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Tag: ALT

  • Alt plays smart with new campaign: ‘Zugzwang-Proof Your Portfolio’

    Alt plays smart with new campaign: ‘Zugzwang-Proof Your Portfolio’

    MUMBAI: Alt has rolled out its latest digital-first brand campaign, ‘Zugzwang-Proof Your Portfolio’, featuring the youngest world chess champion Gukesh D. This innovative campaign draws parallels from the game of chess to build awareness on the importance of portfolio diversification for long term wealth generation and the role played by alternative investments in building a well-diversified portfolio.

    In chess, zugzwang (German for “compulsion to move”) describes a situation where a player is at a disadvantage because they are forced to make a move wherein any legal move that they make in this position would further worsen their situation, often leading to a loss or significant disadvantage.

    Similar zugzwang situations could also arise in any investor’s financial investments. When an investment portfolio relies entirely on only one asset class, it is left exposed to market volatility and potential zugzwang situations during unfavorable conditions.  The film brings this concept to life by portraying these potential zugzwang situations in investments and how portfolio diversification into alternative assets can avoid them.

    Gukesh takes center-stage in the film, demonstrating how preparation, foresight, and a multi-faceted strategy are equally critical for success in both chess and investing.

    Commenting on the campaign launch, Kunal Moktan, co-founder, Alt said, ‘‘We are excited to feature chess prodigy Gukesh D in our latest digital campaign. The campaign aims to educate investors at all levels about the advantages of building a well-balanced portfolio by leveraging private market alternative assets like commercial real estate, AIF funds, REITs, and private credit. Gukesh’s journey is proof that thinking ahead changes the game, and that’s exactly what we at Alt want to help investors do.”

  • ALTBalaji launches a subscription contest for its users

    ALTBalaji launches a subscription contest for its users

    The homegrown OTT platform, ALTBalaji has announced an exciting contest for its app users. As a part of this content, new viewers can avail annual subscription plan for only Rs 300 and get access to some of the best, current and upcoming shows along with viewing the enthralling initial seasons of its previous shows as well.

    The contest will start from 9 May until 20 June. To add to the excitement, each week one lucky winner can also get a chance to win a wide range of prizes which include top-of-the-line watches, perfumes, travel hampers, gold shopping vouchers, shopping vouchers and much more. A special hamper of multiple goodies will also be given to anyone lucky winner.

    ALTBalaji has always attracted new viewers and wooed them with new path-breaking content and carved a niche for itself in the Indian OTT space. The platform has always offered several appealing incentives to viewers, and this is an effort in that direction.

    ALTBalaji has one of the largest original Hindi content libraries, which include 91 original shows spanning genres such as thrillers, drama, romance, youth dramas, horror, comedy, and more which cater to a vast variety of audience segments. Being India’s own homegrown OTT platform, ALTBalaji has featured some of the most talented actors and worked with award-winning directors and acclaimed writers, and it continues to improve the quality of its content. Its upcoming lineup includes shows like Apharan 2, Bois Locker Room, Paurushpur 2, Mental Hood, Season 2 and many more.

  • Selective, snackable, short episodes, niche mktg vital, says Manav Sethi as ALTBalaji ranks among top OTTs

    Selective, snackable, short episodes, niche mktg vital, says Manav Sethi as ALTBalaji ranks among top OTTs

    MUMBAI: The consumer who is on the move doesn’t consume long-form content. Snackable content is crucial. Every show is split into 10-12 episodes ranging between 20-30 minutes. Ninety per cent of the marketing spends is on digital. These are some of the critical insights Indiantelevision.com gleaned from an expert at ALTBalaji, which has ranked third among 34-odd India-based revenue-grossing video streaming apps, within six months of its existence.

    Online video (OTT) platform for original and exclusive shows ALTBalaji has been ranked amongst the Top 3 as per ‘State of  Video Streaming Apps in India’ report compiled by App Annie Intelligence — the ranking is a combination of iOS App Store and Google Play Store for H1 2017 period.

    The report focuses on the state of video streaming apps in Asia-Pacific region including emerging markets such as India, China and Thailand, among other. Since its launch in April, ALTBalaji has had more than 10 million mobile downloads with more than 1M+ web viewers. The ad-free, subscription-based platform is available in over 80+ countries, catering to the need of Indians and Indian diaspora spread across the globe. It is offering content in various Indian regional languages — Bengali, Tamil, Punjabi and Gujarati, etc.

