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Tag: Amagi

  • Amagi appoints Richard Perkett as chief product officer

    Amagi appoints Richard Perkett as chief product officer

    Mumbai: Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), has announced the appointment of Richard Perkett as its chief product officer (CPO). Richard brings over 25 years of experience in product management, product marketing, engineering, and user experience (UX) to Amagi, with a proven track record of leading SaaS-centric product strategies across multiple industries.

    “We are excited to welcome Richard Perkett to Amagi as our new Chief Product Officer,” said Amagi co-founder & CEO Baskar Subramanian. “As Amagi enters its next phase of growth — Amagi 2.0 — Richard’s strategic vision and deep product expertise will be instrumental in shaping the future of our product offerings. His experience in building and scaling comprehensive SaaS platforms aligns perfectly with our vision of delivering unparalleled value to our customers.”

    As chief product officer, Richard is set to steer Amagi’s product strategy with an acute focus that is meticulously aligned with customers’ goals and priorities. His role will involve not only pinpointing their unique challenges but also deeply understanding their specific needs. Richard’s strategic vision and sharp insights are crucial as Amagi aims to develop targeted solutions that effectively address these challenges and aid in its customers’ success. His leadership is expected to greatly enhance the company’s capacity to tailor offerings in ways that truly resonate with and benefit customers, ensuring Amagi’s products are indispensable tools for their progress.

    Amagi CPO Richard Perkett said, “I’m incredibly excited to join Amagi at such a pivotal time in the company’s journey. The opportunity to lead a talented product organization and contribute to shaping Amagi 2.0 is truly inspiring. I am confident that by fostering a strong product culture, we will be able to deliver even greater value to our customers and achieve remarkable growth.”

    It is notable that at the recently concluded NAB Show 2024, Amagi’s DYNAMIC, a market-leading product in the asset management, automation and playout category, won the NAB Product of the Year Award.

     

  • Amagi signs a definitive agreement to acquire Tellyo’s business

    Amagi signs a definitive agreement to acquire Tellyo’s business

    Mumbai: Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, has announced it has signed a definitive agreement to acquire the business of Tellyo, a leading real-time live cloud remote production, clipping/editing, and social sharing platform. This development is set to enhance Amagi’s video toolset for live sports and news broadcasts and improve live video streaming and editing experience for customers worldwide.

    Tellyo empowers media and content teams to produce compelling live videos that can be streamed to multiple digital and social media destinations using Stream Studio. The company enables branded video clips, highlights, and compilations to be created and published to channels simultaneously and instantly, from anywhere, all with one click. Tellyo also helps deliver high-quality web conferences, events, and presentations in real-time that bring external contributors and commentators into productions from multiple devices. Using Tellyo, athletes, actors, sponsors, ambassadors, and influencers amplify their reach and engagement across social media.

    Amagi’s co-founder & CEO Baskar Subramanian said, “We are excited about the opportunities this acquisition presents for Amagi. Tellyo brings a wealth of expertise, a strong team, and innovative products that align perfectly with our strategic vision of being a frontrunner in the cloud-based live broadcast technology space. Together, we will not only enrich Amagi’s product offerings, but also bring investments in the Eastern European region and create new possibilities for local talent and global customers.”

    Tellyo CEO Richard Collins expressed his optimism for the future: “This move is a testament to our commitment in delivering outstanding value to our customers, employees and investors. We believe that joining forces with Amagi will provide us with the resources and scale to reach new heights. We are excited about the potential of what both our companies can offer.”

    “We are committed to ensuring a smooth transition for Tellyo’s clients, employees, and partners during this exciting phase. Our collective team is energized and ready to embark on this journey, leveraging our shared values, vision, and passion for excellence.” said Amagi co-founder & chief revenue officer Srinivasan KA.

    With this agreement, Amagi expands its footprint in Europe. Earlier last year, Amagi had set up its development center in Croatia, its first outside India. By bringing together Tellyo’s product development center in Poland and Amagi’s technology centers in India and Croatia, Amagi expects to drive cloud innovation in the region in an accelerated manner.

  • Amagi records over 100% revenue growth (YoY) for Q1 FY23

    Amagi records over 100% revenue growth (YoY) for Q1 FY23

    Mumbai: Amagi, a cloud-based SaaS technology for broadcast and connected TV, has reported a revenue increase of more than 100 per cent year on year in Q1 FY23.The company mentioned that the global surge in demand for connected TV devices, as well as the free ad-supported streaming TV (FAST) viewing experience, fueled it. Amagi’s growth accelerated in Q1 FY23, fueled by increased customer acquisition, ad impressions, and employee headcount investment.

