ITV

Tag: ALT entertainment

  • ‘Great Grand Masti’s first look leaves the audience spell bound

    ‘Great Grand Masti’s first look leaves the audience spell bound

    MUMBAI: Sri Adhikari Brothers and Anand Pandit, joint producers of Great Grand Masti along with ALT entertainment and Maruti international, have revealed the first look of the much awaited installment of the super successful movie franchise- Masti which is directed by the renowned director -Indra Kumar. The event was a full house, packed with the awesome threesome- Riteish Deshmukh, Aftab Shivdasani and Vivek Oberoi starring in the movie and a hoard of attendees that were left spell bound.

    The third installment of the popular movie franchisee is all set to release on July 22.
    Bollywood’s first tryst with screwball comedy, Masti, was a super hit. It tickled the funny bone and still struck an emotional chord with the audiences.

    Anand Pandit said, “With Great Grand Masti we promise to take entertainment to the next level with a surprise supernatural twist to the story. The latest movie will see the entry of ravishing beauty and supermodel Urvashi Rautela.”

    While the first movie focused on how an attempt to spice up their life by having extra-marital affairs made the lives of the protagonist hell, the second part was known for its slapstick humor.

    Talking on the occasion, Indra Kumar stated, “Sri Adhikari Brothers have been the pioneers in comedy content creation. I would like to express my heartfelt gratitude to Sri Adhikari Brothers and Anand Pandit.”

    Sri Adhikari Brothers vice president and managing director Markand Adhikari stated “The Masti franchise has always been one that is to be watched out for and we are positive that the audiences will enjoy the movie. I am glad that our association will extend, as we initiate work on the sequel of Sanjay Dutt starrer Dhamaal series – “Total Dhamaal”.”

  • ‘Great Grand Masti’s first look leaves the audience spell bound

    ‘Great Grand Masti’s first look leaves the audience spell bound

    MUMBAI: Sri Adhikari Brothers and Anand Pandit, joint producers of Great Grand Masti along with ALT entertainment and Maruti international, have revealed the first look of the much awaited installment of the super successful movie franchise- Masti which is directed by the renowned director -Indra Kumar. The event was a full house, packed with the awesome threesome- Riteish Deshmukh, Aftab Shivdasani and Vivek Oberoi starring in the movie and a hoard of attendees that were left spell bound.

    The third installment of the popular movie franchisee is all set to release on July 22.
    Bollywood’s first tryst with screwball comedy, Masti, was a super hit. It tickled the funny bone and still struck an emotional chord with the audiences.

    Anand Pandit said, “With Great Grand Masti we promise to take entertainment to the next level with a surprise supernatural twist to the story. The latest movie will see the entry of ravishing beauty and supermodel Urvashi Rautela.”

    While the first movie focused on how an attempt to spice up their life by having extra-marital affairs made the lives of the protagonist hell, the second part was known for its slapstick humor.

    Talking on the occasion, Indra Kumar stated, “Sri Adhikari Brothers have been the pioneers in comedy content creation. I would like to express my heartfelt gratitude to Sri Adhikari Brothers and Anand Pandit.”

    Sri Adhikari Brothers vice president and managing director Markand Adhikari stated “The Masti franchise has always been one that is to be watched out for and we are positive that the audiences will enjoy the movie. I am glad that our association will extend, as we initiate work on the sequel of Sanjay Dutt starrer Dhamaal series – “Total Dhamaal”.”

  • Challenges faced by the OTT players in India; the way ahead

    Challenges faced by the OTT players in India; the way ahead

    MUMBAI: With the majority of the OTT players operating on a freemium model, subscriptions are enjoying a new prominence as a revenue model for digital content and apps. While India saw Ditto TV working on the subscription revenue model, Balaji is all set enter the digital space with its digital platform Alt Digital Media.  

    The panel discussion on ‘Cracking the money code- Challenges and solutions for Digital Subscription models’ at FICCI FRAMES 2016 discussed the revenue models and the profit generation formula for this sector. Industry stalwarts included VUClip CEO Nickhil Jakatdar, Nazara Technologies CEO Manish Agarwal, ALT Entertainment chief strategy officer Eklavya Bhattacharya, Eros Digital COO Karan Bedi and Spuul India CEO Rajiv Vaidya. The session was moderated by BBC World News presenter Ros Atkins.

    After throwing light on the revenue models that each of the platforms followed, the panellists broadly discussed the revenue models that are followed in India with their positives and negatives and the various challenges that OTT was facing due to certain issues like infrastructure, piracy, etc.

