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Tag: Alok Kejriwal

  • Disney Star to add Indian sign language and audio descriptive feeds for ICC Men’s T20 World Cup 2024

    Disney Star to add Indian sign language and audio descriptive feeds for ICC Men’s T20 World Cup 2024

    Mumbai: On the occasion of Global Accessibility Awareness Day, Disney Star in association with India Signing Hands (ISH), announces the availability of an Indian Sign Language (ISL) feed for the upcoming ICC Men’s T20 World Cup, starting 2 June. This will be applicable for 10 matches including the India matches, semi-finals and finals. The company will also support an audio descriptive feed, along with the ISL feed on Disney+ Hotstar and Star Sports Network. This is the first time that the ICC Men’s T20 World Cup will be broadcast with sign language and descriptive commentary making cricket more immersive for its deaf, hard-of-hearing and visually impaired users. With this, Disney+ Hotstar also becomes the first OTT platform to make ISL available for LIVE cricket.

    Commenting on Disney Star’s initiative, government of India minister of Information & Broadcasting and Youth Affairs & Sports Anurag Singh Thakur said, “I commend Star Sports and Disney+ Hotstar for introducing Indian Sign Language and Audio Descriptive commentary during the ICC Men’s T20 World Cup 2024. The Government of India is committed to creating an inclusive society and I strongly believe that this initiative will enhance the viewing experience for millions of differently abled sports enthusiasts.”

    Disney+ Hotstar India head Sajith Sivanandan said, “We are thrilled to embrace accessibility features making the ICC Men’s T20 World Cup available to more fans of the sport. This underscores our commitment to promote inclusivity and serve all users. With these enhancements, we aim to ensure that the excitement of cricket knows no bounds.”

    Disney Star head – Sports Sanjog Gupta said, “The descriptive and Indian sign language feeds on Star Sports during Tata IPL 2024 were met with an overwhelming response. Disney Star is extending this endeavour to make cricket fandom and experiences more inclusive by introducing, for the first time ever, these feeds on the ICC Men’s T20 World Cup. Our mission of serving sports fans is powered by such pioneering initiatives which seek to remove barriers of access and engagement for fans from all walks of life. The initiative also serves to present a more inclusive picture of India’s favourite sport and is of immense pride for the sporting fraternity.”

    India Signing Hands (ISH News) founder and CEO Alok Kejriwal said, “This feed has fostered the love of cricket into so many differently-abled individuals during IPL. With Disney Star continuing this initiative for the ICC Men’s T20 World Cup 2024 at a larger scale with both Star Sports Network and Disney+ Hotstar supporting this feed, I am confident that it will open doors to the exciting world of cricket to many more people from the Deaf and Visually Impaired communities. This collaboration is really close to my heart since it makes the sport truly accessible and inclusive.”

    The ISL feed will provide a comprehensive ball-by-ball update through the presence of a translator on the live stream. The audio descriptive feed will be complemented by voice-over technology for specific pages, which can render text and images into a speech output, enabling our visually impaired users to easily navigate through the Disney+ Hotstar app.

    According to the World Health Organization, with an estimated 63 million community of deaf and 40 million community of visually impaired individuals in India, the need for inclusive entertainment is undeniable. After successfully introducing these features for the 2024 season of the Indian Premier League (IPL) on Star Sports Network, Disney Star will make it available for all the India matches along with the semi-finals and finals of the ICC Men’s T20 World Cup on both Disney+ Hotstar and Star Sports Network, giving its users the freedom to watch on either of the platforms, at the comfort of their homes or on-the-go.

    Starting 2 June, tune in to Disney+ Hotstar to watch the ICC Men’s T20 World Cup 2024 LIVE and free on mobile. The tournament will also be broadcast LIVE on Star Sports Network.

  • Games2win appoints Angelo Lobo as creative director

    Games2win appoints Angelo Lobo as creative director

    MUMBAI: Games2win India Pvt Ltd, a global publisher of casual mobile games with more than 250 million downloads, announced the appointment of Angelo Lobo as Creative Director. Angelo is a well-known veteran of gaming and was the Director of Game Design at Zynga India. At Zynga, he ran the design vertical, overseeing games like Draw Something, Empires and Allies, FarmVille, FarmVille 2 and FarmVille: Country Escape. These games have collective installs of over 1.5 billion. 

    Prior to Zynga, Angelo worked at Games2win as Lead Game Designer. He is also a mentor for Google’s Indie Games Accelerator, one of the few Gaming Professionals from India to enjoy this privilege.