    The company said, “The company’s strong all-around performance is a result of impressive traction for its innovative streaming TV solutions. As the rise of CTV and FAST streaming channels alter the TV landscape with FAST penetration among households having more than doubled year over year in 2021.”

    Amagi has kept shifting viewership patterns at the forefront of its innovations, reducing the cost of broadcast workflow and fostering the growth of the FAST phenomenon.

    Amagi has the most extensive FAST TV platform partnerships worldwide, allowing content owners and advertisers to reach new audiences through expanded distribution.

    The company has added new clients, including Cox Media Group and Banjiay Rights. Also, Amagi has expanded its growing global operations and entered new regions — most recently, South Korea and Australia.

    The company has seen increased demand for its products in the United States, resulting in a significant increase in US sales. Amagi has invested in sales, account management, and customer support teams to better serve customers in these regions, adding more than 50 employees to its workforce in the United States alone.

    Amagi recently hired industry veterans James Smith as EVP of Global Ads Sales and Programmatic, Daniel Marshall as EVP of Global SaaS sales, Marco Di Giacomo as chief marketing officer, and Prasad Menon as chief people officer.

    Amagi Live, the company’s premium live orchestration platform, has been updated, allowing content owners to orchestrate broadcast-quality live events on the go.

    Amagi Planner, its content planning and scheduling platform, now has new automation and AI-driven personalization capabilities.

    Amagi CEO and co-founder Baskar Subramanian said, “Amagi’s strong performance this quarter reflects our ability to stay ahead of the technological curve, enabling our customers to capture viewer attention and grow their audience in this ever-evolving market.”

    He further said, “With CTV and FAST clearly becoming the future for the streaming industry, Amagi will continue to build cutting-edge solutions to harness this rising consumer demand and power growth opportunities for content owners, advertisers, and streamers throughout the TV ecosystem.”

    Amagi offers a comprehensive suite of solutions for content creation, distribution, and monetization, and is a pioneer in enabling content distribution to free ad-supported streaming TV (FAST) platforms worldwide.

    Amagi currently has over 50 premium brand platform partners, including The Roku Channel, Samsung TV Plus, VIZIO, LG Channels, Tubi, TCL, Sling TV, Rakuten TV, and others.

    In addition, the company has a cutting-edge cloud broadcast operations centre that can support 1,000+ live linear channels. Amagi clients include content and media companies like ABS-CBN, A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, Fremantle, Gusto TV, NBCUniversal, Tastemade, Tegna, USA Today, Vice Media, and Warner Media, among others.

  • Shemaroo collaborates with Amagi to maximise global reach

    Shemaroo collaborates with Amagi to maximise global reach

    Mumbai: Shemaroo on Friday announced that it has partnered with Amagi to create, distribute, and monetize a new channel on the free ad-supported streaming TV (FAST) platform, Plex, in the US.

    Following this partnership, Shemaroo will gain the full advantage of Amagi’s best-in-class cloud technology services that include the broadcast-grade channel playout solution, Amagi CLOUDPORT, and the advanced dynamic server-side ad insertion solution, Amagi THUNDERSTORM.

    The channel hosts a curated collection of movies and music from Bollywood and targets a global audience. While Plex is the first FAST platform on which the channel is distributed, Shemaroo hopes to extend its reach to other leading FAST platforms such as SLING, Xiaomi, and more, in the coming months.

    Shemaroo has been entertaining audiences with its content for the past 60 years. It has a global reach and has played a pioneering role in the areas of content ownership, aggregation, and distribution. As the leading technology provider in the global FAST ecosystem, Amagi will also be able to generate high visibility and ad-based revenue streams for Shemaroo’s content.

    Speaking about this collaboration, Amagi co-founder and CEO Baskar Subramanian commented, “India has a rich legacy of quality content. Indian content owners, similarly, have a long history of entertaining audiences with diverse and high-quality programming. Shemaroo is one of the pioneers in this space.”

    He added, “We are thrilled to give Shemaroo’s premium content its rightful place in the global content marketplace.”

