ITV

Tag: AMA

  • Barc week 24: Star Plus regains No. 1 spot in HSM market

    Barc week 24: Star Plus regains No. 1 spot in HSM market

    Mumbai: Broadcast Audience Research Council (Barc) India has released TV currency data for Week 24 i.e., 11 June to 17 June. Star Plus regained No. 1 spot in the Hindi-speaking market.

    As per all India 2+ target group data, Sun TV Network was the most watched channel during the week with an average minute audience (AMA) of 2394.13 (000). It was followed by Star Maa with 2272.03 (000) AMA, Star Plus at 2081.99 (000) AMA, Goldmines at 1843.02 (000) AMA and Sony SAB at 1678.96 (000) AMA.

    Average minute audience is defined as the number of individuals of a target audience who viewed a televised “event”, averaged across minutes.

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    In the Hindi-speaking market, Star Plus was the most watched channel with 2011.23 (000) AMA. Goldmines fell into second place at 1815.44 (000) AMA followed by Sony Sab at 1638.03 and Dangal at 1623.97 (000) AMA.

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    In the South, Sun TV was the most watched channel with 2384.2 (000) AMA, followed by Star Maa at 2228.4 (000) AMA, Star Vijay at 1501.4 (000) AMA, Zee Kannada at 1500.36 (000) AMA and Zee Telugu at 1379.31 (000) AMA.

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    In the Maharashtra/Goa market, Star Pravah was the leading channel with 1450.45 (000) AMA followed by Zee Marathi at 589.26 (000), Sony SAB, Colors Marathi and Star Plus.

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    In the West Bengal market, Star Jalsha was the most watched channel with 1032.2 (000) AMA, followed by Zee Bangla at 754.58 (000) AMA, Jalsha Movies at 195.55 (000) AMA, Sony Aath and Zee Bangla Cinema.

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    In the megacities market including Mumbai, New Delhi, Kolkata, Bengaluru, Chennai, Sun TV was the most watched channel at 430.43 (000) AMA followed by Star Plus, Sony SAB, Colors and Star Pravah.

  • Star Jalsha leads viewership for eight consecutive weeks in West Bengal

    Star Jalsha leads viewership for eight consecutive weeks in West Bengal

    Mumbai: Bangla general entertainment channel Star Jalsha has maintained its leadership in the West Bengal market for eight consecutive weeks (week 51′ 2021 to week 6′ 2022), according to Broadcast Audience Research Council (Barc) India data.

    During this period the channel’s average minute audience (AMA) reached up to 398 million (West Bengal – urban+rural, week 4’ 2022), the data revealed. It reached an AMA of 184 million (WB – Urban) during the same period.

    The channel’s rating has been steadily increasing since the second week of 2022 (8-14 January) from 367 million AMA in week 2’ 2022. In the last week 6’ 2022, the ratings have stabilised at 392 million AMA.

    Star Jalsha has recently added two new fiction shows to its programming starting with “Gantchhora” that began airing on 20 December 2021 followed by “Anuraager Chowaa” on 7 February. The channel is launching a new show called “Guddi” on 28 February starting from 6 p.m onwards.

    (Source: Barc data, MF 15+)

  • BARC India renames impressions to average minute audience (AMA)

    BARC India renames impressions to average minute audience (AMA)

    MUMBAI: Keeping in line with global television measurement standards, BARC India will transition from using the term ‘impressions’ to ‘average minute audience (AMA)’, in cognisance with the technical committee.

    Data releases via the BARC India website for week 47 (Saturday 21 November, 2020) onwards will reflect AMA. The change in terminology started reflecting on YUMI Analytics for BARC subscribers from 1 December 2020.

    In a statement, BARC India emphasised its determination to evolve with changing times and provide the industry with metrics that are clear, match global standards, and a true representation of “what India watches.”

    Average minute audience (AMA) is defined as the number of individuals of a target audience who viewed an "event", averaged across minutes. The methodology for the calculation of AMA will continue to remain the same as that of impressions.

    BARC India measurement science and business analytics chief Dr. Derrick Gray said, “It is our constant endeavour to ensure that our subscribers are provided with a currency which is a true representation of ‘what India watches.’ At the same time, we are determined to provide our stakeholders with technology that is at par with global standards as well as clear metrics that match up to global metrics. We recently completed our transition to YUMI Analytics and as a step forward will move on to using AMA across data releases. We will continue to introduce world class practices and standards for our clients while evolving as a robust measurement body.”

  • Guest column: Why BARC renaming impressions as AMA makes sense

    Guest column: Why BARC renaming impressions as AMA makes sense

    CHENNAI: What is known as ‘impressions’in India is known as AMA in Canada, ‘average audience’ in the US and ‘projections’ in Australia. Regardless of the name, average minute audience is what it is and it is not just a case of a rose by any other name.

