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Tag: ALTBalaji

  • Balaji’s consolidated six-month revenue nearly doubles to Rs 283 cr

    Balaji’s consolidated six-month revenue nearly doubles to Rs 283 cr

    Mumbai: Balaji Telefilms announced its financial results for the second quarter and six months ended 30 September 2022. Balaji’s consolidated six-month revenue was Rs 283 crore versus Rs 142 crore in the same period in the previous fiscal. The group’s Ebitda loss was Rs 35 crore versus Rs 69 crore in the first half of the previous fiscal.

    During the three months of this quarter, it had a pipeline of eight shows on air across four leading broadcasters. In Q2 FY23, the TV business produced 275 hours of content, up from 189 hours in Q2 FY22. Two new shows across varied genres have been lined up and are currently under production. The business contributed to extremely healthy margins during H1 FY23 and will continue to be volume-led. The current quarter’s realisation of Rs 30.37 lakh per hour is nine per cent higher than the previous quarter’s. Balaji said that its shows have often been regarded as channel drivers for broadcasters as they have been consistently well received by audiences.

    AltBalaji’s direct subscription revenue stood at five crore rupees in Q2 FY23, and the business is expected to retain the momentum as per current run rates for the balance of the year considering a strong content library in place with 93 shows and 18 movies, which include multiple seasons of shows. Apharan 2 and Code M S2 were launched in Q1 and Q2 respectively and both shows have been well received. The company sold 6.1 lakh subscriptions (including 3.2 lakh renewals) during the six months ending 30 September 2022. This excludes subscribers on partner apps where the content continues to do well. The current engagement time is 53+ minutes, with a watch time of 16.4 billion minutes. Video views stand at 1.4 billion cumulatively to date.

    It had two theatrical releases in Q2 FY23. It said that its first release for the year, Ek Villain Returns starring John Abraham and Arjun Kapoor released on 29 July to positive reviews and garnered a strong box office collection. Its subsequent theatrical release, Dobaaraa starring Taapsee Pannu in August, received widespread critical acclaim on account of its niche concept. It also released Goodbye, starring Amitabh Bachchan and Rashmika Mandanna, in October to positive reviews. It has three more movies lined up for release in FY23, wherein we have pre-locked revenue deals, thereby de-risking the movie business segment significantly. The pipeline includes Freddy, starring the nation’s current heartthrob Kartik Aryan, which has already been blocked for a direct-to-digital release starting 2 December on Disney+ Hotstar and also includes Kathal, starring Sanya Malhotra, which is also headed for a direct to digital release on Netflix.

    Balaji Telefilms MD Shobha Kapoor said, “Our TV business continues to perform well in terms of production hours, and we hope to improve this momentum as two new shows are added to our robust pipeline of eight shows that we currently have on air across channels and genres that will enable us to achieve volume growth. As always, we are confident that our content will strike a chord with audiences, as our storytelling is backed by strong creative capabilities, which drive our business growth and allow our brand to flourish in this domain. We are also extremely elated that, after a gap of almost two and a half years, we had our first theatrical release in July this year. Ek Villain Returns, headlined by a strong star cast, received positive audience reviews, which were also reflected in its box office collection.

    “Our subsequent theatrical release, Dobaaraa starring Taapsee Pannu garnered a great critical response and was trending at the number one spot on Netflix upon its release on OTT subsequently. It continued to dominate the OTT space by consistently featuring in the top ten category for multiple weeks, which demonstrates our strong content capabilities yet again. Additionally, we have a robust pipeline of three more movies to be released this year and are confident that these will exceed expectations and take our brand a notch higher. We continue to have strong controls on the cash spent while driving overall profitability, including some strong strategic content sharing deals that allow us to further our growth.”

    Operational And Financial Highlights:

    The TV business remained steady in the third quarter, with 275 hours of production across eight shows and a strong pipeline of two more shows currently in production. The business will continue to be volume-led; ALTBalaji’s total subscriptions sold in H1 FY23 were 6.1 lakh. In Q2 FY23, direct subscription revenues were five crore rupees.

