ITV

Tag: Alok Nath

  • Friends Adult Diaper urges youth to befriend the old

    Friends Adult Diaper urges youth to befriend the old

    MUMBAI: Friends Adult Diaper has taken an initiative to encourage the youth to befriend senior citizens. This four-minute video, directed by ThoughtPot Studios will feature AlokNath, who has played the most iconic role in TV series such as Buniyaad and Rishtey.

    In this video, Alok Nath is seen playing the role of an elderly man, introduced as a 68-year-old youngster, reciting a poem on an open mic platform. The poem is communicated as a friend request rather than a poem itself, in which he aspires to be friends with the youth and gets them hooked on to his poem using what they use most- ‘social media’. In today’s era, social media and apps play such an important role in our lives; he tries to connect with the youth through the same. He is willing to adapt and has convinced himself to become just like them. The poem starts with the audience not willing to hear his story, but gradually, as the poem builds, he wins them over.

    Nobel Hygiene VP of marketing and commerce Kartik Johari says, ”Our senior citizens might perhaps be the most ignored resource in our country. We tend to discount them and their value in our daily lives. Through this video, we hoped to encourage youngsters to extend a listening ear to the seniors in their lives. We also hope to remind seniors that it is never too late to give up on their own aspirations.”

    Commenting on this initiative, Nath adds, “I am glad to get associated with Nobel Hygiene, as I appreciate the fact that they perfectly understand senior adult’s needs. Friendship is one such crucial need at this stage, as with our changing and challenging lifestyle, most of these seniors barely have someone to share their joys and sorrows with. After a certain age, they not only suffer medical and adult incontinence issues but also go through a tough time dealing with loneliness and depression. Friends come to their rescue at such times and what can be more fun than making friends with young people who are full of life, innovative thoughts and energy”.

    The video encourages youngsters to develop a unique relation of friendship with our elders as that is the time when these senior citizens need this support the most, to fill their void with positivity and cheer.

  • ‘Babuji’ is Manthan face for north India

    ‘Babuji’ is Manthan face for north India

    MUMBAI: Bollywood’s sanskaari ‘Babuji’ Alok Nath is the new face of Zedblack’s Manthan Dhoop.

    Manthan is a dhoop (incense) brand from the house of Mysore Deep Perfumery House (MDPH), one of the top three companies in Rs 60-billion overall agarbatti market in India, the top two being ITC and Cycle Agarbatti in the organised sector. 

    Manthan has launched its campaign “Manthan Zaroori Hai” featuring the actor where he urges people to introspect into their detached lifestyles. The campaign has been conceptualised and executed by Oberoi IBC.

    Manthan Dhoop, with seven variants – Chandan, Gulab, Mogra, Guggal, Loban, Gold and Silver, claims to give a spiritual atmosphere at home, office or any other work place.

    MDPH director Anshul Agarwal said: “MDPH wants to fortify its position as one of the top incense stick manufacturers in India. We recently signed former Indian captain MS Dhoni as our national brand ambassador for Zed Black. For regional markets, we have (actor) Bhagyashree for the west, and Odia superstar Barsha Priyadarshini for the east India market.”

    Digital
    https://youtu.be/SuWp7eMlCTU

    Nuclear
    https://youtu.be/oIy96RE5AQU

    sophisticated
    https://youtu.be/AZjj8mgTV78

    Sambharani
    https://youtu.be/uuWdaafjMrs

    “In the north India market, Manthan is popular.  To further strengthen the brand proposition, we have made Alok Nath the face,” he added.

    Being one of the major players in the Rs 25-billion organised agarbatti sector, he said: “We are setting up one more state-of-the-art factory at Indore (MP) which is about 2 lac sq. ft. — which will be operational by January 2018. This would increase our production capacity by 40 per cent.”

    Alok Nath shares, “Today, despite staying in the same house, we see families are drifting away and stay detached because of over-usage of mobile phones.” ‘Manthan Zaroori Hai’ portrayed in the TVC shows that work-life balance leads you into a a happy state of mind,” he added.
     
    Oberoi IBC MD Anand Oberoi said: “Manthan Dhoop urges people to introspect their way of living. The campaign, consisting of three TVC spots, will be aired across both, mainline and digital media.”

  • Alok Nath Joins Twitter

    Alok Nath Joins Twitter

    MUMBAI: Alok Nath, the popular film and television star, today joined Twitter. The actor, known for his fatherly roles in the film and television, became a pop culture icon as the Sanskari Babuji on Twitter a few months back, when one of his movies was being aired on television and users began tweeting about his character and his dialogues. In the last six months, there have been close to 2, 00,000 Tweets about him and his TV character.