    On his appointment, Alok Kejriwal, CEO and Co-Founder of Games2win, said: “It’s awesome to have Angelo come back to Games2win! We extensively worked together in the early stages of Games2win’s development and he was instrumental in producing our game libraries, hiring creative teams, and establishing our production processes. In his new position at Games2win, I expect Angelo to lead our Replay Game Fund initiative that helps gaming entrepreneurs and developers create, publish and monetise their games with our help in terms of funding, guidance, knowledge sharing and publishing. Angelo has mentored scores of game designers and enthusiasts, and many know him well. He will be the ideal mentor and Creative Head for all new-age gaming entrepreneurs from India!”

    Angelo Lobo said: “It’s very exciting to be a part of the Replay Game Fund. Over the past 18 years, I’ve gained deep insights into game design and production, thanks to the amazing people I got to work with. Now, thanks to Alok and Games2win, I will be able to share that knowledge with the next generation of gaming entrepreneurs. The best thing about Games2win is that they have the resources and drive of a large company, but they are as agile and quick as a start-up. They know how to get things done. I’m confident that any gaming studio that chooses to work with Games2win’s Replay Game Fund will be able to super accelerate their growth, knowledge and revenue!”

  • MTV to air new reality show ‘Dropout Pvt Ltd’

    MUMBAI: MTV launched a new reality show MTV Dropout Pvt. Ltd, presented by Droom.in, powered by Micromax and Maruti Suzuki and grooming partner Gillette which will see the birth of the world’s first ever start-up formed on television.

    Created by Monozygotic and co-developed by MTV and Monozygotic, the show will premiere on 29 July at 7pm and next day onwards on Voot.

    Dropout Pvt. Ltd. is a show that will take viewers through the process of identifying and transforming ‘dropouts’ into the ideal start-up team and kick-starting their entrepreneurial journey.

    Expert businessmen who have excelled in their respective fields, Droom.in CEO and founder Sandeep Aggarwal, Mydala.com CEO and co-founder Anisha Singh, Games2Win CEO and co-founder Alok Kejriwal along with the show’s hosts and creators Raghu Ram and Rajiv Laxman will be a part of panels identifying and transforming ‘dropouts’ into the dream start-up team to kick-start their entrepreneurial journey.

    Speaking about the first season of Dropout Pvt. Ltd., Viacom18 youth, music and English entertainment head Ferzad Palia said, “India is brimming with young untapped energy keen on making ideas come to life and we at MTV, believe that as the largest platform for everything related to the youth, it is our responsibility to recognize, channelize and mobilize this energy by providing the youth with the right tools to make ideas happen. MTV aims at empowering these youngsters by providing them the biggest encouragement in the form of Dropout Pvt. Ltd. to kick start their entrepreneurial dreams. We at MTV realize that the youth today with their ‘go-getter’ attitude is willing to dream big to achieve their goals. We just want to give them the wings to fly.”

    Raghu Ram shared, “This exciting new show which revolves around the idea of entrepreneurship will be all about gutsy young minds keen on achieving their dreams. Rajiv and I saw a lot of potential in the idea of the show and we sat down with the MTV team to discuss and finalize the concept. The two of us together have conceptualized the show and will be producing and hosting the show as well. This is India’s first of its kind startup reality show aimed at the youth and we hope to boost the confidence of a lot of youngsters out there as we already have a long-standing connection with the youth of India.”

    “In a country like India where blazing one’s own trail is not encouraged too much; MTV is yet again taking a brave step by celebrating those youngsters who choose to go their own way by providing them with the correct platform to give life to their dreams. Through this show that has been conceptualized by Raghu and me, we aim to transform these young people into the ideal entrepreneurs and kick- start their start-up journey. When we were starting out, Raghu and I have had to go through a lot and hence understand the struggle and we both understand the youth very well due to the work we have done with them throughout our careers. It takes a lot to give up on everything and start something of your own and we are here to make this a lot easier for the youth out there,” said Rajiv Laxman.

    Speaking about the show, Aggarwal shared, “Dropout Pvt. Ltd. is a brilliant concept. This is an amazing platform for young minds who have a knack to start something of their own to be pitted against the biggest real-world business challenges, who must survive to form India’s dream startup team. Entrepreneurship is nothing without risk- taking and taking risks is scary whether you are going for a game of poker or quitting your college to pursue one of your promising business ideas. Entrepreneurship is a real test of once conviction, confidence and courage and the ones who take risks ultimately reach their destination. Dropout Pvt. Ltd. will be a great kick starter for all the risk- takers out there!”

