Tag: Amanat

  • ‘Amanat’ bids adieu tonight after marathon run

    ‘Amanat’ bids adieu tonight after marathon run

    MUMBAI:Amanat, the show that had pride of place in Zee’s programming and led one of the longest and most popular runs on Indian television, winds to a full stop today.

    The last episode of the saga of a father bringing up seven daughters single handedly will be telecast today. Directed by Sanjiv Bhattacharya and later by his wife, Sapna, Amanat that began in 1997, was able to hook viewers with its sentimental storyline of a close knit family that faces a stream of trials and tribulations. It was Amanat which, rival Star admitted much later, that had a relatable backdrop and an identifiable narrative, was socially correct and portrayed some cherished emotions – elements that that were later incorporated into the making of successes like Kyunkii and Kahaani.

    Amanat held its own in subsequent years on prime time, at one time notching TRPs as high as 19, says Bhattacharya. Post 2000, however, the weekly serial was, along with the other popular Zee serial Koshish, a victim of the Kaun Banega Crorepati onslaught. Although Bhatttacharya says she intended to wind up the serial last year itself, Amanat continued at the channel’s behest.

    In May 2002, the channel again asked Bhattacharya to fast forward the storyline 20 years, in a bid to woo back a declining viewership. Finally, a decision was taken to end the serial gracefully in the first week of September. The medium budget serial was able to establish a rapport with viewers, says Bhattacharya, as it portrayed every day Indian life and Indian culture in a way other serials did not.

    Amanat in fact proved to be a stepping-stone for Gracy Singh, one of the sisters in Amanat, who later bagged the lead role in Aamir Khan’s Lagaan.

  • If I get into direction, the writer in me will suffer. : Mir Muneer

    If I get into direction, the writer in me will suffer. : Mir Muneer

    Mir Muneer is a trendsetter. After writing Chunauti, Campus and Challenge– some of the most successful youth based serials on TV, Muneer re-wrote trends with Saans.

    Muneer is also the brain behind the novel storylines of Amanat and Aashirwaad and is currently busy penning the screenplay for Choti Maa- Ek Anokha Bandhan. If the last few months have been relatively quiet for this writing powerhouse, things are bound to change with Saanjhi– the latest soap from the Neena Gupta stable, scheduled on go on air in January.

    Muneer strikes one as an extremely modest person. Unlike other writers who bear a grudge over the recognition and pay that TV writing fetches, Muneer is content on these counts. He has no plans of venturing into movie writing. After a decade and half of writing for television, Muneer is still all charged up and feels that there are innumerable stories still up his sleeve that he would like to develop in the coming years.

    Excerpts from an interview with Indiantelevision.com’s correspondent, Amar.

    How and when did you decide to take up TV scriptwriting as a profession?
    The ability to think and pen down your ideas into worthwhile stories is God’s gift. I enjoyed reading literature and would write plays while studying at Bhavan’s College in Mumbai. From there, I guess it was a logical extension to start writing television serials.

    Where do you draw your inspiration?
    I can’t think of any particular source, except that I draw heavily from my experiences of life. It could be anything – from my relationship with my daughter to incidents from my college days.

    Do you write in English or in Hindi?
    A mixture of both, actually. I write the screenplay in English because I’m habituated to doing it this way. The dialogues are written in Hindi.

    In order to create the desired impact in a scene, it is very important that the same person writes the screenplay and the dialogues.
    _______

    How has story telling on Indian television evolved in the last 15 years?
    Where are the stories today? Serials are just an accumulation of ‘scenes’. One of the few serials that does have a good story, which I can think of at the moment, is Sarhadein. But, frankly, I feel story-telling today is virtually non-existent.

    You are one of the few veteran writers who are writing their own dialogues nowadays. Your comments?
    Yes, I know many veteran writers do not like to write the dialogues because it can sometimes get monotonous. But I feel that in order to create the desired impact in a scene, it is very important that the same person writes the screenplay and the dialogues. I’ve written the screenplay and dialogues for most of my serials, with just a few exceptions. For instance, I write the screenplay for Choti Maa…, while the dialogues are written by a writer in Bangalore because the serial is shot there.

