Tag: Alok Arya

Equentis replaces endorsements with expertise in new campaign

MUMBAI : Equentis is redefining trust in financial advisory with its IamEquentis campaign. Instead of relying on celebrities or influencers, the firm is turning to its greatest asset its employees. In response to SEBI’s ban on external endorsements, Equentis is using this moment to showcase the true experts the people who drive its success.

With a digital-first approach, the campaign leverages linkedIn & other social media platforms to highlight employee expertise through video narratives & knowledge-sharing content. By replacing external endorsements with real industry professionals, Equentis aims to build stronger investor relationships & reinforce its credibility.

“This restriction made us rethink trust-building. Our employees, CXOs, & leadership are our strongest advocates, not celebrities,” said Equentis CMO Alok Arya.

The initiative, conceived & executed entirely in-house, has driven investor engagement & business growth, positioning Equentis as more than just a service provider a trusted financial partner.

February 17, 2025
Equentis Wealth Advisory Services unveils its ‘Har Ghar Lakshmi’ campaign

Mumbai: Equentis Wealth Advisory Services has launched its Diwali campaign, ‘Har Ghar Lakshmi’, recognising modern women as key financial decision-makers. The campaign highlights empowerment, connection, and celebration, showcasing women aged 25-40 who balance personal and professional responsibilities during the festive season.

Central to the campaign are stories of women in various roles, from a family member engaging in festive card games to a career-focused professional leaving work late, a multitasking mother-to-be, and a homemaker managing finances. These narratives reflect modern womanhood, emphasizing how women balance their ambitions with family traditions. Accompanied by visuals of rangoli-making and family gatherings, the campaign highlights the community and joy women bring to celebrations and financial decisions.

The campaign is timely, as women now represent 22 per cent of all stock market investors in India, marking significant progress. The number of female investors has grown nearly sevenfold since 2015, highlighting their vital role in shaping the country’s financial future. Through relatable stories and vibrant visuals, “Har Ghar Lakshmi” encourages women to take charge of their financial futures while portraying them as pillars of their homes.

Equentis CMO Alok Arya said, “The ‘Har Ghar Lakshmi’ campaign is to encourage women to accept the very fact that they are the wealth creators. And we salute the modern Lakshmis who gracefully combine tradition with ambition and light their way to economic freedom and wealth. This campaign also acknowledges the balance these women strike between tradition and ambition where they once hesitated to invest or make financial decisions, they now pull up their socks and confidently navigate the world of investments!”.

The campaign resonates the sentiment that Diwali is incomplete without ‘Ghar ki Lakshmi’, reminding us of the integral role women play in our lives and communities. This Diwali, Equentis salutes the new-age Lakshmi, the woman who manages her home and family perfectly yet takes control of her financial future. From making investment decisions to leading a family through financial planning, the new-age Lakshmi is truly a beacon of both tradition and modernity.

October 24, 2024
Veritas Reputation PR bags PR mandate for Equentis – Wealth Advisory Services

Mumbai: Equentis – Wealth Advisory Services, a key player in equity advisory, has appointed Veritas Reputation PR as its public relations partner. This partnership, secured through a competitive pitch, aims to position Equentis as a trusted SEBI-registered investment advisor (RIA) in India, focused on transforming the equity investment experience.

Veritas Reputation PR will execute a PR strategy to strengthen Equentis’ brand identity and promote its mission to lead the equity advisory category. The focus will be on highlighting its commitment to long-term wealth creation through informed decisions and strong customer engagement.

Equentis – Wealth Advisory CMO Alok Arya shared, “We are committed to not only creating but leading this space by redefining the standards of equity advisory in India. Our core is establishing trusted relationships with our clients, to guide them through their investment journey with customized offerings & technological innovations. Our team’s expertise, dedication, and passion are the driving forces behind our success. With Veritas Reputation PR’s expertise, we aim to communicate our unique value proposition and become the go-to advisor for equity investments in India.”

