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Tag: Alok Lall

  • The Advertising Club campaign elevates ABBY Awards powered by One Show 2024 prominence in the industry

    The Advertising Club campaign elevates ABBY Awards powered by One Show 2024 prominence in the industry

    Mumbai: In a persistent endeavor to elevate prominence in the South Asian and the global advertising industry, The Advertising Club (TAC) has unveiled a campaign for the upcoming ABBY Awards powered by One Show 2024. Positioning as the unequivocal benchmark of excellence in the advertising industry, the campaign highlights the collective spirit of the industry, encouraging professionals to unite and contribute to shaping the future of the industry collectively.

    The ABBY Awards stands out as the sole creative award show in India administered by the industry and endorsed by one of the best in the world, The One Show. The laurels achieved at the ABBY Awards powered by One Show 2024 hold significant weight, with winning works also triumphing at prestigious global platforms such as Cannes Lions, The One Show, and D&AD. The esteemed jury panel comprises the crème de la crème of the global creative fraternity, ensuring a rigorous and impartial selection process, further endorsed by The One Show.

    Speaking on the initiative, Ajay Kakar, Chairperson, Awards Governing Council, ABBY Awards powered by One Show 2024 and Managing Committee Member, The Advertising Club, said, “At The Advertising Club, we are committed to bringing forward and honoring the masterpieces and the masterminds. The ABBY Awards powered by One Show 2024 serve as a testament to the extraordinary work that our industry creates and its potential to shape the future. With this campaign, we invite the industry to come forward, submit their best work, and together elevate the collective creativity to unparalleled global heights.”

    McCann Worldgroup India executive director Alok Lall further added, “We believe in celebrating not just the present achievements but also the future that we are collectively building for our industry. The ABBY Awards powered by One Show 2024 serve as a beacon for the creativity that defines our industry’s trajectory.”

     

  • McCann strengthens management and creative teams

    MUMBAI: Continuing its string of senior level appointments, IPG‘s McCann has appointed Ranjeev Vij as general manager McCann Delhi and Abhishek Das creative director – digital at McCann Mumbai. Recently, the agency brought on board ex CEO of Iris Alok Lall as executive director.

    Vij has over 18 years of experience in the field. He started his career in 1994 as account supervisor at Enterprise Nexus. After six years at the agency, he moved to Draft FCB Ulka and later shifted to O&M as account group manager. His next move was to join Lowe Lintas as brand director before returning to Enterprise Nexus as account director for a while. After his second stint at Enterprise Nexus, he joined Redifusion DY&R as general manager on Bharti Airtel. After this, he joined Vyas Giannetti as VP and branch head and then moved to IRIS Worldwide as board director.

    During his career, Vij has handled brands such as Airtel, General Motors, Aviva Life Insurance, DHL, J&J, P&G, Pepsico, VISA, HP, Sony and Sony Erickson.

    Das has been in the industry for the past 10 years now having started his career with Ab&m Communications in New Delhi as senior copy writer in the year 2002. After working for two years, he moved to Oxygen and then to Tribal DDB before joining McCann New Delhi as creative supervisor.

    Das has worked with brands such as TimesJobs, SimplyMarry, magicBricks, Hyundai, Volkswagen, Volvo, Nescafe, Kitkat, ESPN Star, MTV and UNESCO during his career so far.

    Das said, “This would be my second stint at the McCann Worldgroup. It‘s been over five years since the last time I was at McCann Delhi and things have changed a lot. Prasoon and I have been in talks about building a strong digital presence for McCann for a while now, and given his vision of things to come, the challenge was very hard to resist. I look forward to adding a host of digital creative solutions to McCann‘s extensive portfolio.”

    McCann Worldgroup chief executive officer Prasoon Joshi said, “Abhishek and Ranjeev are a great combination of new age media thinking with a sound background in the traditional. They both have more than a key role to play to further accelerate McCann‘s drive into the futuristic model and cutting edge offering.”

  • Alok Lall replaces Debashis Paul at McCann; Paul to head McCann Social

    Alok Lall replaces Debashis Paul at McCann; Paul to head McCann Social

    MUMBAI: McCann Erickson has roped in Alok Lall as executive director McCann Worldgroup to replace Debashis Paul, who moves on to head the newly formed outfit McCann Social.

    Lall, who recently quit as MD Iris India, will now be directly in charge of running the Delhi operations. This will be his second stint at McCann Erickson; he previously worked at McCann as an account director for a year from1996-97. 
     
    Lall started his career as an account executive at FS Advertising in 1989, before moving to DraftFCB Ulka as senior account executive. Then he joined JWT as account supervisor and worked for two years from 1993 to 1995, from where he shifted to McCann for a year with the same profile.

    From McCann, Lall once again moved to JWT, where he worked for about 13 years before joining Saatchi & Saatchi Delhi as branch head and executive vice-president. 
     
    Lall then, co-founded the Indian office of Iris worldwide four years ago in 2007, with Stewart Shanley, the agency‘s global chief operating officer, and Kenneth Augustine, creative director, iris India which provides integrated service to companies such as Sony Ericsson, Dell, Coca-Cola, Microsoft, Shell, Alpha G Corp and adidas.

    Says McCann Worldgroup executive chairman Prasoon Joshi, “In our changing media landscape, Lall‘s drive towards new age media solutions will immensely value add to our offering and expertise.” 
     
    Lall‘s responsibility at McCann will be also to drive a broader integrated approach for all McCann clients.

    About Paul‘s movement, Joshi says that Paul was keen to explore the social media for some time now. “Socially relevant advertising is an emerging need in the rapidly evolving development sector of our country. And I can see no one better to be at the helm of this,” says Joshi.

    Paul has spent more than a decade with the agency and has been heading the Delhi branch since 2007.