    Does TV writing tend to be very cumbersome, what with writers having to plan out the commercial breaks too and accordingly plan out the pitch of each scene?
    I usually don’t write an episode keeping the breaks in mind. I just maintain the freeze point of the story at the end of each episode. Planning out the breaks does put some form of a burden on my creative freedom. So I leave this task to the directors.


    Neena Gupta in a still from Saans
    By watching movies, you can develop a few ideas, but there is no substitute to reading rich literature.

    Do you find the channel executive producers acting overbearing nowadays? How often have you had to re-work the script of an episode after a channel EP disapproved of it?
    No episode of mine has ever been rejected in totality. The channels have sometimes asked for minor changes – either I have managed to convince them to do it my way or they have convinced me to do it their way. Everything has been in good faith.

    How many projects do you like to work on simultaneously?
    One. (laughs) But last year, I was writing all of six serials simultaneously- Saans, Palchhin, Abhimaan, Aashirwaad, Aanchal ki Chaaon Mein and Ittefaq. How I managed to do that is a miracle. Actually on TV, you can’t plan things precisely. You might want to start two projects this year and two more in the next. But a situation might arise when all these projects are approved around the same time, needing you to work on four projects simultaneously. Then there could be old friends who might want you to write something for them and who you can’t say no to.

    Do you have assistant writers helping you out?
    No, because like I’ve said I write the dialogues myself. There are writers who get the credit for screenplay and dialogues but who actually have assistants helping them out with the dialogues. But I don’t operate that way.

    What is your writing schedule like?
    I start writing at 6:30 in the morning and continue till about 1:30 pm or 2:00 pm, with a small break or two, in between. I like to have my meetings post lunch.

    They have been built upon at least one facet drawn from my personality… I don’t really feel alienated from any of my characters.

    A still from Amanat, scripted by Muneer

    Many writers feel dissatisfied with the money and recognition that TV writing gets. Do you agree?
    No. I find TV writing very satisfying. I have absolutely no complaints.

    Many writers feel that there is a huge difference between what they have written and what ultimately comes out on screen because the director has other ideas. Have you ever felt the same?
    No. The reason is that I have mostly worked with directors who are personal friends -Neena Gupta, Rakesh Saarang and the late Sanjiv Bhattacharya, with whom I vibe very well. After having worked with somebody over a period of time, you automatically develop a level of trust and understanding and as such do not experience this problem.

    Many veteran writers also take to direction. Have you ever wanted to direct?
    No. That’s because I feel I still have innumerable concepts that I would like to work on as a writer. I enjoy being a writer and by getting into direction, the writer in me will suffer.

    Do you personally relate with any of the characters you have created?
    In fact, I relate with all of them. That’s because they have been built upon at least one facet drawn from my personality. Let me put it this way – I don’t really feel alienated from any of my characters.

    Where are new writers falling short? What is your advice to them?
    My advice to aspiring and fresh writers is to read a lot of literature. I feel shocked when young writers who come to me offering assistance are found wanting in the basic flow of either language – English or Hindi. That explains why dialogues sound so clichéd nowadays. By watching movies, you can develop a few ideas, but there is no substitute to reading rich literature.

    Which has been the happiest moment of your career?
    The telecast of the first episode of my serial – Bante Bigadte way back in 1985.

  • Star has lock on Top 10, two new Zee shows in TAM Top 100

    Star has lock on Top 10, two new Zee shows in TAM Top 100

    Some 63 of Star Plus’ shows figure in The Top 100 TAM ratings chart for the week ended 8 September 2001 for samples taken from the the two main metros Mumbai and Delhi. Twenty-seven shows of Sony Entertainment, nine Zee shows and one show (Haqeeqat) from the Sahara stable make up the rest of the chart for Hindi entertainment channels.

