ITV

Tag: Alok Rakshit

  • Ontrack teams up with Kamar film factory for the 67th Filmfare Awards South 2022

    Ontrack teams up with Kamar film factory for the 67th Filmfare Awards South 2022

    Mumbai: Ontrack has partnered with Kamar Film Factory as a media sales partner for the 67 Filmfare Awards South 2022. Filmfare recently announced that the awards would be held on 18 September 2022, in partnership with the Kamar Film Factory.

    For the first time, the awards will be held in Bengaluru on 18 September , 2022, at the Bangalore International Exhibition Centre (BIC), where some of the biggest stars from Tamil, Telugu, Kannada, and Malayalam films, as well as Bollywood, will converge to witness an evening full of entertainment, glamour, and glitz.

    Ontrack CEO Alok Rakshit said, “This gives us an interesting opportunity to cater to brands for whom the four Southern states have become a very vital cog, as it addresses a large and discerning audience who are big followers of the fantastic movies that are churned out every year, leaving behind an indelible impact on the minds of viewers and fans alike.”

    Kamar Film Factory founder Kamar said, “There are no two ways about it, Filmfare Awards South is one of the most-awaited events in the entertainment circuit of South India. It was dearly missed last year, but we’re excited that this time it is spread over two days, giving every release from 2019 to 2021 a chance to win the recognition it deserves. I’m eagerly looking forward to this.”

    Ontack business director Saugat Baanerjee added, “South Indian films have become a popular mainstay on a pan India basis and we are delighted to collaborate with Kamar Film Factory on the esteemed South Filmfare Awards 2022 and shall look forward to monetizing the same on-ground as well as on-air, to the best of our abilities.”

    Kamar Film Factory’s Anand Mishar commented, “We are glad to associate with ONTRACK as our media sales partner since they have an extensive footprint pan-India with their existing network of leading clients and their in-depth relations with media agencies. The amplification of the established intellectual property via the Zee Network of channels in the South and leading digital partner Facebook, also makes it an interesting proposition for brands this year.”

  • Aidem Ventures appointed as exclusive “Ad – Sales” Partner for DSport in India

    Aidem Ventures appointed as exclusive “Ad – Sales” Partner for DSport in India

    MUMBAI: Aidem Ventures, an independent media consulting and marketing company will handle ad sales revenue monetization exclusively for the DSport channel in India.

    The channel exclusively caters to sports genre with a rich catalogue of more than 4000 hours of live content every year for Indian audiences. The channel also telecasts a wide range of leagues and events from across the world of sports including Football, Cricket, Golf, Horse Racing, Cycling, Motor Sports, Rugby and Action Sport (MMA and Wrestling). The channel also showcased the recently concluded Nidahas Trophy featuring India, Sri Lanka and Bangladesh, which propelled the channel to the No. 1 Spot amongst sports channels in the country during March 2018. 

    Aidem Ventures, MD, Karan Gupta states, “DSport is essentially going to be in the growth curve within the sports genre. Given the growth of the overall sports ecosystem in the country and our experience of selling sport properties like Indian Badminton League, Sri Lanka Premier League, Bangladesh Premier League, National Games Kerala and many more, we are all set to deliver the best”.

    Aidem Ventures, President, Alok Rakshit says, “We look forward to this exciting assignment and endeavour to deliver the best results from our rich sporting experience. In addition to our exposure of working with key sporting federations, clients and other relevant stakeholders, we are proud to have DSport in our roster”.   

    Mr T.S.Panesar adds, “Aidem is undoubtedly a powerful sales house and we are confident that with their ability of representing their channel partners and in depth experience in the sport genre, DSport will be positioned rightly in the advertiser’s market.

    Aidem Ventures have been operating the sports vertical and providing curated solutions to sporting federations, clients and owners of high impact sporting properties under the banner of AidemSporty with a vision to build the largest Sports Marketing Solutions provider in the country.
     

  • Aidem ropes in Sanjay Hemady, Sandeep Singh

    Aidem ropes in Sanjay Hemady, Sandeep Singh

    MUMBAI: Aidem Ventures recently roped in Sanjay Hemady and Sandeep Singh thereby constructing a robust management team along with Alok Rakshit and Joydeep Ghosh.

    Hemady and Singh come with over two decades of media experience. Both have been appointed as the senior vice presidents.

    Aidem Ventures president Alok Rakshit, said, “I am confident that their rich experience & leadership assets will definitely be valuable for Aidem in the long run.”

    Prior to joining Aidem, Hemady worked with Clear Media India. He has donned senior managerial roles across organizations like Clear Media India Pvt Ltd & CNBC TV18. He has been actively involved in driving the business at media companies like MTV, Indya.com, BBC World, IndusInd Media & Communications, Mid-Day and Indian Express. He will be heading Broadcast Sales for Aidem.

    Hemady said, “I am excited to be a part of such an environment and lead the high-spirited sales teams in their challenging yet fascinating responsibilities. I look forward to identify and scale up Aidem’s growth opportunities in the coming years.”

    Singh who has served organizations like R. K. Swamy, HTA [WPP], A.C. Nielsen, Sab TV and Sahara TV will be spearheading strategy and business development for Aidem.

    Singh added, “Aidem’s repertoire, strong presence, network, work-culture and passionate team of employees enticed me to consider this role. With a strong vision and strategy, I look forward to lead a committed squad in exploring new methods of functioning.”

  • Aidem ropes in Sanjay Hemady, Sandeep Singh

    Aidem ropes in Sanjay Hemady, Sandeep Singh

    MUMBAI: Aidem Ventures recently roped in Sanjay Hemady and Sandeep Singh thereby constructing a robust management team along with Alok Rakshit and Joydeep Ghosh.

