ITV

Tag: Alto K10

  • Comic Con second edition in Hyderabad to feature seven comic launches

    Comic Con second edition in Hyderabad to feature seven comic launches

    NEW DELHI: Over 100 exhibitors, including artists, writers and creators from all over the country are converging on the city of the Char Minar, Hyderabad, for the second edition of Comic Con India.

     

    With ALTO K10 as associate sponsor, Hyderabad Comic Con will take place on 12 and 13 September at Hitex Exhibition Centre.

     

    Apart from the biggest Cosplay (Costume Contest) contest in the city, the show will witness seven exclusive comic book launches namely  Shaitaan by Holy Cow Entertainment, Item Dhamaka – Godsmack part 2 by Aayumi Productions, Tinkle & Tobi by Sai Animation, Vrica by ICBM Comics, Legends of Yuck Man by Smarak Swain.

     

    Famous international personalities like Matt Melvin who is author of Cyanide and Happiness and The Last Nerds; Miya Tomoko and Moe Tsurumi who are professional Japanese Cosplayers, and Kevin Hamric who is director of VIZ Media will be attending and will meet their fans.

     

    The show is spread over 40,000 sq feet. The main stage area at the convention will feature 24 hours of programming. 

     

    Comic Con founder Jatin Varma said, “We at Comic Con India are excited to come back to our favourite city, Hyderabad. The convention in its third year, is bigger and better than before. We have a stellar guest and content line up and can’t wait for the fans to come over and join us for the show! We hope to make it their best weekend of the year!”

     

    Cosplay, one of the major attractions at Comic Con India, will continue to give assured prizes to everyone in costume. There are five categories: Comic book/graphic novel; Animated Series/Movie; Manga/Anime; Sci-Fi/Fantasy; and Gaming. One winner in each category each day will get a prize. In addition, one lucky winner out of the chosen five will get a chance to win a golden ticket to Thailand.

     

    Comic Con India brings a special treat for all the tech and gaming enthusiasts in Hyderabad this year. There will be exclusive Experiential and Gaming Zones at the event. The Maruti Suzuki Alto K10 Experience Zone will have art installations and gaming. Smaaash Virtual Reality Zone will have a special gaming experience for the fans. The zone will feature a mix of virtual reality and other interactive games. The fans can come and enjoy the games free of cost. EA Entertainment Gaming Zone will be hosting sessions taking fans behind the scenes of some of their most popular games. 

     

    Other exclusive Experiential Zones at Hyderabad Comic Con include Nodwin Gaming’s Comic Con India Live Zone & Roboland Zone. Comic Con India Live will bring the Comic Con experience to the audience at home Live. This will be a live twitch broadcast of the event.

     

    At Roboland, Sci-Fi will become Reality. Roboland will have awesome line up of Robots developed and created in India, and they will be performing some stunts for the fans.

     

    Comic Con India is making a new addition with YouTube Stage. YouTube will be creating a fan experience zone at the show. The stage will feature popular YouTube stars and will give the fans an opportunity to interact with them. The stage will also feature YouTube merchandise, which fans can buy at the event.

     

    Fans will find an “Artist Alley” at the HCC 2015, which is a zone exclusively featuring artists from all over India. It will give fans an opportunity to interact with artists, illustrators, designers working for comics and related fields. The alley will

     

    feature artists like Nikhil Gulati, Saumin Suresh Patel, Reshmi Chandrashekhar, Milan Preet, Manasa Madhuri, Garima Shukla and many more. Well known creators like Vivek Goel from Holy Cow Entertainment, Aniruddho Chakraborty from Chariot comics and Prasad Bhatt from Graphicurry will be at the show as well.

     

    The event will have a unique fan-made costumes and models booth called Station Cafe, where there will be customised Iron Man Suit, Captain America’s Lemurian Star and Thor’s Mjolnir on display. Here fans can buy DC & Marvel, Masters of the Universe and other Replicas – Wood & Metal Castings and Lathe Fabricated of Superman, Batman, Thor’s Mjolnir, He-man’s Power Sword etc.