    For Star Plus, the Balaji soaps Kyunki Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Ki following close behind make up the top eight.

    For Sony Entertainment, Kkusum has now firmly established itself as the top show though weekly action thriller serial CID came in higher at 17 on the ratings chart. However, if the Mumbai territory and Delhi territory are examined individually, Kkusum was the top notcher.

    Zee TV’s old war horses Close Up Antakshari, Mehndi Tere Naam Ki, Koshish Ek Aasha and Amanat continue to lead the Zee challenge. Of Zee’s new shows, only Kohi Apna Sa (60) and Justujoo (95) figure in the combined list. However, in the Delhi sample, Chotti Maa (58) – the Hindi remake of the Tamil superhit serial Chiththi – comes in ahead of Kohi Apna Sa (59). Other new shows on the Delhi list are Shree 420 (75) and Baazi Kiski (83). If Delhi were to be taken as generally representative of the north then the number of Zee shows in the Top 100 (20) in the Delhi list appears to indicate that Zee has a much higher viewership in the north.

    Another point to note is that the show Zee broadcasting CEO Sandeep Goyal had hoped would be the channel’s driver – Aap Jo Bolein Haan to Haan, Aap JO Bolein Naa to Naa – is yet to open its account on the ratings chart.

    Meanwhile, as a result of the fallout of the leak of the people meters lists in Mumbai and Chennai two weeks ago, both TAM Media, which releases the TAM ratings lists, and ORG Marg (INTAM lists) are in the process of completely revamping their panels.

    While INTAM’s Gautam Mitra calculates that the process will take five weeks or so TAM Media president LV Krishnan refused to set a time frame for the clean-up process other than to say it was being carried out in all urgency.

  • ZEE TV: NO RATINGS, NO SWEAT – YOUR TIME WILL COME

    ZEE TV: NO RATINGS, NO SWEAT – YOUR TIME WILL COME

    The latest TAM ratings are out. And the entire industry is agog about one revelation: not one of Zee TV’s new shows figures on the Top 100 list. Old diehards such as Mehandi Tere Naam Ki (65), Amanat (74) and Koshish Ek Aasha (99) are Zee TV’s candidates in The Top 100.

    There is some sniggering about this amongst rival broadcasters and producers, who are saying we told you. The question is: why the excitement about this development or non-development?

    No one at indiantelevision.com expected Zee TV’s new shows to spring up in the Top 10, let alone the Top 100, overnight. And we don’t think anyone at Zee TV expected it either. There are enough professionals within that organisation that understand the television business and the fact that programmes grow on audiences and audiences on programmes. A Kaun Banega Crorepati happens probably once in a lifetime. And expecting a repeat is like expecting sextuplets every time you go for delivery in the maternity home.

    Indiantelevision.com is of the view that Zee TV’s new shows should be given at least another six weeks to stabilise and generate the ratings (if the ratings systems are allowed to continue). (The channel’s management has said the new shows will run their 13-26 episodic run).

     

    We expect at least four of the new shows – we cannot predict which because all that depends on the marketing and promotion push that Messrs Goyal and Sinha give – to pop up in The Top 50 in the time frame predicted.

    But for that to happen some course correction may be needed. According to indiantelevision.com, there appears to be a disconnect between the new Zee TV brand promise and the delivery that is being made in terms of new programmes.

     

    (When Sony Entertainment Television was launched it had very clear communications, which it lived up to for quite some time. It was the innovator: it had a young feel, new programming genres, new initiatives, it had snazzy packaging, and it came as a breath of fresh air. Hence, it succeeded. As did Zee TV when it launched in the time of DD.

    A year ago, Star Plus did to Zee TV and Sony what a Zee TV and Sony Entertainment did to DD and Zee TV respectively in their time. And the duo has not been able to find a counter to Star Plus. For the past year, both Zee TV and Sony have been strangely behaving like imitators; they appear to have stopped innovating.)

    One school of thought in industry is that the communications around the Zee TV brand need to be improved; the programming is wow.