    After a gap of more than two and a half years, it had its first theatrical release of the year in July. Ek Villain Returns was released. Dobaaraa, starring Taapsee Pannu and Goodbye starring Amitabh Bachchan and Rashmika Mandanna, were released on 19 August and 7 October respectively, and received widespread critical acclaim by audiences. Dobaaraa trended at the No. 1 spot, subsequently on Netflix, upon its release on OTT.

    The current pipeline includes three more projects. This includes Freddy starring Kartik Aryan, which has already been blocked for a direct-to-digital release starting 2 December on Disney+ Hotstar as well as Kathal starring Sanya Malhotra which is also headed for a direct to digital release on Netflix.

  • Balaji Telefilms reports revenue of Rs 118.8 crore for Q1 FY23

    Balaji Telefilms reports revenue of Rs 118.8 crore for Q1 FY23

    Mumbai: Balaji Telefilms earned a revenue of Rs 118.8 crore for Q1 FY23 of which ALTBalaji contributed Rs 36.8 crore through its direct subscription, which stood at Rs 6 crore in Q1 FY23, the company said in a statement.

    The group’s EBITDA loss is Rs 20.4 crore and the loss after tax is Rs 24.5 crore. 

    Balaji Telefilms Ltd managing director Shobha Kapoor said, “Our content has always resonated with audiences at large as it is deeply ingrained in India’s socio-cultural fabric and this quarter has been no different given that we have continued to provide content-driven and quality entertainment while simultaneously focusing on sustainable growth for our investors.”

    “We continue to have strong controls on the cash spend while driving overall profitability including some strong strategic content sharing deals which allows us to further our growth,” she added. 

    OTT-business

    ALTBalaji has 93+ shows live on its platform. ‘Lock Upp’ which was live streamed, gained enormous popularity and went on to become the most watched reality show in the OTT space, with 500+ million views. As a result, the company generated significant long-term IP because this format had never been seen in the Indian entertainment domain before. This quarter they released Apharan- Season two which garnered more than a million views within a short time.
    For the three months ending 30 June, the company sold 3.1 lakh subscriptions (including 1.62 renewals). This excludes subscribers on partner apps where the content continues to do well. 

    The company, in its release, said, “ALTBalaji continues to produce content-driven shows and we are confident that it will be regarded as one of the leading Indian OTT players shortly as we have a strong content library catering to classes and masses alike with consistent hit shows across genres.”

    The company continues its strategy to drive deeper audience engagement by creating quality and content-driven shows that are targeted at a mass audience seeking differentiated stories. Currently, the engagement time stands at 62+ mins, with watch time at 16.19 billion minutes. Video views stand at 1.37 billion cumulative to date.

    Some of our shows continue to be highly rated and popular amongst our audiences, especially the youth, and also include our immensely popular niche reality competition show (that was released last quarter). 

    TV Business

    In Q1 FY23, Balaji’s TV business continued at normal for three months with 246.5+ hours of production across 8 shows compared to 174.5 hours in Q1 FY22. Two more TV shows are lined up across genres for the next quarter. ‘Apnapan’ was launched in Q1 FY23 which generated a good audience response.

    Kapoor said, “As always, we are confident that our content will strike a chord with audiences as our storytelling is backed by strong creative capabilities which drive our business growth.”

    Movie business 

    In terms of movies, “Ek Villain Returns” starring John Abraham and Arjun Kapoor, was released on 29 July to positive reviews, earning 51 crore plus at the box office. 

    Kapoor said, “Considering that theatres are now operating at 100 percent capacity, we are confident that our movie business will be back on track given that we have six more movies up for release in FY23, out of which two films are ready to release stage, three films in post-production stage and one film under production. We have pre-locked exciting revenue deals on our movies slate, thereby de-risking our movie business segment.”