    Shemaroo Entertainment USA general manager Kunal Wadhwani commented, “This initiative will bolster Shemaroo’s presence in the US as it will not only expand our viewer ecosystem but also serve our existing fan base with a vast collection of Bollywood movies on a different medium. There is a growing demand for free ad-supported streaming channels, which makes it critical that our content is also available on this platform for consumers. The specially curated content will surely be loved by consumers watching the theme-based movies with their family.”

    Shemaroo has always kept consumers at its core and ensured it reaches out to them to cater to their entertainment in various formats preferred by them. Today, Shemaroo Entertainment remains the only sizeable media company with complete ownership to thrive and grow in this highly challenging and evolving ecosystem.

    Amagi provides a complete suite of solutions for channel creation, distribution, and monetization for broadcast and streaming TV customers, globally. The company works with over 800 content brands, manages over 2,000 channel deliveries, and manages 50 billion ad opportunities. Amagi clients include ABS-CBN, A+E Networks UK, beIN Sports, Curiosity Stream, Discovery Networks, Fox Networks, Fremantle, Gusto TV, NBCUniversal, Tastemade, Tegna, USA Today, Vice Media, and Warner Media, among others.

  • Amagi facilitates the launch of Tennis Channel T2

    Amagi facilitates the launch of Tennis Channel T2

    MUMBAI: Amagi, which works in the area of cloud-based SaaS technology for broadcast and connected TV, has enabled the launch of T2, a new channel from US broadcaster Tennis Channel, exclusively available on Free Ad-supported Streaming TV (FAST) platforms.

    Tennis Channel, the only 24-hour, television-based multimedia destination dedicated to both the professional sport and tennis lifestyle, launched T2 on Samsung TV Plus in the US in March.

    Tennis Channel is using Amagi Cloudport, a cloud-based channel playout platform that offers broadcast-grade quality with true cloud deployment. In addition, they are leveraging Amagi’s content scheduling services, Master Control Room (MCR) services, and Amagi LIVE, a UHD-ready, cloud-based live orchestration platform for orchestrating broadcast-grade live content on the go.

    ALSO READ: Amagi will explore M&As to accelerate revenues, expand marketplace: Baskar Subramanian

    “The experience of launching our first FAST channel for tennis in the United States with Amagi has been enriching. The Live-to-VOD functionality from Amagi is extremely valuable to us as it allows effortless switching between live and recorded content. Further, Amagi LIVE supports industry-standard advanced graphics templates, native graphics, HTML, and singular.live. The user experience this delivers is wonderful for tennis fans and we’re excited to bring the sport to a whole new audience” said Tennis Channel International senior VP Andy Reif.

    “Having been closely associated with Tennis Channel for over two years now and have worked with them to launch channels in Germany, Austria, Switzerland, the Netherlands, the United Kingdom and India, we are very happy to partner in the launch of Tennis Channel’s 24-hour FAST channel in the United States. Running a live channel can be challenging, especially for a sport such as Tennis where the overall length of the game is often unpredictable. The Amagi LIVE platform is ideal since it offers the flexibility to extend live playout, switch between input sources, and more” said Amagi’s co-founder Srinivasan KA.

  • Amagi Planner boasts more personalisation and monetisation features

    Amagi Planner boasts more personalisation and monetisation features

    Mumbai: Amagi, a global player in cloud-based SaaS technology for broadcast and connected TV on Monday launched the advanced version of its content planning and scheduling platform – Amagi Planner. Introduced in 2021, the product makes planning and scheduling of channel programming seamless and cost-effective for digital-first companies.

    Amagi Planner enhancements include flexibility in ad break scheduling, pattern-based or repetitive scheduling, alerts, and notifications for overruns, and more such features.

    Advanced tagging allows OTT platforms and end-users to access titles with ease through a feature-rich search option while unearthing data on audience preferences for personalised content scheduling, according to the statement. “Amagi Planner also enables its users to build ‘collections’ – short duration titles grouped together – with features that can be added on the fly, such as order of assets, automatic shuffling and pinning of assets, and more,” it added.

    The advanced version of the platform makes ad monetisation easier for content owners by facilitating automatic scheduling of fillers and ad breaks. The easy-to-use UI, with its drag and drop functionalities, and its daily and weekly calendars, is a bonus for content owners looking for truly comprehensive scheduling software.  