Veritas Reputation PR MD Hemant Batra commented, “We are excited to partner with Equentis to help them lead the equity advisory revolution. Our goal is to elevate their brand narrative by emphasizing their commitment to building trusted client relationships and delivering superior investment experiences. This partnership is a significant step towards positioning Equentis as a thought leader and a category owner in the equity advisory space.”

Equentis rebranded earlier this year with a new visual identity featuring a bull, symbolizing ‘Equal Existence,’ reflecting its vision of making wealth creation accessible for all. As a digital-first company, Equentis plans to expand its reach through a 360-degree brand campaign, aiming to grow its user base from one million to five million in the next two years.

Veritas Reputation PR, now in its seventh year, specializes in BFSI public relations, serving clients across banking, insurance, mutual funds, wealth management, private equity, NBFCs, and fintech sectors.

October 1, 2024
Research & Ranking launches #InvestorsForLife campaign

Mumbai: Research & Ranking, the equity investment advisory brand and a part of Equentis Wealth Advisory Services Ltd, this women’s day has announced the launch of its #InvestorsForLife campaign, an ode to the countless women who selflessly dedicate their lives in the betterment of their loved ones.

Research & Ranking CMO Alok Arya shared, “At Research & Ranking, we advocate long-term investing as the path to success. This mind-set demands commitment, discipline, consistency, and patience – qualities inherently reflected in a woman’s ability to nurture. At every turn, they invest in us and our relationships, fostering lifelong growth. While everyone is an investor in some capacity, women are #InvestorsForLife. Through this campaign, we aim to bring light to their invaluable contributions and honor their immeasurable impact on the world. As a token of gratitude, we’ve created #InvestorsForLife badges for male colleagues to wear, symbolizing appreciation for their female counterparts.”

The film shows a montage of heart-warming scenes where women and girls in different roles are taking care of people around them and investing their time and efforts. The slice-of-life visuals are paired with an emotional VO in a male voice to express gratitude.

The creative agency Digital Refresh Networks has shot and edited the video. The campaign is being promoted across all major social media platforms such as Facebook, Instagram, Twitter, LinkedIn and YouTube.

March 6, 2024
Research & Ranking launches #HarGharLakshmi festive campaign

Mumbai: Research & Ranking, the equity investment advisory brand and a part of Equentis Wealth Advisory Services Ltd, has announced the launch of its digital festive campaign #HarGharLakshmi. The digital brand film campaign emphasizes increasing women’s participation in equity investments. In a world where financial empowerment knows no gender, this campaign aims to inspire and encourage every woman to manage the family’s future like they’ve been managing households and budgets for centuries.

Speaking on the campaign launch, Research & Ranking chief marketing officer (CMO) Alok Arya shared, “In India, festivals have a deep cultural significance, and Diwali is not just a festival; it’s an emotion. It is a shared spirit that unites us all. The impact is very high, and as a brand, we want to harness this occasion to empower lives. With #HarGharLakshmi, we want to inspire a wave of change, nurturing a future where women not only manage homes but actively shape the financial landscape of their homes and beyond.”

The #HarGharLakshmi campaign is the culmination of a startling statistic that only 24 per cent of retail investors in the stock market are women*. Despite being the primary decision-makers and the traditional keepers of household finances, women’s participation in investment decisions remains disproportionately low.

Django Digital co-founder Aashay Shah shared, “Despite their pivotal roles at home, women do not participate in financial decision-making. In collaboration with Research & Ranking, we got this opportunity to highlight the importance of women’s participation in making financial decisions, reinforcing her identity as Goddess Lakshmi of their household and encouraging them to take the reins of financial investments. This campaign has been envisioned to be a conversation starter at every home, bringing about the change we need to see.”

The digital brand film has been shot by SM Productions and is edited by Django. The digital campaign #HarGharDiwali is live across YouTube, Facebook, Instagram, LinkedIn, and Twitter channels of Research & Ranking.

With education and empowerment, Research & Ranking is working towards creating a more inclusive and empowered society where everyone, regardless of gender, can confidently make informed investment decisions.

November 8, 2023