s economic progress. Additionally, schemes like Fund of Funds, Startup India, and Start-Up Credit Guarantee have significantly contributed to the advancement of our youth.

    FM Sitharaman emphasised a golden era for tech-savvy youth, introducing a corpus of Rs 1 lakh crore with a fifty-year interest-free loan. This corpus aims to provide long-term financing or refinancing with extended tenors and low or negligible interest rates, fostering research and innovation in sunrise domains within the private sector. This move is particularly beneficial for D2C startups in India.

    The circular aspect of Virgio aligns with the broader vision outlined in the budget, striving to create an ecosystem where sustainability and innovation coexist. We eagerly anticipate contributing to this transformative journey by utilising technology and research to shape a fashion industry that not only upholds the highest standards of quality but also champions environmental responsibility. The proposed measures will undoubtedly inspire and empower fashion brands to further integrate circular practices and innovative technologies into their business models.

    Greendot Health Foods Pvt. Ltd. managing director Vikram Agarwal

    The Interim Budget 2024-25 presented by FM Nirmala Sitharaman has brought positive news for the FMCG and retail sectors in India. The threshold for presumptive taxation in retail businesses has been increased, the corporate tax rate dropped and new manufacturing companies enjoy a reduced rate. These measures create a favourable environment for the retail sector, supporting business growth and economic stability”.

    BN Group managing director and CEO Anubhav Agarwal

    “FM Sitharaman’s Interim Budget holds promise for the edible oil industry. The continued focus on ‘Atmanirbhar Oil Seeds Abhiyan’ with its emphasis on research, technology adoption, and market linkages is a welcome step towards self-sufficiency. This, coupled with the increased capital investment outlay, paints a promising picture for rural development and increased consumption, both of which directly impact our industry’s growth. However, the success hinges on the swift implementation of these initiatives. Streamlining access to high-yielding seeds, ensuring timely procurement at remunerative prices, and facilitating value addition, crop insurance are crucial for farmers to truly benefit. Additionally, sustaining the reduced import duties on key edible oils while strengthening domestic production can create a win-win situation for consumers and industry players.

    Overall, the budget lays a strong foundation towards self-reliance, but industry collaboration and swift execution will be key to translating vision into reality. We, in the edible oil industry, are optimistic and committed to contributing to a truly ‘Atmanirbhar’ edible oil ecosystem for India.”

    Eliea Wellness director & co-founder Sanjeev Ingti

    In the wake of our budget allocation, we strive for fiscal responsibility and strategic investment. This budget reflects our commitment to fostering growth, innovation, and societal well-being. By prioritizing key sectors, we aim to create a resilient economy that serves all citizens. Every Rupee spent is a step towards a brighter future, addressing pressing needs while laying the foundation for sustainable progress. We understand the responsibility entrusted upon us, and we pledge transparency and accountability in executing this budget. Together, we embark on a journey to build a stronger, more inclusive society, where the dividends of wise financial management benefit everyone. This budget is not just a financial plan; it’s a roadmap to prosperity, unity, and a better quality of life for our community. Let us move forward with optimism and determination, confident that our financial decisions today shape the destiny of tomorrow.

  • Disha Patani is Myntra’s first-ever beauty brand ambassador

    Disha Patani is Myntra’s first-ever beauty brand ambassador

    NEW DELHI:  Ahead of the festive season, Myntra announces Bollywood actress, Disha Patani, as its brand ambassador to further consolidate its strong position in the massive and rapidly-growing beauty and personal care (BPC) market in India. Disha has made her mark as a household name after captivating the nation with some awe-inspiring performances both in Bollywood and International cinema. Her interactive social media presence, coupled with her dashing style quotient, will help Myntra penetrate wider geographies while driving recall for the category at scale.

    Myntra has about 400 brands and over 14,000 products in the beauty and personal care category, across makeup, fragrance, hair, grooming & appliances, skin, bath and body, making it an integral part of the overall style portfolio. The category is loaded with authentic products from the best of brands and enjoys a high repeat ratio from customers. Myntra’s unique proposition of offering a holistic range of curated fashion and lifestyle products has given a boost to cross-selling between categories among its consumers, further driving its dominance in the BPC space. 

