MUMBAI: Tam Media Research and Ad Club of Mumbai will be holding a one day workshop for the media industry titled – “Effective Media Decisions – Tam gives you the edge.”
The workshop will be held on 31 May at Ad Club Mumbai and is meant for advertisers, broadcasters, planners and ad agencies.
The workshop kicks off at 9:30 am and goes on till 5:30 pm. The various sessions has been power-packed with modules that focus on topics such as advertising planning, broadcast management, PR and content analysis.
Says Tam Media Research CEO LV Krishnan, “We firmly believe that learning ought to be both ways. At this Workshop, not only do we get to share our national and international experience but also learn from the industry. The Tam team has devised a special package that will cater to members across organisations and managerial levels. We are eagerly looking forward to share and learn. It is very encouraging to learn that executives from various organisations across Delhi and Kolkata are also going to be attending this session.”
The topics that will be covered by experts from Tam Media Research are:
Value of Measurement
Painting the big picture and use of measurement
Tam Media Research CEO L V Krishnan
What sways the eyeballs
Sensitivity case studies of Indian TV viewership
Tam Media Research VP Atul Phadnis
Do you have an appointment with me tonight?
Designing program promotions for maximum audience ROI
Tam Media Research sr. brand manager S-Group Amogh Dusad
Are you CONTENT with it?
Effect of content on viewership
S-Group brand manager Mangesh Kulkarni
Myth Busting on Measurement Avenue
The science of TV viewership measurement
TAM Media Research manager – measurement science Ajith Nair
Exp-LOGO-sion
Non-TVC brand placements measurement
Tam Media Research marketing manager, AdEx India Devendra Deshpande
Who moved my Media Plan?
Pre-Plan Vs Post Plan measurement
TAM Media Research senior advisor Purvi Kumar
What’s the News today?
The REAL approach to PR tracking and measurement.
TAM Media Research associate director, Eikona PR Track Soni Khushlani