    The other school of thought is that programming needs to be spruced up.

     

    The school which believes that Zee TV’s communication needs correction question its very basis.

     

    What is the new Zee TV brand all about?

     

    A lovely young lass – represents the new Zee TV brand. She is fresh as dew, she is pretty, she is vivacious, she is playful, she is charming, she is dimpled, she likes kids – one could go on.

    But can she on her frail frame hoick Zee TV out of the rut it has been stuck in for some time now? Nahin dekha Zee to kya dekhenge nayee Zee TV ka message?

     

    More push is needed for specific shows – more specifically large scale canvas dramas and soaps (for example, why is not Sudha Murthy’s Dollar Bahu being promoted as a show based on a book written by India’s most innovative software entrepreneur’s wife. Or Aaj Bhi Ateeth, Hip, Hip Hooray Series 2) that live up to the promise made by the new Zee TV lass. Zee TV was known for well-told stories (at times long-winded ones though); for Antakshari, for Khana Khazana, original Indian programming.

    One has not seen enough of the Zee TV game shows – Baazee Kiski or Niilaam Ghar – to give a verdict on whether they should be pushed.

    The push has to be a determined one across media. A budget of Rs 10 crore (or is it Rs 15 crore?) has been set aside for this purpose. Let’s see effective spending of that.

     

    The second school of thought questions the basics of some of Zee TV’s programmes. Do most Indians want to watch cross-continental shows? Or is it a microcosm that wants such programming? Will these shows work well with Zee TV’s audiences in Europe and the US? They well may but production values have to be stepped up for those audiences. Additionally, will Indians in interior Maharashtra or Varanasi indentify with them? There is a big question mark there.

     

    Most importantly, Zee TV has to spruce up on its programme packaging and promos. Most of the promos look tacky; many shows have signatures that lack class and finesse; the shows themselves are running short on production values; technically, the audio and video standards are not up to the mark.

     

    Star / Sony treat every promo on their channels as an ad for the programme they are promoting; that effort seems to be lacking with Zee TV. A promo is a filler for them; very little creative input seems to be going into it. Today, television audiences have to be teased, lured and retained, continuously and consistently.

     

    The Zee TV girl promo manages to do that. If the values presented in that promo are taken as a standard and replicated across the channel, it could do wonders for it.

    And a couple of months down the line, the past year may seem just a memory.

     

    ANIL WANVARI,
    CEO, INDIANTELEVISION.COM

  • ZEE TV: NO RATINGS, NO SWEAT – YOUR TIME WILL COME

    ZEE TV: NO RATINGS, NO SWEAT – YOUR TIME WILL COME

    The latest TAM ratings are out. And the entire industry is agog about one revelation: not one of Zee TV’s new shows figures on the Top 100 list. Old diehards such as Mehandi Tere Naam Ki (65), Amanat (74) and Koshish Ek Aasha (99) are Zee TV’s candidates in The Top 100.

    There is some sniggering about this amongst rival broadcasters and producers, who are saying we told you. The question is: why the excitement about this development or non-development?

    No one at indiantelevision.com expected Zee TV’s new shows to spring up in the Top 10, let alone the Top 100, overnight. And we don’t think anyone at Zee TV expected it either. There are enough professionals within that organisation that understand the television business and the fact that programmes grow on audiences and audiences on programmes. A Kaun Banega Crorepati happens probably once in a lifetime. And expecting a repeat is like expecting sextuplets every time you go for delivery in the maternity home.

    Indiantelevision.com is of the view that Zee TV’s new shows should be given at least another six weeks to stabilise and generate the ratings (if the ratings systems are allowed to continue). (The channel’s management has said the new shows will run their 13-26 episodic run).

     

    We expect at least four of the new shows – we cannot predict which because all that depends on the marketing and promotion push that Messrs Goyal and Sinha give – to pop up in The Top 50 in the time frame predicted.