    About the traction ALTBalaji gets, CMO Manav Sethi opened up with his geographical analysis: “Our Tamil show ‘Maya Thirrai’ not only garnered the southern audience but also has gathered traction from countries such as Singapore and the middle east because of the largest Tamil-speaking diaspora there.”

    He added: “Within 24 hours of announcement and trailer upload of our Bengali show ‘Dhimander Dinkaal,’ we observed spike from Dhaka (Bangladesh). From the regional standpoint, we are glued to the areas where internet bandwidth is available and the language-speaking diaspora has the acceptability of new-age content. This also helps in picking particular language and genre.”

    The video streaming app currently offers 10 active shows of various genres such as romance, mystery, drama, and comedy. ALTBalaji will soon launch more shows on the app.

    Sethi said, “In the last six months, we had 10 original shows which nobody including Amazon and Netflix had been able to launch in India. We are working on 50+ concept which are at various stages in our release pipeline. And, when a show goes live, it never goes on TV. By the exit of March 2018, we are committed to have 200-250 hours of original show content.”

    Sethi said, “Our content clarity and customer acquisition strategy worked for us to grow in such short time. We have never made content for the small universe, we have always endeavoured to create it for bigger universe. The shows that ALTBalaji put on the app are mainly in Hindi and other Indian languages. If we look at the top-rated GECs, news channels and circulated trends, English is a very miniscule component of consumption.” He further added with an example of YouTube that “YouTube claims to have 200 million unique monthly users consumption, wherein the part of English consumption is just 12 per cent.”

    One of the major reasons behind the growth of ALTBalaji is Ekta Kapoor, said Sethi, adding, “Ekta’s strength in identifying the stories and the narratives which have never been told in the past, and TV as a medium can’t handle it, holds a big part of our growth strategy. We did ‘Romil and Jugal’ where two boys fall in love with each other, ‘Dev DD’ where we have showcased a female as Devdas then ‘The Test Case’ with Nimrat Kaur which was about women in combat role, are some examples of stories never heard and told.”

    An interesting subject to know is whether ALTBalaji would now redesign their content strategy structure. Commenting on the strategy, Sethi said, “Our content strategy will remain the same. We will be creating more content in Hindi and in Indian languages. We have launched the Tamil and Bengali shows, and currently we are doing an epic show ‘Bose: Dead or Alive’ starring Rajkumar Rao which is releasing soon.

    Sethi added: “We are working on a new show ‘Mangalyaan’ which will revolve around three women, and will talk about various aspects of the Mars Orbiter Mission at ISRO. We have announced a Gujarati and Punjabi show each as well. We have already released an original comedy series ‘Pammi Aunty’ with Ssumier S Pasricha. From today (4 October), people will see stand-up comedy in four languages including Marathi and Tamil.”

    According to Sethi, the consumer was always on a move and did not consume long-form content on mobiles. “So, from a marketing standpoint, we have created snackable content which is easily downloadable across thin bandwidth,” he said. He further describes that their every show was split into 10-12 episodes which ranges between 20-30 minutes each.

    About the growth, Sethi said, “We were cautious in our advertising and marketing spends. Ninety per cent of our spends is focused on digital. Also, when we launched ALT as an OTT platform in April 2017, we did four weeks’ campaign on TV, which resulted in creating the awareness and launching it as a brand. But, since then, we are largely focusing on digital.”

    Also Read:

    Rajeev & Surveen’s digital debut on ALTBalaji’s Haq Se

    ALT Balaji announces Dhimaner Dinkaal – its  first Bengali original

    ALTBalaji is essentially everything that Balaji on TV is not: Sameer Nair

    ALTBalaji welcomes Pammi Aunty & family

  • Piracy severely dents Balaji consolidated numbers in Q2-17

    Piracy severely dents Balaji consolidated numbers in Q2-17

    BENGALURU: Despite almost doubling of year-over-year consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter), Ekta Kapoor’s Balaji Telefilms Limited (Balaji) reported a consolidated loss of Rs 28 crore, as compared to Profit after tax (PAT) of Rs 3.92 crore for the corresponding year ago quarter. The company attributes higher revenue to four films it released in the half year ended 30 September 2016 (H!-17, current half-year) as compared to no releases in H1-16. Balaji says in its investor presentation that piracy of its movies Great Grand Masti and Udta Punjab led to an approximate loss of Rs 36 crore in revenues, severely impacting its profitability in the period.