  • Balaji Telefilms reported an income of Rs 119 crore for Q4 FY22

    Balaji Telefilms reported an income of Rs 119 crore for Q4 FY22

    Mumbai: Balaji Telefilms has announced its financial results for the fourth quarter and year ended 31 March 2022. The group posted an income of Rs 119 crore for the quarter and a loss of Rs 33.3 crore.

    The group revenues for the year stood at Rs 337 crore and a loss of Rs 133 crore. Altbalaji contributed Rs 102 crore to overall revenues. It sold 3.88 million subscriptions in FY22 excluding subscribers on partner apps. Its direct subscription revenue stood at Rs 52.39 crore.

    The TV business clocked 863 hours of production across seven shows for four broadcasters. There are two more shows lined up and should commence shortly.

    Altbalaji added 13 shows over 12 months on its platform. Its reality show Lock Upp has crossed more than 500 million views. The watch time on the OTT platform stood at 15.75 billion minutes, with an engagement time of 66 minutes. Video views stood at 1.29 billion cumulative to date.

    The company also has seven movie projects in the pipeline with leading actors and directors in the country.

    “The movie business continued to make good progress in completing its productions given that normal operations were fully resumed on account of easing of restrictions,” said the statement. “Further, with the relaxations implemented in terms of re-opening of cinema theatres, the theatrical distribution business is steadily on its way to regain momentum and this has accordingly allowed the company to pursue its monetization strategies for completed productions in terms of theatrical launches as well as deals for direct to digital.”

    The company has seven movies planned for release in FY23 and pre-locked existing deals on a few movies. As part of its strategy, Balaji Telefilms continues to control investments in movies and pursue pre-sales and co-production deals where feasible.

    “The relaxation of COVID-19 restrictions and norms in this financial year allowed us to operate at our optimum efficiency levels,” said Balaji Telefilms Limited managing director Shobha Kapoor. “Altbalaji continues to drive subscription growth and we added 3.88 million subscriptions during the twelve months. We added 13 shows in the twelve months which included the highest watched reality show Lock Upp in OTT space signalling the reach of the business. We continue to have strong controls on the cash spend while driving overall profitability including some strong strategic content sharing deals which allows us to further our growth. Our TV business has shown good recovery in terms of production hours and we hope to improve this momentum as two new shows will commence. In the movie business, production for some exciting projects is at various stages of completion. We closely monitor the availability of theatrical releases and direct to digital launches. Overall, the year has been good and expected to continue the momentum.”

  • Divya Dixit, SVP – Marketing, Partnerships & Revenue of Alt Balaji moves on

    Divya Dixit, SVP – Marketing, Partnerships & Revenue of Alt Balaji moves on

    Mumbai: Altbalaji senior vice president marketing partnerships and revenue Divya Dixit has moved on. She confirmed the development to Indiantelevision.com and is currently serving her notice period.

    Dixit joined Balaji Telefilms in September 2018 and has been leading its OTT platform Altbalaji’s direct subscription growth and marketing for its originals. She was previously associated with Zee5 as vice president of marketing and direct revenue.

    Dixit has two decades of experience in the media industry with stints at Star TV Network, Saregama India, UTV, Sony Entertainment Television and Percept.

  • ALTBalaji launches a subscription contest for its users

    ALTBalaji launches a subscription contest for its users

    The homegrown OTT platform, ALTBalaji has announced an exciting contest for its app users. As a part of this content, new viewers can avail annual subscription plan for only Rs 300 and get access to some of the best, current and upcoming shows along with viewing the enthralling initial seasons of its previous shows as well.

    The contest will start from 9 May until 20 June. To add to the excitement, each week one lucky winner can also get a chance to win a wide range of prizes which include top-of-the-line watches, perfumes, travel hampers, gold shopping vouchers, shopping vouchers and much more. A special hamper of multiple goodies will also be given to anyone lucky winner.

