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Tag: Amagi Media Labs

  • Amagi files for Rs 1,020 crore IPO to boost tech and cloud expansion

    Amagi files for Rs 1,020 crore IPO to boost tech and cloud expansion

    MUMBAI: Clouds, cash, and content Amagi’s IPO play is streaming towards Dalal Street. Amagi Media Labs, the Bengaluru-based SaaS powerhouse fuelling global streaming, has filed its draft red herring prospectus (DRHP) with SEBI for a blockbuster IPO combining fresh equity of up to Rs 1,020 crore and an offer for sale (OFS) of 3.41 crore equity shares.

    The fresh issue will fund Rs 667 crore in tech and cloud infrastructure, while also financing future acquisitions and corporate purposes. The IPO will also give early backers including Premji Invest, Norwest Venture Partners, Accel, and Avataar Ventures, a chance to partially exit via the OFS route.

    Founded in 2008 by Baskar Subramanian, Srividhya Srinivasan, and Arunachalam Srinivasan Karapattu, Amagi has emerged as a global player in the Media & Entertainment (M&E) technology landscape. Its AI-powered, cloud-native platform supports content providers, OTT distributors, and advertisers in uploading, managing, and monetising video content whether it’s on smartphones, smart TVs, or streaming platforms.

    Today, Amagi works with over 45 per cent of the top 50 listed media and entertainment companies by revenue, cementing its position as the go-to “industry cloud” for streaming.

    The company is structured into three verticals Cloud Modernisation, Streaming Unification, and Monetisation & Marketplace serving television networks, film studios, production houses, telecom operators, OTT giants, and advertising platforms.

    Financially, the company is turning the corner with impressive top-line growth. In FY25, Amagi clocked Rs 1,162 crore in revenue from operations, posting a CAGR of 30.70 per cent from FY23 to FY25. Even more notably, its adjusted EBITDA margin turned positive at 2.02 per cent, bouncing back from -17.69 per cent in FY24 and -20.62 per cent in FY23, a strong indicator of improved operational leverage.

    Amagi may also explore a Pre-IPO placement of up to Rs 204 crore, which would reduce the fresh issue proportionally.

    Leading the IPO charge are Kotak Mahindra Capital, Goldman Sachs India, Citigroup Global Markets, IIFL Capital, and Avendus Capital, with the listing proposed on both the BSE and NSE.

    For a company that started out serving satellite TV channels, Amagi has now become a global cloud-streaming disruptor poised to write its next big chapter on India’s public markets. With video streaming only growing and cloud infrastructure becoming critical, Amagi’s IPO could be the signal investors have been waiting to tune into.

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  • Endeavor Streaming promotes Anshul Jaiswal to director sales, engineering

    Endeavor Streaming promotes Anshul Jaiswal to director sales, engineering

    MUMBAI: Anshul Jaiswal, a veteran of the over-the-top video technology arena, has taken the plunge into a more elevated position at Endeavor Streaming, assuming the role of director, sales engineering for the EMEA and APAC regions.

    During his previous stint as presales engineer at the same firm, Jaiswal made quite the splash, reeling in 12 new sports and media clients with an annual recurring revenue exceeding $15m. His knack for engaging with C-suite executives and orchestrating cross-functional teams has clearly not gone unnoticed by the powers that be.

    Endeavor Streaming is the leading provider of over-the-top video digital entertainment technologies with  prestigious clients including WWE, Real Madrid, UEFA and others who have been caught in the company’s net.
    Before diving into Endeavour’s talent pool, Jaiswal cut his teeth at Accedo.tv, where he swam upstream from presales engineer to senior manager of strategic accounts in Asia over a four-year period. Earlier career tributaries include stints at Amagi Media Labs, Sharp Vision and Siti Cable Network, where he first got his feet wet in the digital entertainment ecosystem.

    The newly minted director brings to the table an impressive arsenal of skills, ranging from bid management and solution selling to strategic thinking and CXO-level engagement—presumably a perfect storm of talents for navigating the choppy waters of the competitive streaming technology landscape.

  • Amagi’s new identity reflects its global outlook

    Amagi’s new identity reflects its global outlook

    MUMBAI:  It was two months back when Amagi Media Labs decided to revamp its corporate brand theme, logo and visual elements.

     

    The rebranding reflects the many shifts company has undergone in the recent past, as well as its aspirations for future.   

     

    ”Our spirit and communication, which was about rebellion and establishing a new order now evolves to mirror the new positioning. From being a game changer in TV advertising, we are shifting our focus to sustaining leadership in geo-targeted advertising and cloud based TV broadcasting,” said Amagi Media Labs co-founder Baskar S. 

     

    The process of revamping was decided upon in a short form because the company wanted to showcase the new identity at International Broadcasting Convention held at Amsterdam.

     

    Amagi pioneered the concept of geo-targeting in TV advertisements in India, with its patented ad network launch in 2008. With maturing of the industry and wide acceptance of the platform by 2000+ advertisers in the country including HUL, P&G, Wipro, Johnson & Johnson, GSK etc, this industry is anticipated to stage a lot of action in the coming years. 

