MUMBAI: Kyoorius, in association with D&AD, completed the judging process for its design awards. 468 entries judged across nine categories, ranging from branding & identity, design for communication, packaging, space, books to writing and editorial were evaluated.
The Kyoorius design awards offer a diverse range of categories that recognise both comprehensive design projects as well as individual components. To this end, the design craft jury is dedicated to illustration, typography, graphic design and photography.
The design for good jury reflects design’s ability to build awareness, promote a good cause or social welfare. Works must demonstrate positive social impact, the capacity to change behaviour and sensitivity to sustainability issues.
It can be noted, Kyoorius awards have no winning tier structure – no gold, silver or bronze, and it is the jury’s prerogative to award one or multiple Blue Elephants in one category, whereas none in another, if entries are not up to the mark.
A mix of the top international, regional, and Indian creative minds have been selected to ensure that work is compared against industry best practices, while keeping the Indian context in mind.
The Kyoorius design awards jury includes jury Johnson Banks creative director & principal Foreman Michael Johnson, Anonymous creative director Felix Ng, Alok Nanda & Company founder & CEO Alok Nanda, Lopez Design CEO & principal Anthony Lopez, and Trapeze co-founder Ram Sinam.
Kyoorius founder CEO Rajesh Kejriwal said, “Design is at the root of creativity. Over the last 5 yeats we have seen the role of design change in India – from being a non-essential to a critical tool for business development and growth. We’ve seen significant growth in participation both at the awards and at designyatra not only from designer and studios but from clients themselves.”
Kyoorius and D&AD aim to create a truly neutral and ethical platform that recognises the best of Indian creativity. Kyoorius will once again open its doors to the public as it had done for the advertising awards jury sessions in Mumbai. All voting is private, never by a show of hands.
The last day of judging, 25 June will be open to press, professionals and students from Pune’s creative community. Visitors will have the opportunity to view the best in Indian design, understand the judging process and watch jury members debate entries.
Winners of Blue and Black Elephants will be awarded at Kyoorius Designyatra, the annual creativity and innovation conference held in Goa from 11 to 13 September 2014. In-book winners, also considered nominees for Blue Elephants, will be announced in August. Alongside winners, nominees will be featured in the Kyoorius design awards annual, an annual publication that is distributed to over 5000 corporates in India.
Funds raised from the Kyoorius Awards are funneled back in to the Indian creative industry through programmes such as FYIdays. In conjunction with the jury sessions, Kyoorius will host a FYIday with branding guru Michael Johnson on 24th June in Pune at Sumant Moolgaokar Auditorium, and on 26 June in Mumbai at ISDI Parsons Mumbai.