    Initiating the discussion with how the ‘freemium’ model helped the OTT platforms, VUClip’s Jakatdar said, “The thing with such an emerging market is that if you don’t give content for free to the viewers, they will switch to some other place where they are getting it. You need to have content beyond the subscription pay wall. For example, in Malaysia, we found that Korean content works well there and is extremely popular. We got the simulcast content rights for Korea which they had to pay for, but the library content was for free.”

    He further added that, “We believe in micro payments which means that viewers can pay per content they view.  This means that they can buy data for a single day and don’t have to pay a monthly subscription. This is working well for us.”

    “Even as we use the freemium model, the free content for is important. If we look at the free content on the platforms as an ad-revenue driver, then we may find it difficult to sustain in this space ,” he further added.

    Differing with Jakatdar, ALT Entertainment’s Bhattacharya opined, “I don’t agree that the consumers will move to a different platform if you charge them. That’s going happen if you provide the same content on different platforms. It is definitely a challenge to provide exclusive quality. People don’t want to watch free content. They want to watch good content. The key for such platforms is to target the most loyal audiences and to provide them good quality and exclusive content which they can’t resist to buy. If you are creating content and hoping that you can break-even on advertising, it’s not going to work out. If you are confident about your content, people will definitely pay for it irrespective of the cost. If you create content that the consumers can’t get anywhere, they will come to you.”

  • Challenges faced by the OTT players in India; the way ahead

    Challenges faced by the OTT players in India; the way ahead

    MUMBAI: With the majority of the OTT players operating on a freemium model, subscriptions are enjoying a new prominence as a revenue model for digital content and apps. While India saw Ditto TV working on the subscription revenue model, Balaji is all set enter the digital space with its digital platform Alt Digital Media.  

    The panel discussion on ‘Cracking the money code- Challenges and solutions for Digital Subscription models’ at FICCI FRAMES 2016 discussed the revenue models and the profit generation formula for this sector. Industry stalwarts included VUClip CEO Nickhil Jakatdar, Nazara Technologies CEO Manish Agarwal, ALT Entertainment chief strategy officer Eklavya Bhattacharya, Eros Digital COO Karan Bedi and Spuul India CEO Rajiv Vaidya. The session was moderated by BBC World News presenter Ros Atkins.

    After throwing light on the revenue models that each of the platforms followed, the panellists broadly discussed the revenue models that are followed in India with their positives and negatives and the various challenges that OTT was facing due to certain issues like infrastructure, piracy, etc.

    Initiating the discussion with how the ‘freemium’ model helped the OTT platforms, VUClip’s Jakatdar said, “The thing with such an emerging market is that if you don’t give content for free to the viewers, they will switch to some other place where they are getting it. You need to have content beyond the subscription pay wall. For example, in Malaysia, we found that Korean content works well there and is extremely popular. We got the simulcast content rights for Korea which they had to pay for, but the library content was for free.”

    He further added that, “We believe in micro payments which means that viewers can pay per content they view.  This means that they can buy data for a single day and don’t have to pay a monthly subscription. This is working well for us.”

    “Even as we use the freemium model, the free content for is important. If we look at the free content on the platforms as an ad-revenue driver, then we may find it difficult to sustain in this space ,” he further added.

    Differing with Jakatdar, ALT Entertainment’s Bhattacharya opined, “I don’t agree that the consumers will move to a different platform if you charge them. That’s going happen if you provide the same content on different platforms. It is definitely a challenge to provide exclusive quality. People don’t want to watch free content. They want to watch good content. The key for such platforms is to target the most loyal audiences and to provide them good quality and exclusive content which they can’t resist to buy. If you are creating content and hoping that you can break-even on advertising, it’s not going to work out. If you are confident about your content, people will definitely pay for it irrespective of the cost. If you create content that the consumers can’t get anywhere, they will come to you.”

  • Balaji Tele’s movie arm acquires in-film rights of Tamil track

    Balaji Tele’s movie arm acquires in-film rights of Tamil track

    MUMBAI: Balaji Telefilms‘ movie division Alt Entertainment has acquired the in-film rights of a chart-busting Tamil track for incorporation in their soon-to-release film, The Dirty Picture.

    The Emraan Hashmi-Vidya Balan starrer has incorporated Naaka Mukka from the film Kadhalil Vizunthen.

    Remarked director Milan Luthria, "The track is rhythmic and sensual, and needless to add, extremely successful. I heard the track while shooting in Hyderabad and liked the way my production unit reacted to it."

    The track will feature at various points in The Dirty Picture while its original form has been retained.

    Incidentally, Naaka Mukka played at the opening ceremony of the Cricket World Cup 2011 held at Mirpur in Bangladesh and later at the inaugural ceremony of the IPL 2011 held in Chennai.