    “Amagi’s solutions have always had a two-pronged approach. We want our customers to derive operational efficiency while delivering an elevated viewing experience to their customers, said Amagi co-founder KA Srinivasan. “Amagi Planner is the very epitome of this concept, smoothly blending in automation and AI/ML efficiency to deliver a seamless user experience while offering value adds in the form of viewership insights that will benefit the end-user. We hope to see our customers thrive, and their audiences delighted, with our feature-rich solutions.”

    Amagi provides a complete suite of solutions for content creation, distribution, and monetisation  to its global clients including ABS-CBN, A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, Fremantle, NBCUniversal, Tastemade, Tegna, Vice Media, USA Today, and Warner Media, among others. The company will be showcasing its products at the NAB Show 2022 in Las Vegas.

  • Amagi will explore M&As to accelerate revenues, expand marketplace: Baskar Subramanian

    Amagi will explore M&As to accelerate revenues, expand marketplace: Baskar Subramanian

    Mumbai: Just a couple of years prior to the pandemic Amagi was known as a targeted TV advertising solutions provider. At present, it prides itself on calling “a global leader in cloud-based SaaS technology for broadcast and connected TV,” which aims to transform the media and entertainment industry by virtualising entire broadcasting operations.

    Pivoting around the growth of streaming, Amagi has evolved into a next-generation media technology company driven by increased demand for its products, more so globally, than in India. Today, its clientele includes large media conglomerates (NBCUniversal, Paramount, A+E Networks UK), connected TV majors (Samsung TV Plus, Roku, Vizio, LG Channels), content owners (Tastemade, USA Today, AccuWeather) and leading OTT/FAST players (Fubo, Stirr, Redbox, Rakuten TV & more).  

    Overall, Amagi supports 650+ content brands, 800+ playout chains, and over 2000 channel deliveries on its platform in over 40 countries. It has a presence in New York, Los Angeles, Toronto, London, Paris, Singapore, broadcast operations in New Delhi, and an innovation centre in Bangalore. Amagi witnessed a 59 per cent surge in customers in 2021, 108 per cent YoY growth in revenue, and 112 per cent YoY growth in ad impressions generated using its dynamic ad insertion platform – Amagi Thunderstorm.

    In March, the company solidified its position as a unicorn after raising $95 million in a funding round led by Accel. Impressive traction for Amagi’s cloud solutions, and its demonstrated leadership in the rapidly growing CTV-led Free Ad-supported Streaming TV space, led to further investments from existing investors Norwest Venture Partners and Avataar Ventures to power the next wave of growth.

    “The media industry has been swept up in a content storm with consumers demanding high-quality, personalised content at faster-than-ever turnaround speeds,” says Amagi investor Avatar Ventures’ founding partner Nishant Rao. “Amagi has enabled major media players to stay relevant in these times of change while helping them to extract nearly 40 per cent operational savings through cloud solutions.”

    But what does Amagi actually do?

    Amagi provides end-to-end cloud-managed live and on-demand video infrastructure to content owners, broadcast and cable TV networks, and OTT platforms. Its core expertise lies in broadcast-grade 24×7 linear channel creation, channel distribution to Free Ad-Supported Streaming TV platforms, live orchestration for sports and news, OTT server-side ad insertion, analytics for monetisation, and cost-effective disaster recovery, among others.

    “The popularity of streaming and the resultant change in consumer behaviour has also effected a change in the back-end or what is called the content factory,” Amagi co-founder and CEO Baskar Subramanian simplifies the jargon for us. “What used to be a hardware-based setup is now becoming software-driven. As a result, large TV networks are moving all of their media operations to the cloud. And this movement to a virtualised model of operating the business is nothing new; it has happened in retail, in BFSI, now it is happening in the media business,” he says.

    For TV channels Amagi helps in moving all operations to the cloud, while OTTs use its services to operate and monetise their content with targeted advertising at an individual level.

    “Even though OTT is starting to become big in the country, it’s not really big in advertising dollars. In India, we made about 900 million in ad revenue last year, which is quite low for a country of our size. Video CPMs are also dismally low at three-four dollars vs 30 dollars in the US. This needs to change, and it will happen when marketers start moving their TV budgets to OTT platforms. I see that happening in the next few years,” shares Subramanian.

    “FAST which is gaining traction due to increasing fatigue among consumers overwhelmed by choices, can be a great way of increasing streaming ad revenues, but it has not yet made inroads in India,” he informs. Internationally, FAST services like Pluto TV and Tubi continue to up the game by investing in quality content. Audiences and advertisers are following.

