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Tag: Aman Gupta

  • boAt hands the helm to its chief operating officer

    boAt hands the helm to its chief operating officer

    MUMBAI: When you’ve built India’s top audio wearables brand from scratch, knowing when to step aside takes nerve. Aman Gupta and Sameer Mehta, co-founders of boAt, are doing just that.

    Imagine Marketing Ltd owner of the boAt brand, announced on Monday that Gaurav Nayyar will take over as chief executive, marking a shift from founder-led management to professional leadership. Nayyar, who has served as chief operating officer for three years, brings two decades of strategic nous, including an eight-year stint as partner at Bain & Co.

    The reshuffle sees Mehta move to executive director, where he’ll focus on long-term strategy whilst supporting Nayyar’s transition. Gupta, who built boAt’s marketing firepower and brand swagger as chief marketing officer, will remain a non-executive director, keeping a hand on the tiller without running the ship.

    “This transition reflects the natural evolution of boAt as we further professionalise and position ourselves for the opportunities ahead,” said Mehta, who led the company as chief executive through recent years of expansion into manufacturing and adjacent product categories.

    Nayyar, inheriting a company that dominates India’s audio wearables market (number one by shipments, according to IDC data), struck a modest note: “I am honoured to be entrusted with the responsibility of leading boAt into its next chapter. Sameer has done an exceptional job strengthening our core, building product adjacencies and setting up our India manufacturing footprint.”

    Gupta, whose marketing chops helped boAt disrupt India’s audio industry with boldly designed, affordably priced gear aimed at young consumers, said: “I’m proud of what we have accomplished together and equally excited to see Gaurav take the helm.”

    boAt’s portfolio spans audio gear, smartwatches, grooming gadgets and mobile accessories. Backed by Warburg Pincus, Malabar Investments and Fireside Ventures, the company partners with Qualcomm and Dolby on product innovation and operates offices in Delhi, Mumbai and Bengaluru.

    The move signals boAt’s bet on professional management to capitalise on India’s booming consumer technology market—a multi-decade opportunity that requires institutional muscle, not just founder flair.

  • Trilok plugs into brand love

    Trilok plugs into brand love

    MUMBAI: Move over boy bands, make way for bot bands. Trilok, India’s first AI-powered rock group, is tuning up the cultural charts and now brands are singing along.

    After grabbing eyeballs with its debut single Achyutam Keshavam, the band has found unlikely but exciting backers in boAt, Rowdy Club, and now, Magic Moments Music Studio, the latter launching a fresh series titled Magic Moment of the Month, an intimate, behind-the-scenes peek into the band’s surreal, stylised world.

    While boAt co-founder Aman Gupta has publicly lauded the project and Rowdy Club is leaning into the visual cool of Trilok’s mask-heavy aesthetic, Magic Moments is adding some heart to the hardware, capturing the band’s jam sessions, rehearsal-room rambles, fan shout-outs, and quieter reflections between the noise. Think sleek, bottle-inspired visuals with an AI-soul twist.

    “Magic Moments Music Studio has always celebrated expression, musical connection, nostalgia and the joy that comes from shared experiences. Collaborating with Trilok felt like a natural next step — it’s fresh, it’s bold, and it’s tapping into something culturally deep while also experimenting with the future. We believe in the power of new formats to spark new emotions, and Trilok is doing exactly that. This partnership is about capturing those real, in-between moments — where the magic actually happens,” said Radico Khaitan Ltd COO Amar Sinha.

    Born from Collective’s AI innovation lab, the folks behind digital personas Kavya Mehra and Radhika Subramaniam, Trilok is no moodboard mood music. It’s built to perform, provoke, and be playlisted, a full-bodied AI act with its own lore, lyricism, and layered persona-driven storytelling.

    Part myth, part machine, and full-on GenZ bait, Trilok blends human creativity with algorithmic power to deliver audio-visual drops that are as memorable as they are mosh-pit ready. And with a debut album on the way, the buzz is only getting louder.

    From digital dazzle to brand deals, this AI band isn’t just making music, it’s making marketing history.

  • Boat amplifies T20 excitement as official audio partner for RCB and GT

    Boat amplifies T20 excitement as official audio partner for RCB and GT

    MUMBAI: Boat, has strengthened its ties with cricket by renewing its partnership with Royal Challengers Bengaluru (RCB) and Gujarat Titans (GT) as their official audio and wearables partner for the T20 season.

    This collaboration reinforces boat’s dedication to elevating the fan experience, combining advanced technology with the thrill of the game. With high-quality audio devices and smart wearables, boat ensures every cheer, boundary, and thrilling moment resonates with crystal-clear sound.