    ALTBalaji has always attracted new viewers and wooed them with new path-breaking content and carved a niche for itself in the Indian OTT space. The platform has always offered several appealing incentives to viewers, and this is an effort in that direction.

    ALTBalaji has one of the largest original Hindi content libraries, which include 91 original shows spanning genres such as thrillers, drama, romance, youth dramas, horror, comedy, and more which cater to a vast variety of audience segments. Being India’s own homegrown OTT platform, ALTBalaji has featured some of the most talented actors and worked with award-winning directors and acclaimed writers, and it continues to improve the quality of its content. Its upcoming lineup includes shows like Apharan 2, Bois Locker Room, Paurushpur 2, Mental Hood, Season 2 and many more.

  • ALTBalaji announces #High5withALT campaign to celebrate fifth anniversary

    ALTBalaji announces #High5withALT campaign to celebrate fifth anniversary

    Mumbai: Video streaming platform ALTBalaji on Monday announced a new campaign titled #High5withALT to celebrate its fifth anniversary.

    With a proven track record of developing ventures and creating new opportunities, ALTBalaji currently has an MAU base of over 10 million and has sold 2.9 million subscriptions in H1 alone. In addition, the platform has an average audience engagement of 83 minutes per day with 91+ shows and a rich bouquet of genres that cater to a variety of audiences, according to the statement.

    Now, with its AVOD model, the platform is looking to gain more viewers and continue its mission of entertaining its audience.

    ALSO READ | ‘Lock Upp’ is ALTBalaji’s ‘KBC moment’ as it forays into AVOD: Divya Dixit

    “The platform has experienced a 36 per cent quarter-on-quarter growth in subscription video-on-demand (SVOD) in FY21. Furthermore, its active subscriber base increased by 75 per cent yearly to 2.1 million from 1.2 million in the previous quarter, 2020. As a result, the platform now has over 35 million subscribers and nine million monthly active users,” said the statement.

    ALTBalaji’s journey started with a promise of presenting the viewer’s non-stereotypical and groundbreaking shows that were never seen before in the Indian OTT space. With over 80 per cent of ALTBalaji’s audience under 35 years of age and its exciting library boasting 91+ original shows, the platform has rightly owned the tag of ‘OTT of the masses.’

    “We have continued to break barriers in content creation, with which we have built a unique loyalty & following amongst the audience especially the youth who contribute to 80 per cent per cent of our audience base. The year ahead is going to be even bigger, better, and bolder by creating differentiated content for our audience base,” commented ALTBalaji CEO Zulfiqar Khan. “We have also added another layer to our consumer offering by introducing AVOD to complement our SVOD business with the launch of the record-breaking non-fiction show ‘Lock Upp.’ We thank our viewers for the enormous love and support, and we take a step into our sixth year with a promise to make it even more exhilarating.’’

    This year, ALTBalaji launched two new shows “Pavitra Rishta” and forayed into the non-fictional space with Kangana Ranaut-fronted reality show “Lock Upp.” Its upcoming lineup includes shows such as “Apharan 2,” “Bois Locker Room,” “Cold Lonelly Messy,” “Hashtagwarrs,” “Paurashpur 2,” “Mentalhood: S2,” and many more.

  • How viewer data analytics are shaping operators’ revenue and content strategies

    How viewer data analytics are shaping operators’ revenue and content strategies

    Mumbai: Indiantelevision.com, in partnership with Synamedia, organised a virtual webinar on ‘how analytics shaping operators’ revenues and content strategy?’ on 23 March. The panel discussion was joined by Altbalaji’s Divya Dixit, MX Player’s Viraj Jit Singh, Zee5’s Abhirup Datta, and Synamedia’s Amruta Shankar. Shankar, who is Synamedia’s director of data and analytics, has penned observations of the panelists and highlighted the crux of the discussion.