    The company reported 1.92 times higher revenue (TIO) in the current quarter at Rs 105.91 crore as compared to Rs 55.08 crore in Q2-16, and comparatively, just a little lower than the Rs 117.38 crore in the immediate trailing quarter Q1-17.

    Consolidated operating loss (negative EBIDTA) in Q2-17 was Rs 26.18 crore as compared to an operating profit (positive EBIDTA) in Q2-16 of Rs 6.33 crore.

    On a standalone basis, Balaji Telefilms Limited (BTL) – the television arm reported lower a net profit of Rs 4.4 crore in the current quarter versus Rs 6.6 crore in the corresponding year ago quarter. Standalone revenues for Q2-17 and Q2-16 were Rs 61.2 crore and Rs 53.2 crore respectively.

    Revenue from BTL’s Commissioned Programs segment in Q2-17 was Rs 60.9 crore, while for Q2-16 it was Rs 48.3 crore. Programming hours for Q2-17 were 231 hours, significantly higher than the 199 hours reported for the corresponding year ago quarter. Net realisation per hour in Q2-17 was higher at Rs 26.3 lakh as compared to Rs 24.2 lakh in Q2-16. Gross margin and gross margin per hour were lower at Rs 14.7 crore and Rs 6.4 lakh in Q2-17 as compared to Rs 16.9 crore and Rs 8.5 lakh in Q2-16 respectively.

    Balaji says that increase in programming hours in this quarter was due to certain special episodes being commissioned during the quarter for its daily soaps; realisation per hour has improved due to better episodic fees; Gross margins have improved this quarter and will continue to improve once the newer shows stabilise. Shows launched post Q2-17 were Naagin 2 on Colors, Chandra Nandni and Pardes Mein Hai Meraa Dill on Star Plus.

    Revenue from Balaji’s digital business – ALT- was Nil as the company is getting ready to launch commercial services in early Q4 FY17. Other Income from ALT was Rs 3.3 crore in the current quarter as compared to Nil in Q2-16.

    Revenue from Balaj’s movie business for Q2-17 was Rs 43.2 crore against Rs 1.6 crore in Q2-16. The movie business had an operating loss of Rs 28 crore in the current quarter. Operating loss in the corresponding year ago quarter was Rs 4.2 crore. Total amount invested as of 30 September 2016 in movies that are under production was Rs 44.1 crore says the company.

    Total Expenditure in the current quarter almost tripled (by 2.94 times) y-o-y at Rs 134.96 crore (127.4 percent of TIO) as compared to Rs 45.85 crore (83.2 percent of TIO) in Q2-16. Cost of Production/Acquisition and Telecast Fees in Q2-17 was Rs 78.55 crore (74.2 percent of TIO), 2.1 percent lower than Rs 80.22 crore (145.6 percent of TIO) in the corresponding year ago quarter.

    Marketing and distribution expense in Q2-17 increased to Rs 19.55 crore as compared to Rs 0.16 crore in Q2-16. Employee Benefit Expense in the current quarter increased 36/9 percent y-o-y to Rs 6.81 crore (6/4 percent of TIO) as compared to Rs 4.97 crore (9 percent of TIO) in Q2-16. Other expenditure in Q2-17 increased 33.8 percent y-o-y to Rs 9.42 crore as compared to Rs 7/04 crore.

    Note: The unit of currency in this report is the Indian rupee – Rs (also conventionally represented by INR). The Indian numbering system or the Vedic numbering system has been used to denote money values. The basic conversion to the international norm would be:

    (a) 100,00,000 = 100 lakh = 10,000,000 = 10 million = 1 crore.

    (b) 10,000 lakh = 100 crore = 1 arab = 1 billion.

