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Tag: Aly Goni

  • TV and OTT stars are swapping the screen for your ears

    TV and OTT stars are swapping the screen for your ears

    Mumbai: Some of your favorite TV and OTT stars are shifting from the small screen to your earbuds, bringing their talent to the world of audio series. This change reflects a growing trend in the entertainment industry, as high-quality content and innovative storytelling attract top talent to platforms like Pocket FM.

    The audio series wave is giving television and OTT actors a new stage to showcase their acting skills in audio series promotions, also known as Pocket FM live-action. Alongside them, top writers and producers are also joining this movement, contributing their craft to the growing audio-entertainment sector.

    For example, Sumbul Touqeer, known for her powerful on-screen performances, made headlines with her appearance in the promo for “Devil Se Shaadi,” highlighting the trend of TV and OTT stars embracing audio entertainment.

    Similarly, Nishant Malkaani and Nyrraa M Banerjee, who have been well-known on the small screen, recently featured in the promo for the hit audio series “Insta Empire” on Pocket FM. Their involvement marks a new era where actors are not just seen but heard, bringing a different dimension to their craft.

    Aly Goni who starred in the blockbuster audio series “Secret Ameerzada” live action, shared with IANS, “The audio series platform is different from other forms of storytelling. It gives actors like me a chance to use our creativity to stimulate imagination in the audience’s minds. It is new and exciting, something different from what I’m used to. I couldn’t resist taking on this challenge,” he said.

    But the audio adventure isn’t limited to promo appearances. Pooja Gor, another small-screen favorite, recently stepped into the narrator’s role for a series of popular audio dramas including “Insta Millionaire,” “Devil Se Shaadi,” and “Ek Ladki Ko Dekha To,” all on Pocket FM. Her involvement further reiterates that audio storytelling is not just a passing trend but a vibrant new chapter in the world of entertainment.

    Pocket FM VP of brand marketing and communications Vineet Singh sums it up perfectly: “Audio storytelling is changing the game in the entertainment industry, and we’re happy to see television and OTT actors getting involved and inclined to this shift towards audio entertainment and actively promoting the same. At Pocket FM, we have associated with actors and influencers who have brought their talent to our platform and been part of multiple blockbuster shows.”

    As audiences across India and beyond tune into audio series, one thing is clear: the future of entertainment is no longer confined to the screen. With TV and OTT stars stepping behind the mic and also becoming the face of audio series, the world of storytelling is expanding in new directions. Whether you’re commuting, cooking, or just relaxing, these audio series are proving that sometimes, the best stories aren’t just watched—they’re heard.

  • Aly Goni and Surabhi Das Star in Secret Ameerzada on Pocket FM

    Aly Goni and Surabhi Das Star in Secret Ameerzada on Pocket FM

    Mumbai: After a slew of blockbuster audio series, Pocket FM, has unveiled the highly anticipated promo of its much-talked-about audio series ‘Secret Ameerzada,’ featuring Aly Goni and Surabhi Das. Known for their captivating performances across television and other entertainment formats, Aly and Surabhi are seen essaying the lead roles, Ahaan Raizada and Shanaya Gill, bringing their exceptional talent to this thrilling narrative. The promo also stars veteran actor Upasana Singh, who is known for her body of work on the silver screen,  adding the star quotient to the stunning cast.

    Pocket FM, celebrated for delivering blockbuster serialised audio fiction in various genres and languages, promises to enchant listeners once again with ‘Secret Ameerzada,’ the story of Ahaan Raizada, who struggles in a loveless marriage with Shanaya Gill and faces constant disrespect and rebuke from his snobbish in-laws and Shanya’s close friend. However, Ahaan’s luck changes dramatically when he discovers his true identity as the secret heir to the wealthy Raizada family. A thrilling tale of self-discovery, luck, emotions, and grit – Secret Ameerzada is one of the top trending shows on the platform.  

    Aly plays the character of Ahaan with absolute conviction maintaining the mystery and enigma around him, whereas Surbhi as Shanya Gill manages to impress with her nuanced act. The dynamic duo showcases layered performance in this dramatic yet inspiring audio series.  

    Aly Goni, who is playing the titular role of Ahaan Raizada, said, “As an artist, I thrive on new challenges and fresh experiences. So, when I was approached for the audio series Secret Ameerzada, I didn’t give it a second thought and was excited to take on this challenge. It is inspiring to witness platforms like Pocket FM advancing the frontiers of storytelling, offering audiences rich, immersive experiences that transcend traditional formats. Collaborating with this audio series platform has been enriching, providing me with a distinctive and innovative opportunity to connect with my audience.”

