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Tag: Alt Balaji

  • Alt Balaji ropes in Manav Sethi as CMO

    Alt Balaji ropes in Manav Sethi as CMO

    MUMBAI: As Balaji Telefilms’ Alt Digital gears up for its launch in 2017, it has roped in marketing veteran Manav Sethi as its chief marketing officer. Sethi will oversee the company’s entire communications strategy in India and will also look after its international expansion.

    Balaji Telefilms group CEO Sameer Nair said, “Manav is ideally suited to support the vision we’re working towards at ALT Balaji. We are looking forward to harnessing his experience and expertise as we launch, grow and expand our footing. Manav’s role will cover a wide array of activities including Marketing and Communications, and we look forward to his leadership in shaping our journey.”

    With over 15 years of experience nationally and globally in marketing, product, sales, strategic alliances in digital businesses, Sethi brings with him an innate understanding of the market. His expansive experience includes holding key positions at Getit Infoservices and Reliance Big Entertainment.

    “We are delighted to add such an experienced resource to the ALT Balaji family. Manav not only comes with a vast experience in the field but also will add a new layer and dynamism to the team, we think. I’m sure he will only complement to our venture of creating a solid and valuable brand”, added Alt Balaji CEO Nachiket Pantvaidya.

    In his last role at Getit he launched multiple businesses and brands in India and Malaysia across Yellowpages, Horizontal Marketplace and verticals like Grocery and Furniture, Mobile Wallet and Merchant Lending platform. At Reliance Big Entertainment, he launched India’s then largest local search business BigMaps and managed corporate strategy across the group that launched businesses across FM Radio, Music, Motion Pictures, Movie rental & download, online gaming and a JV with Dreamworks Animation SKG.

    Sethi asserted, “It’s an exciting time in the digital space and to be a part of a company since its launch always adds to the excitement. I’m looking forward to playing a part in this journey towards making Alt Balaji one of India’s leading brands”

  • Ekta ties up with Lemon Advisors for Alt Balaji global launch

    Ekta ties up with Lemon Advisors for Alt Balaji global launch

    MUMBAI: Ekta Kapoor’s Alt Balaji, which is gearing up for launch in early 2017, has announced a strategic partnership with Lemon Advisors, a Singapore based technology consulting firm. With this tie-up, the tech company will assist and strengthen business development activities in key global markets with significant Indian diaspora and demand for Indian content.

    “We are delighted to have Lemon Advisors on board. Their impressive network spanning across 30 countries worldwide will certainly help us in reaching out to the global audience. Technology will play a huge role in shaping the growth trajectory of digital entertainment industry in India and globally, and as we make our foray into the domain with disruptive content, we are proud to have an established technology and business development partner,” said Balaji Telefilms group CEO Sameer Nair.

    Lemon Advisors will help Alt Balaji forge alliances with distribution partners like telecom operators, internet service providers and OEMs. They will also assist in exploring brand alliance opportunities with major international brands along with planning& executing marketing and on ground activities. In addition to this, they will also be a representative entity for Alt Balaji at various trade shows & exhibitions.

    “Balaji is a name that every Indian content consumer worldwide is extremely familiar with. It’s a privilege for us to partner with Balaji as they embark on their digital journey in the form of Alt Balaji. We are happy that we will have a chance to contribute to the overall success of their endeavour”, added Lemon Advisors founder and chairman SubhashR. Ghosh.

  • Ekta ties up with Lemon Advisors for Alt Balaji global launch

    Ekta ties up with Lemon Advisors for Alt Balaji global launch

    MUMBAI: Ekta Kapoor’s Alt Balaji, which is gearing up for launch in early 2017, has announced a strategic partnership with Lemon Advisors, a Singapore based technology consulting firm. With this tie-up, the tech company will assist and strengthen business development activities in key global markets with significant Indian diaspora and demand for Indian content.