  • Piracy severely dents Balaji consolidated numbers in Q2-17

    Piracy severely dents Balaji consolidated numbers in Q2-17

    BENGALURU: Despite almost doubling of year-over-year consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter), Ekta Kapoor’s Balaji Telefilms Limited (Balaji) reported a consolidated loss of Rs 28 crore, as compared to Profit after tax (PAT) of Rs 3.92 crore for the corresponding year ago quarter. The company attributes higher revenue to four films it released in the half year ended 30 September 2016 (H!-17, current half-year) as compared to no releases in H1-16. Balaji says in its investor presentation that piracy of its movies Great Grand Masti and Udta Punjab led to an approximate loss of Rs 36 crore in revenues, severely impacting its profitability in the period.

    The company reported 1.92 times higher revenue (TIO) in the current quarter at Rs 105.91 crore as compared to Rs 55.08 crore in Q2-16, and comparatively, just a little lower than the Rs 117.38 crore in the immediate trailing quarter Q1-17.

    Consolidated operating loss (negative EBIDTA) in Q2-17 was Rs 26.18 crore as compared to an operating profit (positive EBIDTA) in Q2-16 of Rs 6.33 crore.

    On a standalone basis, Balaji Telefilms Limited (BTL) – the television arm reported lower a net profit of Rs 4.4 crore in the current quarter versus Rs 6.6 crore in the corresponding year ago quarter. Standalone revenues for Q2-17 and Q2-16 were Rs 61.2 crore and Rs 53.2 crore respectively.

    Revenue from BTL’s Commissioned Programs segment in Q2-17 was Rs 60.9 crore, while for Q2-16 it was Rs 48.3 crore. Programming hours for Q2-17 were 231 hours, significantly higher than the 199 hours reported for the corresponding year ago quarter. Net realisation per hour in Q2-17 was higher at Rs 26.3 lakh as compared to Rs 24.2 lakh in Q2-16. Gross margin and gross margin per hour were lower at Rs 14.7 crore and Rs 6.4 lakh in Q2-17 as compared to Rs 16.9 crore and Rs 8.5 lakh in Q2-16 respectively.

    Balaji says that increase in programming hours in this quarter was due to certain special episodes being commissioned during the quarter for its daily soaps; realisation per hour has improved due to better episodic fees; Gross margins have improved this quarter and will continue to improve once the newer shows stabilise. Shows launched post Q2-17 were Naagin 2 on Colors, Chandra Nandni and Pardes Mein Hai Meraa Dill on Star Plus.

    Revenue from Balaji’s digital business – ALT- was Nil as the company is getting ready to launch commercial services in early Q4 FY17. Other Income from ALT was Rs 3.3 crore in the current quarter as compared to Nil in Q2-16.

    Revenue from Balaj’s movie business for Q2-17 was Rs 43.2 crore against Rs 1.6 crore in Q2-16. The movie business had an operating loss of Rs 28 crore in the current quarter. Operating loss in the corresponding year ago quarter was Rs 4.2 crore. Total amount invested as of 30 September 2016 in movies that are under production was Rs 44.1 crore says the company.

    Total Expenditure in the current quarter almost tripled (by 2.94 times) y-o-y at Rs 134.96 crore (127.4 percent of TIO) as compared to Rs 45.85 crore (83.2 percent of TIO) in Q2-16. Cost of Production/Acquisition and Telecast Fees in Q2-17 was Rs 78.55 crore (74.2 percent of TIO), 2.1 percent lower than Rs 80.22 crore (145.6 percent of TIO) in the corresponding year ago quarter.

    Marketing and distribution expense in Q2-17 increased to Rs 19.55 crore as compared to Rs 0.16 crore in Q2-16. Employee Benefit Expense in the current quarter increased 36/9 percent y-o-y to Rs 6.81 crore (6/4 percent of TIO) as compared to Rs 4.97 crore (9 percent of TIO) in Q2-16. Other expenditure in Q2-17 increased 33.8 percent y-o-y to Rs 9.42 crore as compared to Rs 7/04 crore.

    Note: The unit of currency in this report is the Indian rupee – Rs (also conventionally represented by INR). The Indian numbering system or the Vedic numbering system has been used to denote money values. The basic conversion to the international norm would be:

    (a) 100,00,000 = 100 lakh = 10,000,000 = 10 million = 1 crore.

    (b) 10,000 lakh = 100 crore = 1 arab = 1 billion.

