ITV

Tag: Amanpreet Ahluwalia

  • Zoya’s new brand film with Sonam Kapoor-Ahuja celebrates being yourself

    Zoya’s new brand film with Sonam Kapoor-Ahuja celebrates being yourself

    Mumbai: Zoya, the exquisite diamond boutique from the House of Tata, has presented a new brand film to launch its new autograph collection – My Embrace, that powerfully depicts the brand’s philosophy of finding innate joy in being your most authentic self. Featuring Sonam Kapoor-Ahuja, the campaign evocatively brings to life, the Zoya woman’s bliss in embracing every aspect of her unique journey through life.  The film accompanies the launch of Zoya’s new autograph collection ‘My Embrace’ – a signature identifier of the luxury atelier, that continues its tradition of redefining the way fine jewellery is experienced through meaningful pieces of wearable art.

    “At Zoya we have always believed that women should be able to celebrate the joy of being just who they are, irrespective of the many roles they play in life. Our new film journeys to the very soul of Zoya, a word which means ‘alive’. Through this campaign we hope to inspire women to powerfully embrace who they are,” said Zoya business head Amanpreet Ahluwalia. “The narrative showcases our autograph collection ‘My Embrace’, a talismanic symbol of self-acceptance, created around the belief that you feel truly alive only when you embrace who you are and are comfortable in your own skin.”

    Featuring 26 trademarked designs; sleek bangles, bracelets, pendants, high gloss rings and earring hoops the collection is simple in design yet significant in its craftsmanship making it the ultimate collector’s piece. MY EMBRACE is a Zoya Design Innovation trademarked as a distinguished shaped bangle featuring a singular pear-shaped diamond in a prominent setting. The emotional inspiration of a self-embrace is translated with rich sculptural dynamism into a continuous flow and a harmonious integration of components in a marvel of engineering.

    The film features Ahuja blissfully breaking into dance while enjoying a favourite song to delighting in the creativity of her cooking to enjoying moments of reflection in nature or while reading a book, the message of celebrating being yourself is presented through a montage of mundane moments brought alive by her love for herself.

    Spring Marketing Capital creative partner & founding team member Ajay Ram said, “The credit for this collection goes to the mastery of the Zoya jewellery design team. The element of the embrace has been crafted into a most elegant form factor. Our attempt was to recreate the design philosophy in an effortless narrative. Collaborating with Sonam Kapoor allowed us to explore her vibe amidst spaces she finds most joy in, setting the right tone for the collection to come alive.”

    The campaign will be promoted on outdoor, social media, print, digital, OOH and television and theatres.

    Zoya’s ‘My Embrace’ translates the idea of celebrating yourself, just as you are, into a deeply symbolic product that is designed to make your everyday life meaningful.

  • ZOYA – A Tata Product introduces “Rhapsodie”

    ZOYA – A Tata Product introduces “Rhapsodie”

    Mumbai: ZOYA from the House of Tata, presents Rhapsodie, an artistic collection characterized by delicate fluid designs and fascinating rare stones. It is inspired by the celebrated techniques of haute cuisine, reimagined into enticing forms of haute joaillerie. With an abstract interpretation of gourmet techniques such as dripping, brushing, layering, scaling, wrap and roll, pinch and fold, this summery collection redefines the rules of fine jewellery with versatile and wearable pieces, which are perfect for brunches and casual outings. 

    Celebrated interior designer Susanne Khan and master chef Sarah Todd joined ZOYA’s Brand Head, Amanpreet Ahluwalia at the launch of this exquisite collection.As a founder of India’s first and most unique design concept store, Charcoal Project, Sussanne’s focus on design and creativity found synergy with ZOYA’s own approach to creation of collections while Sarah, an internationally acclaimed restaurateur and chef was the perfect match for the event with gourmet plating techniques being the focal point of Rhapsodie.

    Said Sussanne Khan, “The collection is a rare visual treat.  As a designer I appreciate its uniquely sweeping forms, colors and textures. Also, the brilliance of the stones – rutilated quartz, peridots, tiger eyes and briolettes in interesting shapes and forms, make the pieces truly alluring.The use of refined technology and fine detailing have created a distinguished line of contemporary masterpieces that blend graceful femininity with industrial modernity.”

    Sarah demonstrated various gourmet techniques that have inspired the collection to Sussanne and guests present at the event. Post which, the guests also tried their hand at different plating techniques. The collectionwhich is designed for a quintessential ZOYA woman and is an ode to her passion and creativity,features a stunning variety of chic yard chains, an array of playful rings and earrings, differentiated bracelets and exquisite pendants. 

    Speaking at the event Sarah Todd said, “I am excited to be at the ZOYAcollection launch. I admire the creativity and craftsmanship reflected in this stunning collection, Rhapsodie, which translates the richand diverse techniques of gourmet, into exquisite works of art. It is a creative concept and we have tried to show some of these techniques here today that have inspired the beautiful designs in this collection.”
    Concluded Amanpreet Ahluwalia, Brand Head, ZOYA, “Rhapsodie is a unique and artistic collectioninspired from different techniques of gourmet. It is characterized by fluid designs and differentiated texturesrealized through exquisite craftsmanship. It also introduces an interesting array of precious stones in fine jewellery, which are not usually seen in India. Meant fora modern, erudite woman who is a connoisseur of art, this collectionis a tribute to her love, her passion, her fire and her creativity.”