    Singh also mentioned, “It feels exhilarating to be a part of the jury for Dropout Pvt. Ltd, especially after interacting with the kind of people that have walked in through the doors during the audition rounds. Each one had a phenomenal story or idea. It’s great that the Indian youth finally has a large platform to experiment with their ideas and launch their start-up dreams. We are looking for contestants who have the ‘self-starter’ attitude. Love that MTV recognizes that the youth today has bigger dreams and is willing to do what it takes to beat the odds. They are ready to change the status quo to make a difference. It’s time to become bigger than your dreams and MTV is giving you a chance to do it.”

    “It’s a different high being one’s own 8boss and a show like Dropout Pvt. Ltd. will help young minds kickstart their journey towards realizing their dream. Entrepreneurship is not only about being the best at what you do, it’s also about surrounding yourself with people who are smarter and can do a better job. MTV has given the biggest platform to young entrepreneurs to shed all their pretexts and learn how to build a company, not to sell but to keep,” said Kejriwal.

  • Season 4 of ‘Runway to Success’ from Lufthansa and Times Network takes off

    Season 4 of ‘Runway to Success’ from Lufthansa and Times Network takes off

    MUMBAI:  50,000 contestants are vying for top honours in Season 4 of India’s biggest SME stage, Lufthansa Runway to Success. The 10-episode television series, produced in partnership with The Indus Entrepreneurs (TiE) and India’s premier business broadcast channel ET Now, begins 4 June 2016.

    Lufthansa Runway to Success has grown exponentially over the past three years to be amongst India’s most popular platform for start-ups & SMEs. Preceding the competitive leg each year, are free mentorship camps held across the country where over 50 mentors invest time in guiding young entrepreneurs. Additionally, this season saw for the first time ‘The Start-up Expo’, co-created by Lufthansa, and recognised as India’s largest ecosystem for start-ups. The unique event brought together 10,000 participants and led to 50,000 applicants for the TV series, a 100 per cent increase over last season.

    From the vast array of contenders, the 21 most innovative ventures will be shortlisted by TiE business experts to compete in the series. The Grand Prize winner will fly away with a seat at the prestigious Design Thinking Boot Camp at Stanford University sponsored by Kalaari Capital, a Business Class ticket to any destination in the US and coveted mentorship from TiE.

    In partnering the success of Indian business, the Runway to Success platform reflects Lufthansa’s Nonstop You philosophy which pledges a relentless focus on its customers and people in the community. It also reinforces the airline’s commitment to be ‘More Indian than you think.’

    “It has been an absolute privilege for Lufthansa to be an enabler in India’s entrepreneurial revolution. The overwhelming response to the Runway to Success platform has led to its progressive expansion over the past three years into what is today a nationwide campaign. It is also an affirmation of the fact that as an airline, Lufthansa truly has an Indian heart within a German soul,” said Wolfgang Will, Director, South Asia, Lufthansa German Airlines.

    “At a time when young entrepreneurs are the driving force of the Indian economy, Runway to Success is recognized as a crucial growth catalyst for Start-ups and SMEs,” said TiE Delhi-NCR executive director Geetika Dayal. “The unprecedented success of this platform, built through a unique partnership with TiE, reflects Lufthansa’s strong commitment to enabling the success of entrepreneurs in India.”

    The Runway to Success TV series will feature leading icons such as C P Gurnani, CEO and Managing Director, Tech Mahindra; Dr. Mahesh Gupta, President, PHD Chamber, and Chairman & Managing Director, Kent RO Systems; Ajay Kaul, CEO, Jubliant FoodWorks; Alok Kejriwal CEO and co-founder, Games2win; Dilip Chhabria, founder DC Designs; celebrity chef Sanjeev Kapoor; and Sri Madhu Pandit Dasa, Chairman, The Akshaya Patra Foundation. These pioneers will inspire, motivate, mentor and select the best among 3 shortlisted entrepreneurs in each episode, who will each win a Business Class ticket to the US, and then go on to compete in the semi-finals and finale for the Grand Prize. A parallel “Viewer’s Choice” award will also be decided via social media, through online voting based on elevator pitch videos by the contestants.