    According to the latest edition of the FAST industry report by Amagi, in 2021, total FAST viewership hours grew by 103 per cent, while the average session duration increased by eight per cent. Ad impressions grew by a robust 134 per cent, reminiscent of the $50 billion in ad opportunities up for grabs for content owners each year across FAST platforms.

    The next wave of growth for Amagi

    Buoyed by the recent fundraise, the company is doubling down on its R&D from last year. It has quadrupled its sales team and also plans to expand offices across the globe including in Australia, Latin America, and Eastern Europe.

    Amagi recently announced two new hires including Daniel Marshall as EVP of global sales for its SaaS business and streaming TV veteran James Smith to lead its global ad sales and partnerships business. Marshall moves in from Amazon, and Smith, from Facebook.

    The company is keen on raising capital and growth through mergers and acquisitions. “We are looking at acquisitions which can help us to accelerate the overall revenue and expand the marketplace,” informs Subramanian.

    “This is a crucial juncture for our business as we look to hit a hyper-growth trajectory by creating a winning combination of goals, processes, team structures and more. Our investors have a known history of crafting the success stories of companies with the promise of potential. We look forward to leveraging their astute understanding of the B2B SaaS landscape to successfully navigate the market intricacies and position ourselves for sustained success in the coming years,” he concludes.

  • Subscription fatigue drives 103% growth in FAST viewing hours in 2021: Amagi report

    Subscription fatigue drives 103% growth in FAST viewing hours in 2021: Amagi report

    Mumbai: In 2021, the total Free Ad-Supported Streaming TV (FAST) viewership hours grew by 103 per cent, while the average session duration increased by eight per cent. Ad impressions grew by a robust 134 per cent, reminiscent of the $50 billion in ad opportunities up for grabs for content owners each year across FAST platforms, as per the latest edition of the FAST industry report by Amagi. With this, FAST is quickly becoming the content model of choice for viewers and brands alike.

    The Amagi Global FAST Quarterly Report reveals 99 per cent growth in number of channels, 134 per cent growth in ad impressions, and 103 per cent growth in viewership hours on the Amagi platform. A global player in cloud-based SaaS technology for broadcast and connected TV, FAST performance is accelerating across the globe, driven by subscription fatigue and consumers’ growing demand for linear viewing experiences. 

    In a trend that’s picking up, audiences are increasingly watching FAST TV via their mobile devices, in addition to Connected TV (CTV).

    Across the board, these strong indicators of engagement mean now is the time for media players to leverage FAST’s rapid momentum and establish or extend their presence in the space. Amagi’s analysis of viewership and content monetisation trends for top ad-supported platforms across the US & Canada, EMEA, APAC, and Latin America for 2021 further suggests that FAST content is exploding, with channels ranging from niche to mainstream.

    Global content brands are entering the FAST space at a rapid pace, adding a wide variety of mainstream and niche genres to the mix. While news continues to be the most sought-after content on ad-supported platforms, FAST channels are also offering audiences everything from movies, documentaries, music, horror, crime, food, travel, anime, sports, and more. In 2021, the genres with the greatest increase in channels were movies, sports and entertainment, closely followed by music, documentaries and news, reflecting their popularity among consumers in this increasingly crowded space.

    Ad-supported streaming platforms are starting to see steady growth in their ad revenues. As top FAST services like Pluto TV and Tubi continue to up the game by investing in quality content, bringing audiences with them, advertisers are clearly following. In 2021 alone, ad impressions grew by a robust 134 per cent, reminding of the $50 billion in ad opportunities up for grabs for content owners each year across FAST platforms.

     “With the remarkable rise of FAST TV, we’re seeing the promise and potential of ad-supported models begin to come to fruition,” says Amagi co-founder Srinivasan KA. “Consumers are exhausted by the cost and overwhelming choices of subscription services. Increasingly, they are clamoring for linear, ‘lean back’ viewing experiences across a wide range of genres—and our latest FAST report reflects that clearly.”

    “As brands enter and expand into the FAST space at a rapid rate, competition is only growing fiercer. Our latest industry report confirms that continued investment in FAST remains essential. We expect 2022 to be a big year for innovation in the FAST universe—across programming, advertising and distribution—and will continue to report the data-backed insights content owners, streaming platforms and advertisers need to stay ahead in the streaming game,” he adds.

