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Tag: Alok Tickoo

  • Lloyd launches Luxuria collection, expands manufacturing capacity

    Lloyd launches Luxuria collection, expands manufacturing capacity

    MUMBAI:  Lloyd, a consumer durables brand from Havells India, has launched its Luxuria collection, a new line of premium air conditioners and smart home appliances. To address increasing consumer demand, Lloyd has expanded its manufacturing capacity to 3 million AC units annually across its Ghiloth and Sri City plants.

    The Luxuria collection includes the StunnAir air conditioner, alongside enhancements to the Stellar and Stylus models. These products feature advanced technologies such as AI-powered cooling, voice command functionality, and customisable design elements.

    Said Havells India executive director  Yogesh Kumar Gupta: “Lloyd has always been at the forefront of innovation, and last year’s lineup was received exceptionally well, really solidifying our position in the premium AC market. Launching the Luxuria collection is our way of building on that success and responding to the increasing demand for thoughtfully curated cooling solutions. The StunnAir, with its features like AI-powered cooling and voice commands, sets our portfolio apart. The move toward luxury in air conditioning isn’t just about adding high-end features; it’s about creating a complete experience. With the StunnAir, Stellar and Stylus, we are reshaping what comfort means. Expanding our manufacturing capacity at Sri City reflects our confidence in this vision and our commitment to delivering outstanding value, all the while staying true to our high standards of quality.” 

    Lloyd executive vice president Alok Tickoo stated, “The launch of the Lloyd Luxuria Collection is a big moment for us. With the addition of the StunnAir to our lineup, which already includes the Stellar & Stylus models, we’re raising the bar in the premium air conditioning market. What really excites us is how these units not only perform exceptionally well but also fit beautifully into modern homes. The Luxuria Collection is part of our larger effort to enhance the way our customers live, creating environments where comfort and style can coexist.”

    The collection also features the Kolor refrigerator, Mini LED TVs, and the Novante washing machine. The Kolor refrigerator offers features like auto-defrost and express freeze, while the Mini LED TVs provide enhanced picture and sound quality. The Novante washing machine includes an in-built heater and IoT connectivity.
    The StunnAir air conditioner includes features like “Indri” technology, which differentiates between human and non-human presence, and voice command functionality. The Stylus model offers customizable fascia panels.

    “At Havells, we believe great appliances should do more than just perform—they should enhance the way we live. The Kolor Refrigerator, Mini LED TV, and Novante washing machine blends convenience, efficiency, and style to meet the evolving needs of modern homes. From immersive  entertainment to smarter laundry care, every product is designed to make daily life easier and more enjoyable. Thoughtfully crafted with a focus on real-world utility, the appliances bring together innovation and elegance in a way that truly matters. By continuously raising the bar in home solutions, we remain committed to delivering quality, reliability, and a reliable user experience,” said Havells India sales head & executive vice president Rajesh Rathi.

  • Lloyd unveils designer ACs with new campaign

    Lloyd unveils designer ACs with new campaign

    Mumbai: Lloyd, a leading consumer durables brand from Havells India, introduces industry’s first designer Lloyd AC’s range in its latest campaign with leading Bollywood couple Ranveer Singh and Deepika Padukone. The campaign features the stunning range of Lloyd Stellar & Stylus air conditioners, with technologically advanced features like mood lighting and changeable fascia. These designer ACs are specifically engineered to enhance the aesthetic appeal and décor of your home, setting a new standard for elegance and style in the market.

    Lloyd Stellar air conditioner is a marvel of modern technology, skilfully blending unparalleled cooling efficiency with artistic elegance. The advanced unit offers customizable mood lighting to set the perfect ambiance by simply changing the colour of Ambi-Lighting to the colour of your mood with direct voice command for effortless control. Its capability to deliver efficient cooling even in extreme temperatures of up to 60 degrees Celsius is matched by its superior filtration system that maintains air purity.

    The Lloyd Stylus series stands out as India’s first designer AC with changeable fascia’s, allowing for seamless integration with home decor. The Stylus’s 6-in-1 convertible cooling, WiFi connectivity, and voice-enabled adjustments ensure a tailored comfort experience.

    A powerful campaign has been created to enhance the promotion of the Lloyd air conditioners. Lloyd campaign weaves a compelling narrative, showcasing a sweet banter between Ranveer Singh and Deepika Padukone. The ad film showcases a thoughtful gesture by a husband selecting a Lloyd AC for its design compatibility with their home decor, sparking initial concern from his wife about decision-making without her input. Her frustration turns to admiration as the Lloyd Stellar air conditioner’s cool breeze and mood lighting feature, demonstrate the husband’s considerate choice. The campaign emphasizes features like mood lighting, direct voice command, and maintaining indoor air quality.

    Lloyd EVP Alok Tickoo said, “We are thrilled to introduce our first designer Lloyd air conditioner models – the Stellar & Stylus. This launch underscores our dedication to reinforcing our footprint in the northern region, with a keen focus on catering to the nuanced needs and preferences of our consumers. As India’s premier designer air conditioning line, the Lloyd AC series not only boasts state-of-the-art features such as mood lighting, direct voice command, and the innovative ‘ifeel’ technology, and the pioneering ‘ACP AC Convertible to Purifier’. Emphasizing smart capabilities through the Havells SYNC app for real-time indoor air quality monitoring, these models promise unparalleled comfort and superior air quality, tailored for the aesthetically discerning consumers”.

    Commenting on the campaign, Havells India Ltd EVP – brand marcom Rohit Kapoor said, “To highlight our innovative Lloyd air conditioner range, we are delighted to partner with Ranveer Singh and Deepika Padukone for the campaign. Our campaign beautifully integrates the product’s features within an engaging narrative, highlighting the unique aspects of our offerings. The home environment serves as the perfect backdrop to demonstrate and highlight the use of consumer durables. Thus, our brand promise, ‘Khayaal jo ghar ko ghar banaye,’ aligns with our ambition to cultivate deeper trust and a stronger connection with our air conditioner range. The campaign will enable us to dial brand preference and premiumisation”.

    The mega campaign will be supported with extensive media push. The 360-degree campaign is live and promoted across all mediums – television, digital, print, outdoor and BTL and retail visibility. It will be aired on Star sports -IPL series, GEC, movies, news, and regional channels.