    This year, the Runway to Success TV series was preceded by mentorship camps in 10 cities, including Jaipur, Hyderabad, Chandigarh, Pune and Chennai amongst others. This was followed by the first-ever ‘Start-up Expo’ organized in Gurgaon end-April. The Expo attracted more than 30 investors, 100 partners, 200 start-up exhibitors, 500 mentors, and 10,000 participants. The one-day event facilitated over 700 business meetings, a start-up job fair, and day-long interactive workshops drawing over 3000 participants. It was attended by an array of government dignitaries and business icons including Mr. Amitabh Kant, CEO Niti Ayog & architect of the Government of India’s Start up initiative; Mr. Ramesh Abhishek, Secretary of Industrial Policy & Promotion (DIPP); Mr. Saurabh Srivastava Chairman Emeritus TiE, Delhi and NCR; Mr. Deep Kalra; founder, Makemytrip.com; Mr. Sanjeev Bhikchandani, Vice Chairman naukri.com amongst others.

    Times Network CEO & MD M K Anand said, “Lufthansa Runway to Success is an experience which will inspire you ahead on the journey of entrepreneurship like never before with live access to illustrious minds, exciting discussions, and a grand celebration of the spirit of entrepreneurship. Lufthansa Runway To Success, now in its fourth season, is an excellent showcase of the ideas, efforts and achievements of SMEs, which deserve the biggest news audiences. As India’s most influential television network with the biggest English and Business news channels, we are pleased that our channel ET Now, India’s foremost business news channel, will provide it the right communication platform it deserves.”

    Note to Editor:

    Lufthansa Runway to Success season 4, India’s biggest SME stage will feature India’s 21 most innovative ventures who inspired, guided and mentored by 7 pioneers. Please find below a brief profile of the participants as well as pioneers. 

  • Season 4 of ‘Runway to Success’ from Lufthansa and Times Network takes off

    Season 4 of ‘Runway to Success’ from Lufthansa and Times Network takes off

    MUMBAI:  50,000 contestants are vying for top honours in Season 4 of India’s biggest SME stage, Lufthansa Runway to Success. The 10-episode television series, produced in partnership with The Indus Entrepreneurs (TiE) and India’s premier business broadcast channel ET Now, begins 4 June 2016.

    Lufthansa Runway to Success has grown exponentially over the past three years to be amongst India’s most popular platform for start-ups & SMEs. Preceding the competitive leg each year, are free mentorship camps held across the country where over 50 mentors invest time in guiding young entrepreneurs. Additionally, this season saw for the first time ‘The Start-up Expo’, co-created by Lufthansa, and recognised as India’s largest ecosystem for start-ups. The unique event brought together 10,000 participants and led to 50,000 applicants for the TV series, a 100 per cent increase over last season.

    From the vast array of contenders, the 21 most innovative ventures will be shortlisted by TiE business experts to compete in the series. The Grand Prize winner will fly away with a seat at the prestigious Design Thinking Boot Camp at Stanford University sponsored by Kalaari Capital, a Business Class ticket to any destination in the US and coveted mentorship from TiE.

    In partnering the success of Indian business, the Runway to Success platform reflects Lufthansa’s Nonstop You philosophy which pledges a relentless focus on its customers and people in the community. It also reinforces the airline’s commitment to be ‘More Indian than you think.’

    “It has been an absolute privilege for Lufthansa to be an enabler in India’s entrepreneurial revolution. The overwhelming response to the Runway to Success platform has led to its progressive expansion over the past three years into what is today a nationwide campaign. It is also an affirmation of the fact that as an airline, Lufthansa truly has an Indian heart within a German soul,” said Wolfgang Will, Director, South Asia, Lufthansa German Airlines.

    “At a time when young entrepreneurs are the driving force of the Indian economy, Runway to Success is recognized as a crucial growth catalyst for Start-ups and SMEs,” said TiE Delhi-NCR executive director Geetika Dayal. “The unprecedented success of this platform, built through a unique partnership with TiE, reflects Lufthansa’s strong commitment to enabling the success of entrepreneurs in India.”

    The Runway to Success TV series will feature leading icons such as C P Gurnani, CEO and Managing Director, Tech Mahindra; Dr. Mahesh Gupta, President, PHD Chamber, and Chairman & Managing Director, Kent RO Systems; Ajay Kaul, CEO, Jubliant FoodWorks; Alok Kejriwal CEO and co-founder, Games2win; Dilip Chhabria, founder DC Designs; celebrity chef Sanjeev Kapoor; and Sri Madhu Pandit Dasa, Chairman, The Akshaya Patra Foundation. These pioneers will inspire, motivate, mentor and select the best among 3 shortlisted entrepreneurs in each episode, who will each win a Business Class ticket to the US, and then go on to compete in the semi-finals and finale for the Grand Prize. A parallel “Viewer’s Choice” award will also be decided via social media, through online voting based on elevator pitch videos by the contestants.