    Disha’s upcoming, first-ever, brand campaign for the category will further emphasise the distinct value proposition of the company being a leading fashion and lifestyle destination for an entire gamut of products. Her pan-India appeal will bring to the table a holistic representation of a tech-savvy, modern-day celebrity with the appeal to connect and engage with countless enthusiasts for beauty and personal care products across various age-groups. 

    Disha said, “Beauty is an integral part of my life, even more since I became a model. Myntra has consistently pioneered the path to self-expression through fashion and beauty for fashion-forward customers, including myself. Through this association with Myntra, I hope to inspire and help people across India on their journey towards discovering their own unique fashion styles and preferences.”

    Myntra CEO Amar Nagaram said, “In a first-ever for Myntra, this association with Disha as our beauty brand ambassador represents our increasing focus on the booming   Beauty and Personal Care segment. Through our tech-based personalization capabilities, a growing portfolio, and content innovation, we are extending our superlative consumer experience to cater to the beauty needs of consumers and help them complete the look. Disha joins our illustrious list of celebrity brand ambassadors ahead of the festive season and will help us in our vision of providing a holistic fashion and lifestyle offering to our fashion-forward consumers across the nation under one roof.”

    Read more news on Myntra 

    Myntra Studio, a unique influencer led proposition, for fashion and lifestyle, helps Myntra keep high customer engagement. Myntra Studio’s 600+ influencers showcase the latest trends from the world of fashion, including beauty hacks and makeup tips. This unparalleled content-led personalisation feature, driven by influencers, has helped Myntra build brand salience and trust among its customers. 

    Disha has nearly 40 million followers on Instagram alone, and she will be a key driver of trends and styles in the beauty and personal care space for Myntra.

  • Myntra debuts on IPL, joins Royal Challengers Bangalore

    Myntra debuts on IPL, joins Royal Challengers Bangalore

    NEW DELHI: Myntra has partnered with Royal Challengers Bangalore (RCB), to be their exclusive fashion partners for the T20 cricketing event. As part of this association, Myntra’s logo will be displayed on the upper right chest of RCB’s jersey throughout the tournament.

    This is the first time Myntra is partnering with any T20 team and will be one of the top three partners for RCB, making it an important step in the brand’s marketing efforts so far. The T20 league is scheduled to be held between 19 September and 10 November in the UAE, owing to the disruption caused by the Covid2019 pandemic.

    With this partnership, Myntra aims to be the one-stop destination for cricket fans to cheer throughout the biggest sporting event, with a host of interactive engagements –  virtual meet and greet with RCB marquee players for Myntra Insiders (members of Myntra’s loyalty program) and customers of Myntra, on-app gamification, fan contests, social media engagements, and more. Myntra will also host a range of the latest cricket merchandise on the store, and give ardent fans a chance to get their hands on the latest RCB jersey to join the excitement.

    Speaking on the association, Myntra CEO Amar Nagaram said, “The appeal for fashion and sports cuts across geographies. This powerful convergence is set to bring style and fashion to one of the most glamorous sporting events, like never before. It gives us the perfect platform to connect with a varied set of audiences who bond over the spirit of T20 cricket that is considered a festival in itself. This is definitely going to be a special season as it is one of the biggest annual sporting events happening since the pandemic started. This event marks an opportune occasion to reaffirm our marketing efforts and drive strong salience among fans as one of the leading brands for fashion and lifestyle.”

    Speaking of the partnership, Royal Challengers Bangalore chairman Sanjeev Churiwala said, “We are delighted to partner with Myntra, the leading e-commerce platform for fashion in India. RCB shares the same ethos of being a cutting edge lifestyle brand and this association further helps enhance the proposition.”

  • Myntra appoints Kiara Advani as brand ambassador

    Myntra appoints Kiara Advani as brand ambassador

    NEW DELHI: Myntra has appointed bollywood actress Kiara Advani, as its brand ambassador and nationwide celebrity endorser. Her mass appeal as a talented actor and fashion trendsetter is poised to accelerate conversations around Myntra’s apparel segments.

    In her role as the brand ambassador, the actress will establish a strong connection with Myntra’s existing customers, while attracting a new set of fashion-forward, digital-savvy and entertainment-oriented customers from across the nation. Additionally, her engaging social media presence, high resonance with the country's youth population and a strong fan following will help strengthen Myntra’s vision of democratising fashion.