    “We are delighted to have Lemon Advisors on board. Their impressive network spanning across 30 countries worldwide will certainly help us in reaching out to the global audience. Technology will play a huge role in shaping the growth trajectory of digital entertainment industry in India and globally, and as we make our foray into the domain with disruptive content, we are proud to have an established technology and business development partner,” said Balaji Telefilms group CEO Sameer Nair.

    Lemon Advisors will help Alt Balaji forge alliances with distribution partners like telecom operators, internet service providers and OEMs. They will also assist in exploring brand alliance opportunities with major international brands along with planning& executing marketing and on ground activities. In addition to this, they will also be a representative entity for Alt Balaji at various trade shows & exhibitions.

    “Balaji is a name that every Indian content consumer worldwide is extremely familiar with. It’s a privilege for us to partner with Balaji as they embark on their digital journey in the form of Alt Balaji. We are happy that we will have a chance to contribute to the overall success of their endeavour”, added Lemon Advisors founder and chairman SubhashR. Ghosh.

  • Alt Balaji: Ekta Kapoor casts Rajkummar Rao in Bose biopic

    Alt Balaji: Ekta Kapoor casts Rajkummar Rao in Bose biopic

    MUMBAI: After bringing to life the story of Silk Smitha in The Dirty Picture on the big screen, Ekta Kapoor is now bringing Subhash Chandra Bose’s life to the digital world, with an all new dimension to the storytelling. The subscription based video-on-demand platform Alt Balaji has announced the launch of a new digital series which essays the life of Netaji Subhash Chandra Bose. Rajkummar Rao will be seen enacting the role of Bose. The digital show promises to showcase the untold story of his life, – a biopic like never seen before.

    “The unknown side of events, happenings and personalities has always intrigued me, I am drawn to these mysteries! Bose is such a strong character from our history and yet there is so much about him that we don’t know, and that hasn’t been told on any medium before. The unbounded mystery around him is so fascinating and that was my trigger to tell this side of his story on the digital platform. It is edgy, fast paced and it’s everything that you don’t expect it to be!” said Kapoor.

    Rao is spending a majority of his time researching/prepping for the once in a lifetime kind of role.

    Rao added, “I’m extremely excited to explore the unheard journey of Netaji on screen. It’s a great opportunity for me as an actor. I was totally blown away hearing his life story. He is one of the most mysterious and fascinating persons of our history and of course, we all know about his true love for the country and with Ekta and Synergy backing it I don’t have any doubts that our audience will get to witness something never seen before on Indian screen.”

    Kapoor is all set to step into the web world with her new digital foray set to launch in early 2017. The app showcases exclusive, original, and never-seen before digital shows.

  • Alt Balaji: Ekta Kapoor casts Rajkummar Rao in Bose biopic

    Alt Balaji: Ekta Kapoor casts Rajkummar Rao in Bose biopic

    MUMBAI: After bringing to life the story of Silk Smitha in The Dirty Picture on the big screen, Ekta Kapoor is now bringing Subhash Chandra Bose’s life to the digital world, with an all new dimension to the storytelling. The subscription based video-on-demand platform Alt Balaji has announced the launch of a new digital series which essays the life of Netaji Subhash Chandra Bose. Rajkummar Rao will be seen enacting the role of Bose. The digital show promises to showcase the untold story of his life, – a biopic like never seen before.

    “The unknown side of events, happenings and personalities has always intrigued me, I am drawn to these mysteries! Bose is such a strong character from our history and yet there is so much about him that we don’t know, and that hasn’t been told on any medium before. The unbounded mystery around him is so fascinating and that was my trigger to tell this side of his story on the digital platform. It is edgy, fast paced and it’s everything that you don’t expect it to be!” said Kapoor.

    Rao is spending a majority of his time researching/prepping for the once in a lifetime kind of role.

    Rao added, “I’m extremely excited to explore the unheard journey of Netaji on screen. It’s a great opportunity for me as an actor. I was totally blown away hearing his life story. He is one of the most mysterious and fascinating persons of our history and of course, we all know about his true love for the country and with Ekta and Synergy backing it I don’t have any doubts that our audience will get to witness something never seen before on Indian screen.”