    During a recent IndianTelevision webinar, I was joined by leading Indian OTT streaming platforms, Altbalaji, MX Player and Zee5 to discuss their wealth of video data, and how it can be leveraged to address their pain points and achieve genuine business-boosting results.

    Bringing together all the digital clues that viewers leave behind when they watch video content across an ever-increasing number of screens is critical to ensuring data caters to the different needs of the organisation. It helps the content rights manager to understand what viewers want to watch, or the marketing director to realise when and how they want to watch content. The product manager can use data to ensure that the content is searchable and keeps viewers engaged.

    “Our entire business and growth are based on data,” said MX Player’s senior vice president and head of revenue Viraj Jit Singh.

    For streaming providers and operators, the content remains king, but data is the jewel in their crown. A source of priceless insights from across the video ecosystem, data can help to drive viewer engagement, reduce churn, slash operational costs and grow revenue.

    On-demand content is driving a lot of today’s consumption, and so to keep pace with changing viewing habits, “you have to be platform-agnostic,’’ remarked Altbalaji senior vice president of marketing, partnerships and revenue Divya Dixit. Whilst content ‘snacking’ on small screen devices is growing in prevalence, particularly through social platforms like TikTok, the lure of long-form content on the big screen in the living room continues to endure.

    ALSO READ | ‘Lock Upp’ is ALTBalaji’s ‘KBC moment’ as it forays into AVOD: Divya Dixit

    With data underpinning all the big decisions, including monetisation and advertising, all the panelists agreed that getting the tech stack right to cope with all the available data is vital. Equally important is ensuring the data is of sufficient quality to avoid a shifting base, where the numbers simply don’t add up from one month to another.

    Using data for business decisions certainly added up for Altbalaji and MX player’s latest joint venture, a new show called “Lock Upp,” which achieved over 100 million views in less than 20 days.

    Because MX Player is an AVOD platform, Singh emphasises the importance of understanding viewers “to get the right brands to advertise to the relevant audience, which obviously leads to higher efficiencies for advertisers but also better viewing for our subscribers.”

    Zee5 head of AVOD marketing Abhirup Datta agreed and said, “Leveraging data to showcase the right content to the consumer is very important….also using data about the viewing devices and what kind of content they end up watching.”

    Tackling pain points

    Datta shared how data can also help alleviate pain points including how to address ‘guest users’ on Zee5; juggling and balancing the risk of bringing new releases onto the platform at the expense of older consistently performing content; and ensuring an ad is served to the right cohort.

    For Dixit, her greatest headache is understanding why a consumer drops out at the subscription page or in the middle of sampling the first episode. She added, “the helping hand of somebody who can map out where the churn is coming from, and what needs to be done to rectify this, could obviously add a lot of value.”

    Listening to customers and optimising their experience

    For Singh, this is an ongoing process “we work very hard to listen to our consumers and try to over-deliver on their expectations.”

    Datta agreed that “a user’s experience is at the core of everything we do. It is our North star.”

    In business, the customer is always right, but more importantly, the customer’s data never lies. Scrutinising and validating that data objectively, and validating it using a trusted, independent third party has the power to deliver a treasure trove of valuable business insights.

    The last word goes to MX Player’s Singh, “listening to your consumer, understanding that data, and seeing how you can mix it all together and figure out a solution for them is the best metric you can work on today,” he said.

  • ‘Lock Upp’ is ALTBalaji’s ‘KBC moment’ as it forays into AVOD: Divya Dixit

    ‘Lock Upp’ is ALTBalaji’s ‘KBC moment’ as it forays into AVOD: Divya Dixit

    Mumbai: With its maiden advertising-based video on demand (AVOD) project “Lock Upp” delivering a stellar performance, Balaji Telefilms’ video streaming service ALTBalaji is currently experiencing its “KBC moment,” as the platform’s SVP of marketing and revenue Divya Dixit tells IndianTelevision.com. Clocking 100 million views within 19 days, and crossing 200 million unique views in 32, it has become one of the most-watched OTT reality shows since launching on ALTBalaji and MX Player.