    Surabhi Das, seen as Shanaya Gill, said, “I think to me getting an opportunity to delve into the audio series medium was incredibly exciting. The character of Shanaya is fascinating and multi-layered. As an artist, I believe in challenging myself with every new role, regardless of the medium. This character is very different from any I have played before, and I really hope the audience enjoys it as much as we enjoyed creating it. Kudos to the Pocket FM team for consistently delivering content across diverse genres, from gripping thrillers to heartwarming dramas.”

    Upsana Singh, who is essaying the role of mother-in-law, Yamini, said, “Embracing new challenges and exploring different mediums of entertainment fuel creativity and growth. So, when I was offered this character in the audio series Secret Ameerzada, I was immediately on board. It’s inspiring to collaborate with a dedicated team striving to deliver diverse and captivating content to audiences everywhere. Pocket FM as a platform is doing a great job, remarkable in their efforts to push the boundaries of storytelling, delivering immersive experiences that go beyond.”

  • From Sa Re Ga Ma Pa contestant to singing sensation in just 3 weeks!

    From Sa Re Ga Ma Pa contestant to singing sensation in just 3 weeks!

    Mumbai: Zee TV’s iconic singing reality show, Sa Re Ga Ma Pa returned with a fresh season in late August, making quite a stir on the back of its new promise of gratifying its best talent with week-on-week opportunities of releasing original singles via Zee Music Co. Within barely 3 weeks of the season going on air, Sa Re Ga Ma Pa has stayed true to its promise and identified its first ‘OG’ singer of the week – West Bengal’s incredibly talented Albert Kabo Lepcha. Having dazzled judges Himesh Reshammiya, Neeti Mohan, and Anu Malik right from his auditions to the grand premiere with his soulful singing, Albert seized the lifetime opportunity that millions of aspiring singers wait with bated breath for – He recorded a romantic ballad called ‘Mere Soneya’ and performed it LIVE on stage in an episode that had the gorgeous Madhuri Dixit as a special guest. This original single was released through Zee Music Company and was available across all major streaming platforms. The song swiftly became a sensation on social media platforms! Albert Kabo Lepcha’s ‘Mere Soneya’ has amassed a staggering amount of 10 million-plus views on Zee Music’s YouTube channel, accompanied by the creation of over 119,000 reels on Instagram using the infectious track.

    The reel-making frenzy extended far beyond just fans, as several prominent celebrities, including Bharti Singh and her husband Haarsh Limbachiyaa, Jasmin Bhasin with Aly Goni, and Vijayendra Kumeria & Himanshi Parashar, joined the trend, showcasing their love for the song. The campaign’s overall views and reach are undeniably remarkable, serving as a powerful testament to the impact of authentic music and voice!

    Zee TV business head Aparna Bhosle said, “Every aspiring singer, today, eagerly awaits that one big break where they release their own original single and are recognized globally. So when we revisited the format of Sa Re Ga Ma Pa for the new season, we introduced a new dimension wherein our best performing talent wins an opportunity to record a single to be released via Zee Music Co. every week. We’re thrilled about the overwhelming response to the original single ‘Mere Soneya’ recorded by our contestant Albert. He is only the first amongst many of our contestants who will record their own singles this season. The platform remains committed to nurturing future music stars.”

    Zee Music Co. chief business officer Anurag Bedi said, “We are extremely delighted to collaborate with Zee TV’s Sa Re Ga Ma Pa for the Industry’s first, never-seen-before OG voice initiative. Mere Soneya is a very sweet and romantic song, and with the kind of response we have been receiving, we can say it is connecting really well with the younger generation that loves ballads and romance as part of their music consumption choices. Contestant Albert Lepcha is indeed a very talented singer, in fact, within the first 24 hours his rendition was trending on YouTube and other platforms. We believe, just like his song, he will continue to grow in the industry.  We congratulate Zee TV for unearthing and nurturing future talent in the industry and look forward to many such collaborations.”

    Albert Kabo Lepcha’s ‘Mere Soneya’ has not only won the hearts of fans but also stands as a historic milestone in the music industry. This achievement reaffirms Sa Re Ga Ma Pa’s role as a launchpad for future music sensations!