    Boat co-founder & CMO Aman Gupta said, “We celebrate fandom in its purest form. Our association with RCB and GT is about making every match more immersive—every chant louder, every victory sweeter. With the best in audio and wearables, we are here to enhance the cricket experience.”

    By uniting with two of T20’s most exciting teams, boat continues to strengthen its connection with cricket enthusiasts, ensuring the energy of the sport extends far beyond the stadium and into everyday life.

  • boAt partners with MTV Hustle 4 to amplify Indian hip-hop culture

    boAt partners with MTV Hustle 4 to amplify Indian hip-hop culture

    Mumbai : boAt, India’s leading audio wearable brand, is thrilled to announce its sponsorship of MTV Hustle 4- Hip Hop Don’t Stop, India’s premier hip-hop reality show. This partnership underscores boAt’s commitment to empowering creative expression and individuality, solidifying its position as a cultural icon resonating with the nation’s youth.

    From the streets to the spotlight, hip hop has emerged as the voice of India’s new generation, and boAt is committed to amplifying this movement. As Indian hip hop continues to break barriers and reshape cultural norms, boat is proud to support a platform that ensures these artists are heard, driving the culture forward with each beat. Hip hop has redefined how young India engages with music, fashion, and lifestyle, and boAt is excited to be a part of this transformation, empowering the next wave of creative talent to rise.

    boAt’s association with MTV Hustle 4 aligns seamlessly with the brand’s vision to foster a vibrant music ecosystem. The show’s platform will provide boAt with an unparalleled opportunity to connect with a passionate audience of hip-hop enthusiasts and music lovers across India. By supporting emerging talent and celebrating the rich tapestry of Indian hip-hop, boAt aims to inspire and empower the next generation of artists.

    “We are excited to partner with MTV Hustle 4, a show that has played a pivotal role in shaping India’s hip-hop landscape,” said, co-founder and CMO boAt Aman Gupta. “Our brand resonates with the energy, passion, and authenticity that the show embodies. Through this collaboration, we aim to amplify the voices of talented artists and contribute to the growth of the hip-hop culture in India.”

    As a brand that has consistently pushed boundaries and challenged conventions, boAt’s association with MTV Hustle 4 is a natural extension of its commitment to innovation and cultural relevance. The partnership will see boAt actively engage with the show’s audience through various initiatives, including product integrations, brand activations, and social media campaigns.

    Viacom18, head – youth, music, and English entertainment cluster Anshul Ailawadi said: MTV Hustle amplifies the voice and sentiment of India’s youth on a global stage. Since desi hip hop is about showcasing creative innovation, we’re happy to collaborate with a popular youth-centric brand like boAt, as they are influencing youth culture too, with differentiated tech experiences. I’m sure that our collaboration will drive a deeper connect with the young music communities across urban India.

    MTV Hustle 4 is set to captivate audiences with its high-octane performances, intense battles, and inspiring stories. With boAt’s support, the show promises to deliver an unforgettable experience for viewers and elevate the hip-hop scene in India to new heights.

  • Warner Music India brings eight unique tracks from ‘Maati’

    Warner Music India brings eight unique tracks from ‘Maati’

    Mumbai: Warner Music India has launched Maati, a musical project celebrating India’s folklore with eight tracks in eight languages. The lineup includes artists like Vishal Dadlani, Mohit Chauhan, Mikey McCleary, Sushant Divgikar (Rani KoHEnur), Madhubanti Bagchi, Ash King, and Nikhita Gandhi. The tracks will be released over the next two months on Warner Music India’s YouTube channel and social media, starting with the first track, Bawla, available now on all streaming platforms.

    Bawla features Sushant Divgikar, with music by Mikey McCleary and traditional sounds from The Khan Brothers. The song blends modern beats with Rajasthani folk, portraying the spirit of a carefree soul.

    Curated by composers Achint Thakkar and Parth Pandya, Maati explores India’s musical traditions, highlighting regional music and pairing contemporary artists with folk stories that cross language and regional barriers. The first season is powered by boAt.

    Warner Music India & SAARC MD Jay Mehta shared, “With Maati, our vision was to create a platform that elevates India’s folk music and artists to the global stage, while celebrating the rich diversity of our folk traditions. Through this journey, we’ve uncovered extraordinary stories from across the country, and I am deeply passionate about sharing them with the world. This first official season marks just the beginning, as we aim to make Maati a recurring seasonal property, with plans to evolve it into a live festival next year.”