    This year, the Runway to Success TV series was preceded by mentorship camps in 10 cities, including Jaipur, Hyderabad, Chandigarh, Pune and Chennai amongst others. This was followed by the first-ever ‘Start-up Expo’ organized in Gurgaon end-April. The Expo attracted more than 30 investors, 100 partners, 200 start-up exhibitors, 500 mentors, and 10,000 participants. The one-day event facilitated over 700 business meetings, a start-up job fair, and day-long interactive workshops drawing over 3000 participants. It was attended by an array of government dignitaries and business icons including Mr. Amitabh Kant, CEO Niti Ayog & architect of the Government of India’s Start up initiative; Mr. Ramesh Abhishek, Secretary of Industrial Policy & Promotion (DIPP); Mr. Saurabh Srivastava Chairman Emeritus TiE, Delhi and NCR; Mr. Deep Kalra; founder, Makemytrip.com; Mr. Sanjeev Bhikchandani, Vice Chairman naukri.com amongst others.

    Times Network CEO & MD M K Anand said, “Lufthansa Runway to Success is an experience which will inspire you ahead on the journey of entrepreneurship like never before with live access to illustrious minds, exciting discussions, and a grand celebration of the spirit of entrepreneurship. Lufthansa Runway To Success, now in its fourth season, is an excellent showcase of the ideas, efforts and achievements of SMEs, which deserve the biggest news audiences. As India’s most influential television network with the biggest English and Business news channels, we are pleased that our channel ET Now, India’s foremost business news channel, will provide it the right communication platform it deserves.”

    Note to Editor:

    Lufthansa Runway to Success season 4, India’s biggest SME stage will feature India’s 21 most innovative ventures who inspired, guided and mentored by 7 pioneers. Please find below a brief profile of the participants as well as pioneers. 

  • Line partners with Games2win to launch ‘Power Cricket T20 League 2015’

    Line partners with Games2win to launch ‘Power Cricket T20 League 2015’

    MUMBAI: Life platform Line and mobile game company Games2win have entered into a strategic partnership to present ‘Power Cricket T20 League 2015’.

     

    Users can play against the best cricket teams from all across the world in three different modes – tournament, super scorer, and scenario. Through the integration, users get a chance to buy free power-up for doing certain action in the form of immersive gaming on Line platform.

     

    “Cricket is not a game but religion in India, by publishing our first game on cricket genre we reinforce our commitment to bring local content to our users,” said a spokesperson from Line.

     

    Games2win CEO and co-founder Alok Kejriwal said, “We admire Line for its ability to deliver a world class and immersive messaging app service and as a mobile games company, we have always strived to create games that delight, entertain and engage our users. Games2win partnering with Line will deliver the best of both worlds to Indian consumers who will find it extremely entertaining to chat, message and play games, all in one place. We have many #1 games to our credit in India on the Android, iTunes and Windows mobile stores and the best of these games will be integrated with Line key services.”

     

    Along with the launch of the game, Line has allowed advertisement on its platform for the global first as India is advertisement monetisation market and not follows in-app purchases. It represents Line’s more local focused strategy to adapt to the market conditions. Line has a long term view on gaming in India and is ready to develop it more by partnering with key players of the ecosystem.

  • YRF & Games2Win launch ‘Detective Byomkesh Bakshy’ mobile game

    YRF & Games2Win launch ‘Detective Byomkesh Bakshy’ mobile game

    MUMBAI: Games2win has launched the mobile game for Detective Byomkesh Bakshy along with Yash Raj Films Licensing, the licensing division of Yash Raj Films.

     

    The movie is produced by YRF along with Dibakar Banerjee Productions and stars Sushant Singh Rajput.

     

    The engaging game, currently available on the Google Play Store, is India’s first movie-based hidden objects game. Hidden Objects, as a category, is very popular worldwide amongst users of all age groups. Games2win has merged a popular game engine and a movie character to create the iconic Detective Byomkesh Bakshy.

     

    Games2win CEO and co-founder Alok Kejriwal said, “We are delighted to have made a fantastic game inspired by the legendary IP of Byomkesh Bakshy. The game play of being a detective and solving almost real life criminal cases is the magical proposition of this game. It’s amazing that the hidden objects mechanic of the game and the detective theme of the movie are perfectly synced!” 

