Tag: Alok Goel

Freecharge and Delhi Dynamos partner for the Indian Super League

MUMBAI: Freecharge, one of the pioneers in online mobile recharge has been named as the presenting partner for Delhi Dynamos which is one of the eight teams in the ongoing Hero Indian Super League (ISL). The association was activated by media agency MEC and GroupM ESP and will be leveraged on the digital platform and other channels through a series of social media contests and sweepstakes and other content.

The contests will run for the complete season which ends in December.

Freecharge CEO Alok Goel said, “As a young and aspirational brand, associating with football was a natural fit for us. We are happy to contribute our bit for the promotion of ‘the beautiful game’ in our country. Delhi Dynamos is an exciting team and we hope this turns out to be a mutually beneficial partnership.”

MEC India head brand activation Sidhraj Shah commented, “Freecharge as a young vibrant brand has already struck a fantastic chord with the youth. Given that football is the ultimate water-cooler sport amongst youth, this association between Freecharge and Delhi Dynamos is a perfect match.”

Freecharge is a concept where customers can recharge their prepaid, DTH or data cards subscriptions practically for free – because they get equal-value discount coupons from big brands such as McDonalds, Costa Coffee, PVR cinemas, Cafe Coffee Day etc.

GroupM ESP specialises in evaluating, negotiating, developing, activating and measuring strategic content platforms and partnerships around movies, music, sports, live, celebs, characters and causes. Delhi Dynamos, owned by Den Networks, are the football team to hail from the nation’s capital.

October 25, 2014
Lowe Lintas wins creative mandate for FreeCharge

MUMBAI: Lowe Lintas won the creative duties for FreeCharge, an online platform for recharge, utility payments, promotions and couponing.

As part of the alliance, Lowe Lintas has been tasked with the mandate of making Freecharge a go-to and top-of-mind brand in India. Lowe Lintas fended off competition from six other agencies that were in the fray before it was chosen.

FreeCharge CEO Alok Goel said, “FreeCharge is a youth brand and hence we wanted to figure out a campaign idea that will connect with today’s youth at deep emotional levels. Lowe team came up with phenomenal insight. The insight was that today’s youngsters are smart problem solvers and they will figure their way out in life despite what life throws at them. The insight was so original and emotional that we felt Lowe team will be great partners for this campaign.”

FreeCharge co-founder Kunal Shah added, “We want to completely change what people expect from the simple act of recharging a mobile phone. It is no longer just a payment, but a rewarding experience which delivers joys to our customers. We felt that Lowe Lintas’ campaign idea captured this in a surprising and insightful way. We are confident the youth of today will connect with the brand and engage with it for a long time to come.”

To drive FreeCharge’s marketing objectives, Lowe Lintas has unveiled a campaign – ‘Recharge nahin… FreeCharge’ that depicts FreeCharge’s core proposition of being an ally for the youth and how it plans to alter the recharge landscape in India by offering rewarding coupons and offers. The campaign is live online and will soon be seen across other traditional media.

The youth is often stereotyped by parents for being spendthrifts who don’t value money. Lowe Lintas’ consumer-research revealed that in fact, the reverse is true today. The digital-native youngsters are quite smart and inventive when it comes to stretching their means to the max.

Lowe Lintas NCD Arun Iyer stated, “We felt that our campaign needed to do more than land the product and its benefits. We needed to connect with our rechargers at a real level. We hit upon an insight that the youth of today are ‘charged’ with being irresponsible with their money. This simple app is their ally and just one re-‘charge’ fittingly answers all these charges.”

The campaign aims to build further on the brand’s key offering through relevant tie-ups.

September 1, 2014
Introducing redBus.in Windows 8 App

MUMBAI: Booking Bus Ticket online just got a lot easier on your Win 8 device! redBus.in, India’s largest online bus ticketing company, has launched app on the Windows 8 store. This new app brings redBus.in’s signature bus booking experience to both Windows 8 PC and Tablets in a unique titled Modern UI that is immersive and engaging. The app can be downloaded for free today, from Windows Store (http://apps.microsoft.com/windows/en-gb/app/redbus-in/5b4cfb9e-e7a4-460d-8dd7-622ac65693f8)

The app comes with a sleek new design and allows you buy ticket across 1200 operators across 10,000+ routes.

The redBus.in team has kept the design of app refreshingly different from its website and all previously launched mobile apps by introducing a new design paradigm that’s optimized for touch.

Said Alok Goel, Chief Operating Officer redBus.in, “Windows 8 platform is gaining rapid traction in India and hence strategically important to us. As largest bus ticketing company, we want to provide best in class experience to every platform that our users choose. This app is a significant addition to our solid app offerings.”

Speaking on the launch of the app on Windows Store, Amrish Goyal, Director – Windows Business Group, Microsoft Corporation India Pvt. Ltd. said, “We are very happy to add the redBus.in app on the Windows Store. The Windows Store is growing by leaps and bounds, and we are sure consumers will love using the latest rich and engaging Windows apps.”

August 5, 2013