    This third edition of Amagi’s FAST industry report aggregates data from its proprietary platform, Amagi Analytics, on viewership and content monetisation trends to uncover insights on top ad-supported platforms across the US & Canada, EMEA, APAC, and Latin America for 2021. The report analysed year-over-year growth of total hours of viewing (HOV) and ad impressions between December 2020 – December 2021, across 2000+ channels on 50+ FAST platforms on Amagi’s dynamic server-side ad insertion platform.

  • Rakuten TV turns to Amagi for FAST channel distribution

    Rakuten TV turns to Amagi for FAST channel distribution

    Mumbai: Rakuten TV has partnered with the cloud-based SaaS tech firm Amagi for channel distribution and monetisation across Europe. The video-on-demand (VOD) streaming service company has deployed Amagi’s free ad supported streaming TV (FAST) solutions.

    In Europe, Amagi supports premium content brands, including A+E Networks UK, Horse & Country TV, NBCUniversal International, News UK, Sofy TV, Koch Media, ADN, Ofive TV and Viceland UK among others, on its cloud broadcast platform.

    “This partnership with Amagi is key for Rakuten TV as we continue our European expansion,” said Rakuten TV CEO and founder Jacinto Roca. “It has provided access to a great line-up of third-party content across a wide range of genres.”

    For Rakuten TV, Amagi delivers a line-up of nearly 50 third-party linear channels, working alongside Rakuten TV’s primary monetisation partner Rakuten Advertising. These include Bite, Bon Appétit, Brat TV, IMG EDGEsport, Insight TV, PopSugar Fitness, Qwest TV, Talk Radio TV, and Xite.

    “Our channel creation, distribution and monetisation solutions are already the preferred choice for some of the largest OTT platforms and content brands in the market. We are pleased to add Rakuten TV’s FAST service in Europe to Amagi’s distribution network,” said Amagi co-founder Srinivasan KA. “With our premium content partners, viewership and advertising analytics capabilities, we are confident of accelerating Rakuten’s market share in the region.”

    With over 90 free linear channels, Rakuten TV provides an unlimited audiovisual entertainment through a catalogue that features the latest releases, on-demand access to premium subscription services, free films and TV shows.

  • Emerald Media, Mayfield India sell stakes in Amagi

    Emerald Media, Mayfield India sell stakes in Amagi

    Mumbai: KKR’s pan-Asian media investment platform Emerald Media and Mayfield India on Saturday announced they have sold their stake in Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV.

    Accel, Avataar, Norwest Venture Partners, along with existing Amagi investor Premji Invest have collectively invested well over $100 million to pick up the stake held by Emerald Media and Mayfield India, said the statement.

    “Emerald Media and Mayfield India were early investors in Amagi. They invested at a time when cloud technology in broadcast media was in its infancy,” commented Amagi co-founder and CEO Baskar Subramanian.

    Amagi is one of the largest cloud deployments in the world with distribution in 40 countries across cable, connected TV and OTT. The company supports over 800 channels on its platform including playout and redundancies. It has developed deep technical integration with ad-supported platforms such as The Roku Channel, Samsung TV Plus, Pluto TV, Plex, Redbox, Stirr, Vizio, Xumo and other top 30 OTT platforms, providing one of the most comprehensive distribution coverage for content owners to reach their audiences in the US, LatAm, Europe, and Asia.

    “Our journey of partnering with Baskar, Srividhya and Srinivasan in bringing alive their vision of becoming one of the fastest-growing media SaaS companies in the world has been an enriching one,” said Emerald Media managing director Rajesh Kamat. “Amagi has today catapulted to international success with a global footprint and a robust growth trajectory on the back of its bold and pioneering technology innovation along with their ability to foresee the needs of the industry.”

    “Mayfield being the first institutional investor in Amagi in 2013, we have observed this company grow from an India-focused technology and services player to a truly global and dominant SaaS enterprise on the back of their unique and homegrown IP stack. We wish all three founders and the incoming investors all the best in the years to come,” said Mayfield India managing partner Vikram Godse.

    Amagi has a state-of-the-art cloud broadcast operations center that can support 1000+ live linear channels. The company clients include A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, Fremantle, NBCUniversal, Tastemade, Tegna, Vice Media, and Warner Media among others.