     

    “Detective Byomkesh Bakshy is a very intelligent and entertaining film and we are happy to say that the game has turned out excellently. We hope fans of Detective Byomkesh Bakshy experience and enjoy the thrill of their favourite character while playing this game,” added Yash Raj Films vice president – licencing and merchandising Rohit Sobti.

     

  • Cyrus Oshidar quits MTV, Ashish Patil made MTV GM

    Cyrus Oshidar quits MTV, Ashish Patil made MTV GM

    MUMBAI: MTV Networks’ senior vice president (content and creative) Cyrus Oshidar has put in his papers.

    After ten years, Oshidar who formed one of the Old Guard at the iconic music channel brand, is teaming up with 37-year-old Alok Kejriwal, founder of Contest2Win, a site that aggregates contests and trivia for corporations. Kejriwal also owns sites like Media2Win and the just launched Games2Win.

    Following Oshidar’s departure, MTV Networks India vice president and GM creative and content Ashish Patil has been elevated and given additional charge as GM and business head of the music channel. Patil was earlier reporting directly in to Oshidar.

    Says Oshidar of his decision to move on, “I’ve done the advertising bit and the channel bit. I see the cutting edge challenge now being in the online space. Additionally, me and Alok go back a long way so there is a comfort level there as well.”

    Amit Jain, managing director – MTV Networks India, said, “Oshi’s uniquely wired mind has played a significant role in establishing MTV as an ‘unpredictably cool’ brand over the last so many years. It was surely his ingenuity that started the trend of a new genre of creativity – that of ‘not taking oneself seriously’.” Jain added, “Over the years, Oshi has nurtured many creative minds within MTV and we are confident that the legacy he leaves behind will be aptly taken forward by his exceptionally talented team.”

    Oshidar further added, All these years, what kept me excited was the fact that MTV is one of the very few brands in the world that give you the freedom to experiment and redefine the creative space – be it the ‘in-your-face’ humor or ‘laughing at oneself’ or ‘silly street lingo’. I’ll surely miss my friends and the sheer madness that MTV office stinks of.”

    As regards his new port of call, Oshidar will however, not be working full time at Contest2Win. He will be devoting three days a week there and the remaining two days of the week he hopes to work on a project-to-project basis in the area where he is most comfortable – consumer facing youth community communications.

    One of the other factors that prompted Oshidar’s decision to quit might well have been the scythe that went through the MTV Networks Asia Pacific Singapore headquarters in early October, which lead to 84 redundancies and coincided with the departure of MTV Networks Asia Pacific president Nigel Robbins and also saw regional functions and corporate roles decentralized from Singapore.

    Oshidar, who had been expecting to move to a bigger role within the MTV Networks system outside India, probably felt that he was stagnating in his current position.

  • Zee News launches online game ‘The Prince of Kurukshetra’ on Games2Win

    MUMBAI: The news story on the rescue operation of The Prince of Kurukshetra had gripped the nation’s media and particularly the Zee News. The Hindi news channel has now tied up with the online game portal Games2win (g2w) to launch a game on The Prince of Kurukshetra, with a mission to save Prince.

    The game will be promoted it through its channel. In the near future, in partnership with Games2win, Zee News will offer the Prince of Kurukshetra game on mobile phones soon.

    The game has been templated in a the same setting of Kurukshetra. The game is enveloped on rescuing a boy that has fallen into a deep well. The challenge of the game is to correctly build a completely connected shaft using the varying types of pipe shapes provided and placing them in the correct grids of the underground map.

    According to an official release, upon completion of Level 1, the player is challenged further to complete Level 2 and 3 that increases considerably in complexity and difficulty. Also, a timer measures how fast a player can complete the levels. For consumers who get stuck, they can always ‘reset’ their scores. The game has been conceptualized, created and powered by games2win and will be exclusively premiered and featured on www.zeenews.com for the first three days of launch. It will later also be available on games2win.com.

    Zee News AVP marketing Rohit Kumar said “We are very happy to partner with Games2win.com on this really innovative concept. Zee News is one the most watched Hindi News Channels in the country and ideas like these make our viewers ‘participate’ in the content we show. This is a great synergy between passive and interactive viewer involvement.”

    Games2win founder Alok Kejriwal says, “This is a pioneering concept we have created with Zee News where an Indian thematic and current topic has been converted into a very interactive online game that will be promoted by a news channel to drive participation on their website. We believe that the fusion of TV with interactivity is best represented with ideas like this and g2w is proud to be pioneering this concept”