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Tag: ALTBalaj

  • Raaj S Kaushal appointed series head, Hindi originals at ZEE5, promising new content

    Raaj S Kaushal appointed series head, Hindi originals at ZEE5, promising new content

    MUMBAI: Raaj S Kaushal has joined Zee5 as the series head of Hindi originals from February, marking a significant move for the streaming platform. Kaushal brings extensive experience from his previous roles at Zee Studios, Dice Media, and other prominent media companies.

    His career includes a diverse range of projects, from television series like Taarak Mehta Ka Ooltah Chashma and x to OTT content for platforms like AltBalaji. He has also worked on films, including the critically acclaimed “200 Halla Ho” on Zee5.

    In his new role, Kaushal will lead the development and commissioning of original Hindi content for ZEE5, aiming to create “groundbreaking content.” His experience in various aspects of content creation, including production, screenwriting, and creative direction, positions him to contribute to the platform’s growth.

    Kaushal’s background encompasses both television and OTT platforms, providing him with a comprehensive understanding of the Indian entertainment landscape. He has managed projects across various genres, demonstrating his ability to deliver successful content.

    Zee5’s appointment of Kaushal reflects its focus on strengthening its Hindi originals offering. His experience and leadership are expected to play a key role in shaping the platform’s content strategy.

  • ALTBalaji direct subscriptions up 35% QoQ; 1.8m subs sold in Q1 FY22

    ALTBalaji direct subscriptions up 35% QoQ; 1.8m subs sold in Q1 FY22

    Mumbai: Balaji Telefilms has announced its financial results for the quarter ended 30 June 2021. The company’s direct-to-consumer business, ALTBalaji sold a total of 1.8m subscriptions in Q1 FY22 as against 0.9m in Q1FY21, up 35 per cent. Direct subscription revenues stood at Rs 17 cr vs Rs 13 cr.

    The OTT platform has a current active subscriber base of 2.4m, excluding subscribers on partner apps. Quarterly revenue stood at Rs 21cr.

    Having added six shows last quarter, ALTBalaji has taken the overall library to 86 shows. The Company said it continues its strategy to drive deeper audience engagement by creating content that is targeted at mass India seeking differentiated stories, while remaining focussed on the younger audiences.

    Balaji Telefilms’ TV business has continued at normal levels as daily show production was ensured with pandemic restrictions. During the quarter the Company produced 174.5 hours of content across six shows for four broadcasters.

    Balaji Telefilms, managing director, Shobha Kapoor said, “ALTBalaji continues to drive subscription growth and we added 1.8m subscriptions during the quarter. Our strategic content sharing deals will ensure we maintain control on the cash spend while driving overall profitability. TV business has shown good recovery in terms of production hours and we hope to improve this momentum as five new shows commence. In the movie business, production for some of the exciting projects are at various stages of completion and we are closely monitoring the availability for theatrical releases as well as direct-to-digital launches. Overall, the year has started well and we will build on this momentum through the year.”

  • ALTBalaji associates with Amazon Pay, PayTM for cashback offers

    ALTBalaji associates with Amazon Pay, PayTM for cashback offers

    MUMBAI: Keeping in mind the current situation and the ever-rising popularity for original content along with the viewers’ preference for convenient payment experiences, ALTBalaji, one of India’s leading homegrown OTT platforms, has associated with popular payment gateway Amazon Pay and Paytm. As part of the deal, Amazon Pay will offer 25 per cent cashback on ALTBalaji subscription whereas Paytm will offer a flat Rs 20 cashback on the subscription. The offers can be availed by android users in India.  Using these gateways, customers can enjoy quick and easy checkouts with faster cashback.

    To avail the offer via Amazon Pay, customers can go to the ALTBalaji website or android app, select the service of their choice and make the payment using Amazon Pay as the payment option. As a part of the deal, a cashback up to Rs 100 can be availed once per user on using Amazon Pay during the offer period. Valid from 1 April 2020 to 30 April 2020, the cashback will be credited instantly as Amazon Pay balance after completing the payment. Offer will be valid only on online orders made on the ALTBalaji website or android app using Amazon Pay.

    On the other hand, Paytm’s flat Rs 20 cashback on the first Paytm wallet transaction is valid now till 7.59 pm on 7 April 2020. The offer can be availed once per user and will be received within 24 hours of completion of the transaction Also, the offer is applicable only on making payment on the ALTBalaji website or app by paying the entire amount using one’s Paytm Wallet.

    On the association, Balaji Telefilms Group COO and ALTBalaji CEO Nachiket Pantvaidya said, “Our collaboration with Amazon Pay and Paytm is a step towards strengthening our relationship during these testing times with the consumers. Amazon Pay and Paytm are two of the most preferred gateways for digital audiences across the country. Through this partnership, ALTBalaji’s extensive library of homegrown, original premium content will now be even more accessible and affordable to a wider and newer set of audiences.”

    With ALTBalaji subscription, consumers will get access to 60 originals created for the masses. ALTBalaji has built a legacy of creating iconic shows, like Apharan, Mental Hood, Code M, Mission Over Mars, Kehne Ko Humsafar Hain, Home, Gandii Baat, The Test Case, Bose: Dead or Alive among others, which have been lauded by audiences.

  • ALTBalaji launches ‘comedy of errors’ show Fourplay

    MUMBAI: ALTBalaji, an OTT platform for original and exclusive shows, has announced the release of its new show Fourplay. This quirky story about two couples and their misadventures will showcase “Cheating” and “Loyalty”, albeit in a lighter and humorous way.

    A “comedy of errors” in its truest sense, the show will explore the aspects of the lives of married couples. Apart from being funny the show deals with trust issues, misunderstanding and boredom which creeps into the marriage. Which are a grave reality of the times we are living in. The show is directed by Vandana Sajnani Khattar and stars popular artistes Rajesh Khattar, Gaurav Chopra, Kashmera Shah, Kubra Sait, Nikhil Dewan, Nitin Mirani, Vishakha Dugar and Aarti Khetarpal.

    The story has all the required spices to make it a riveting watch. There are two couples – Pooja & Raj who have been married since the past 10 years and their best buddies Brinda & Bobby who are married for around nine years. Like an ordinary couple they are dealing with their daily lives till they are caught in the deep web of misunderstandings, which turns their mundane lives, upside down. What is it? Lots of questions and lots of confusion, thus a lot of fun. Four couples and a lot of play – that’s Fourplay for you!

    ALTBalaji, post its successful launch, has been offering shows in various genres- romance, mystery, drama, thriller and comedy. The ad free, subscription-based platform is available in over 75 countries, catering to the need of Indians and Indian diaspora across the globe.