     

    Alok Nath has spent nearly three decades in the television and film industry and came into limelight in the mega serial “Buniyaad”. He has acted in many hit films like Maine Pyaar Kiya, Vivaah, Kabhi Khushi Kabhi Gham, Taal, Hum Saath Saath Hain, Hum Aapke Hain Kaun and many more. Not only that but he has also played role of Sanskari Babuji on various soaps such as Sapna Babul Ka…Bidaai, Yahan Mein Ghar Ghar Kheli.

     

    Alok Nath on joining Twitter said, “I’m excited to join Twitter since people have popularised my character on it and I’m happy to now finally share the real Alok Nath with the world. It feels like there was a party thrown in my honour and I didn’t attend. So I’m attending now, fashionably later than never and I’m looking forward to engaging with my fans and friends in real-time.”

     

    Pratiksha Rao, Entertainment partnerships manager, Twitter said, “We are very happy to welcome Alok Nath on Twitter. Twitter is the global town square where users can engage in live and public conversation about their interests from news to sports to films to comedy. Twitter users can now engage in conversation with Alok Nath and discover more about him outside of his TV shows’ persona.”

  • With live audience, Sab sets another landmark

    With live audience, Sab sets another landmark

    MUMBAI: In a country which loves melodrama, comedy had little space until Sab came along. The family channel from the Multi Screen Media (MSM) stable, which can be credited to the rise in the comedy genre with its popular shows Tarak Mehta Ka Ooltah Chashmah, Lapataganj and Chidya Ghar, is setting new level with Tu Mere Agal Bagal Hai.

    The new sitcom isn’t like any other. What is different this time around is the people. The cast will act in front of a live audience which the channel says will be the USP of the show as it will add an element of spontaneity to the entire humorous offering.

    A first from a general entertainment channel (GEC), its makers didn’t hesitate once before making it a reality. “This is how American sitcoms are shot, and we wanted to go the same way. No one in the GEC space has done this before, like always we wanted to start a trend,” says Frames Productions producer Ranjeet Thakur who is debuting in the genre with the show.

    The star cast will perform in front of 100-150 live audience “without any prompting unlike other comedy shows where audiences are told when to laugh and clap,” adds Thakur who believes that the script is strong enough to get the desired reactions.

    Sab’s latest offering Badi Dooooor Se Aaye Hai broke records, when it opened with 1.8 TVTs highest for any new show across channels. The channel believes that the same can be achieved with the yet-to-go on air show.

    Sab senior EVP and business head Anooj Kapoor says, “Sab’s policy has always been differentiation through innovation.” The fictional comedy series will replace FIR, which will go bi-weekly and will be aired every Saturday-Sunday at 9pm for an hour. With this move, the channel plans to scale up its programming line-up for seven days.

    The channel which showcases the positives in the society also propagates joint family issues and has delivered hits after hits.  The newest entrant will revolve around the lives of the owners and the tenants living under the same roof of Bungalow no. 5.

    The star cast includes actor Alok Nath who will have his first trysts with comedy TV series on the small screen. The rest comprises Rajesh Kumar, Shweta Gulati, Apara Mehta, Ami Trivedi, Samir Shah, Sugandha Mishra, Dhaval, Abhishek Awasthi, Monica Castelino and Sukesh. It will also see actress Supriya Pathak back on television after ‘Khichdi.’

    The channel’s business head has been vocal about the late development of the genre in the country and limited pool of talent in the industry. However, he is thankful to theater which has produced many talented actors. “Be it Hindi or regional theatre, we are getting a lot of talented actors from there,” he says.

    Agreeing with him, Thakur adds, “Casting sometimes does get difficult because you want people with a certain flare and not just comedians on the show. It was a bit of a hassle at the initial stage, but then eventually we managed to get the right people on board.”

    It took six months for the makers’ from planning the show to its execution. As of now, 20 episodes have been canned with the set being located at SJ Studio, Andheri.

    The show will be promoted through a 360 degree marketing campaign. The pan-India OOH campaign comprises hoardings across 50 HSM towns, bus shelters etc. The channel will also leverage multiplex audiences by branding at key touch points.

    Apart from that, a three-week long campaign is being planned for news, youth and movies channels. A national print campaign with leading publications will be seen for over these weeks and more than 15+ regional publications will have daily inserts.

    There are also plans for tying up with major radio stations. The recent popularity of Alok Nath in the social media will be used on mobile and digital platforms to promote the show. The channel also plans to undertake a multi-city tour with the stars.

    Media planners believe that comedy as a genre is increasing and broadcasters are cashing heavily from the space. “Broadcasters are not shying to spend on the genre anymore as it has become a trend. Sab owns the genre, but hope the new show gets good numbers for the channel.”