     

    Exclusive merchandise by Indian merchandisers, including Comic Con India Store, Wacom, Bewakoof Brands, Hysteria, Wear Your Opinion, Chulbul, Silver Carvings, Captain Kyso, Macmerise, Planet Superheroes, Being Hyderabadi, Lazy Ninja, Graphicurry, Hangout Store, Urbanzaa, Bushirt, and Comic Gadget will be available. 

     

    The main participants for the Hyderabad Comic Con include Amar Chitra Katha, Orange Radius, Pop Culture Publishing, Campfire Graphic Novel, Holy Cow Entertainment, HarperCollins Publishers, Aayumi Productions, Raj Comics, Red Streak Publications, and Scholastic India.

     

    Comic Con India is part of the Reedpop family of events, which is dedicated to producing world-class celebrations of popular culture around the world with events like New York Comic Con, Oz Comic Con, Shanghai Comic Con, Star Wars Celebration among many others. 

  • Star Sports India tops Twitter brand index for World Cup 2015

    Star Sports India tops Twitter brand index for World Cup 2015

    MUMBAI: Star India’s sports venture Star Sports sustained its reach on social media platform to gain the pole position on the Twitter brand index for Cricket World Cup 2015. Star Sports was followed by HDFC Life and Alto K10 in the second and third position respectively.

     

    Twitter brand index for ICC Cricket World Cup 2015

     

    Star Sports 

     

    Star Sports has consistently been featured amongst the top conversations on CWC15 with its popular video series that started with the India vs Pakistan group game. Every India victory in the competition meant a new video for the upcoming game. Using the viral hashtag #MaukaMauka that spawned its own memes and tribute versions, the campaign managed to capture the imagination of Indian cricket fans. Over and above this thematic campaign, Star Sports continued to connect with fans over its hashtag #WontGiveItBack – People could tweet to the handle with the hashtag and get the schedule of the matches in the cup.

     

    HDFC Life

     

    HDFC Life brought the Indian cricket fan together with the hashtag #MyTeamMyPride. Under the aegis of the hashtag the brand engaged with fans on predictions, contests and general comments around the game. Users loved the hashtag and used it as one of the top rallying cries this CWC15.

     

    Alto K10

     

    Alto K10 is one of the few car brands that used CWC15 to talk to its target group. With a creative spin on their brand tagline Chase Life, Alto has engaged the Indian cricket fan under its chase campaigns across the hashtags #ChaseCricket and #ChaseMaster. They ran a popular Sorry Sir contest where they invited people to tweet back to them with funny ideas for ways to skip college or office and watch India games. Using topical caricatures, contests and celebrating the team’s victory with fans Alto K10 got people to send them their selfies in blue to show support to the team – Chaselife. They were able to successfully take things that fans enjoy and blend their brand into that conversation.

     

    Nike Cricket

     

    A part of the #BleedBlue campaign – Nike created a chant (BleedBlue), which has been reverberating amongst supporters of the Indian cricket team since 2011. This has become the war cry of the Indian fan and this World Cup, Nike shared BleedBlue stories of fan and celebrities alike. As a part of the BleedBlue campaign, the official apparel manufacturer of the Indian cricket team also sent out personalised jerseys to sports stars, celebrities and other members of the sports fraternity. This helped the personalities show their loyalty using the hashtag BleedBlue. The most retweeted advertiser tweet of the CWC was the tweet that they sent out on the day of the semi-finals – asking people to show their support to the team by RT-ing the tweet.

     

    Lays India

     

    Lays climbed the chart by rallying the cricket fan on Twitter with the hashtags #LaysKePlays and #TicketKaGame contest. Winners of the contest were given the opportunity to watch the finals of the CWC15 live in Australia. They asked people to tweet with the hasthtag #TicketKaGame to reveal what the contest was going to be. The more the tweets, the faster was the reveal. #LaysKePlays asked users to tweet back to the handle with creative uses of cricket lingo and make it relevant to Lays.

