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CANNES: Mipcom 2025 opens its doors on 13 October in Cannes, and India is making serious noise. Whilst the global television and streaming industries thrash about...
MUMBAI: The biggest chink in the armour of Indian advertising, which is also celebrated as India’s unique trait, is its heterogeneity. Its diverseness creates differences in...
MUMBAI: Advertising network Amagi Media Labs has raised its next round of investment from Premji Invest, the family office of Wipro’s chairman, Azim Premji and a...
MUMBAI: After dedicating 14 years to the company, Zee Media chief sales officer Jitesh Rajdeo has decided to move on. He is currently serving his notice...
KOLKATA: Amagi Media Labs is gearing to increase its reach. The Bengaluru based technology and media startup that facilitates geo-targeting of television advertisements, is now expanding...
MUMBAI: Geo-targetted advertising was started in India by Amagi Media Labs that enabled channels to have particular ads in particular regions. But it didn’t just stop...
MUMBAI: Advertisers and their agencies always want a bigger bang for their buck. Especially if it is buying expensive air time on TV channels. And one...
MUMBAI: Amagi Media Labs has appointed LS Krishnan for a senior leadership position. He will directly report to the management. Krishnan joins in from Sakal Group...
Geographic targeting of television advertising is a business that is still in a nascent stage in India. Once adopted by various players in the television advertising...
