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Tag: ALTBalaji

  • ALTBalaji to stream content to millions through Amazon Cloudfront

    MUMBAI: Balaji Telefilms’ video streaming service ALTBalaji has partnered with Amazon Internet Services to use Amazon Cloudfront, a global content delivery network (CDN) service. ALTBalaji will have access to multi-petabytes of bandwidth in preparation of the launch of the ALTBalaji service in mid-April 2017.

    “We have built our platform to serve Indians globally and wanted a service provider who could support us efficiently across all geographies. We use Xstream Mediamaker as our backend OVP and video delivery is entirely hosted by and built on Amazon Web Services (AWS), which already serves numerous global OTT platforms with over hundreds of millions of streams. Thanks to AWS, our platform setup is capable of handling high volumes of traffic and media content per week, and at the same time stream content to millions of our customers every day through Amazon Cloudfront,” said ALT Digital Media Entertainment COO Sunil Nair.

    “Currently, all ALTBalaji distribution partnerships that use the content syndication system, payment partners and wallets available on ALTBalaji, including other middleware infrastructure, run on AWS. We use Amazon Redshift for our data warehouse, which allows for analysis of all the customer interactions to arrive at actionable inferences. We have found Amazon Web Services to be a very reliable and responsive service provider at a time when we prepare to take ALTBalaji global,” added ALT Digital Media Entertainment head of product Ashish Bhansali.

    ALTBalaji leverages a vast range of tools offered by AWS to empower its video streaming platform. The anticipated interest in the video streaming platform and the original, premium and exclusive shows has prompted Balaji Telefilms to invest significantly in the latest cutting edge technology and infrastructure to ensure it provides a world class service to its global customer base.

    “Increasingly, various businesses around the world are deploying their critical workloads on AWS and going all-in so they can refocus on serving their customers best,” added Amazon Internet Services Private Limited MD Bikram Bedi. “We’re truly excited for ALTBalaji’s adoption of AWS, which will allow them to quickly and easily scale, reduce costs, improve security, and increase agility for even their most critical workloads.”

    ALTBalaji app will be launched with six new shows and will be followed with new shows every month for its viewers to binge watch. The content is created by some of the best talent of the Indian entertainment industry, including critically acclaimed directors and actors. The long illustrious list of artists comprises of Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao, Hansal Mehta, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Sameer Soni, Yudhishtar Urs, Dipannita Sharma Atwal, and more.

  • ‘Karrle Tu Bhi Mohabbat’, ‘Test Case’, ‘Once Upon A Night’, ‘Boygiri’ & ‘Maya Thirai’ etc to be on ALTBalaji

    MUMBAI: After making a mark in television and films, Balaji Telefilms Limited is all set to launch its OTT platform ALT Balaji. The company has forayed into the digital entertainment space with ALTBalaji that aims to reach out directly to Indian audiences by providing them with original, exclusive and premium content that they can access at their fingertips.

    The shows will be streaming on the ALTBalaji app from the 16 April, 2017.

    The shows that will be available on ALT include the much-awaited Karrle Tu Bhi Mohabbat featuring Ram Kapoor and Sakshi Tanwar, Nimrat Kaur-Juhi Chawla starrer The Test Case, Once Upon A Night, DEV DD, Romil and Jugal, Boygiri and regional show Maya Thirai (Tamil) among several others.

    ALTBalaji CMO Manav Sethi said, “ALTBalaji’s vision is to acquire leadership position in digital entertainment space in India and globally. We are launching ALTBalaji platform formally in April 2017 with original shows at the time of launch in Hindi and other Indian languages. This hasn’t been done before by any other OTT platform thus far. This content is created and curated by Ekta Kapoor diligently for Indian masses. It’s no secret that we Indians have humongous appetite for non-English entertainment content and mobile as a personal device has acquired that platform advantage to view content, location and time that is personal to every 200Mn smartphone owner. This huge potential is what motivates us and we would strive to create such mass appeal shows. Our brand are our shows and we would do everything to learn and invest in creating best consumer experiences.”

  • ALTBalaji starts mid-Apr, ties up with Micromax & Mobikwik

    MUMBAI: The digital platform of Balaji Telefilms, ALT Balaji has announced a strategic partnership with a mobile brand Micromax to help its users get access to exclusive ALTBalaji content and mobile wallet Mobikwik.

    The global on entertainment platform ALTBalaji, will offer 250 hours of original content and subscribers can now avail 25 per cent cashback while paying for the service using MobiKwik wallet. The partnership will provide an easy payment facility to MobiKwik’s 55 million registered users to enjoy ALTBalaji.

    Speaking on the partnership, ALT Digital Media Entertainment limited CEO Nachiket Pantvaidya said, “With the partnership of Micromax, we will take our repository of original shows, exclusively available on ALTBalaji to the urban masses. Our ALTBalaji app would be bundled on Micromax devices for frictionless download experience, for them to enjoy over 250 hours of original, exclusive content. Micromax will distribute these original shows to its 30 million users via its digital properties. This collaboration makes ALTBalaji the only original digital content generation platform to reach viewers on such a massive scale.”

    He further added on partnership, with Mobikwik, “With a vision to create a better consumer experience, the partnership with MobiKwik will facilitate frictionless connection between our subscribers and ALTBalaji. This convenient payment option will allow our consumers to subscribe to our original and exclusive content with ease. We are glad that MobiKwik which is a pioneer in the wallets business will open a new consumer base to our service.”

    ALTBalaji, the subscription based digital entertainment platform, will be commercially available from mid-April. The app will be launched with six new shows and will be followed with a new show every 15 days for its viewers to binge watch. The content is created by some of the best talents of Indian Entertainment industry including critically acclaimed directors and actors. The long illustrious list of artists comprises of Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao, Hansal Mehta, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Sameer Soni, Yudhishtar Urs, Dipannita Sharma Atwal, and more.

    By joining forces together, ALTBalaji and Micromax are attempting to change the way digital content is consumed in India. Created to provide an alternative to mainstream Indian entertainment & TV content, ALTBalaji will bring fresh & interesting stories to audiences in varied genres. The platform will offer more than 250 hours of original content in the first year of it’s launch.

    MobiKwik also powers payments for the IRCTC service and can target the users based on the long­ distance rail tickets that they have purchased, allowing ALTBalaji to offer the service to these customers who are otherwise starved of entertainment or must consume the same content available elsewhere.

    MobiKwik business head Bikram Bir Singh said, “This association is in line with our endeavor to make MobiKwik payments ubiquitous.”