    Advani said, “Fashion is all about being comfortable in your attire and I believe comfort brings out the confidence in you. Myntra has changed the overall dynamics of online shopping, it’s a platform that has enabled us to find our fashion favorites with just a click. It’s been one of the most liked platforms amongst the youth and it makes me extremely happy to join hands with them and be associated with the brand.”  

    Myntra CEO Amar Nagaram said, “We are ecstatic about our association with Kiara Advani. She personifies fashion and style that appeals to a wide audience across geographies and age groups. Her association will be pivotal in helping us foster our relationship with existing customers while expanding our footprint into unexplored regions in India. This association gives impetus to our commitment of serving the evolving fashion and lifestyle needs using the power of technology while offering superlative customer experience, and unparalleled fashion content.”  

  • Myntra expands international footprint with Myntra Fashion Brands in the Middle East

    Myntra expands international footprint with Myntra Fashion Brands in the Middle East

    NEW DELHI: Myntra has launched Myntra Fashion brands in the Middle East, giving a strong impetus to its international expansion plans. The company has partnered with the leading regional e-commerce platforms, noon.com and namshi.com to offer brands of Indian origin to millions of fashion-forward shoppers in the region. 

    Both Noon and Namshi are a part of the Emaar group, a conglomerate located in the UAE. Noon is a horizontal e-commerce platform with offerings in multiple categories, while Namshi is a vertical platform, focussing primarily on fashion in the premium segment. The brands that have been launched on Noon are, Dressberry, Mast & Harbour, Moda Rapido, Here & Now, Sztori and HRX, while Namshi will list Dressberry, Mast & Harbour, Wrogn and HRX, over the next few weeks. These brands and styles were chosen based on regional trends and consumer preferences. 

    With this entry of the Myntra Fashion Brands into the region, the company is largely betting on casual wear categories, which form a major portion of the business in its domestic market. This is also aligned with the latest trends indicating a recent shift towards T-shirts, comfort bottoms and activewear, prompting a focus on similar categories. This shift in trend is propelled by a considerable change in lifestyle, owing to the ongoing pandemic. Over 75 per cent of the styles being exported by Myntra to these markets are developed in India. 

    Myntra CEO  Amar Nagaram said, “We are elated to announce our overseas expansion. This is a significant milestone in our journey so far and marks the next phase of growth for Myntra. Our research identified high levels of potential channels across the globe offering significant opportunities in the online fashion segment. Amongst these, the Middle East stood out in terms of the audience’s demographic profile, extremely high mobile penetration, the similarity in fashion preferences and a large population of Indian origin. We are looking forward to a 5X growth from the partnership over the next two years. Myntra will continue to explore new markets in order to build brands of international repute and expand its base of global consumers.”

  • Myntra announces 12th edition of EORS; geared up to handle 20,000 orders per minute

    Myntra announces 12th edition of EORS; geared up to handle 20,000 orders per minute

    MUMBAI: Touted to be nation’s biggest fashion event, Myntra’s End of Reason Sale (EORS) will kick off on 19 June. Shoppers across the country will have access to over seven lakh styles from 3,000+ fashion and lifestyle brands. The 12th edition of EORS will be held from 19-22 June with Myntra expecting three million people to shop from the safety of their homes.

    The present edition of the biannual EORS is set to offer over seven lakh styles, almost all of which will be available on unique offers, including special offers for first-time shoppers, such as a flat Rs 500 off on the first transaction and free delivery for the first month. Shoppers can also avail 10 per cent off on HDFC debit and credit cards and a 10 per cent cashback on EMIs availed through HDFC cards.  

    Wide range of brands

    Customers can pick their favourite fashion wear, accessories, beauty products, home decor and more at the best possible price points from brands such as Allen Solly, Louis Philippe, Lacoste, Calvin Klein, H&M, Nike, Adidas, Puma, Roadster, HRX, Mango, Forever 21, Rowdy, Tommy Hilfiger, Wrogn, Jack & Jones, Flying Machine, The Humbl Co., Marks & Spencer, All About You, House of Pataudi, Mast and Harbour, Dorothy Perkins, W, Biba and Global Desi, among others.