    BARC has defined impressions as the number of individuals (in '000s) in a target group who viewed an event averaged across minutes.

    The formula for impressions is:

    Impressions= Total Viewing Minutes/Program Duration (in mts)

    As is evident from the formula, total viewing minutes of a programmeis not the same as the programme duration. Suppose there are five individuals A, B,C, D and E in the target group and we want to measure the impressions of a 30-minute programme(or ‘event’ if you insist on jargon).


    Here, total viewing minutes of a 30-minute event is  0+ 5+ 30+ 10+3 = 48 minutes

    Total viewing minutes being the sum of minutes watched by all individuals in the TG.

    When applied in the formula,impressions = 48/30 = 1.6

    In other words, 1.6 is the average number of individuals viewing the event per minute.

    To refer to this as ‘average minute audience’ is just making life easier for everyone

    (( Total Viewing minutes is also Avg. daily reach x Avg. Time spent per viewer

    In our example, Average Daily Reach is 5 and Average Time Spent per viewer = 48/5 = 9.60))

    Impressions is a metric used in online response measurement as well. An impression is recorded when a web server responds to a page request by a user's browser. Using the same term in TV audience measurement was cause for confusion and this rechristening is a welcome move. In the new avatar as average minute audience, the concept becomes self-explanatory:

    “The average number of individuals who viewed the event in a minute.”

    Simple!

    Soccer and football maybe the same, but football is self-explanatory and soccer is jargon.

    The writer is managing partner of adMAX Media Consultants. The opinions expressed here are his own and Indiantelevision.com may not subscribe to them.

  • TV measurement service aMap announces all India coverage with 6,000 Peoplemeters

    TV measurement service aMap announces all India coverage with 6,000 Peoplemeters

    MUMBAI: Two years after launching its television ratings service in the country, Audience Measurement and Analytics (AMA) has announced that aMap, which provides data on overnight viewing, has installed 6,000 meters in India.

    In addition to the 28 markets already being measured, aMap is now present in three more markets Jammu, Guwahati and Bihar and Jharkhand.

    aMap CEO Tapan Pal says, “Currently, ten (broadcast) clients buy our product. We have also launched a fastrack service for our clients. This reports on viewership patterns during a significant event. For instance around 27 million people across India watched the Semi-Finals of the ICC Champions Trophy.

    “While these numbers are lesser than what the India matches got, they are considerably higher than the number of people that previously saw neutral matches. I would say that while our price might be higher than the competition (Tam) it is a question of the value one offers. One can slice and dice information in many ways. For instance one can check out what students watch and if o0ne wants to slice further one can see what an a student who speaks English watches versus what a student who speaks Marathi watches. We thus go beyond basic demographics

    “Also our service allows broadcasters and advertisers to constantly stay in touch with the consumer. The resistance from certain quarters to another ratings product will I am sure come down. Already there are another 50 channels who are keen on using us.”

    Pal notes that often there are differences in the ratings that aMap throws up versus what Tam shows. For instance the time spent on the niche channels like HBO, Star Movies is higher in aMap’s analysis than what Tam data shows.

    One show that delivered hugely divergent ratings on aMap and Tam was the Sa Re Ga Ma Pa L’il Champs finale live event which aired on 28 October. Tam data indicates that L’il Champs delivered for Subhash Chandra’s flagship channel Zee TV a whopping 11.1 TVR, rocketing it to the top of the charts for that week. On the other hand, the aMap rating for the show was just 4.7 without the ad break and 4.1 with the ad break included. The data was generated for C&S 4+ for north, west and east. “We are confident about our numbers,” asserts Pal.

    Confident he may be, but such disparities only make the already increasingly complicated job of media consumption analysis that much more difficult.

    aMap director Francis Howard said, “We are committed to the Industry in continuing with the most robust and sophisticated system that addresses the needs of the changing mediascape. We are now present all over India. Introduction of the three new markets of Jammu, Guwahati and Bihar and Jharkhand will give path-breaking insights into hitherto unreported markets. aMap ensures that it is large enough to capture the smallest nuances of the market.”

    “We proceeded in a deliberate manner in adding peoplemeters given the fact that the distribution landscape is changing. Ideally one would want 20,000 meters in three years. We also have plans in radio which we hope to surprise the industry with,” he asserts.

    Of course there is the question of how agencies related to WPP, which co-owns AGB Nielsen Media Research, the parent company of Tam Media, will respond to aMap’s product. aMap MD Raviratan Arora says that while it faces an uphill task in this area, he is confident that firms will accept a product that offers more targeted results. The idea that a monopoly is good in the ratings services industry is a fallacy, Arora argues. After all innovation will not happen unless there is competition, he points out.

    He still has to convince the industry on that score though.