  • Balaji selects Xstream & Diagnal to power OTT service ALT Digital

    Balaji selects Xstream & Diagnal to power OTT service ALT Digital

    MUMBAI: India’s TV and film production studio Balaji Telefilms has partnered with OTT solutions providers Xstream and Diagnal to power its new OTT entertainment service ALT, which is slated to launch in Q2-2016. The service will be available across connected devices, targeting young, connected and new age audiences.

    Xstream’s cloud-based video management system, Xstream MediaMaker, will fuel ALT’s multiscreen solution, whereas Diagnal will be responsible for front-end design, development, big data solution and systems integration. 

    Announced in 2015, ALT is a part of the Balaji’s strategic intent to extend its creative expertise to the digital domain by developing on-demand, original and exclusive content for digital audiences globally.

    “ALT Balaji wants its audience to enjoy compelling stories and does not want technology to be a stumbling block in their experience. We believe that technology is an enabler and if it’s invisible to the consumer then we have done a great job,” said ALT Digital Media COO Sunil Nair. “Xstream gives us world class solutions that are flexible allowing us to offer seamless smooth user experience in video playback. Their experience combined with the depth of knowledge of the Diagnal team has helped us very quickly build a fabulous platform.”

    “Diagnal’s proven market expertise and product delivery capabilities combined with Xstream’s flexible and scalable platform, their impressive track record of managing high-end, customised Internet video services, proven technology and their ability to act as a solution partner, truly sets them apart from others and made them a natural partner and first choice for us. With Diagnal and Xstream we’ve gained partners who truly understand the complicated OTT ecosystem and we have built a future-proof solution. This enables us to continue to build a platform for our next generation OTT service on multiple devices that we can grow and develop with as we move forward in a speedily evolving market,” adds ALT Digital Media Entertainment head of product Ashish Bhansali.

    Launching this summer, ALT will utilise Xstream MediaMaker and Diagnal’s robust technology services to offer the audience in India and abroad an enjoyable experience across various devices.

    Xstream MediaMaker is designed to enable operators, broadcasters and content owners to seamlessly create, manage, deliver and monetise future- proof Internet TV solutions across regions and countries with multiple languages & currency on multiple devices- all with an easy and transparent workflow management- simplifying the complexity in Internet TV and allowing their customers to focus on their core business, not the complexity in OTT.

    “As the pioneering studio in India, Balaji continues to propel the entertainment industry forward with innovation and quality content. We look forward to support their passion for creating quality content with our flexible, proven and scalable cloud- based OTT platform for delivery of multiscreen video solutions and other innovative and personalized services for engaging and delighting subscribers. ALT Balaji is a great example of a true innovator in Direct-to-consumer OTT services and we are delighted to be working together,” said Xstream CEO Simon Hoegsbro.

    “We’re incredibly proud of what the partnership between ALT Balaji, Xstream and Diagnal has achieved in a short period of time – a world class OTT product that is suited to the content needs of the Indian market and is also a pleasure to use,” added Diagnal CEO Reuben Verghese.

    The ALT Balaji solution by Xstream is fully cloud- based, using Amazon Web Services. Using AWS, Xstream is able to deliver unparalleled performance and durability to ensure a quality delivery to ALT Balaji subscribers. With EC2 Xstream have access to a perfect solution to operate API’s and customer facing services. S3 is used for robust storage of content and assets, which is then served using Cloudfront. Lastly RDS and Redshift are used databases for metadata and statistics. Xstream is proud to be an Amazon Web Services Advanced Technology Partner.

  • Balaji selects Xstream & Diagnal to power OTT service ALT Digital

    Balaji selects Xstream & Diagnal to power OTT service ALT Digital

    MUMBAI: India’s TV and film production studio Balaji Telefilms has partnered with OTT solutions providers Xstream and Diagnal to power its new OTT entertainment service ALT, which is slated to launch in Q2-2016. The service will be available across connected devices, targeting young, connected and new age audiences.

    Xstream’s cloud-based video management system, Xstream MediaMaker, will fuel ALT’s multiscreen solution, whereas Diagnal will be responsible for front-end design, development, big data solution and systems integration. 

    Announced in 2015, ALT is a part of the Balaji’s strategic intent to extend its creative expertise to the digital domain by developing on-demand, original and exclusive content for digital audiences globally.