    Myntra has scaled up the collection for Myntra Fashion Brands (MFB), with 100,000 products and styles across apparel, accessories and footwear. Some of the leading brands from MFB include, Dressberry, Anouk, Sangria, Ether, Taavi and Kook N Keech, among others. Myntra also launched 50 new brands on its platform ahead of the event, including prominent names such as Chicco, Khadims, Charles & Keith, La Senza, Globus, GANT and Budweiser. 

    Investments in safety

    Myntra is prioritizing safety above all aspects. From warehouses and fulfilment centres to the customers’ doorsteps, there are numerous protocols on safety, which are strictly being adhered to by employees, delivery personnel, MENSA partners, brand partners, and even customers. These include, following strict social distancing norms, regular temperature checks, frequent sanitization of facilities and delivery bags, ensuring use of PPE’s at all times, frequent hand sanitization and more. Customers on the other hand, are encouraged to undertake contactless deliveries and use digital modes of payment.

    Accelerating growth for SMEs

    Over 3,500 Indian handloom products from 400+ brands are live on the platform, giving impetus to SMEs. The marquee fashion event will also host over 1,000 brands in the Western and Sports apparel categories, with a focus on top-wear and dresses.

    Myntra registered strong demand for categories such as Personal care, Lounge-wear, Lingerie and Kids’ wear over the last two months and expects this trend to continue alongside others such as Fashion Essentials, Women’s Ethnic, Beauty, Active and Sportswear. 

    Myntra CEO Amar Nagaram said, “This edition of EORS will be an important one in the present context where customers will have the opportunity to access the best of fashion and lifestyle brands from the safety of their homes, as they look forward to embracing normalcy after a hiatus of over two months. There is significant pent up demand on the consumer side, as well as keenness on the brands’ side to return to business.  We are offering a strong value proposition to our customers in the form of brands, styles and designs at the best prices and are expanding reach to over 27,000 pin codes with a million shipments every day. In these times, the safety of our customers and delivery partners is high on priority for us. We are taking several precautionary measures across the supply chain, from the warehouse to the point of delivery, in accordance with guidelines issued by the government.”   

    Partnering with Kiranas and brands for unique delivery models

    Myntra’s highly successful Kirana model, under MENSA (Myntra Extended Network for Service Augmentation), will play a major role in last mile delivery in the upcoming EORS. 15,000 kirana partners will cater to 75 per cent of the overall deliveries spanning 300 cities. This will give an impetus to the earnings of delivery partners that are directly linked to the number of deliveries.

    The company has tied up with 50+ brands to enable direct delivery of merchandise from the stores to the consumers’ doorstep, enabling brands to reach a wide base of customers, in a safe way.

    Expected scale

    On the technology front, Myntra is geared to handle 7.5 lakh concurrent users, and process 20,000 orders per minute at peak.

    Unique offers and early access

    Myntra is known for its innovative concepts and attractive customer engagement initiatives, ahead of the biannual fashion event, such as ‘price reveal’ and ‘early access’ that have highly enhanced shopper experience over the years. The Elite and Icon base of ‘Insiders’ (Members of Myntra’s Loyalty Program) will enjoy exclusive early access to the sale from 7 pm on 16 June, while others seeking this option may do so by paying a fee of Rs 199. The next option is to access Slots that open up at 7 pm on 18 June and can be tapped into by earning points through games. Users also have the added option of visiting the platform prior to the sale period and securing a Gold Slot for free, which will entitle them to shop during a one-hour slot between 7-11 pm on 18 June.

    Marketing initiatives

    The company expects Tier 2 and Tier 3 cities and town to contribute significantly to its growth and will be focusing on these markets. Myntra is undertaking a first-of-its-kind influencer activation with 60+ diverse influencers, both at a regional and local level, for deeper penetration and wider reach. The company has partnered with Bollywood actors, Hrithik Roshan and Sonakshi Sinha and Tollywood actress Samantha Akkineni for its marketing campaign and the TVCs will be aired across all leading national and regional channels, including digital and social media platforms.  

    Preparations at Myntra

    For the first time, the entire EORS event is being managed remotely and digitally by the employees connecting with each other through live video conferencing. There will be a dedicated central virtual war-room for tactical problem solving across all phases of the event. 