    Hemady and Singh come with over two decades of media experience. Both have been appointed as the senior vice presidents.

    Aidem Ventures president Alok Rakshit, said, “I am confident that their rich experience & leadership assets will definitely be valuable for Aidem in the long run.”

    Prior to joining Aidem, Hemady worked with Clear Media India. He has donned senior managerial roles across organizations like Clear Media India Pvt Ltd & CNBC TV18. He has been actively involved in driving the business at media companies like MTV, Indya.com, BBC World, IndusInd Media & Communications, Mid-Day and Indian Express. He will be heading Broadcast Sales for Aidem.

    Hemady said, “I am excited to be a part of such an environment and lead the high-spirited sales teams in their challenging yet fascinating responsibilities. I look forward to identify and scale up Aidem’s growth opportunities in the coming years.”

    Singh who has served organizations like R. K. Swamy, HTA [WPP], A.C. Nielsen, Sab TV and Sahara TV will be spearheading strategy and business development for Aidem.

    Singh added, “Aidem’s repertoire, strong presence, network, work-culture and passionate team of employees enticed me to consider this role. With a strong vision and strategy, I look forward to lead a committed squad in exploring new methods of functioning.”

  • Aidem restructures as Co-founder & Director, Vikas Khanchandani takes on a mentor’s role

    Aidem restructures as Co-founder & Director, Vikas Khanchandani takes on a mentor’s role

    MUMBAI Aidem Ventures & Zirca Digital Solutions co-founder and director Vikas Khanchandani has decided to pursue other interests while he continues to mentor across the group’s investments in the media space.

    Moving forward, Alok Rakshit and Nikhil Sheth will take on the responsibility for the TV monetisation services and Joydeep Ghosh will spearhead IMD Cloud (eBus) business. 

    Sheth and  Rakshit are integral members spearheading the TV verticals at Aidem. Ghosh has been instrumental in growing the IMD Cloud (eBus) digital delivery service – a pioneer and leader in its space with its self-serve capabilities. The company’s digital business had been spun out into a separate entity viz. Zirca Digital Solutions and has Neena Dasgupta heading the business. ZDS represents some of the largest global publishers and technology firms in the digital media space viz. MSN, Skype, Economist and Outbrain amongst others. 

    The management team has been strengthened with active participation of Karan Gupta, director at Aidem and MD at Zirca over the last couple of years. Gupta has been working closely with the entire management team charting the growth for the group making significant investments in India as well as South East Asia.

    “While Vikas steps away from his day-to-day role, he will continue to stay involved with the company as a mentor. He will be actively involved with the media technology projects that Aidem is already invested in. Having been part of the organisation since its inception, Vikas has been responsible for driving phenomenal growth for the company and has successfully navigated the business through challenging times” said  Aidem Ventures & Zirca Digital Solutions chairman Ashok Gupta .
     

     

  • Aidem restructures as Co-founder & Director, Vikas Khanchandani takes on a mentor’s role

    Aidem restructures as Co-founder & Director, Vikas Khanchandani takes on a mentor’s role

    MUMBAI Aidem Ventures & Zirca Digital Solutions co-founder and director Vikas Khanchandani has decided to pursue other interests while he continues to mentor across the group’s investments in the media space.

    Moving forward, Alok Rakshit and Nikhil Sheth will take on the responsibility for the TV monetisation services and Joydeep Ghosh will spearhead IMD Cloud (eBus) business. 

    Sheth and  Rakshit are integral members spearheading the TV verticals at Aidem. Ghosh has been instrumental in growing the IMD Cloud (eBus) digital delivery service – a pioneer and leader in its space with its self-serve capabilities. The company’s digital business had been spun out into a separate entity viz. Zirca Digital Solutions and has Neena Dasgupta heading the business. ZDS represents some of the largest global publishers and technology firms in the digital media space viz. MSN, Skype, Economist and Outbrain amongst others. 

    The management team has been strengthened with active participation of Karan Gupta, director at Aidem and MD at Zirca over the last couple of years. Gupta has been working closely with the entire management team charting the growth for the group making significant investments in India as well as South East Asia.

    “While Vikas steps away from his day-to-day role, he will continue to stay involved with the company as a mentor. He will be actively involved with the media technology projects that Aidem is already invested in. Having been part of the organisation since its inception, Vikas has been responsible for driving phenomenal growth for the company and has successfully navigated the business through challenging times” said  Aidem Ventures & Zirca Digital Solutions chairman Ashok Gupta .
     

     

  • Aidem wins ad sales mandate for AM Television

    Aidem wins ad sales mandate for AM Television

    MUMBAI: To expand its reach even further in north east, AM Television has appointed Aidem Ventures as its media representative in the Delhi, Kolkata and Chennai markets for its channels – Prag TV & Rengoni.
     

    AM Television director Rajeev Bora said, “I am very happy about this association with Aidem. Their national footprint will give the channels the advertising exposure they need. We hope that this combined with Aidem’s expertise will prove beneficial to the channels’ overall growth. The north east as a market has always been ignored by marketers. Now one sees FMCG, pharmaceutical, F&B, tourism and auto clients apportioning a good amount of their advertising budgets to this market.”

     

    Launched in 2000, Prag TV is the oldest news channel of the north east region of India while Rengoni is an Assamese GEC that delivers a mix of fiction and non-fiction shows catering to the region. Both the channels are distributed by Assam Cable Communication (ACC) in association with the digital system of Scientific Atlanta USA.

     

    Aidem Ventures business head regional channels Alok Rakshit added, “Prag TV and Rengoni give us access to the North East market which has been untapped by major television networks so far. This association will give our advertisers a chance to reach out to the North East markets. The team is
    very excited about both the channels.”