     

    Elaborating on the recent foray into International markets and its connection to rebranding exercise, Baskar added, “The response from global clients in terms of adoption of our cloudporting has been fantastic. We are seeing cloud enabled edge play-out increasingly accepted as the future of TV broadcasting. Our logo reflects our global outlook and aspirations to grow beyond just TV screens.”  It currently has established clients in 15 countries.

     

    ‘Technology enabled disruption’ is the driving philosophy at Amagi. The newly crafted visual elements is a testimony for the same, with scatters meeting barcodes in vibrant yellow and grey, symbolising technology being flexed to disrupt norms and conventions. The rebranding was done by Seventh Inc, a brand and design consultancy, Bengaluru.

     

    The new website and updated social media pages are already live. The entire re-branding project is expected to be completed by November 2014.

     

    Apart from this, the company will also move into a bigger office in Bengaluru as well as a office in London is expected to start operations from month end.

     

    The agency will roll out communication with its clients, starting today. It has already got a positive feedback from a few of its clienteles.

  • Amagi Cloudport enables Horse & Country TV to broadcast Rolex Grand Prix Live

    Amagi Cloudport enables Horse & Country TV to broadcast Rolex Grand Prix Live

    MUMBAI:  Horse & Country TV (H&C TV) and Amagi announced successful broadcast of The Rolex Grand Prix Live from the CHIO World Equestrian Festival held at Aachen, Germany on 20 July using Amagi Cloudport, a cloud-enabled remote playout management platform.

     

    Talking about the successful braodcast, H&C TV CEO and chairman Heather Killen said, “At Horse & Country TV, we strive to be in the vanguard of adopting new and efficient technologies such as the Cloudport infrastructure for broadcasting. Along with our playout partner Amagi, we have now demonstrated to the broadcast industry that live events can be managed by remote playout systems.”

     

    Wallace Broadcasting founder and technical advisor to H&C TV John Wallace said “We chose the Amagi channel playout platform as it gave us the flexibility to cost-effectively manage localised playout of different H&C TV channels in individual countries. We now have the desired flexibility and robustness even for live events. Our teams are quite pleased with the event broadcast.”

     

    Rolex Grand Prix from Aachen was broadcast for the first time in the UK by H&C TV. The entire playout was managed remotely by Amagi from its operations center in Bengaluru, India. The CHIO World Equestrian Festival held at Aachen is the first event of the prestigious Rolex Grand Prix, attracting over 40,000 spectators and millions watching on TV. The Rolex Grand Prix is the highlight of nine days of intense competition across multiple disciplines in Aachen.

     

    “Managing live feeds, inserting graphics, and dynamically altering the playlist based on how an event unfolds, is complex, especially when the playout is managed remotely. We are breaking a new ground with this innovation on the Cloudport platform. We are quite delighted with the flawless telecast of the live event on Horse & Country TV.” said Amagi Media Labs cofounder and CTO Srividhya Srinivasan.

  • Amagi raises Rs 31.25 crore from Mayfield Fund

    Amagi raises Rs 31.25 crore from Mayfield Fund

    BENGALURU: Targeted TV ad network Amagi Media Labs (Amagi) has raised Rs 31.25 crore from Mayfield Fund and its existing investor Nadathur Investments. Mayfield India‘s Vikram Godse would be joining the board of directors at Amagi.

    Amagi had earlier raised Rs 37.5 crore from Nadathur Investments. With this new investment, Amagi has raised a total capital of Rs 69.25 crore from investors till date. The company intends to use these funds to invest in its R&D and expand its presence in India as well as international markets. Amagi was recently adjudged the second fastest growing tech company in India by Deloitte Touche Tohmatsu.

    “We have grown by over 4500 per cent in the last four years and we are looking at accelerating this growth with the new investments,” said Amagi co-founder S Baskar to indiantelevision.com.

    The company plans to buy some exciting inventory from channels in India. Its Indian broadcast partners include Times Now, India TV, CNBC Awaz, IBN7, UTV Movies, Maa, Zoom and Udaya Movies and Udaya Music. Its DTH partner is Tata Sky.

    “Internationally, Amagi is already present through partnerships and dealerships in the US, UK, Europe, South America and Singapore. We have already gone live on two television networks in Singapore. We want to expand our growth globally,” added Baskar.

    Amagi enables advertisers to target their spends effectively on TV. With Amagi, brands can advertise in select cities or regions on pan-India TV channels. For example, an advertiser can target only Mumbai or only Gujarat on a national TV channel at a fraction of the national rate. This is similar to ‘split runs‘ on print media – while brand A ad runs in Gujarat, brand B can advertise in Punjab on the same channel at the same time using Amagi platform.

    Also read:

    ‘TV is the only medium that does not have geographic targeting for advertisers‘

    Amagi Media Labs ropes in LS Krishnan

    Amagi reaches for the cloud at IBC 2012