    One of the curators Achint Thakkar added, “Maati is about breaking boundaries—showing that folk music isn’t confined to regional artists. Every artist involved has fully embraced the folk traditions they are representing, creating a truly immersive musical experience.”

    Co-curator Parth Pandya commented, “Working on Maati has been an incredible experience. We’ve brought together an amazing ensemble of artists to tell the rich stories of India’s culture. India is a land of languages, but music is a boundless emotion. Maati embodies that freedom—it’s everything, everywhere.”

    boAt co-founder and CMO Aman Gupta shared, “boAt, as a proud homegrown audio technology brand, has always been deeply rooted in the rich diversity and culture of India. Our journey with Maati feels like a natural extension of that pride. We understand that it’s not just about gaining a share of voice, but about truly embracing a share of culture—by meaningfully contributing to the music scene and celebrating the vibrant heritage that shapes who we are.” 
     

  • Shark Tank India season four filming begins

    Shark Tank India season four filming begins

    Mumbai: After three game-changing seasons, Shark Tank India is back with an all-new season. This season is once again set to showcase innovative ideas and deals that could influence the future of start-ups in India.

    The shooting of the first episode has kicked off with a lineup of impressive sharks: People Group, founder and CEO Anupam Mittal; boAt Lifestyle, co-founder and CMO Aman Gupta; Emcure Pharmaceuticals Ltd, executive director Namita Thapar; Lenskart, co-founder and CEO Peyush Bansal; and OYO, founder and group CEO Ritesh Agarwal. As the season unfolds, audiences can look forward to the addition of new sharks to the panel, bringing their dynamic energy and entrepreneurial expertise to the mix.

     

     

    This season promises an exciting twist with the dynamic duo of comedian Ashish Solanki and Sahiba Bali taking the role as hosts, ready to bring their unique flair to the show.

    Since its debut, Shark Tank India has encouraged countless Indians to present their entrepreneurial dreams. This year’s campaign, “Sirf Dream Job Nahi, Apne Dream Idea Ke Peeche Bhaagega India,” will showcase passionate entrepreneurs and dreamers pitching their best to turn their aspirations into reality.

    Stay tuned for updates on Shark Tank India 4, coming soon to Sony LIV.

  • boAt teams up with Marvel for the ‘Deadpool & Wolverine’ movie

    boAt teams up with Marvel for the ‘Deadpool & Wolverine’ movie

    Mumbai: boAt, an audio and wearable brand, is excited to announce a dynamic partnership with Marvel Entertainment for the movie “Deadpool & Wolverine.” To mark this collaboration, boAt has launched the exclusive Deadpool Edition Airdopes Alpha, available exclusively on Flipkart and the boAt website. This launch coincides with boAt’s innovative marketing campaign, “Go Crazy.” This exciting campaign taps into the movie’s hype and perfectly resonates with Deadpool’s outrageous personality.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Tusshar Kapoor (@tusshark89)

    The campaign kicks off with a playful twist as boAt’s co-founder and CMO, Aman Gupta, discovers his car vandalized by his own marketing team, inspired by his directive to “Go Crazy for the campaign.” This humorous incident sets the stage for a series of videos that showcase the campaign’s fun and quirky elements.

    The campaign features three entertaining videos starring prominent personalities: Indian actor and producer Tusshar Kapoor, Tajikistani playback singer, boxer, and social media influencer Abdu Rozik, and Indian actor and producer Mukesh Rishi, renowned as Bulla. Each brings their unique style to unveil the Airdopes Alpha edition. Emulating Deadpool’s irreverent spirit, these videos break the fourth wall, injecting humour and a hint of madness into the narrative.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by boAt (@boat.nirvana)

    In the first video, Mukesh Rishi (Bulla) unboxes the Airdopes Alpha Deadpool edition in his characteristic rhyming style. The second video showcases Abdu Rozik boxing in the ring, competing for the coveted Airdopes Alpha. In the third video, Tusshar Kapoor promotes the limited edition Airdopes Alpha in his iconic character style. Each portrayal captures the essence of the Deadpool series Airdopes Alpha, adding an element of excitement and frenzy.

    The campaign extends offline with contextual posters strategically placed along select Metro Lines of the DMRC metro. These posters, infused with Deadpool’s distinctive quirkiness, aim to entertain commuters and build anticipation around the product launch. One standout poster humorously reads, “Listening to gossip isn’t cool, but these Airdopes are.”

    boAt co-founder & CMO Aman Gupta expressed his enthusiasm about the partnership: “We are thrilled to collaborate with Marvel’s ‘Deadpool & Wolverine’ movie. This perfectly aligns with our brand’s commitment to creativity and innovation. We look forward to delivering a blend of humour and superior audio quality to our customers through this exciting campaign and product.”