    “Lock Upp” marks a turning point in ALTBalaji’s journey, as the popular subscription video-on-demand (SVOD) service opens up to the world of AVOD. The platform boasts 35 million subscribers, over 10 million MAUs, an engagement metric of 83 minutes per day, and a library of over 91 original shows. Up to 80 per cent of ALTBalaji’s audience is under 35 years of age.

    ALSO READ | Understanding ALTBalaji’s ‘under 35 viewers’ with Divya Dixit

    Having achieved these milestones, AVOD was a natural progression aimed at expanding the audience base, including via cross-sell and up-sell for ALTBalaji. Furthermore, “it adds a layer of advertising revenue over a successful SVOD business,” says Dixit.

    To this end, “Lock Upp” was designed to have an international appeal. Fronted by a controversial host Kangana Ranaut, and featuring equally controversial contestants, the show’s sets, costumes, tasks, and dares, were all planned to keep these objectives and audiences in mind. It will be exported globally from the next season.

    “After achieving tremendous success locally, the objective of creating a format that caters to the international audience is to expand our audience base as well as establish a homegrown exported-to-world IP, and have the freedom to implement new ideas,” states Dixit, adding that, “The strategy worked as the responses that we received have all been quite positive and exceeded the expectations.”

    The platform has registered equal male and female viewership in the 18-34 age group and a high Average Time Spent (ATS) for “Lock Upp.” International traffic on the app has also shot since it started streaming.

    Commenting on the idea behind launching AVOD with a captive reality show instead of other formats which ALTBalaji has seen success with, Dixit tells us that through AVOD the platform wants to ensure that its content also reaches the audiences that are currently still fence-sitters and buy-in OTT as a mainstream entertainment platform. “There had to be momentous propulsion and a valid reach thrust that would launch AVOD for us, and LockUpp with millions of views gave us that thrust,” she remarks.

    ALSO READ | ALTBalaji’s ‘Lock Upp’ garners 15 million views in 48 hours

    Going ahead, ALTBalaji will explore all different formats of entertainment through AVOD to have a prominent presence in the segment as well as to gain further reach. “Much like how we partnered with MX Player for ‘LockUpp,’ we are open to the ideas of other partnerships that will help us market our platform to the masses,” she asserts.

    The ALTBalaji IP “Lock Upp” was created in partnership with MX Player. Owned by MX Media, MX Player is an ad-supported OTT service with over one billion downloads and 280 million monthly active users globally. The reality show is its first attempt at unscripted content.

    “MX Player and ALTBalaji have always had a great business relationship, therefore we collaborated further on the show,” Dixit shares. “With the reach that MX Player enjoys, and with ALTBalaji emerging as a leader when it comes to unique content and marketing strategies, this is a win-win partnership for both platforms.”

    As ALTBalaji gears up for a long-term AVOD play, it has established separate, dedicated teams and plans for both its AVOD and SVOD offerings to ensure that they do not end up competing with each other. “We have had synergies with several platforms and our history shows that we have managed all those ventures very well and very efficiently. Be it SVOD or AVOD, our main focus has always been to provide world-class entertainment for our fans,” concludes Dixit.

  • Here’s how ALTBalaji disrupted AVOD world with new show ‘Lock Upp’

    Here’s how ALTBalaji disrupted AVOD world with new show ‘Lock Upp’

    Mumbai: Streaming platform ALTBalaji recently launched its first reality show “Lock Upp” through an advertising-based video on demand (AVOD) model. The AVOD system allows viewers to access the free original content. This strategic move by ALTBalaji is on its way to set a new benchmark in the Indian entertainment industry.