    But for that to happen some course correction may be needed. According to indiantelevision.com, there appears to be a disconnect between the new Zee TV brand promise and the delivery that is being made in terms of new programmes.

    (When Sony Entertainment Television was launched it had very clear communications, which it lived up to for quite some time. It was the innovator: it had a young feel, new programming genres, new initiatives, it had snazzy packaging, and it came as a breath of fresh air. Hence, it succeeded. As did Zee TV when it launched in the time of DD.
     

    A year ago, Star Plus did to Zee TV and Sony what a Zee TV and Sony Entertainment did to DD and Zee TV respectively in their time. And the duo has not been able to find a counter to Star Plus. For the past year, both Zee TV and Sony have been strangely behaving like imitators; they appear to have stopped innovating.)

    One school of thought in industry is that the communications around the Zee TV brand need to be improved; the programming is wow.

    The other school of thought is that programming needs to be spruced up.

    The school which believes that Zee TV’s communication needs correction question its very basis.

    What is the new Zee TV brand all about?

    A lovely young lass – represents the new Zee TV brand. She is fresh as dew, she is pretty, she is vivacious, she is playful, she is charming, she is dimpled, she likes kids – one could go on.

    But can she on her frail frame hoick Zee TV out of the rut it has been stuck in for some time now? Nahin dekha Zee to kya dekhenge nayee Zee TV ka message?

    More push is needed for specific shows – more specifically large scale canvas dramas and soaps (for example, why is not Sudha Murthy’s Dollar Bahu being promoted as a show based on a book written by India’s most innovative software entrepreneur’s wife. Or Aaj Bhi Ateeth, Hip, Hip Hooray Series 2) that live up to the promise made by the new Zee TV lass. Zee TV was known for well-told stories (at times long-winded ones though); for Antakshari, for Khana Khazana, original Indian programming. The new shows seem to have good stories and hence they hold promise.

    One has not seen enough of the Zee TV game shows – Baazee Kiski or Niilaam Ghar – to give a verdict on whether they should be pushed.

    The push has to be a determined one across media. A budget of Rs 10 crore (or is it Rs 15 crore?) has been set aside for this purpose. Let’s see effective spending of that.

    The second school of thought questions the basics of some of Zee TV’s programmes. Do most Indians want to watch cross-continental shows? Or is it a microcosm that wants such programming? Will these shows work well with Zee TV’s audiences in Europe and the US? They well may but production values have to be stepped up for those audiences. Additionally, will Indians in interior Maharashtra or Varanasi indentify with them? There is a big question mark there.

    Most importantly, Zee TV has to spruce up on its programme packaging and promos. Today, channels have to have a great feel and look about them. Sony Entertainment, Star, HBO, ESPN and Star Sports, Channel 9 have spoilt Indian viewers over the past three or years with their international feel. A slick environment in which they watch their shows is something audiences are demanding as they are not buying just programmes; they are hooking on to the whole package.

    Most of the promos look tacky; many shows have signatures that lack class and finesse; the shows themselves are running short on production values; technically, the audio and video standards are not up to the mark.

    Star /Sony/Channel Nine treat every promo on their channels as an ad for the programme they are promoting; that effort seems to be lacking with Zee TV. A promo is a filler for its programming tem; very little creative input seems to be going into it. Today, television audiences have to be teased, lured and retained, continuously and consistently.

    The Zee TV girl promo manages to do that. The hoardings featuring her are fab; but the same attention to detail has not been paid to the channel. An attempt has been made to come up with a new channel ID but it seems half-hearted. There is nothing memorable about the new logo and ID; they do not evoke emotions like the ones of HBO, Star Plus, Nine Gold or Sony. Go all the way Zee folks; retain the values of the logo but make it snazzy; even the BBC logo has evolved over the years.

    If the values presented in Zee girl promo are taken as a standard and replicated across the channel, it could do wonders for it.

    And a couple of months down the line, the past year may seem just a memory.

     

    ANIL WANVARI,
    CEO, INDIANTELEVISION.COM