    Kapoor is all set to step into the web world with her new digital foray set to launch in early 2017. The app showcases exclusive, original, and never-seen before digital shows.

  • Nagesh Kukunoor to direct Alt Balaji’s first original show

    Nagesh Kukunoor to direct Alt Balaji’s first original show

    MUMBAI: Ekta Kapoor’s Alt Balaji has announced its first digital series. Not yet titled, the platform has roped in actor Nimrat Kaur to essay the central character and Nagesh Kukunoor to direct the series.

    The fiction series has been jointly conceptualized by Balaji Telefilms joint managing director Ekta Kapoor and Samar Khan, and is produced by Endemol Shine India.

    “Set in the backdrop of the Indian Army, we are presenting a riveting story that is bound to resonate with the youth of the country. Having Nimrat and Nagesh aboard, definitely takes the show to a new level. When we announced the launch of ALT Balaji, we promised to break stereotypes in storytelling; this series is a strong reinforcement of that commitment,” said Kapoor.

    Kaur will be seen portraying the role of the first woman preparing to be inducted in a combat role in the Indian Army.

    “Disruption, innovation and scale is the core of what we want to do. From our strategy to our content, everything on ALT Balaji will reflect this ethos. Through ALT Balaji, we are targeting urban audiences who are always on the lookout for differentiated content, one that is not available on television or even on silver screen for that matter. ALT Balaji aims to satisfy the need of this very consumer. We have just announced our first exclusive show and will be making many such exciting announcements in the weeks to come,” added Alt Balaji CEO Nachiket Pantvaidya.

    Alt Balaji is aimed at disrupting the market with avantgarde and exclusive content catering to urban masses.

    “Nimrat was our first choice for this and producing content for ALT Balaji at this scale will set new standards in the digital landscape,” stated Endemol Shine India managing director and CEO Deepak Dhar.

    To this, Khan added,“The army and the armed forces have always fascinated me and stories with an army background draw me towards them naturally. I am excited about this opportunity to work with ALT and Endemol and am looking forward to telling a lot such stories in the future”

  • Nagesh Kukunoor to direct Alt Balaji’s first original show

    Nagesh Kukunoor to direct Alt Balaji’s first original show

    MUMBAI: Ekta Kapoor’s Alt Balaji has announced its first digital series. Not yet titled, the platform has roped in actor Nimrat Kaur to essay the central character and Nagesh Kukunoor to direct the series.

    The fiction series has been jointly conceptualized by Balaji Telefilms joint managing director Ekta Kapoor and Samar Khan, and is produced by Endemol Shine India.

    “Set in the backdrop of the Indian Army, we are presenting a riveting story that is bound to resonate with the youth of the country. Having Nimrat and Nagesh aboard, definitely takes the show to a new level. When we announced the launch of ALT Balaji, we promised to break stereotypes in storytelling; this series is a strong reinforcement of that commitment,” said Kapoor.

    Kaur will be seen portraying the role of the first woman preparing to be inducted in a combat role in the Indian Army.

    “Disruption, innovation and scale is the core of what we want to do. From our strategy to our content, everything on ALT Balaji will reflect this ethos. Through ALT Balaji, we are targeting urban audiences who are always on the lookout for differentiated content, one that is not available on television or even on silver screen for that matter. ALT Balaji aims to satisfy the need of this very consumer. We have just announced our first exclusive show and will be making many such exciting announcements in the weeks to come,” added Alt Balaji CEO Nachiket Pantvaidya.

    Alt Balaji is aimed at disrupting the market with avantgarde and exclusive content catering to urban masses.

    “Nimrat was our first choice for this and producing content for ALT Balaji at this scale will set new standards in the digital landscape,” stated Endemol Shine India managing director and CEO Deepak Dhar.

    To this, Khan added,“The army and the armed forces have always fascinated me and stories with an army background draw me towards them naturally. I am excited about this opportunity to work with ALT and Endemol and am looking forward to telling a lot such stories in the future”