    “ALT Balaji wants its audience to enjoy compelling stories and does not want technology to be a stumbling block in their experience. We believe that technology is an enabler and if it’s invisible to the consumer then we have done a great job,” said ALT Digital Media COO Sunil Nair. “Xstream gives us world class solutions that are flexible allowing us to offer seamless smooth user experience in video playback. Their experience combined with the depth of knowledge of the Diagnal team has helped us very quickly build a fabulous platform.”

    “Diagnal’s proven market expertise and product delivery capabilities combined with Xstream’s flexible and scalable platform, their impressive track record of managing high-end, customised Internet video services, proven technology and their ability to act as a solution partner, truly sets them apart from others and made them a natural partner and first choice for us. With Diagnal and Xstream we’ve gained partners who truly understand the complicated OTT ecosystem and we have built a future-proof solution. This enables us to continue to build a platform for our next generation OTT service on multiple devices that we can grow and develop with as we move forward in a speedily evolving market,” adds ALT Digital Media Entertainment head of product Ashish Bhansali.

    Launching this summer, ALT will utilise Xstream MediaMaker and Diagnal’s robust technology services to offer the audience in India and abroad an enjoyable experience across various devices.

    Xstream MediaMaker is designed to enable operators, broadcasters and content owners to seamlessly create, manage, deliver and monetise future- proof Internet TV solutions across regions and countries with multiple languages & currency on multiple devices- all with an easy and transparent workflow management- simplifying the complexity in Internet TV and allowing their customers to focus on their core business, not the complexity in OTT.

    “As the pioneering studio in India, Balaji continues to propel the entertainment industry forward with innovation and quality content. We look forward to support their passion for creating quality content with our flexible, proven and scalable cloud- based OTT platform for delivery of multiscreen video solutions and other innovative and personalized services for engaging and delighting subscribers. ALT Balaji is a great example of a true innovator in Direct-to-consumer OTT services and we are delighted to be working together,” said Xstream CEO Simon Hoegsbro.

    “We’re incredibly proud of what the partnership between ALT Balaji, Xstream and Diagnal has achieved in a short period of time – a world class OTT product that is suited to the content needs of the Indian market and is also a pleasure to use,” added Diagnal CEO Reuben Verghese.

    The ALT Balaji solution by Xstream is fully cloud- based, using Amazon Web Services. Using AWS, Xstream is able to deliver unparalleled performance and durability to ensure a quality delivery to ALT Balaji subscribers. With EC2 Xstream have access to a perfect solution to operate API’s and customer facing services. S3 is used for robust storage of content and assets, which is then served using Cloudfront. Lastly RDS and Redshift are used databases for metadata and statistics. Xstream is proud to be an Amazon Web Services Advanced Technology Partner.

  • Balaji Telefilms denies specific intent to sale of stake in digital business to global firm

    Balaji Telefilms denies specific intent to sale of stake in digital business to global firm

    BENGALURU: Balaji Telefilms Limited has denied any specific intention of selling a stake in its digital business to a global firm  in a response filed at the bourses. The Stock Exchange had asked for a clarification from Balaji Telefilms about a report published in the Economic Times that said the Balaji Telefilms was in talks with a global firm to sell a 20 percent stake, and the deal valued Balaji’s digital business at Rs 1,900 crore.

     

    In its response, Balaji Telefilm said that the company, during its normal course of business, keeps exploring various opportunities to enhance shareholder value, including fund raising opportunities. There are, however, no specific discussions/negotiations by the company regarding sale of its stake in the digital business subsidiary. The response says that Balaji Telefilms was cognizant of its regulatory responsibilities and would keep the Stock Exchanges informed in case of any specific developments.

     

    The response further said that Balaji Telefilms was working towards getting the necessary approval(s) from its shareholders in the matter which was already informed to the Stock Exchanges in its Outcome of Board Meeting  letter date November 9, 2015, stating that the Board of Directors of the Company in its meeting held on November 9, 2015, had approved to raise funds not exceeding Rs 250 crore by way of QIP/GDR/ADR/FCCB/other securities linked to equity/preference shares/any security or instrument representing convertible securities and to increase the authorised share capital of the company  from Rs 20 crore to Rs 26 crore, subject to approval of shareholders.

     

    Balaji Telefilm said that it had no comment to offer on the price movement mentioned by the Stock Exchange letter, as this was a function of the market.