ITV

Tag: Alok Bharadwaj

  • Canon ex-exec Bharadwaj launches change management co CreoVate

    MUMBAI: Canon India’s former EVP-COO & later head of Canon Asia Strategy Centre in Singapore that oversees 23 countries Alok Bharadwaj has launched CreoVate.

    From transforming architectures to improving performance that drive results, CreoVate offers a specialist array of services to help organizations target, lead, build and execute successful change in their first mile of transformation.The consultancy will offer solutions in the domains of Customer strategy, Go-to-Market architecture, People capabilities, India entry management and a comprehensive Retainership services.

    CreoVate will also address super specialty aspects of CMBT (change management & business transformation) as it is currently building India & International partnership tie ups to cover holistic interventions.

    Bharadwaj said, “In current business landscape, change management & business transformation (CMBT) is at the top of leadership agenda. As external triggers are in full swing in industry 4.0 era, continual market led transformations are the new normal. I am excited to launch CreoVate, focused on guiding, coaching, and mentoring business organizations which are at the cusp of transformational journey.

    Transformation is a switch that must be always on.

    CreoVatewill be the helping gloves to businesses which are planning a new entry or a renewal, a major turnaround, responding to disruptions,rapidly scaling up, seeking to build competitiveness or catapulting people’s capabilities. Organisations must navigate through constantly changing dynamics in conducting their business in challenging market environment to win.”

    As per Bharadwaj, at the heart of any thriving transformation & winning organization lie three elements – Strategic direction, Organisation operating model and Capabilities. CreoVate will redefine consulting in non-BIG 6 spaces, by building holistic view to avoid ‘magic steroids’ syndrome for silo interventions. He calls it ‘Ayurvedic therapy’. The complete focus will be on results-driven CMBT.

    “You don’t climb Everest without a Sherpa” he further added while responding to a query on need for consultants implementing CMBT journey.

  • Canon earmarks Rs 18 crore for advertising

    Canon earmarks Rs 18 crore for advertising

    MUMBAI: Targeting school going kids in the age-group of nine to 19 years with a new campaign, ‘Super Student’, Canon plans to take student creativity to the next level.

     

    In a bid to reposition itself, it has launched an aggressive marketing drive for its Pixma range of inkjet printers. The company’s new campaign focuses on the ink efficient Canon Pixma Inkjet printers, which inspire students to think out of the box and helps bring out the best in them, always.

     

    Canon executive vice president Alok Bharadwaj said, “We want to connect with school going kids who have high desire to accomplish high merit and recognitions. Engaging with them on technology is a great conversation which can help us become most desirable brand on their mind radar. These techie students of today are comfortable using smart devices including cloud and wi-fi printing. The new Pixma Ink efficient range is designed to combine creative printing with incredible cost-per-print savings. These models offer brilliant functionality and super affordable printing as low as 99 paisa per print. We want to show the students that realising their true creative potential is now possible and that too in a fun way!”

     

    “We plan to capture 25 per cent market share in the printer category by end of 2014 and become the market leader by 2016. Our printers are currently sold at 1000 retail outlets and we aim to double it by end of 2016. With 300 million students in India, building our brand in their mind is a big business of tomorrow for us,” added Bharadwaj.

     

    Canon plans to invest Rs 18 crore in advertising and promotions, this year, for its range of printers. The Super Student TVC will be on air from 22 August 2014 on kids, news and entertainment channels.

     

    Canon India CSP group head Gautam Paul emphasised about the Canon technology. “The heart of any printer is the ability to print high quality documents and photos, and Canon Pixma printers excel in this fundamental area. FINE (Full-photolithography Inkjet Nozzle Engineering) technology achieves high-quality and high-speed printing. User experience is further enhanced with exclusive access to Creative Park Premium website which includes printable 3D paper craft, greeting cards, scrapbook and works by famous artists. This fun resource helps students create fun projects and enhances their creativity.”

  • Canon launches OOH initiative in India

    NEW DELHI: Canon India has launched a first-of-its kind Out-of-Home (OOH) initiative in India by setting up unique Neon Signs at International Airports in New Delhi, Bengaluru and Mumbai.

    This is the first such initiative by any Japanese company in India. Designed by advertising giant Dentsu India, the concept lies in the growing popularity of Neon Signs in the country that surround consumers with unique and ubiquitous visual impact.

    Expressing his views on the launch, Kazutada Kobayashi, President and CEO, Canon India, said, “Canon is a powerful brand, both in India and worldwide. Today, we have pioneered the ‘Out of Home Media’ initiative by launching the Canon Neon sign at specific locations in three major cities of India becoming the first Japanese Company to create such a major launch in India. This is part of our growth strategy for 2013 to create a powerful brand recall for our customers. This would be the first strategic step to create a positive image for the Brand as well as the Company. As part of our Vision and Mission, we want people to be proud of associating themselves with the Canon Brand; this initiative would pave the way for creating that association together with our state-of-the-art technology and quality service network.”

    Dr. Alok Bharadwaj, Executive Vice President, Canon India, said, “As part of the company’s commitment to India and its growth, we, at Canon India, are delighted to launch the Neon signs at prominent international airports in India today. An example of innovation and digital expertise, the Neon signs will help Canon stand out as a company which drives innovation in every aspect of its business – be it product or marketing. Initiatives like these also help improve the brand awareness and are an assurance of the long term commitments.”

    In 2012, the company rolled out a new marketing campaign by roping in young Bollywood actress Anushka Sharma as the brand ambassador for Canon’s cameras. After it’s successful ‘What Makes Us Click’ campaign, Canon is determined to extend its marketing initiatives to reach out to a niche target audience and retain the exuberance, energy and appearance of the brand. In the past decade, Canon has undertaken several pioneering advertising and marketing campaigns with renowned brand ambassadors from the field of sports and Bollywood.

    Canon Hong Kong was also recognised for delivering the first revolving neon sign in Asia and LED lighting wall as part of the Symphony of Light Show in Hong Kong.