  • Myntra’s End of Reason Sale registers it’s biggest ever opening with over 3.3 million products sold on Day 1; Registers 67% rise in orders over last year

    Myntra’s End of Reason Sale registers it’s biggest ever opening with over 3.3 million products sold on Day 1; Registers 67% rise in orders over last year

    Mumbai, December 23, 2019: The 11th edition of Myntra’s flagship End of Reason Sale, got off to a flying start, with the company selling 1.77 lakh items within the first 10 minutes of the sale going live and over 3.3 million products on Day 1 of the Key Highlights of Day 1 • 1.8 million app downloads before opening of the sale • 2.2 lakh new customers • 50% – shoppers from tier 2 & 3 cities sale. Myntra registered the highest ever orders on the first day witnessing a 67% rise in orders placed over last year.

    The 2-day price reveal period ahead of the sale saw items wishlisted  100 million times by customers primarily from categories such as T-shirts, tops and dresses.  2.6 lakh orders were placed by 2.3 lakh customers availing the early access facility during the sale preview. The VIP slots knows as Gold Slots before the start of the sale, witnessed 3.8 lakh shoppers placing 4.1 lakh orders.

    Myntra has witnessed enthusiastic participation from tier 2 and 3 cities across the country, with 50% of the orders coming from these regions with jackets, sweatshirts and casual shoes being the most popular items bought. Top tier 2 cities leading the sales on the first day were Noida, Guwahati, Ahmedabad, Ranchi and Nagpur.

    As always, the present edition of EORS also brought with it novelty in the form of gamification to engage customers with 4 games, Brand Hunter, Logo Mania, Crossword and Santa Delivery. The games were developed in-house and over 6.5 lakh users played them to earn Insider points during the prebuzz period. Shout & Earn has been hugely popular and tried by 2.2 million people so far.

    Speaking on the occasion, Amar Nagaram, CEO, Myntra, said, “We are extremely delighted and inspired by the encouraging response for the End of Reason Sale. We witnessed the highest ever sale on a single day in the history of Myntra with a 67% rise in orders over last year. We have also set a new record by acquiring 2.2 lakh new users on a given day with traffic to the platform rising 2X over baseline days.  Sales on the first day have been led by men’s jeans and street wear, women’s western and ethnic wear, sports footwear and men’s casual wear.”

  • Myntra introduces ‘Alterations’ as a new value-added service for its consumers

    Myntra introduces ‘Alterations’ as a new value-added service for its consumers

    MUMBAI: Myntra, the country’s leading destination for fashion and lifestyle announces the launch of ‘Alterations’ as a new value added service for its customers. The first of its kind feature enables shoppers to opt for alteration services at their doorstep for apparel purchased on Myntra.  The company has partnered with tailors for providing this service, enabling them to earn an additional income and grow their business. The feature is being rolled out ahead of Myntra’s End of Reason of Sale in December to make online shopping more convenient for its customers and attracting a cohort of offline only customers to try online shopping.

    In the initial phase, the service is being launched in Delhi, Mumbai, Bengaluru and Kolkata, offering length alterations for jeans and trousers for men. In the next phase, the service will extend to size alterations for women including products such as kurtas and kurtis.  Myntra has so far tied up with 200 tailors, located in zones that have a large number of Myntra customers in these cities. Customers will be able to opt for alteration service once the product is delivered. The tailors will pick up the product from the customer’s residence after taking necessary measurements and deliver them to the customer, within 24 hours to 48 hours. The alteration service is being offered at no extra cost to customers.

    Speaking on the launch, Myntra Jabong head Amar Nagaram said, “Launching alteration services on Myntra replicates a key offline phenomenon that further bridges the gap between online and offline shopping experiences for customers. It is aimed at making online shopping more convenient while reducing returns due to size and fit issues. As an organization, we are committed to strengthening the small and medium businesses within our ecosystem and this service provides us an opportunity to work with tailors across the country and provide them an opportunity to augment their income while also enhancing their business and customer interaction skills through training. We have introduced this service in 4 cities ahead of our End of Reason Sale and will extend this to 80% of our customer base over the next one year.” 

    The basic criteria for tailors to associate with Myntra include, a tailoring shop with the necessary equipment, at a convenient location and the expertise to execute the alterations as per predefined standards. Myntra’s on-ground team will train tailors on using the platform to cater to requests from the neighbourhood and the necessary customer engagement skills.