    The Kangana Ranaut-fronted show turned out to be a great success for the streaming service platform. On the subscription video-on-demand side (SVOD), ALTBalaji has witnessed 36 per cent quarter-on-quarter growth in FY21. In addition, the platform saw a 75 per cent increase in active subscriber base to 2.1 million from 1.2 million last year, compared to the same period the previous quarter in 2020. As a result, the platform has more than 35 million subscribers with nine million monthly active users, according to the streaming service. 

    With over 80 per cent of ALTBalaji’s audience under 35 years of age; an exciting library boasting 91+ original shows and many in the pipeline; a flourishing SVOD business; AVOD is the next step in building the business further.

    For the first time, a platform with no network support has attempted to build an AVOD business, as it garners a record number of views based on the strength of the path-breaking content that it delivers regularly. According to the platform, the goal is to reach out to an even wider audience base, penetrating further into the hinterlands.  

    Speaking on this success, ALTBalaji spokesperson said the introduction of AVOD will not only be an added layer of advertising revenue to existing revenue streams but will also help them drive further subscriber base via cross-sell and up-sell. “We are excited about providing a further simplified and seamless experience with thousands of hours of free content for mass India,” added the spokesperson.

    ALTBalaji has a history of creating ventures and opportunities that are very well received by the audience. Currently catering to an MAU base of 10+million, it has sold 2.9 million subscriptions in H1 alone. The platform sees an audience engagement metric of 83 minutes per day, with different genres catering to varied audiences. According to a recent report by global technology research powerhouse Omdia, AVOD streamers will flourish over the next three years and will hit revenues of almost $260 billion by 2025.

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  • ALTBalaji & MX Player’s show ‘Lock Upp’ reaches 100 mn views since its release

    ALTBalaji & MX Player’s show ‘Lock Upp’ reaches 100 mn views since its release

    Mumbai: The unique captive reality show ‘Lock Upp’ by ALTBalaji & MX Player has successfully managed to garner 100 million views within 19 days of its release.

    The show is currently streaming on ALTBalaji and is hosted by actress Kangana Ranaut. To create an exclusive user experience, MX Player & ALTBalaji has introduced two new features: Super Voting/for Loyal and Super Fans and Khabris on the apps. 

    Other features that will soon be introduced on the app are the audience suggestion poll and contestant chat. Additionally, MX Player & ALTBalaji will unveil the highly engaging ‘appeal box’ for a wholesome interactive experience.

    ALTBalaji & MX Games are innovating and providing audiences with a chance to predict and win. Speaking on the new features, MX Media’s CEO Karan Bedi said, “At MX, we are always attempting to entertain our audiences with exciting and unique concepts. Our user-first approach in offering such content has made MX Player India’s largest entertainment platform. Our latest hit reality series, Lock Upp has something for every user.” 

    “We have introduced dynamic interactivity so that they get a chance to get involved with the contestants and increases the likelihood of building a long-term connection with them. To ensure our proposition succeeds, we believe in giving people more of what they love to build compelling connections,” Bedi added.

    “A user who predicts elimination before it starts builds an emotional investment in the outcome and creates their unique personal journey with their favourite contestants on the show. We have lots more in store to create an entertaining real-time engagement for our users,” he said.

    “AT ALTBalaji, the focus is always on introducing content that appeals to the mass audiences. With Lock Upp, an ALTBalaji Production, we have created multiple milestones with massive audience engagement topping the lists across all platforms. Extra-ordinary audience interactivity is a USP that ALTBalaji is looking to innovate even further. On the same lines, we are happy to introduce the concept of super fans where the ‘aam aadmi of India’ will have super-power to decide the fate of the contestant in the show and we will also give a super fan a chance to become a Khabri and intermingle with the contestants. To connect the audiences directly to the show, there is much more in store for everyone to stay engaged,” Czarina Ekta R Kapoor shares. 

    For example, the accurate winning prediction, team captain prediction or an elimination prediction will help users regularly earn points and prizes. This interactivity feature increases the chances of audience involvement in the show and helps them stay connected to their favourite contestants. The results will be announced on the show.