    The Deadpool Edition Airdopes Alpha will be exclusively available on Flipkart and the boAt website at a special price of Rs 999. This limited-edition product promises to resonate strongly with Deadpool fans, offering them a unique and immersive audio experience.

  • boAt appoints Jasleen Royal as brand ambassador

    boAt appoints Jasleen Royal as brand ambassador

    Mumbai: boAt, a consumer electronics brand renowned for its innovative audio & wearables products, is thrilled to announce Jasleen Kaur Royal, the acclaimed Indian singer-songwriter, as its newest brand ambassador. Known for her soulful voice and distinctive musical style, Jasleen Royal has captured the hearts of millions with hits like “Heeriye”, “Ranjha”, “Din Shagna Da” and “Love You Zindagi”.

    Jasleen is a self-taught musician who has taken the Indian music industry by storm. Despite having no formal training in music, Jasleen Royal’s journey is a testament to her immense talent and dedication. She effortlessly combines singing and composing, often playing multiple instruments simultaneously, showcasing her versatility and creativity. Her ability to blend folk, indie, and contemporary genres has garnered widespread acclaim, making her a beloved figure in the Indian music industry.

    Royal’s achievements include winning the Filmfare Award for Best Music Director in 2022 for the film Shershaah, being the first female music director to win the award and composing songs for movies including Shershaah (2021), Baar Baar Dekho (2016), Gully Boy (2019) and more.

    As boAt’s brand ambassador, Jasleen Royal will embody the brand’s ethos of youthful energy, innovation, and passion for music. Her authentic connection with audiences aligns perfectly with boAt’s commitment to delivering high-quality audio experiences that resonate with consumers across India and beyond.

    Commenting on the association, boAt co-founder and chief marketing officer Aman Gupta expressed excitement about the collaboration: “Jasleen Royal is not just a talented musician but also a cultural icon who represents the spirit of today’s youth. Her song “Heeriye” became a national sensation, establishing her as a force to be reckoned with. We are delighted to have her on board as our brand ambassador. Her unique style and widespread appeal will undoubtedly strengthen boAt’s connection with music enthusiasts and fans.”

    Jasleen Royal shared her enthusiasm for partnering with boAt, saying, “I am thrilled to join forces with boAt, a brand that has revolutionized the audio industry with its innovative products. Music is a universal language, and I believe boAt’s commitment to delivering superior sound experiences aligns perfectly with my own passion for creating music that resonates deeply with listeners.”

    With Jasleen Royal on board, boAt continues to reinforce its position as a frontrunner in the consumer electronics market, offering a diverse range of audio solutions that cater to the evolving needs and preferences of music lovers worldwide.

  • Shark Tank India: iDreamCareer bags Rs 1.10 crore deal from Ritesh Agarwal & Aman Gupta

    Shark Tank India: iDreamCareer bags Rs 1.10 crore deal from Ritesh Agarwal & Aman Gupta

    Mumbai: Shark Tank India Season 3, which debuted on 22 January 2024, remains a riveting watch, showcasing a dynamic array of entrepreneurs and their compelling pitches.

    The latest episode of Shark Tank Season 3 witnessed iDreamCareer founder Ayush Bansal & co-founder Squadron Leader N Praveen Kumar bagged a deal of Rs 1.10 crore from Ritesh Agarwal & Aman Gupta. The founders introduced the sharks about the need for career guidance among students. With the vision to help more young students achieve their career goals, it is the first-ever career counselling platform that took the stage of Shark Tank India 3.

    iDreamCareer is India’s leading career counseling brand that offers comprehensive career & college guidance to students in schools & colleges. It has empowered one million plus students and has partnered with top corporates, private schools, and government institutions to make career guidance accessible for students, especially from disadvantaged backgrounds.

    During their pitch, the sharks were impressed by the social impact created by the company. However, Peyush Bansal (founder of Lenskart) was not convinced by the business model of the company and that the company should look at expanding one of the business models.

    Sharks Aman & Ritesh resonated strongly with the problem that iDreamCareer is solving; to give career & college guidance to young students.

    Later the company got a deal of Rs 1.10 Crore at 60 crore valuation from Aman Gupta (founder of boAt) & Ritesh Agarwal (founder of OYO). The deal comprised Rs 60 lakh equity and the rest of Rs 50 lakh as eight per cent interest debt for two years.

    iDreamCareer’s last funding round was in 2022 where it raised Rs 12.50 Crore from Menterra Social Impact Fund, Gray Matters Capital & Artha Impact.