     

    Lava Mobile

     

    Lava ran a prediction contest with goodies to be won. Technology brands and contests seemed to be a potent mix on Twitter and users loved it. They tied this in with a brand campaign around their X8 handset. The hashtag they used was #X8HighPerformer. It was a smart way to build the X8’s positioning on performance basis strong performances in the matches.

     

    Castrol Cricket

     

    Castrol followed, what in hindsight, seems like the winning model of a good hashtag, a contest and good content. They entered with the hashtag – #ClingOnToTheCup. Their biggest execution this CWC was when they asked people to tweet to them with their pictures and they would put those pictures up on the digital fence at the stadium during the game. Fans loved the idea of being able to become a part of the game in this manner.

     

    Axis Bank

     

    Axis Bank built engagement around cricketing rituals. Given the level of fanatical support for the game and the national team, people tweeted about how they do not take bath before games, drink water during games or leave their seats when a particular player is on a roll. Axis Bank used this insight to great effect by inviting people to share their rituals. They sustained engagement by continuing activity on Twitter beyond just match days to an Always On Strategy.

     

    Score With Data

     

    The Indian cricket fan loves data and statistics. IBM latched on to this insight and created this handle to share powerful data led insights through the CWC. People followed this account for live insights on players as the game progressed.

     

    Dairy Milk

     

    Dairy Milk was another brand that used contests very well. People joined in on the contest FansOfJoy where they were asked to WhatsApp their #FansOfJoy pics to grab their moment of fame in leading dailies. Apart from this there was a quiz where people stood to win Cadbury Dairy Milk hampers.

     

    Club Mahindra

     

    Club Mahindra was able to find creative ways to integrate stories from their resorts into the game. They put the Mandala from their logo to great use with tweets around the toss, when Virat Kohli was hitting 4s and 6s and when he reached his 100. When there was a great catch on the pitch they were ready with a tweet that showed someone catching a fish at one of their resorts and drew parallels of what a great catch looked like at Club Mahindra.

     

  • ‘Chase your passion’ on Maruti Suzuki Alto K10

    ‘Chase your passion’ on Maruti Suzuki Alto K10

    MUMBAI: Let‘s go and get the music – The new TVC for Maruti Suzuki Alto K10 has been launched. The ad campaign which encourages audiences to ‘Chase their passion‘ is conceptualised by Lowe Lintas and partners.

    The TV campaign is directed by Arun Gopalan. The creative team comprises Lowe Lintas NCD Amer Jaleel, Shriram Iyer, Uday Shankar Rao, Ankush Pande, Arko Provo Bose, Tridip Nandi, Ajoy Krishna and Shweta Sharma.

    The ad film features Bollywood composer Sneha Khanwalker, who has also composed the track of the ad film. Khanwalker, has previously given foot tapping music in movies like ‘Oye Lucky! Lucky Oye!‘, ‘Bheja Fry 2‘, ‘Love Sex Aur Dhoka‘ and the ‘Gangs of Wasseypur‘s series.‘ This budding music composer also came to limelight after her music mini-series on MTV called ‘Sound Trippin‘.

    The Maruti Suzuki K10 ad takes inspiration from her music mini-series in which she travels to places like Punjab, Varanasi, Goa, Karanataka and Leh among other places to collect local sounds to create a final piece of music that resonates the feel and sound of that location.

    The TV commercial showcases how two musicians, who are unhappy with their composition in the studio, decide to collect music on the move. The duo decides to go on a drive in their Maruti Suzuki Alto K10 to collect natural sounds (birds chirping, the sound of tire screeching and music band performances among others).

    Last year, Lowe Lintas won Maruthi Suzuki‘s creative mandates.